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What is copywriting?

Discussion in 'Advertising, Marketing, Social Media' started by The Abundant Man, Aug 7, 2018.

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  1. The Abundant Man
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    What is copywriting? Is it copying other people's writing? Is it a form of advertisement?

    I'm a little confused.
     
  2. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Compelling sales copy (text) that encourages and convinces people to buy whatever is being offered.
     
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  3. The Abundant Man
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    How do I get started in copywriting?
     
  4. Arun Siva
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    Arun Siva aspiring 大君 of the bourgeoisie Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass Summit Attendee

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    start by doing a forum search. there is a myriad of info here about copy. read Boron Letters by Gary H.
     
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  5. Daniel Davis
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    Daniel Davis Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    Before you get started you want to have an understand of it first , so click on the first link:
    Copywriting Articles, Learning & Resources [Master Thread]

    How to get started on copywriting

    Copywriting books

    Gary Halbert 30 day challenge Copywriting Group

    Read the posts to get a better understand and reach out to business owners to help them solve their problems. This post should help:
    EXECUTION - From a $250/month job to a $2,500 contract: TMF is the best 3-bucks investment I've made in my life

    @The Abundant Man
     
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    I liked the story about non-monogamous Dominican Republican with the SaaS copywriting business
     
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    What are some examples of copywriting?
     
  9. Daniel Davis
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    The file uploaded is an example of SEO Copywriting. SEO Copywriting.png
    This link is about old school advertising and copywriting. His book is called Breakthrough Advertising by Eugene Schwartz. Pay attention the headline because that is the most important part of writing copywriting.
    Best Advertising Collection | Hard To Find Editorial Ads

    Best Advertising Collection | Hard To Find Editorial Ads

    Also, website and Facebook copy. You can google the rest such as sales copy. Here's another link that addresses your question
    Marketing & Copywriting books
     
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    Copywriting is the heart and soul of advertising.

    It’s putting words to emotions and instilling powerful emotions with mere words. The difference between good copy and great copy is often subtle. Several other commenters have brought certain slogans and tagline to your attention, which are certainly excellent examples of good copy. But a copy is so much more than a tagline.
     
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    Ouch, almost all the important links seem to be broken and some images gone.
    That's discouraging.
     
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    Ouch.

    Internet Archive: Wayback Machine

    [​IMG]
     
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    There's a complicated etymology behind the word but hers' what you need to know:
    • Writing is the art of communicating ideas through text.
    • Copywriting is the art of driving action through text.
    The writing on sales letters, calls to action, advertisements, product descriptions, and pamphlets is called "copy".

    The advice I give as the best way to learn copywriting is to
    • Read Ca$hvertising
    • Read The Adweek Copywriting Handbook.
    • Sell some stuff
    • Repeat
     
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    your article is very satisfying help me to understand this easily
     

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