Hey guys,
I am in the process of doing my first ever inbound marketing campaign for an accounting firm.
The goal is to show up in Google organically when people search for accountants or accounting-related subjects in the local area.
Please critique the shit out of this:
SALES FUNNEL:
1. Video content (4-5 two minute-videos) that targets specific keywords like "Accountant *local city*", "how to keep accounts" and then follows a sequence of videos that educates them further in the process.
CTA = PDF Checklist related to the subject of the video, email subscription. And offer to chat with the company.
2. In chat, we'll provide value to the customer.
CTA = Email given to enable chat. And offer to do a short consultation if it makes sense.
3. Email sequence: 2-4 short emails accounting related
CTA = Hop on a short consultation call or meeting
4. Consultation call or meeting
CTA = Let us do your books
This is for an accountant thats prices are 20-30% below market average.
I am in the process of doing my first ever inbound marketing campaign for an accounting firm.
The goal is to show up in Google organically when people search for accountants or accounting-related subjects in the local area.
Please critique the shit out of this:
SALES FUNNEL:
1. Video content (4-5 two minute-videos) that targets specific keywords like "Accountant *local city*", "how to keep accounts" and then follows a sequence of videos that educates them further in the process.
CTA = PDF Checklist related to the subject of the video, email subscription. And offer to chat with the company.
2. In chat, we'll provide value to the customer.
CTA = Email given to enable chat. And offer to do a short consultation if it makes sense.
3. Email sequence: 2-4 short emails accounting related
CTA = Hop on a short consultation call or meeting
4. Consultation call or meeting
CTA = Let us do your books
This is for an accountant thats prices are 20-30% below market average.
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