The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

MARKETPLACE Walter Hay's Business Books

Walter Hay

Legendary Contributor
EPIC CONTRIBUTOR
Speedway Pass
Sep 13, 2014
2,257
9,101
2,203
World citizen
Well, I have become a serial business book writer. Three down, with at least one more residing in my brain.

The 3 books so far are based on:
  • A lifetime of success in sales and marketing, while designing, copywriting, and structuring all of my own advertising in both major businesses I established.
  • Industrial troubleshooting involving solving problems that stumped the experts with letters after their names. One multinational, employing over 300 chemists worldwide had for several months been losing millions of dollars daily. I solved their problem in less than a week.
  • Inventing chemical formulas to fix those industrial problems. This gave me an insight into a huge range of manufacturing processes.
  • Manufacture and export of those products to countries all over the Asia/Pacific region, including the USA, in competition with the big US and German multinationals.
  • Licensing the manufacture and sale of my products in two countries. That would today be legally classed as franchising.
  • Safe product sourcing from numerous countries, involving visiting 19 countries over a period of 22 years.
  • Importing, based on experience in the shipping industry beginning when I dropped out of college, and later, helping many new importers.
  • Franchising the importing and B2B business after a year of massive growth had proved the effectiveness of our in-house advertising and marketing methods.
The fourth book currently in my head will be about starting, and building a B2B business.

Fastlane members only. The books are available online but only Fastlane members can buy here at a discounted price as a token of my appreciation for the mutual support atmosphere of this forum, and my desire to be as helpful as possible.

The first two books complement one another, and I am convinced that those who only buy Proven Global Sourcing, are missing out on something of great value that can help in the next step in profiting from those imports. I suggest that if you only have this book you should look more closely at what Labels That Exploit can do for you.
……………………………………………………………………………………………………………….............................

Proven Global Sourcing.
This has, over the 14 years during which it has been published with annual free revisions, become the go-to manual for small and large importers. Some, in correspondence, have even referred to it as their importing bible. The only detailed publications I see online, dealing with sourcing and importing, are in blogs by a very small number of people who have a good working knowledge of sourcing and importing.

They all have two things in common: 1. They are designed to guide large scale importers. 2. They exist in order to sell services such as sourcing, quality inspection, and freight forwarding.

Blogs by self-professed experts usually leave unanswered most questions that are posted. The blogs are rarely updated. Not that it would make much difference because the blogs already contain dangerously expensive misinformation.

My book presents the facts, but it does not teach what to choose or how to sell the products.
.............................................................................................................................................................................................
I have changed the name of the labeling book, to reflect the greater emphasis on marketing psychology. With the subtitle it’s a long name but it now needed to be more descriptive. The new title is:

LABELS THAT EXPLOIT
the Power of Psychology, Perceptions, and Emotions
.
I see too many people copying what others do, thinking that if they advertise enough they will sell. One of the big marketing failings that is widely copied is to try selling based on product features, sometimes even using bullet points in advertisements! :eek:

They are unaware of the fact that by a big margin, emotions rather than facts influence buying decisions.

This book shows how to appeal to buyers’ emotions with various methods including labeling. It describes 26 different types of labeling and branding methods, how to use them, which product types to use them on, and where to source them in the USA, Canada, EU countries, the UK, Australia, and New Zealand. NOTE: some labels are unsuitable for some products, so don’t think you will have 26 options for any one kind of product.

Among other things, this book shows the best way to obtain products for private labeling, but does not teach what products to choose.
…………………………………………………………………………………………………………………………………Now to my newest book:

FRANCHISE YOUR WAY TO THE FASTLANE.

Scaling on steroids!

Need a great way to scale your business?

For breathtaking growth, franchising is your answer.

This book has been written in response to the countless number of forum posts asking about, or bemoaning the scarcity of, options to scale a business.

It even caters for those who don’t have a business that they could ever scale, showing how to jump- start your entry into the rapid growth franchise industry, when you don’t already operate a business suitable for franchising.

It is the smallest of my books, at 32 pages, but if the ideas are adopted, I believe its value will be enormous. I have priced it at the same figure as my importing book, but if put into practice the ROI could be a staggering percentage.


I can’t make any promises, but I know it worked for me to provide an astounding lump sum that I would have struggled for many years to build by scaling the traditional way. Continually opening branch after branch with employees managing them would have weighed me down.
…………………………………………………………………………………………………………………………………
Scroll down to see the contents lists, but first, the price list:

Bought individually elsewhere online:

PROVEN GLOBAL SOURCING. at
https://www.provenglobalsourcing.com $97
As part of PAC, (See at the bottom of the Page) FREE.
LABELS THAT EXPLOIT. https://www.Powerlabelsforprivatelabelingprofits.com $49

FRANCHISE YOUR WAY TO THE FASTLANE.
From
https://www.scalebyfranchising.com $97
NOTE. This website is under construction.
……………………………………………………………………………………………………………………
Bought individually from this Marketplace Offer:

PROVEN GLOBAL SOURCING. $65
LABELS THAT EXPLOIT. $33

FRANCHISE YOUR WAY TO THE FASTLANE. $65
……………………………………………………………………………………………………………………
Bought as a bundle from this Marketplace Offer:

PROVEN GLOBAL SOURCING. + LABELS THAT EXPLOIT. $90
All three, including FRANCHISE YOUR WAY TO THE FASTLANE. $145

Marketplace sales are handled for me by ImagemodeUK. Payment should be made via the PayPal UK account name Imagemodeuk@yahoo.co.uk. Within 48 hours of notification from PayPal, PDF versions of the books will be sent by ImagemodeUK to the email address you used when making payment. If using Hotmail, please check your Spam folder.

A full refund will be given to any purchaser on request without question, although I would appreciate any feedback.

IMPORTANT NOTE REGARDING SUPPORT: Should you have any questions regarding the processes described in any of my books, please contact me via PM, or if not confidential, post on my AMA.
………………………………………………………………………………………………………………..........
CONTENTS.

In order to ensure that newcomers know what to expect from these books, and particularly from the franchising book I will display here the contents lists, together with some explanatory comments after the chapter title.
………………………………………………………………………………………………………………..................

PROVEN GLOBAL SOURCING. TABLE OF CONTENTS
  1. Taking The Mystery Out Of Importing. It’s easier than you might think.
  2. Getting Started
  3. Rules And Regulations You Don’t Need To Learn. Security resulting from small payments to experts who know the rules.
  4. Freight Explained And Scams Avoided. Learn to avoid rapidly increasing Freight scams.
  5. Caution Regarding Agencies And Distributorships. Beware the many false promises.
  6. Standards - Learn the Rules? Or Ask Experts? Save time for small cost.
  7. Safe Product Sourcing, Including Due Diligence. Carelessness can cost you plenty.
  8. Global Sourcing Sites & The Changing World Scene. Source from 41 countries.
  9. How To Get Suppliers To Come To You. But don’t invite a blizzard of emails.
  10. Assessing Suppliers – Safe? Reliable? Helpful? Ignore what B2B sites tell you.
  11. Cultural And Language Differences. Avoid misunderstandings. Build relationships.
  12. Samples And Small Orders – Buy Less Than MOQ. MOQs are often set by guesswork.
  13. Calculating Actual Costs. Do this before you order!
  14. Payment Terms. What is safe and what is not.
  15. Traveling To Source Supplies. You can’t beat face-to-face contact, or tax deductible holidays.
  16. Order Procedure And Checklist. Established procedure reduces risk.
  17. Thousands Of Suppliers Chosen For You By Big Retailers. Thoroughly vetted suppliers.
  18. “Just In Time” Ordering System. Higher freight cost for Lower inventory cost.
  19. Sources Of Free Information. Banks are a good source.
  20. Fulfillment Services. No need to handle your inventory.
  21. Agents, Traders, Wholesalers – Definitions. They are not always what you expect.
  22. Manufacturers Not Wholesalers – Why? PRICES! (and smaller orders!!)
  23. Business Registration and Tax ID. Your call.
  24. Buying Locally. Security, logistics, accountability, local sales appeal, V extra cost.
  25. Capital Requirements For Importing. From a few hundred dollars if bootstrapping.
  26. Inspection Services. For safe quality assurance.
  27. Certificates. Genuine or not?
  28. Minimum Order Quantities (MOQs), Haggling, and Discounts For Big Orders
  29. Quality. Four pages about this important subject.
  30. Public Holidays. Expect delays, so order early.
  31. Glossary Of Terms. A handy reference covering more than just INCOTERMS.
....................……………………………………………………………………………………………………………
LABELS THAT EXPLOIT. TABLE OF CONTENTS
  1. Labels And Their History.
  2. Marketing Psychology.…. Too Hard? Essential learning.
  3. Branding And Marketing — Understanding Private Labeling. Not merely “Slap on a sticker".
  4. Case Study: Eight Year Old Boy Applies Marketing Psychology. My first business hustle.
  5. The Value Of Perceptions. What will buyers really think of your product?
  6. Why Use Quality Labels? Your labels are you. What image do you want to present?
  7. Brand Names, Logos, And Slogans. Ideas to help make them work together.
  8. The Importance Of Consistency. BUT... Graphic artists love to mix fonts and colors.
  9. The Design Process. Importance of retaining control yourself.
  10. Learn From Your Competitors. Why not copy ideas that work?
  11. Technical Terms…... Jargon Explained. Understand the strange specialist terms.
  12. Labeling And Branding Methods.12.1 to 12.26 Complete Labeling Descriptions and sources in USA, Canada, UK, EU, Australia, New Zealand, together with instructions on how to use them. Contact me for help if not in those countries.
  13. Powerful Packaging. Choosing packaging that can help sell. Sources listed.
  14. Labeling Your Product And Packing Your Packages. DIY or outsource?
  15. Colors, And Their Potential To Influence Decisions. The amazing emotional buying trigger.
  16. Choosing Products To Sell. Your call.
  17. Private Label Product Suppliers – Basic Procedures. Private Label Product Suppliers Outside The USA - How To Locate Them. Don't search for "Private Label Suppliers." Lessen competition.
  18. Open Tool. Potential savings if you need a mold.
  19. My Experience As A Private Label Manufacturer And A Label Seller.
  20. Product Liability. Protect yourself
  21. Labeling Compliance. Protect yourself
  22. Trademarks And Patents. Protect yourself
  23. Protect Your Brand From Your Suppliers By Using Post - Production Labeling Or Branding.
  24. Over-branding (Covering) Brands on Generic Products.
………………………………………………………………………………………………………………
FRANCHISE YOUR WAY TO THE FASTLANE
SCALING ON STEROIDS
Need a great way to scale your business?

For breathtaking growth, Franchising is your answer.

TABLE OF CONTENTS

Introduction. Why not scale using others’ capital? Avoid employing staff.
1. My Experience.
2. Benefits of Franchising.
Sell franchises - DON'T buy them.
3. Costs Borne By Franchisees.
4. Your Costs.
5. Franchise Law and Franchise Contracts.
6. Definition of a Franchise.
7. Difference between Franchises, Distributorships, & Licences.
8. Which Businesses Can Be Franchised?
9. How to Decide if a Business is Suitable for Franchising.
10. Things to Consider When Deciding About Franchising a Business.
11. Scouting for and Acquiring Suitable Businesses to Franchise.
12. Shortcut to Wealth via Buying a Master Franchise.
13. Sell Franchises Greenfield or Functioning?
14. Delineating Territories.
15. Setting Prices for Territory Licenses.
16. Selling Master Franchises.
17. Selecting Franchisees. Why be Choosy?
18. Keeping Franchisees Happy.
19. Conferences.
20. Replacing Franchisees.
21. Writing an Operations Manual.
22. Advertising Essentials.
23. Advertising Levy.
24. Royalties.
25. What if the Economy Goes Into Recession?
26. Selling Franchises in Other Countries.

.................................................................................................................................................................................

FREE COPY of my importing book is available for those intending to complete the source/import/resell process by selling on Amazon. Here is a link to the Proven Amazon Course (PAC) which includes a free copy of Proven Global Sourcing. https://ko296.isrefer.com/go/pac/whay/ It is an affiliate link because it partially compensates me for allowing Jim Cockrum to give away my book for free.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Last edited:

YoungPadawan

Miles to go before I sleep
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Nov 7, 2015
407
1,024
374
26
Hey Walter, is the Proven Global Sourcing book the same as the "Import Direct From China and Many Other Countries 4.0" book?

Also, when will your franchising book be available for purchase on the website? Or can I buy it some other way?

By the way, Walter's importing book is worth its weight in gold. I highly recommend it if you're looking at importing.
 
Last edited:
OP
OP
Walter Hay

Walter Hay

Legendary Contributor
EPIC CONTRIBUTOR
Speedway Pass
Sep 13, 2014
2,257
9,101
2,203
World citizen
No, the 2019 version is a major revision, now called Proven Global Sourcing. Here are the major changes:
Listing 41 genuine B2B sites worldwide, including those in China.
Extended information on cultural differences, including Vietnam.
Hints on searching.
Hints on due diligence.
A worldwide DIY Trademark checking site link.
Potential cost saving notes regarding FCL and LCL.
Understanding Chinese business names.
Comments on freight forwarders listed on Alibaba.
Latest De Mimimis values resulting from global trade changes.

Many sections will appear unchanged, but updates have been included in many of the old chapters.

If you only have the older version: "Import Direct From China and Many Other Countries 4.0" let me know via PM and I will send the new one to you.

The franchising book is available here on this Marketplace offer. Scroll down from the top.

Walter
 
Last edited:

AndyS

PARKED
Jun 19, 2019
1
0
1
Hi Walter,

I've just paid the $90 to Imagemodeuk@yahoo.co.uk via PayPal to get the bundle. I'm a new user here and have been trying to absorb as much information as I can from this forum after reading TMF.

Came across your AMA and now I'm really looking forward to reading your books, thank you in advance!
 

New Beginnings

New Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Jul 9, 2019
4
1
1
Hi Walter,

I would like to order all 3 of your books.
Do I understand it correctly, I pay $163 through my PayPal and receive the books by email?

Hope to hear from you soon so I can order the books, very excited.
Thanks in advance.
 
OP
OP
Walter Hay

Walter Hay

Legendary Contributor
EPIC CONTRIBUTOR
Speedway Pass
Sep 13, 2014
2,257
9,101
2,203
World citizen
Hi Walter,

I would like to order all 3 of your books.
Do I understand it correctly, I pay $163 through my PayPal and receive the books by email?

Hope to hear from you soon so I can order the books, very excited.
Thanks in advance.
No, the total is only $155. Depending on time zones, the books should be with you within a few hours , or 48 hours at the most.

I hope they help you achieve your goals.

Walter
 

CalinPop

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Jan 25, 2019
20
27
25
Hi Walter just send payment to Imagemodeuk@yahoo.co.uk $90 for PROVEN GLOBAL SOURCING. + LABELS THAT EXPLOIT , because I open my paypal account today on my company`s profile they told me its going to reach Imagemodeuk only n 3rd of August, Anyway when the money is going to be there I am going to recive the books to my paypal email no later then 5th of August ?
Thanks
 
OP
OP
Walter Hay

Walter Hay

Legendary Contributor
EPIC CONTRIBUTOR
Speedway Pass
Sep 13, 2014
2,257
9,101
2,203
World citizen
Hi Walter just send payment to Imagemodeuk@yahoo.co.uk $90 for PROVEN GLOBAL SOURCING. + LABELS THAT EXPLOIT , because I open my paypal account today on my company`s profile they told me its going to reach Imagemodeuk only n 3rd of August, Anyway when the money is going to be there I am going to recive the books to my paypal email no later then 5th of August ?
Thanks
Imagemodeuk received a notice from PayPal informing them that the payment had been made, but would take 5-7 days to process due to the payment method you chose.

To avoid delay, I suggest you email imagemodeuk@yahoo.co.uk and my son in law will send the books by return email without waiting for the payment to clear.

Walter
 

Brrr

Contributor
Read Millionaire Fastlane
Jul 28, 2019
21
55
20
Hi Walter, your website for the franchising doesn't seem to work (at least for me). I was also wondering if the info in the book was applicable to any country? I've found most resources to be USA centric (my biz is in the UK)
 

ChrisV

Platinum Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 10, 2015
2,300
4,055
1,022
Islands of Calleja
I'm not specifically looking to source from China, but I'd be curious to check out a book. Which would you consider your Entry Level product?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

OP
OP
Walter Hay

Walter Hay

Legendary Contributor
EPIC CONTRIBUTOR
Speedway Pass
Sep 13, 2014
2,257
9,101
2,203
World citizen
That's a hard call for me to make. I would regard the Global Sourcing book as compulsory reading if you want to understand how importing works, and learn what vast scope there is for sourcing products that have not previously been imported into the country where you reside.

On the other hand, the Labels That Exploit book contains essential advice on marketing persuasion. These principles can be used in many fields beyond marketing, although there is a predominance of information in the book relating to branding and labeling options.

Overall, I would rate the Labels book as number 1. Later, after you have an established business, whether service, B2B product supply, or even catering, or event staging, the Franchising book could open the way for expansion such as you have never imagined.

Walter
 

CalinPop

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Jan 25, 2019
20
27
25
Imagemodeuk received a notice from PayPal informing them that the payment had been made, but would take 5-7 days to process due to the payment method you chose.

To avoid delay, I suggest you email imagemodeuk@yahoo.co.uk and my son in law will send the books by return email without waiting for the payment to clear.

Walter
Ok, will do that, thank you
 
OP
OP
Walter Hay

Walter Hay

Legendary Contributor
EPIC CONTRIBUTOR
Speedway Pass
Sep 13, 2014
2,257
9,101
2,203
World citizen
Hi Walter, your website for the franchising doesn't seem to work (at least for me). I was also wondering if the info in the book was applicable to any country? I've found most resources to be USA centric (my biz is in the UK)
The franchise book website is not yet online, but you can save money by buying it direct here. Go to the top of this thread and by scrolling down you will see details on how to make the purchase. All you need do is send the US$65 to my son in law's PayPal UK account name Imagemodeuk@yahoo.co.uk. and he will send the PDF copy to you within 48 hours maximum, but depending on when PayPal notify him there have been occasions when it happens within 10 minutes.

Walter
 

AceVentures

Bronze Contributor
FASTLANE INSIDER
I've Read UNSCRIPTED
Apr 16, 2019
56
137
123
Houston
Walter,

Made the purchase and sent a payment to the provided email address for the 3-book bundle at $145.

Spent a good amount of time dissecting your "sharing a lifetime experience in export/import" thread, and very quickly realized how valuable your insights were.

Really looking forward to putting all the ideas together. Love that I can draw the value I was looking for in your threads, now organized and easily referable. Still waiting to hear back from your family member to email me the books, but from the table of contents alone, I can tell I have made a good investment.

Many thanks!
 
OP
OP
Walter Hay

Walter Hay

Legendary Contributor
EPIC CONTRIBUTOR
Speedway Pass
Sep 13, 2014
2,257
9,101
2,203
World citizen
They should be in your inbox by now. Thanks for your kind words.
I hope you find all three very helpful.
 

broswoodwork

Silver Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 16, 2015
266
604
273
Just bought FRANCHISE YOUR WAY TO THE FASTLANE. Been meaning to for a while. Thank you so much for your contributions on here Walter! Can't wait to dig into it.
 
OP
OP
Walter Hay

Walter Hay

Legendary Contributor
EPIC CONTRIBUTOR
Speedway Pass
Sep 13, 2014
2,257
9,101
2,203
World citizen
Just bought FRANCHISE YOUR WAY TO THE FASTLANE. Been meaning to for a while. Thank you so much for your contributions on here Walter! Can't wait to dig into it.
My son in law sent the book a couple of hours ago, but the email bounced. I have attached a PDF copy of the book to a PM. I certainly hope that it helps your business grow fast. Contact me if you need help.

Walter
 

broswoodwork

Silver Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 16, 2015
266
604
273
My son in law sent the book a couple of hours ago, but the email bounced. I have attached a PDF copy of the book to a PM. I certainly hope that it helps your business grow fast. Contact me if you need help.

Walter
Thank you, Walter!
 

natho

New Contributor
FASTLANE INSIDER
Aug 5, 2019
3
2
14
Hi Walter, I purchased via Paypal Proven Global Sourcing and Labels That Exploit.

Looking forward to it!
 

Don't like ads? Remove them while supporting the forum. Subscribe.

OP
OP
Walter Hay

Walter Hay

Legendary Contributor
EPIC CONTRIBUTOR
Speedway Pass
Sep 13, 2014
2,257
9,101
2,203
World citizen
Hi Walter, I purchased via Paypal Proven Global Sourcing and Labels That Exploit.

Looking forward to it!
Hi Natho,

My son in law has been unable to send the books because emails to the address you provided bounced. Rather than take time to sort that out, it was quicker for me to attach them to a PM that i sent a moment ago.

Best wishes for your success.

Walter
 

natho

New Contributor
FASTLANE INSIDER
Aug 5, 2019
3
2
14
A few people have had issues with my address lately, I'll have to get that sorted.

Thanks for the files!
 

Sethamus

New Contributor
FASTLANE INSIDER
I've Read UNSCRIPTED
Sep 13, 2019
8
3
14
32
Northshore area, New Orleans
Just sent payment for PROVEN GLOBAL SOURCING. + LABELS THAT EXPLOIT.
Wish I had found this forum a month ago, getting close to ordering my first product and need to consume a lot of info in a short amount of time for in order to get in before the Christmas season starts. Thanks for the material, glad to pay for quality stuff like this.
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.



Don't like ads? Remove them while supporting the forum. Subscribe to become an INSIDER.

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom