The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

RANT The Internet is broken ... can we still win?

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

seomatic

Contributor
Jan 24, 2011
97
83
123
Germany
I was reading this book The Ten Equations That Rule The World. And one of the Equation is essentially the algorithm used by most social networks these days. In short, if you got traction you will continue to grow but if you don't have traction you are invisible and there is pretty much no chance to come up. Because what social networks are doing is promoting the already popular content.

So I did a lot of research and I think it's really bad. Instead of showing a new upcoming creator, youtube for example will show the 10th boring video of the same clowns. Take for example MJs channel, it's jam-packed with priceless content. However overall it has 2.2 million views, that may sound a lot but consider it's nothing on youtube where nonsense videos have tens of millions of views all day long.

So how is this fair and how are we supposed to still win when the deck is stacked against us? I mean most of the popular channels make trash content and are super old.
Same for FB or Google Ads ... if you would be in charge who would you give the best quality traffic, the guy spending $100 per day or the company spending $100k per day?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Fox

Legendary Contributor
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Forum Sponsor
Aug 19, 2015
2,871
20,195
4,306
Europe
I view this differently.

Youtube is just giving people want they want (for the most part).
And most people just want to watch entertainment and not be thinking too hard about hard work.

MJ caters to people who are really looking to take massive action and get out of their comfort zone.
And that isn't most people.

It isn't meant to be "fair" - Youtube is just doing what makes sense for them to max viewing time and advertising dollars. If you want to win on their platform you got to play their game.
 

Einfamilienhaus

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Feb 8, 2019
192
357
182
Are you sure about Google Ads? Do you think that the metrics of your ads play a bigger role than the money you invest? The amount of money you invest doesn't determine if you rank on the first place.

But maybe I'm wrong and @Andy Black has another opinion about that.

I also dont believe that the YouTube algorithm really cares about quality. Depending on your niche, it is more or even more about quantity.
 

Kid

Gold Contributor
Speedway Pass
Mar 1, 2016
1,640
1,566
494
If you think YouTube platform is bad, then create TikTok platform.
20/20 in hindsight and foresight.
 

Fox

Legendary Contributor
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Forum Sponsor
Aug 19, 2015
2,871
20,195
4,306
Europe
If you keep looking for the reasons why you can't win...

...What do you think will happen?

100% this. People join YT every day and win - focus on what they are doing.
 

seomatic

Contributor
Jan 24, 2011
97
83
123
Germany
I view this differently.

Youtube is just giving people want they want (for the most part).
And most people just want to watch entertainment and not be thinking too hard about hard work.

MJ caters to people who are really looking to take massive action and get out of their comfort zone.
And that isn't most people.

It isn't meant to be "fair" - Youtube is just doing what makes sense for them to max viewing time and advertising dollars. If you want to win on their platform you got to play their game.

yeah that's what I believed for a long time, too. But it's not true. For example I watched all of MJs videos, some of them 10+ times and additional business content. Guess how often YT recommends MJs content ... zero, nada zilch. How is that a good algo?

My recommendations are so bad. It's just the same stuff over and over again. I get much better recommendations after logout. And on the trend page most content is not even in my language. How is it possible that a trillion dollar can't even detect my language. I did that in my first PHP session.
 

MTF

Never give up
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 1, 2011
4,206
21,076
4,304
So how is this fair and how are we supposed to still win when the deck is stacked against us?

It's not fair but life is not fair.

Noah Kagan is very bullish on YouTube. Guess how much he spends each year to grow his YouTube channel...

$500,000.

Yep, half a million. So if you want to enter his niche, the odds are stacked against you for sure. And I guess the same applies to many other big niches. So you either go after a smaller niche where there's still a chance or hustle like crazy to try to catch up with guys with huge budgets.

Either way, IMO I agree it's incredibly hard these days in some competitive niches. And so it happens that the most interesting niches for most are the ones where competition is crazy.

If I weren't so damn focused on writing and online businesses and wasn't so hell-bent on location independence, I'd just focus on an oldschool local business where nobody cares about your BS "social presence."

I'm not a social media hater. It does provide huge opportunities for the right person. But as a person who likes simplicity, it would sure be nice to have a business that only requires you to create a good product and focus on improving it. How nice would it be to not have to waste time creating "content" and obsessing over vanity metrics like followers or likes?
 

thechosen1

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Aug 25, 2020
1,043
1,700
470
25
I was reading this book The Ten Equations That Rule The World. And one of the Equation is essentially the algorithm used by most social networks these days. In short, if you got traction you will continue to grow but if you don't have traction you are invisible and there is pretty much no chance to come up. Because what social networks are doing is promoting the already popular content.

So I did a lot of research and I think it's really bad. Instead of showing a new upcoming creator, youtube for example will show the 10th boring video of the same clowns. Take for example MJs channel, it's jam-packed with priceless content. However overall it has 2.2 million views, that may sound a lot but consider it's nothing on youtube where nonsense videos have tens of millions of views all day long.

So how is this fair and how are we supposed to still win when the deck is stacked against us? I mean most of the popular channels make trash content and are super old.
Same for FB or Google Ads ... if you would be in charge who would you give the best quality traffic, the guy spending $100 per day or the company spending $100k per day?
I sort of agree with you about how a handful of companies control the internet in a very dumb way, BUT think you're missing a huge piece of the puzzle:

Growth OUTSIDE of those companies and their algorithm-controlled domains.

For instance, maybe my website is hopelessly buried in search... The key might be to go do shit in real life to bring traction, not try to hack my way to the top of Google's results!

(In fact, that's what I've been trying to do with my newer side business - My biz cards have my email and website)
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Last edited:

seomatic

Contributor
Jan 24, 2011
97
83
123
Germany
Are you sure about Google Ads? Do you think that the metrics of your ads play a bigger role than the money you invest? The amount of money you invest doesn't determine if you rank on the first place.

But maybe I'm wrong and @Andy Black has another opinion about that.

I also dont believe that the YouTube algorithm really cares about quality. Depending on your niche, it is more or even more about quantity.

Google has gone on record saying they prefer brands in organic search. And for Google Ads, account history is an important metric that has huge influence. I mean to some degree it's the same I would do. But it has gone way too far. Seriously thinking about a law suit.
 

Kid

Gold Contributor
Speedway Pass
Mar 1, 2016
1,640
1,566
494
The question was:
So how is this fair and how are we supposed to still win when the deck is stacked against us?
Theory of systems say that system is always strongest. Everything within the system is weaker and under systems control.

TikTok is even worse than YT. So the goal is to produce the biggest piece of trash?>

Yes, do new trash without thinking that you are doomed by existing trash which is answer to your question.
Youtube sucks? Do tt. TT sucks? Do clubhouse. Clubhouse sucks? Do something next.

THEN have enough money to spend on quality things.
 

seomatic

Contributor
Jan 24, 2011
97
83
123
Germany
Noah Kagan is very bullish on YouTube. Guess how much he spends each year to grow his YouTube channel...

$500,000.

Oh wow. He was employee #30 at FB. Let's assume it was not luck and he planned it = good for him. Now he sits in a pool with another dude and sips rose. This is exactly the nonsense content I'm talking about. Nobody wants to see this.
 

monfii

Gold Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Mar 3, 2020
1,050
2,266
545
Brussels
The title is a bit too clickbaity for me.

The internet isn't Yt, and it isn't google either. Users still have the last words. And then a huge part of the internet is p*rn, where google does not exist, then another part is the dark web, where google doesn't exist either.

As to answer your question, if there is an algorithm, you study the algorithm. At the end of the day, the algorithm doesn't serve content creators.

It serves users.

Case study: Mr. Beast.

 

seomatic

Contributor
Jan 24, 2011
97
83
123
Germany
The title is a bit too clickbaity for me.

yeah I was too long on YT. And you see it works. You clicked and then you commented.

So porn is also controlled by one company (MindGeek / Manwin) they own all the leading sites and what they are doing is publishing pirated content. (Remember when people still bought porn in the 90s?)

Here is my YT trending page. I don't speak any russian (not in russia and not using any VPN either) and I'm not 13 years old. How does it serve the user to show me this garbage? How does it relate to me?
 

Attachments

  • Screen Shot 2021-05-11 at 22.08.07.png
    Screen Shot 2021-05-11 at 22.08.07.png
    947.6 KB · Views: 19

MTF

Never give up
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 1, 2011
4,206
21,076
4,304
Now he sits in a pool with another dude and sips rose. This is exactly the nonsense content I'm talking about. Nobody wants to see this.

You're in black and white mode now. Noah creates some of the most useful business content on YouTube and he actually doesn't get as many views as he should for the value he provides. So he's also the "victim" you're talking about.

But would you rather get 50k views from people interested in you who are eager to buy from you or 5 million views from people who gave you a thumbs up and forgot about you a second later?
 

monfii

Gold Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Mar 3, 2020
1,050
2,266
545
Brussels
yeah I was too long on YT. And you see it works. You clicked and then you commented.

So porn is also controlled by one company (MindGeek / Manwin) they own all the leading sites and what they are doing is publishing pirated content. (Remember when people still bought porn in the 90s?)

Here is my YT trending page. I don't speak any russian (not in russia and not using any VPN either) and I'm not 13 years old. How does it serve the user to show me this garbage? How does it relate to me?
So Youtube owe you good content?

Honestly i don't see your point, and i don't see the point of this thread.

It would have been more interesting to have a book discussion where you provide some background and context, a summary of the book, and then your point so we can all discuss it.
 

seomatic

Contributor
Jan 24, 2011
97
83
123
Germany
You're in black and white mode now. Noah creates some of the most useful business content on YouTube and he actually doesn't get as many views as he should for the value he provides. So he's also the "victim" you're talking about.

But would you rather get 50k views from people interested in you who are eager to buy from you or 5 million views from people who gave you a thumbs up and forgot about you a second later?
First of all I'm not a victim. I created a channel in 2012. Forgot about it and it raked in 2.5 million views. That's when I realized how stupid this is.

And that's exactly my point. I want to see content from people I care about, not this "trending" BS.

By the way I think MJ should publish another video soon! :)
 

seomatic

Contributor
Jan 24, 2011
97
83
123
Germany
So Youtube owe you good content?

Honestly i don't see your point, and i don't see the point of this thread.

It would have been more interesting to have a book discussion where you provide some background and context, a summary of the book, and then your point so we can all discuss it.

Would you have clicked on a title saying "book discussion" instead of "the internet is broken". I highly doubt it.

I'm not finished with the book, just through a few pages. We can do it, once I'm done.
 

monfii

Gold Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Mar 3, 2020
1,050
2,266
545
Brussels
Would you have clicked on a title saying "book discussion" instead of "the internet is broken". I highly doubt it.

I'm not finished with the book, just through a few pages. We can do it, once I'm done.
If you create threads just to get people to click on it instead of providing value then you are no better than the people from Youtube you complained about.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Einfamilienhaus

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Feb 8, 2019
192
357
182
yeah that's what I believed for a long time, too. But it's not true. For example I watched all of MJs videos, some of them 10+ times and additional business content. Guess how often YT recommends MJs content ... zero, nada zilch. How is that a good algo?

If you would talk about ethics and responsibility in algorithms, it would be a valid point. Good content with value should be pushed. But it sounds to me like why other Youtubers are more successful than MJ and it should the other way around?! Do you think there is a big conspiracy against MJ because he is telling the one truth?

Metrics about MJs channel:
It is 12 years old, has 45 videos and his latest video is 7 months old. With all Love to MJ but this is not enough to be a well known Youtuber. People who upload regularly should be pushed better. No matter of the content. This is fair.

I also dont think that MJs intention was to be THE hype YouTuber. I think he just uses YouTube to create awareness for his books.

Google has gone on record saying they prefer brands in organic search. And for Google Ads, account history is an important metric that has huge influence. I mean to some degree it's the same I would do. But it has gone way too far. Seriously thinking about a law suit.
A law suit against Google for what kind of reasons? Maybe my English skills are not enough to get your point of view properly.
Google has created his own Colosseum with his own rules. If you don't like the rules, dont play.

Here is my YT trending page. I don't speak any russian (not in russia and not using any VPN either) and I'm not 13 years old. How does it serve the user to show me this garbage? How does it relate to me?
I think it says a lot about your user behaviour. Just kidding, I had to write it ;)
 

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 23, 2007
31,841
120,162
3,751
Fountain Hills, AZ
It is 12 years old, has 45 videos and his latest video is 7 months old.

Damn, that's too long to go without a video. I've got to get one up. And yea, I don't put enough time into YouTube like a should, it is the one SM channel I find worth its effort.

Facebook...

Facebook sucks a$$. My pages have 150K+ likes and a post reaches .00000000000001 of them. Sorry, I won't be extorted into give FB money because they refuse to let me reach an audience I built.
 

ZCP

Legendary Contributor
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Oct 22, 2010
3,009
10,407
2,456
Woodstock, GA
want to help @MJ DeMarco .... post about him on youtube .... mention him on reddit
leave breadcrumbs
buy his book for people

hell, someone drive out and film him and do the youtube for him
video call / chat
@Mike Partee , think you could get an MJ video up this week?
 

CruxisKnight

Contributor
Jan 7, 2021
105
91
116
I was reading this book The Ten Equations That Rule The World. And one of the Equation is essentially the algorithm used by most social networks these days. In short, if you got traction you will continue to grow but if you don't have traction you are invisible and there is pretty much no chance to come up. Because what social networks are doing is promoting the already popular content.

So I did a lot of research and I think it's really bad. Instead of showing a new upcoming creator, youtube for example will show the 10th boring video of the same clowns. Take for example MJs channel, it's jam-packed with priceless content. However overall it has 2.2 million views, that may sound a lot but consider it's nothing on youtube where nonsense videos have tens of millions of views all day long.

So how is this fair and how are we supposed to still win when the deck is stacked against us? I mean most of the popular channels make trash content and are super old.
Same for FB or Google Ads ... if you would be in charge who would you give the best quality traffic, the guy spending $100 per day or the company spending $100k per day?
I would just pay to have my content shown
 

Andy Black

Making a nuisance of himself on Twitter
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
12,011
47,880
4,306
Ireland
It’s simple enough I think.

Figure out what YouTubeGoogle/Facebook wants. Give it to them.

Zig Ziglar’s quote works for big companies as well as people.
 

CruxisKnight

Contributor
Jan 7, 2021
105
91
116
It’s simple enough I think.

Figure out what YouTubeGoogle/Facebook wants. Give it to them.

Zig Ziglar’s quote works for big companies as well as people.
But I guess OP is complaining about the fact that he is already doing that, but the big competition are beating him to it so like why even bother
 

Aryan 7835

New Contributor
Dec 30, 2020
4
1
11
I'm not looking for reasons. I've read a book written by a mathematician based on scientific evidence.
Why should I neglect this information?
Yes, you should listen to that as well, because it is the truth
but If for example MJ sets out a course then certainly every subscriber is going to buy it and the course can be costly because people are action based on his channel

apart the useless content which gets 10M+ views they only earn from ad revenue they can't have a subscription. even if they made a subscription, the viewers they have are not into taking actions and all

This is one more way to look at this
 

Johnny boy

Legendary Contributor
EPIC CONTRIBUTOR
Speedway Pass
May 9, 2017
1,193
5,631
1,277
24
Washington State
If you want to grow a tree you should plant a seed and water it, not complain that you didn’t plant one 5 years ago.

Life is always stacked against the people who haven’t started yet.

It always feels better in the end when it’s like that. You’ll thank yourself in 3 years because of the momentum you have.
 

CruxisKnight

Contributor
Jan 7, 2021
105
91
116
If you want to grow a tree you should plant a seed and water it, not complain that you didn’t plant one 5 years ago.

Life is always stacked against the people who haven’t started yet.

It always feels better in the end when it’s like that. You’ll thank yourself in 3 years because of the momentum you have.
And then people will complain that they cant get a start in their business because you are that big competitor that stacks the odds in your favor against them the little guys
 

Sponsored Offers

MARKETPLACE 7 Days To Freedom: From Wantrepreneur/Wage Slave To Freelancer
I attended the live session, really loved it! It gives some useful and practical tips on how to...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Three things: 1. Discord Chat is open. Click here for free access. 2. New YouTube Channel...
  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
Its for students who have joined. Did you sign up? Hey Rob, been watching your infoproduct and...
Introducing MJ's Personal Unscripted Network, Join Now for FREE!
Any chance to make it available outside of US? It has been available outside of the US on...
MARKETPLACE Not sure how to start? This free book will teach you how to build a successful web design business
If there’s one thread I see repeated over and over again on the forum, it goes like this: “I...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Thanks for clearing that up. What do you recommend for those who are still in the process of...



Forum Sponsor

Over 100 Fastlane Students
More Details...

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom