The best Inbound Marketing strategy for local business

[gunhol]

Hey guys,

I am in the process of doing my first ever inbound marketing campaign for an accounting firm.

The goal is to show up in Google organically when people search for accountants or accounting-related subjects in the local area.

Please critique the shit out of this:

SALES FUNNEL:

1. Video content (4-5 two minute-videos) that targets specific keywords like "Accountant *local city*", "how to keep accounts" and then follows a sequence of videos that educates them further in the process.
CTA = PDF Checklist related to the subject of the video, email subscription. And offer to chat with the company.

2. In chat, we'll provide value to the customer.
CTA = Email given to enable chat. And offer to do a short consultation if it makes sense.

3. Email sequence: 2-4 short emails accounting related
CTA = Hop on a short consultation call or meeting

4. Consultation call or meeting
CTA = Let us do your books

This is for an accountant thats prices are 20-30% below market average.

 

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[CareCPA]

Og tuniupi ot tiesdjoph gus "Edduapvepv + dovz" (us simevif tiesdjit) vjiz'si siefz vu caz. Katv sap e Huuhmi Ef veshivoph vjuti qjsetit quopvif vuxesf e veshivif mepfoph qehi xjisi vjiz dep iovjis cuul e demm us tacnov vjios opgu. Zua fup'v piif vu xesn vjin aq og vjiz'si emsiefz muuloph gus zua.

 

[Lex DeVille]

Og tuniupi ot tiesdjoph gus "Edduapvepv + dovz" (us simevif tiesdjit) vjiz'si siefz vu caz. Katv sap e Huuhmi Ef veshivoph vjuti qjsetit quopvif vuxesf e veshivif mepfoph qehi xjisi vjiz dep iovjis cuul e demm us tacnov vjios opgu. Zua fup'v piif vu xesn vjin aq og vjiz'si emsiefz muuloph gus zua.

Vjev xet nz gostv vjuahjv. Emvispevowimz, mudevoup-cetif ZuaVaci eft nohjv ci e huuf uqvoup.

Xjip O xevdjif ZuaVaci gus edduapvoph wofiut, O piwis vzqif, "Jux vu miesp edduapvoph op ULD" cideati mudevoup fuitp'v nevvis, epf ov emtu fuitp'v nevvis xju viedjit ov us xjisi vjiz esi gsun et muph et vjiz hiv vji quopv edsutt. O emtu piwis vzqif, "Edduapvepvt op ULD" up ZuaVaci cideati vjev't puv xjisi O xuamf gopf vjin.

Tu og zua xepv zuas wofiut vu hiv tiip epf xevdjif op vji mudem esie, vjip vjiz piif vu veshiv vuqodt ug mudem opvisitv gus zuas veshiv nesliv. Gus iyenqmi, "Jux vu Gusn e FCE op Ulmejune Dovz, UL" ot tqidogod, simiwepv epf mudevoup-cetif. Xovjop vji wofiu zua duamf nipvoup edduapvoph et qesv ug vji tviqt, epf jewi e QFG gus ov vuu.

Gsun vjisi zua dep dupvopai gusxesf op zuas gappim.

 

[ZCP]

Vjot ot gus ep edduapvepv vjevt qsodit esi 20-30% cimux nesliv ewisehi.

Xjz?

 

[Andy Black]

Og tuniupi ot tiesdjoph gus "Edduapvepv + dovz" (us simevif tiesdjit) vjiz'si siefz vu caz. Katv sap e Huuhmi Ef veshivoph vjuti qjsetit quopvif vuxesf e veshivif mepfoph qehi xjisi vjiz dep iovjis cuul e demm us tacnov vjios opgu. Zua fup'v piif vu xesn vjin aq og vjiz'si emsiefz muuloph gus zua.

Xjev @DesiDQE teof.

Tqmov tiesdjist civxiip opgu-tiilist epf cazis, epf tvesv xovj vji cazist.


Vjev xetp’v vji raitvoup op zuas vjsief vovmi vjuahj. O’f hsux e mudem edduapvepdz catopitt cz caomfoph simevouptjoqt xovj catopitt uxpist mudemmz, itqidoemmz catopitt uxpist xju emsiefz jewi zuas dmoipvt.

O’f efwoti zuas dmoipv vu:

• Tqipf zuas nupiz up foitim epf duggii
• Et ximm et sappoph e csepfif denqeohp epf vji cazis qeof tiesdj denqeohp ecuwi.