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- Jul 26, 2007
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So far we have been really successful with our cabins. This has been in large part due to the website we currently have (we are the best of the worst). We are working on automating it, so it is even a more customer friendly experience. We are looking to acquire more cabins- and we are currently turning people away, so I suppose any additional marketing is somewhat moot as we are at max capacity now.
However, since we are planning for the future we are at somewhat of a crossroads when it comes to marketing our cabins. Should we:
1. Focus on a low price and great service.
2. Focus on great service and be priced like everyone else?
3. Focus on providing a great experience, be the cheapest place in town and give great service?
I hear so much conflicting advice when it comes to marketing that I'm a little confused about where our focus should be. I read stories like the one posted on the success stories thread, about Mattress Mac- but then I also read stories about pinkberry yogurt stores. Since our product isn't consumable like furniture or yogurt, maybe we shouldn't (or can't) focus on high turnover like Mattress Mac. But then again, our product isn't at the top end either like pinkberry- so we can't really focus solely on the experience.
I have some zany thoughts on advertising, which I think only works if you are selling a product based on price. I suppose we could continue focusing on small micro cabins to where we could compete on price- and it would still be profitable.
Any thoughts?
However, since we are planning for the future we are at somewhat of a crossroads when it comes to marketing our cabins. Should we:
1. Focus on a low price and great service.
2. Focus on great service and be priced like everyone else?
3. Focus on providing a great experience, be the cheapest place in town and give great service?
I hear so much conflicting advice when it comes to marketing that I'm a little confused about where our focus should be. I read stories like the one posted on the success stories thread, about Mattress Mac- but then I also read stories about pinkberry yogurt stores. Since our product isn't consumable like furniture or yogurt, maybe we shouldn't (or can't) focus on high turnover like Mattress Mac. But then again, our product isn't at the top end either like pinkberry- so we can't really focus solely on the experience.
I have some zany thoughts on advertising, which I think only works if you are selling a product based on price. I suppose we could continue focusing on small micro cabins to where we could compete on price- and it would still be profitable.
Any thoughts?
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