Well, I have become a serial business book writer. Three down, with at least one more residing in my brain.
The 3 books so far are based on:
Fastlane members only. The books are available online but only Fastlane members can buy here at a discounted price as a token of my appreciation for the mutual support atmosphere of this forum, and my desire to be as helpful as possible.
The first two books complement one another, and I am convinced that those who only buy Proven Global Sourcing, are missing out on something of great value that can help in the next step in profiting from those imports. I suggest that if you only have this book you should look more closely at what Labels That Exploit can do for you.
………………………………………………………………………………………………………………......
They all have two things in common: 1. They are designed to guide large scale importers. 2. They exist in order to sell services such as sourcing, quality inspection, and freight forwarding.
Blogs by self-professed experts usually leave unanswered most questions that are posted. The blogs are rarely updated. Not that it would make much difference because the blogs already contain dangerously expensive misinformation.
My book presents the facts, but it does not teach what to choose or how to sell the products.
................................................................................................................................................................
I have changed the name of the labeling book, to reflect the greater emphasis on marketing psychology. With the subtitle it’s a long name but it now needed to be more descriptive. The new title is:
They are unaware of the fact that by a big margin, emotions rather than facts influence buying decisions.
This book shows how to appeal to buyers’ emotions with various methods including labeling. It describes 26 different types of labeling and branding methods, how to use them, which product types to use them on, and where to source them in the USA, Canada, EU countries, the UK, Australia, and New Zealand. NOTE: some labels are unsuitable for some products, so don’t think you will have 26 options for any one kind of product. Many of the labeling types dealt with would not even be dreamed of by many.
Among other things, this book shows the best way to obtain products for private labeling, but does not teach what products to choose.
………………………………………………………………………………………......
Now to my newest book:
It even caters for those who don’t have a business that they could ever scale, showing how to jump- start your entry into the rapid growth franchise industry, when you don’t already operate a business suitable for franchising.
It is the smallest of my books, at 32 pages, but if the ideas are adopted, I believe its value will be enormous. I have priced it at the same figure as my importing book, but if put into practice the ROI could be a staggering percentage.
I can’t make any promises, but I know it worked for me to provide an astounding lump sum that I would have struggled for many years to build by scaling the traditional way. Continually opening branch after branch with employees managing them would have weighed me down.
……………………………………………………………………………………………………..
Scroll down to see the contents lists, but first, the price list:
Bought individually elsewhere online:
PROVEN GLOBAL SOURCING. https://www.provenglobalsourcing.com $97
As part of PAC, (See at the bottom of the Page) FREE
PROVEN GLOBAL SOURCING. https://www.WalterHaysBusinessBooks.com $99
LABELS THAT EXPLOIT. https://www.WalterHaysBusinessBooks.com $99
FRANCHISE YOUR WAY TO THE FASTLANE.https://www.WalterHaysBusinessBooks.com $99
Bought as a bundle from https://www.WalterHaysBusinessBooks.com
PROVEN GLOBAL SOURCING. + LABELS THAT EXPLOIT. $145 PROVEN GLOBAL SOURCING + FRANCHISE YOUR WAY TO THE FASTLANE $145
All three, including FRANCHISE YOUR WAY TO THE FASTLANE. $180
…………………………………………………………………………………………………
Bought individually from this Marketplace Offer:
PROVEN GLOBAL SOURCING. $90
LABELS THAT EXPLOIT. $90
FRANCHISE YOUR WAY TO THE FASTLANE. $67
Bought as a bundle from this Marketplace Offer:
PROVEN GLOBAL SOURCING. + LABELS THAT EXPLOIT. $145
PROVEN GLOBAL SOURCING + FRANCHISE YOUR WAY TO THE FASTLANE $128
All three, including FRANCHISE YOUR WAY TO THE FASTLANE. $169
Marketplace sales are handled for me by ImagemodeUK. Payment should be made using your PayPal account and paid to the PayPal UK account name ImagemodeUK@yahoo.co.uk Note: This is the account name, not an email address, and also that there is no l in the name. It includes the word mode, not model. Within 48 hours of notification from PayPal, PDF versions of the books will be sent by ImagemodeUK to the email address you used when making payment. If using Hotmail, please check your Spam folder.
A full refund will be given to any purchaser on request without question, although I would appreciate any feedback whether positive or negative.
IMPORTANT NOTE REGARDING SUPPORT: Should you have any questions regarding the processes described in any of my books, please contact me via PM, or if not confidential, post on my AMA.
…………………………………………………………………………………………………………
In order to ensure that newcomers know what to expect from these books, and particularly from the franchising book I will display here the contents lists, together with some explanatory comments after the chapter title.
………………………………………………………………………………………………………………
1. My Experience As a franchisor.
2. Benefits of Franchising. Sell franchises - DON'T buy them.
3. Costs Borne By Franchisees.
4. Your Costs.
5. Franchise Law and Franchise Contracts.
6. Definition of a Franchise. Including my recipe for success as a franchisor.
7. Difference between Franchises, Distributorships, & Licenses. Getting it wrong can be costly.
8. Which Businesses Can Be Franchised? Huge choice - not only food.
9. How to Decide if a Business is Suitable for Franchising.
10. Things to Consider When Deciding About Franchising a Business.
11. Scouting for and Acquiring Suitable Businesses to Franchise. Buy and sell for rapid scaling.
12. Shortcut to Wealth via Buying a Master Franchise. The ONLY type of franchise worth buying.
13. Sell Franchises Greenfield or Functioning? Shows how to increase value first.
14. Delineating Territories. Don't overcrowd the market. Be fair to franchisees.
15. Setting Prices for Territory Licenses. Don't expect to live off License Fees.
16. Selling Master Franchises. Better than paid area managers. Minimize your labor.
17. Selecting Franchisees. Why be Choosy? Their failure would hurt you.
18. Keeping Franchisees Happy. Like marriage where a happy wife means a happy life.
19. Conferences. Generate team spirit while giving them a brief vacation.
20. Replacing Franchisees. Maintain control of the process. You make the decision.
21. Writing an Operations Manual. A good system requires good instructions.
22. Advertising Essentials. Follow the principles of appealing to emotions even if your business is B2B. You must have advertising that works.
23. Advertising Levy. Beware of losing control due to a levy system.
24. Royalties. Don't be greedy. The number of franchisees more important than big % fees.
25. What if the Economy Goes Into Recession? Usually a good time to sell franchises. Buyers are keen.
26. Selling Franchises in Other Countries. I hit the big time by going international.
...................................................................................................................................................
FREE COPY of my importing book is available for those intending to complete the source/import/resell process by selling on Amazon. Here is a link to the Proven Amazon Course (PAC) which includes a free copy of Proven Global Sourcing. https://ko296.isrefer.com/go/pac/whay/ It is an affiliate link because it partially compensates me for allowing Jim Cockrum to give away my book for free.
The 3 books so far are based on:
- A lifetime of success in sales and marketing, while designing, copywriting, and structuring all of my own advertising in both major businesses I established.
- Industrial troubleshooting involving solving problems that stumped the experts with letters after their names. One multinational, employing over 300 chemists worldwide had for several months been losing millions of dollars daily. I solved their problem in less than a week.
- Inventing chemical formulas to fix those industrial problems. This gave me an insight into a huge range of manufacturing processes.
- Manufacture and export of those products to countries all over the Asia/Pacific region, including the USA, in competition with the big US and German multinationals.
- Licensing the manufacture and sale of my products in two countries. That would today be legally classed as franchising.
- Safe product sourcing from numerous countries, involving visiting 19 countries over a period of 22 years.
- Importing, based on experience in the shipping industry beginning when I dropped out of college, and later, helping many new importers.
- Franchising the importing and B2B business after a year of massive growth had proved the effectiveness of our in-house advertising and marketing methods.
Fastlane members only. The books are available online but only Fastlane members can buy here at a discounted price as a token of my appreciation for the mutual support atmosphere of this forum, and my desire to be as helpful as possible.
The first two books complement one another, and I am convinced that those who only buy Proven Global Sourcing, are missing out on something of great value that can help in the next step in profiting from those imports. I suggest that if you only have this book you should look more closely at what Labels That Exploit can do for you.
………………………………………………………………………………………………………………......
Proven Global Sourcing.
This has, over the 14 years during which it has been published with annual free revisions, become the go-to manual for small and large importers. Some, in correspondence, have even referred to it as their importing bible. The only detailed publications I see online, dealing with sourcing and importing, are in blogs by a very select few people who have a good working knowledge of sourcing and importing.They all have two things in common: 1. They are designed to guide large scale importers. 2. They exist in order to sell services such as sourcing, quality inspection, and freight forwarding.
Blogs by self-professed experts usually leave unanswered most questions that are posted. The blogs are rarely updated. Not that it would make much difference because the blogs already contain dangerously expensive misinformation.
My book presents the facts, but it does not teach what to choose or how to sell the products.
................................................................................................................................................................
I have changed the name of the labeling book, to reflect the greater emphasis on marketing psychology. With the subtitle it’s a long name but it now needed to be more descriptive. The new title is:
LABELS THAT EXPLOIT
the Power of Psychology, Perceptions, and Emotions.
I see too many people copying what others do, thinking that if they advertise enough they will sell. One of the big marketing failings that is widely copied is to try selling based on product features, sometimes even using bullet points in advertisements! the Power of Psychology, Perceptions, and Emotions.
They are unaware of the fact that by a big margin, emotions rather than facts influence buying decisions.
This book shows how to appeal to buyers’ emotions with various methods including labeling. It describes 26 different types of labeling and branding methods, how to use them, which product types to use them on, and where to source them in the USA, Canada, EU countries, the UK, Australia, and New Zealand. NOTE: some labels are unsuitable for some products, so don’t think you will have 26 options for any one kind of product. Many of the labeling types dealt with would not even be dreamed of by many.
Among other things, this book shows the best way to obtain products for private labeling, but does not teach what products to choose.
………………………………………………………………………………………......
Now to my newest book:
FRANCHISE YOUR WAY TO THE FASTLANE.
Scaling on steroids!
Need a great way to scale your business?
For breathtaking growth, franchising is your answer.
SELL - DON'T BUY
This book has been written in response to the countless number of forum posts asking about, or bemoaning the scarcity of, options to scale a business.Scaling on steroids!
Need a great way to scale your business?
For breathtaking growth, franchising is your answer.
SELL - DON'T BUY
It even caters for those who don’t have a business that they could ever scale, showing how to jump- start your entry into the rapid growth franchise industry, when you don’t already operate a business suitable for franchising.
It is the smallest of my books, at 32 pages, but if the ideas are adopted, I believe its value will be enormous. I have priced it at the same figure as my importing book, but if put into practice the ROI could be a staggering percentage.
I can’t make any promises, but I know it worked for me to provide an astounding lump sum that I would have struggled for many years to build by scaling the traditional way. Continually opening branch after branch with employees managing them would have weighed me down.
……………………………………………………………………………………………………..
Scroll down to see the contents lists, but first, the price list:
Bought individually elsewhere online:
PROVEN GLOBAL SOURCING. https://www.provenglobalsourcing.com $97
As part of PAC, (See at the bottom of the Page) FREE
PROVEN GLOBAL SOURCING. https://www.WalterHaysBusinessBooks.com $99
LABELS THAT EXPLOIT. https://www.WalterHaysBusinessBooks.com $99
FRANCHISE YOUR WAY TO THE FASTLANE.https://www.WalterHaysBusinessBooks.com $99
Bought as a bundle from https://www.WalterHaysBusinessBooks.com
PROVEN GLOBAL SOURCING. + LABELS THAT EXPLOIT. $145 PROVEN GLOBAL SOURCING + FRANCHISE YOUR WAY TO THE FASTLANE $145
All three, including FRANCHISE YOUR WAY TO THE FASTLANE. $180
…………………………………………………………………………………………………
Bought individually from this Marketplace Offer:
PROVEN GLOBAL SOURCING. $90
LABELS THAT EXPLOIT. $90
FRANCHISE YOUR WAY TO THE FASTLANE. $67
Bought as a bundle from this Marketplace Offer:
PROVEN GLOBAL SOURCING. + LABELS THAT EXPLOIT. $145
PROVEN GLOBAL SOURCING + FRANCHISE YOUR WAY TO THE FASTLANE $128
All three, including FRANCHISE YOUR WAY TO THE FASTLANE. $169
Marketplace sales are handled for me by ImagemodeUK. Payment should be made using your PayPal account and paid to the PayPal UK account name ImagemodeUK@yahoo.co.uk Note: This is the account name, not an email address, and also that there is no l in the name. It includes the word mode, not model. Within 48 hours of notification from PayPal, PDF versions of the books will be sent by ImagemodeUK to the email address you used when making payment. If using Hotmail, please check your Spam folder.
A full refund will be given to any purchaser on request without question, although I would appreciate any feedback whether positive or negative.
IMPORTANT NOTE REGARDING SUPPORT: Should you have any questions regarding the processes described in any of my books, please contact me via PM, or if not confidential, post on my AMA.
…………………………………………………………………………………………………………
CONTENTS.
In order to ensure that newcomers know what to expect from these books, and particularly from the franchising book I will display here the contents lists, together with some explanatory comments after the chapter title.
………………………………………………………………………………………………………………
PROVEN GLOBAL SOURCING. TABLE OF CONTENTS
If you want to see what a great ROI this book can provide, see the testimonials on
Proven Global Sourcing - Proven Global Sourcing. Many are from Fastlane members and all can be substantiated.
If you want to see what a great ROI this book can provide, see the testimonials on
Proven Global Sourcing - Proven Global Sourcing. Many are from Fastlane members and all can be substantiated.
- Taking The Mystery Out Of Importing. It’s easier than you might think.
- Getting Started
- Rules And Regulations You Don’t Need To Learn. Security resulting from small payments to experts who know the rules.
- Freight Explained And Scams Avoided. Learn to avoid the widespread increase in freight scams.
- Caution Regarding Agencies And Distributorships. Beware of the many false promises.
- Standards - Learn the Rules? Or Ask Experts? Save time for only a small cost.
- Safe Product Sourcing, Including Due Diligence. Carelessness can cost you plenty.
- Global Sourcing Sites & The Changing World Scene. Source from 41 countries +.
- How To Get Suppliers To Come To You. But don’t invite a blizzard of emails.
- Assessing Suppliers – Safe? Reliable? Helpful? Ignore what B2B sites tell you.
- Cultural And Language Differences. Avoid misunderstandings. Build relationships.
- Samples And Small Orders – Buy Less Than MOQ. MOQs are often set by guesswork.
- Vietnam The New China.
- Samples And Small Orders – Buy Less Than MOQ.
- Calculating Actual Costs. Do this before you order!
- Payment Terms. What is safe and what is not.
- Traveling To Source Supplies. You can’t beat face-to-face contact, or tax deductible holidays.
- Order Procedure And Checklist. Established procedure reduces risk.
- Thousands Of Suppliers Chosen For You By Big Retailers. Thoroughly vetted suppliers.
- “Just In Time” Ordering System. Higher freight cost for Lower inventory cost.
- Sources Of Free Information. Banks are a good source.
- Fulfillment Services. No need to handle your inventory.
- Agents, Traders, Wholesalers – Definitions. They are not always what you expect.
- Manufacturers Not Wholesalers – Why? PRICES! (and smaller orders!!)
- Business Registration and Tax ID. Your call.
- Buying Locally. Security, logistics, accountability, local sales appeal, V extra cost.
- Capital Requirements For Importing. From a few hundred dollars if bootstrapping.
- Inspection Services. For safe quality assurance.
- Certificates. Genuine or not?
- Minimum Order Quantities (MOQs), Haggling, and Discounts For Big Orders
- Quality. Four pages about this important subject.
- Public Holidays. Expect delays, so order early.
- Glossary Of Terms. A handy reference covering more than just INCOTERMS.
- Incoterms. With explanation of new terms.
LABELS THAT EXPLOIT the Power of Psychology, Perceptions, and Emotions
TABLE OF CONTENTS
TABLE OF CONTENTS
- Labels And Their History.
- Marketing Psychology.…. Too Hard? Think like a buyer. Essential learning.
- Branding And Marketing — Understanding Private Labeling. Not merely “Slap on a sticker".
- Case Study: Eight Year Old Boy Applies Marketing Psychology. My first business hustle.
- The Value Of Perceptions. What will buyers really think of your product?
- Why Use Quality Labels? Your labels are you. What image do you want to present?
- Brand Names, Logos, And Slogans. Ideas to help make them work together.
- The Importance Of Consistency. BUT... Graphic artists love to mix fonts and colors. Don't let them.
- The Design Process. Importance of retaining control yourself.
- Learn From Your Competitors. Why not copy ideas that work?
- Technical Terms…... Jargon Explained. Understand the strange specialist terms.
- Labeling And Branding Methods.12.1 to 12.26 Many of them you would never think of or even know exist. Complete Labeling Descriptions and sources in USA, Canada, UK, EU, Australia, New Zealand, together with instructions on how to use them. Contact me for help if not in those countries.
- Powerful Packaging. Choosing packaging that can help sell. Sources listed.
- Labeling Your Product And Packing Your Packages. DIY or outsource?
- Colors, And Their Potential To Influence Decisions. The amazing emotional buying trigger.
- Choosing Products To Sell. Your call.
- Private Label Product Suppliers – Basic Procedures. Private Label Product Suppliers Outside The USA - How To Locate Them. Don't search for "Private Label Suppliers." Minimize competition.
- Open Tool. Potential savings if you need a mold.
- My Experience As A Private Label Manufacturer And A Label Seller.
- Product Liability. Protect yourself
- Labeling Compliance. Protect yourself
- Trademarks And Patents. Protect yourself
- Protect Your Brand From Your Suppliers By Using Post - Production Labeling Or Branding.
- Over-branding (Covering) Brands on Generic Products.
FRANCHISE YOUR WAY TO THE FASTLANE
SCALING ON STEROIDS
Need a great way to scale your business?
For breathtaking growth, Franchising is your answer.
This book is about selling franchises NOT buying them.
TABLE OF CONTENTS
Introduction. Why not scale using others’ capital? Avoid employing staff.SCALING ON STEROIDS
Need a great way to scale your business?
For breathtaking growth, Franchising is your answer.
This book is about selling franchises NOT buying them.
TABLE OF CONTENTS
1. My Experience As a franchisor.
2. Benefits of Franchising. Sell franchises - DON'T buy them.
3. Costs Borne By Franchisees.
4. Your Costs.
5. Franchise Law and Franchise Contracts.
6. Definition of a Franchise. Including my recipe for success as a franchisor.
7. Difference between Franchises, Distributorships, & Licenses. Getting it wrong can be costly.
8. Which Businesses Can Be Franchised? Huge choice - not only food.
9. How to Decide if a Business is Suitable for Franchising.
10. Things to Consider When Deciding About Franchising a Business.
11. Scouting for and Acquiring Suitable Businesses to Franchise. Buy and sell for rapid scaling.
12. Shortcut to Wealth via Buying a Master Franchise. The ONLY type of franchise worth buying.
13. Sell Franchises Greenfield or Functioning? Shows how to increase value first.
14. Delineating Territories. Don't overcrowd the market. Be fair to franchisees.
15. Setting Prices for Territory Licenses. Don't expect to live off License Fees.
16. Selling Master Franchises. Better than paid area managers. Minimize your labor.
17. Selecting Franchisees. Why be Choosy? Their failure would hurt you.
18. Keeping Franchisees Happy. Like marriage where a happy wife means a happy life.
19. Conferences. Generate team spirit while giving them a brief vacation.
20. Replacing Franchisees. Maintain control of the process. You make the decision.
21. Writing an Operations Manual. A good system requires good instructions.
22. Advertising Essentials. Follow the principles of appealing to emotions even if your business is B2B. You must have advertising that works.
23. Advertising Levy. Beware of losing control due to a levy system.
24. Royalties. Don't be greedy. The number of franchisees more important than big % fees.
25. What if the Economy Goes Into Recession? Usually a good time to sell franchises. Buyers are keen.
26. Selling Franchises in Other Countries. I hit the big time by going international.
...................................................................................................................................................
FREE COPY of my importing book is available for those intending to complete the source/import/resell process by selling on Amazon. Here is a link to the Proven Amazon Course (PAC) which includes a free copy of Proven Global Sourcing. https://ko296.isrefer.com/go/pac/whay/ It is an affiliate link because it partially compensates me for allowing Jim Cockrum to give away my book for free.
Don't like ads? Remove them while supporting the forum. Subscribe.
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