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Walter Hay

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Well, I have become a serial business book writer. Three down, with at least one more residing in my brain.

The 3 books so far are based on:
  • A lifetime of success in sales and marketing, while designing, copywriting, and structuring all of my own advertising in both major businesses I established.
  • Industrial troubleshooting involving solving problems that stumped the experts with letters after their names. One multinational, employing over 300 chemists worldwide had for several months been losing millions of dollars daily. I solved their problem in less than a week.
  • Inventing chemical formulas to fix those industrial problems. This gave me an insight into a huge range of manufacturing processes.
  • Manufacture and export of those products to countries all over the Asia/Pacific region, including the USA, in competition with the big US and German multinationals.
  • Licensing the manufacture and sale of my products in two countries. That would today be legally classed as franchising.
  • Safe product sourcing from numerous countries, involving visiting 19 countries over a period of 22 years.
  • Importing, based on experience in the shipping industry beginning when I dropped out of college, and later, helping many new importers.
  • Franchising the importing and B2B business after a year of massive growth had proved the effectiveness of our in-house advertising and marketing methods.
The fourth book that was in my head was intended to be about starting and building a B2B business, but instead, in my BREAKTHROUGH 2022 edition of ProvenGlobalSourcing I have included a detailed outline of how an Import/Export Agency business operates. This provides all the information needed to start and operate this B2B business, and with a little thought the same principles can be adapted to operate any B2B marketing business.

That chapter alone is worth more than many of the HOW TO START AN IMPORT/EXPORT AGENCY courses being promoted by amateur gurus. I write from experience, having been there-done that.

Fastlane members only. The books are available online but only Fastlane members can buy here at a discounted price as a token of my appreciation for the mutual support atmosphere of this forum, and my desire to be as helpful as possible.

The first two books complement one another, and I am convinced that those who only buy Proven Global Sourcing, are missing out on something of great value that can help in the next step in profiting from those imports. I suggest that if you only have this book you should look more closely at what my new title Exploit The Power Of Psychology, Persuasion, and Emotions can do for you. See Contents List below for the changes.
………………………………………………………………………………………………………………........................................................

Proven Global Sourcing.
Since first published in 2003, this has become the go-to manual for small and large importers. Some, in correspondence, have even referred to it as their importing bible. The only detailed publications I see online, dealing with sourcing and importing, are in blogs by a very select few people who have a good working knowledge of sourcing and importing.

They all have two things in common: 1. They are designed to guide large scale importers. 2. They exist in order to sell services such as sourcing, quality inspection, and freight forwarding.

Blogs by self-professed experts usually leave unanswered most questions that are posted. The blogs are rarely updated. Not that it would make much difference because the blogs already contain dangerously expensive misinformation.

My book presents the facts, but it does not teach what to choose, and is not designed to teach B2C online marketers how to sell the products.
.....................................................................................................................................................................................
I have changed the name of the marketing book, to reflect the renewed emphasis on marketing psychology. I have added chapters dealing with Tribal Marketing, the understanding of which can open up a new way to understand your customers. The new title is:
EXPLOIT
the Power of Psychology, Perceptions, and Emotions
.

CONTENTS LIST
Answering the need for appealing to buyers’ emotions
TABLE OF CONTENTS

1. Practical Experience – Not Theory, is This Book’s Foundation.
2. Labeling History − Early Arms Race in Labeling.
3. Marketing Psychology.…. Too Hard?
4. The Importance of Understanding the Influence of Emotions.
5. Branding and Marketing — Build Brand Recognition.
6. Case Study: Eight Year Old Boy Applies Marketing Psychology.
7. My Experience as Private Label Manufacturer, Importer, & Marketer.
8. The Value of Perceptions.
9. How Quality Labels Can Stir Emotions.
10. Brand Names, Logos, and Slogans – Including Ideas.
11. The Process of Choosing a Brand Name.
12. The Value of Slogans.
13. Understanding Your Customers.
14. Tribal Marketing – A New Way to Understand Your Customers.
15. How you can find what is trending among tribal groups.
16. Persuasive Packaging’s Role in Winning the Fight For Attention Online and on the Shelves.
17. Colors, and Their Potential to Influence Buying Decisions.
18. USPs - Essential use of Emotional Triggers.
19. Learn From Your Competitors.
20. Choosing Products to Sell.
21. Locating Private Label Product Suppliers Outside The USA.

APPENDIX CONTENTS LIST

Providing a practical look at a huge variety of labeling and branding options with an eye to their use as emotional factors, plus the importance of the design process used to produce effective labels, packaging, logos, and advertisements.
1. The Label, Packaging, Logo, and Advertisement Design Process.
2. The Design Process in Practice.
3. The Importance of Consistency.
4. Technical Terms.............Jargon Explained.
5. Labeling and Branding Products and Methods.
6. Printed Paper Labels and Printed Plastic Labels.
7. Printed Foil Labels.
8. Stamping or Direct Foil Printing.
9. Heat transfers.
10. Domed Labels.
11. Embossed Seals and Embossed Labels.
12. Direct Printing on Product - Pad Printing.
13. Direct Printing on Product - Screen Printing.
14. Direct Embroidery on The Product.
15. Embroidered Stitch-On or Iron-on Labels.
16. Cloth Labels. (Not embroidered)
17. Embossed or Debossed Cloth Labels.
18. Silicone Labels.
19. TPU and PVC Labels.
20. Heat Press Labels.
21. Leather Labels.
22. Metal Labels.
23. Open Tool – Cost Saving.
24. Laser Engraving. Also called Laser Marking.
25. Labeling or Branding During Manufacture Using Stamping.
26. Labels or Branding As Part of The Molding.
27. Swing Tags.
28. Wax Seals.
29. Labels for attaching to silicone products.
30. DIY Label Printing or Embossing.
31. Shrink Sleeve Wraps.
32. Hot Iron Stamping.
33. Suppliers of Bottles, Cosmetic Containers, Pumps etc.
34. Boxes and Cartons other than Shipping Cartons.
35. Physically Labeling Your Product and Packing Your Packages.
36. Product Liability.
37. Labeling Compliance.
38. Trademarks and Patents.
39. Protect Your Brand from your Overseas Suppliers.
40. Over-Branding (Covering) Brands on Generic Products.

I have included a list of suppliers for every type of labeling or branding process identifed above, saving my readers endless searching regardless of which country they are in
………………………………………………………………………………………..........................................................................................
Now to the book that reveals a shortcut to wealth by buying the only kind of franchise that I would recommend. I advise against buying almost all other franchises - instead, sell franchises.

FRANCHISE YOUR WAY TO THE FASTLANE.
Scaling on steroids!
Need a great way to scale your business?
For breathtaking growth, franchising is your answer.
SELL - DON'T BUY

This book has been written in response to the countless number of forum posts asking about, or bemoaning the scarcity of, options to scale a business.

It even caters for those who don’t have a business that they could ever scale, showing how to jump- start your entry into the rapid growth franchise industry, when you don’t already operate a business suitable for franchising.

It is the smallest of my books, at 32 pages, but if the ideas are adopted, I believe its value will be enormous. I have priced it at the same figure as my importing book, but if put into practice the ROI could be a staggering percentage with considerable wealth prospects.


I can’t make any promises, but I know it worked for me to provide an astounding lump sum that I would have struggled for many years to build by scaling the traditional way. Continually opening branch after branch with employees managing them would have weighed me down.
…………………………………………………………………………………………………….....................................................................
Scroll down to see the contents lists, but first, the price list that now reflects the massive value of the BREAKTHROUGH 2022 edition of PROVENGLOBALSOURCING as well as the unlimited support that I provide.

Bought individually from this Marketplace Offer direct through ImagemodeUK - see below.

PROVEN GLOBAL SOURCING.
$129
EXPLOIT THE POWER OF PSYCHOLOGY, PERSUASION AND EMOTIONS......
$110
FRANCHISE YOUR WAY TO THE FASTLANE. $110


..........................................................................................................................................................................................................
Bought as a bundle direct through ImagemodeUK, all discounted.

PROVEN GLOBAL SOURCING. + EXPLOIT THE POWER OF PSYCHOLOGY. $225 PROVEN GLOBAL SOURCING + FRANCHISE YOUR WAY TO THE FASTLANE $199 All three, including FRANCHISE YOUR WAY TO THE FASTLANE. $275

Marketplace sales are handled for me by ImagemodeUK. Payment should be made using your PayPal account and paid to the PayPal UK account name ImagemodeUK@yahoo.co.uk Note: This is the account name, not an email address, and also that there is no L in the name. The first letter is i. It includes the word mode, not model. Within 48 hours of notification from PayPal, PDF versions of the books will be sent by ImagemodeUK to the email address you used when making payment. If using Hotmail, please check your Spam folder.

A full refund will be given to any purchaser on request without question, although I would appreciate any feedback whether positive or negative.

IMPORTANT NOTE REGARDING MY UNIQUE SUPPORT OFFER which is covered by my prices: I provide unlimited ongoing support. Should you have any questions regarding the processes described in any of my books, please contact me via PM, or if not confidential, post on my AMA.
…………………………………………………………………………………………………………............................................
CONTENTS.
In order to ensure that newcomers know what to expect from these books, and particularly from the franchising book I will display here the contents lists, together with some explanatory comments after the chapter title.
……………………………………………………………………………………………………………….........................................................



PROVENGLOBALSOURCING 2022
1. Avoid the risks in sourcing overseas. Scams, Misinformation, Ignorance of rules
2. Getting Started. Be prepared.
3. Rules And Regulations You Don’t Need To Learn. Security resulting from small payments to experts who know the rules.
4. Freight Explained And Scams Avoided. Learn to avoid the widespread increase in freight scams.
5. Import/Export Broker Business Courses. A hold-your-hand, step by step primer on how such a business operates, how to operate on both sides, importing and exporting, how to locate and approach sellers and buyers, guidance through the safe international payment system both ways, preventing the two parties bypassing you to avoid paying your commissions……….
6. Standards - Learn the Rules? Or Ask Experts?
7. Safe Product Sourcing, Including Due Diligence. Carelessness can cost you plenty.
8. Global Sourcing Sites & Widening Your Horizons in a Changing World Scene. Source from genuine export sources in countries around the world.
9. How To Get Suppliers To Come To You. But don’t invite a blizzard of emails.
10. Assessing Suppliers – Safe? Reliable? Helpful? Ignore what B2B sites tell you. Avoid the smoke and mirrors.
11. Having products made to your design. Some cost factors to take into account.
12. Cultural And Language Differences. Don’t foul your nest. Avoid misunderstandings and build important relationships.
13. Vietnam The New China. The different business and social customs explained.
14. Samples And Small Orders – Buy Less Than MOQ. Tricks of the trade.
15. Calculating Actual Costs. The very latest rules can save US importers money.
16. Payment Terms. And safe payment procedures.
17. Traveling To Source Supplies. Tax free holidays? Don’t get lost and don’t get penalties.
18. Order Procedure And Checklist. Step by step so that you don’t miss anything.
19. Thousands Of Suppliers Chosen For You By Big Retailers. They know who to buy from.
20. “Just In Time” Ordering System. Even more important as logistics troubles mount.
21. Sources Of Free Information. Links for help, including helpful banks.
22. Fulfillment Services. Could help where warehouse space shortages exist.
23. Agents, Traders, Wholesalers – Definitions. Including which ones to avoid.
24. Manufacturers Not Wholesalers – Why? Cost and product availability.
25. Business Registration and Tax ID. Your business must meet some rules.
26. Buying Locally. Some importers are pretending to locally manufacture.
27. Capital Requirements For Importing. On a shoestring budget? Maybe.
28. Inspection Services. Don’t ignore their value.
29. Certificates. Forgeries !
30. Minimum Order Quantities (MOQs), Haggling, and Discounts For Big Orders. Don’t haggle – it can result in poor quality products.
31. Quality. How to get good quality.
32. Public Holidays. Know when your supplier might shut down for days or weeks.
33. Glossary Of Terms. Understand the sourcing and importing jargon.
34. Incoterms. The very latest terms. Ignore them at your peril.

If you want to see what a great ROI this book can provide, see the testimonials on
Proven Global Sourcing - Proven Global Sourcing. Many are from Fastlane members and all can be substantiated.​
....................………………………………………………………………………………………..................................................

FRANCHISE YOUR WAY TO THE FASTLANE
SCALING ON STEROIDS
Need a great way to scale your business?
For breathtaking growth, Franchising is your answer.


This book is about selling franchises NOT buying them.

TABLE OF CONTENTS
Introduction. Why not scale using others’ capital? Avoid employing staff.
1. My Experience As a franchisor.
2. Benefits of Franchising. Sell franchises - DON'T buy them.
3. Costs Borne By Franchisees.
4. Your Costs.
5. Franchise Law and Franchise Contracts.
6. Definition of a Franchise.
Including my recipe for success as a franchisor.
7. Difference between Franchises, Distributorships, & Licenses. Getting it wrong can be costly.
8. Which Businesses Can Be Franchised? Huge choice - not only food.
9. How to Decide if a Business is Suitable for Franchising.
10. Things to Consider When Deciding About Franchising a Business.
11. Scouting for and Acquiring Suitable Businesses to Franchise.
Buy and sell for rapid scaling.
12. Shortcut to Wealth via Buying a Master Franchise. The ONLY type of franchise worth buying.
13. Sell Franchises Greenfield or Functioning? Shows how to increase value first.
14. Delineating Territories. Don't overcrowd the market. Be fair to franchisees.
15. Setting Prices for Territory Licenses. Don't expect to live off License Fees.
16. Selling Master Franchises. Better than paid area managers. Minimize your labor.
17. Selecting Franchisees. Why be Choosy? Their failure would hurt you.
18. Keeping Franchisees Happy. Like marriage where a happy wife means a happy life.
19. Conferences. Generate team spirit while giving them a brief vacation.
20. Replacing Franchisees. Maintain control of the process. You make the decision.
21. Writing an Operations Manual. A good system requires good instructions.
22. Advertising Essentials. Follow the principles of appealing to emotions even if your business is B2B. You must have advertising that works.
23. Advertising Levy. Beware of losing control due to a levy system.
24. Royalties. Don't be greedy. The number of franchisees more important than big % fees.
25. What if the Economy Goes Into Recession? Usually a good time to sell franchises. Buyers are keen.
26. Selling Franchises in Other Countries. I hit the big time by going international.
.......................................................................................................................................................................................................

FREE COPY of my importing book is available for those intending to complete the source/import/resell process by selling on Amazon. Here is a link to the Proven Amazon Course (PAC) which includes a free copy of Proven Global Sourcing. https://ko296.isrefer.com/go/pac/whay/ It is an affiliate link because it partially compensates me for allowing Jim Cockrum to give away my book for free.
 
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Last edited:

YoungPadawan

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Hey Walter, is the Proven Global Sourcing book the same as the "Import Direct From China and Many Other Countries 4.0" book?

Also, when will your franchising book be available for purchase on the website? Or can I buy it some other way?

By the way, Walter's importing book is worth its weight in gold. I highly recommend it if you're looking at importing.
 
Last edited:

Walter Hay

Legendary Contributor
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Sep 13, 2014
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No, the 2019 version is a major revision, now called Proven Global Sourcing. Here are the major changes:
Listing 41 genuine B2B sites worldwide, including those in China.
Extended information on cultural differences, including Vietnam.
Hints on searching.
Hints on due diligence.
A worldwide DIY Trademark checking site link.
Potential cost saving notes regarding FCL and LCL.
Understanding Chinese business names.
Comments on freight forwarders listed on Alibaba.
Latest De Mimimis values resulting from global trade changes.

Many sections will appear unchanged, but updates have been included in many of the old chapters.

If you only have the older version: "Import Direct From China and Many Other Countries 4.0" let me know via PM and I will send the new one to you.

The franchising book is available here on this Marketplace offer. Scroll down from the top.

Walter
 
Last edited:

AndyS

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Jun 19, 2019
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Hi Walter,

I've just paid the $90 to Imagemodeuk@yahoo.co.uk via PayPal to get the bundle. I'm a new user here and have been trying to absorb as much information as I can from this forum after reading TMF .

Came across your AMA and now I'm really looking forward to reading your books, thank you in advance!
 
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New Beginnings

New Contributor
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Jul 9, 2019
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Hi Walter,

I would like to order all 3 of your books.
Do I understand it correctly, I pay $163 through my PayPal and receive the books by email?

Hope to hear from you soon so I can order the books, very excited.
Thanks in advance.
 

Walter Hay

Legendary Contributor
EPIC CONTRIBUTOR
Speedway Pass
Sep 13, 2014
3,245
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World citizen
Hi Walter,

I would like to order all 3 of your books.
Do I understand it correctly, I pay $163 through my PayPal and receive the books by email?

Hope to hear from you soon so I can order the books, very excited.
Thanks in advance.
No, the total is only $155. Depending on time zones, the books should be with you within a few hours , or 48 hours at the most.

I hope they help you achieve your goals.

Walter
 

CalinPop

Contributor
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Hi Walter just send payment to Imagemodeuk@yahoo.co.uk $90 for PROVEN GLOBAL SOURCING. + LABELS THAT EXPLOIT , because I open my paypal account today on my company`s profile they told me its going to reach Imagemodeuk only n 3rd of August, Anyway when the money is going to be there I am going to recive the books to my paypal email no later then 5th of August ?
Thanks
 

Walter Hay

Legendary Contributor
EPIC CONTRIBUTOR
Speedway Pass
Sep 13, 2014
3,245
12,855
World citizen
Hi Walter just send payment to Imagemodeuk@yahoo.co.uk $90 for PROVEN GLOBAL SOURCING. + LABELS THAT EXPLOIT , because I open my paypal account today on my company`s profile they told me its going to reach Imagemodeuk only n 3rd of August, Anyway when the money is going to be there I am going to recive the books to my paypal email no later then 5th of August ?
Thanks
Imagemodeuk received a notice from PayPal informing them that the payment had been made, but would take 5-7 days to process due to the payment method you chose.

To avoid delay, I suggest you email imagemodeuk@yahoo.co.uk and my son in law will send the books by return email without waiting for the payment to clear.

Walter
 

Brrr

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Hi Walter, your website for the franchising doesn't seem to work (at least for me). I was also wondering if the info in the book was applicable to any country? I've found most resources to be USA centric (my biz is in the UK)
 
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ChrisV

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I'm not specifically looking to source from China, but I'd be curious to check out a book. Which would you consider your Entry Level product?
 

Walter Hay

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Sep 13, 2014
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That's a hard call for me to make. I would regard the Global Sourcing book as compulsory reading if you want to understand how importing works, and learn what vast scope there is for sourcing products that have not previously been imported into the country where you reside.

On the other hand, the Labels That Exploit book contains essential advice on marketing persuasion. These principles can be used in many fields beyond marketing, although there is a predominance of information in the book relating to branding and labeling options.

Overall, I would rate the Labels book as number 1. Later, after you have an established business, whether service, B2B product supply, or even catering, or event staging, the Franchising book could open the way for expansion such as you have never imagined.

Walter
 

CalinPop

Contributor
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Jan 25, 2019
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Imagemodeuk received a notice from PayPal informing them that the payment had been made, but would take 5-7 days to process due to the payment method you chose.

To avoid delay, I suggest you email imagemodeuk@yahoo.co.uk and my son in law will send the books by return email without waiting for the payment to clear.

Walter
Ok, will do that, thank you
 
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Walter Hay

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World citizen
Hi Walter, your website for the franchising doesn't seem to work (at least for me). I was also wondering if the info in the book was applicable to any country? I've found most resources to be USA centric (my biz is in the UK)
The franchise book website is not yet online, but you can save money by buying it direct here. Go to the top of this thread and by scrolling down you will see details on how to make the purchase. All you need do is send the US$65 to my son in law's PayPal UK account name Imagemodeuk@yahoo.co.uk. and he will send the PDF copy to you within 48 hours maximum, but depending on when PayPal notify him there have been occasions when it happens within 10 minutes.

Walter
 

AceVentures

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Walter,

Made the purchase and sent a payment to the provided email address for the 3-book bundle at $145.

Spent a good amount of time dissecting your "sharing a lifetime experience in export/import" thread, and very quickly realized how valuable your insights were.

Really looking forward to putting all the ideas together. Love that I can draw the value I was looking for in your threads, now organized and easily referable. Still waiting to hear back from your family member to email me the books, but from the table of contents alone, I can tell I have made a good investment.

Many thanks!
 
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Walter Hay

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They should be in your inbox by now. Thanks for your kind words.
I hope you find all three very helpful.
 

broswoodwork

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Just bought FRANCHISE YOUR WAY TO THE FASTLANE. Been meaning to for a while. Thank you so much for your contributions on here Walter! Can't wait to dig into it.
 

Walter Hay

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Just bought FRANCHISE YOUR WAY TO THE FASTLANE. Been meaning to for a while. Thank you so much for your contributions on here Walter! Can't wait to dig into it.
My son in law sent the book a couple of hours ago, but the email bounced. I have attached a PDF copy of the book to a PM. I certainly hope that it helps your business grow fast. Contact me if you need help.

Walter
 
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broswoodwork

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My son in law sent the book a couple of hours ago, but the email bounced. I have attached a PDF copy of the book to a PM. I certainly hope that it helps your business grow fast. Contact me if you need help.

Walter
Thank you, Walter!
 

Walter Hay

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Hi Walter, I purchased via Paypal Proven Global Sourcing and Labels That Exploit.

Looking forward to it!
Hi Natho,

My son in law has been unable to send the books because emails to the address you provided bounced. Rather than take time to sort that out, it was quicker for me to attach them to a PM that i sent a moment ago.

Best wishes for your success.

Walter
 
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natho

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A few people have had issues with my address lately, I'll have to get that sorted.

Thanks for the files!
 

Sethamus

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Just sent payment for PROVEN GLOBAL SOURCING. + LABELS THAT EXPLOIT.
Wish I had found this forum a month ago, getting close to ordering my first product and need to consume a lot of info in a short amount of time for in order to get in before the Christmas season starts. Thanks for the material, glad to pay for quality stuff like this.
 

Brrr

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Hi Walter, actually have some time on my hand to develop the next stage of the biz so I've finally purchased your book(s).

Ended up getting all three even though the franchise one is what I am most interested in, hopefully, the payment should be with you shortly. Really looking forward to getting into it.
 
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Walter Hay

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Hi Walter, actually have some time on my hand to develop the next stage of the biz so I've finally purchased your book(s).

Ended up getting all three even though the franchise one is what I am most interested in, hopefully, the payment should be with you shortly. Really looking forward to getting into it.
All three are in your inbox. The labeling book can give you some insights into setting up a brand that will appeal emotionally to your specific market. That might be useful whether you are planning to scale by franchising your existing business, or scale by buying a business and franchising that.

Walter
 

Walter Hay

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Hi Chazza,

You should have them in your inbox. They were sent yesterday, and I think my son in law broke his record for speed. I promise a maximum of 48 hours, but I think this one was within the hour.

I hope you find great benefit from them. I am always available to help if you get stuck.
 
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ShannonK

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Albuquerque, NM
Hi Walter, I purchased via Paypal Proven Global Sourcing and Labels That Exploit last night. Can’t wait to plow through it and put an idea i have into action.
 

Walter Hay

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Sep 13, 2014
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Hi @ShannonK , Strangely, my son in law informs me that there is no sign of it on PayPal at this stage. Please check the transaction.

If you can quote the transaction number he can deal with it straight away.

Walter
 

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