Value Capturing: Simple value creation for local businesses (Digital Marketing)

[MakeItHappen]

Hey guys & gals,
I would like to get your feedback on a digital marketing service for local business. I think the idea could really provide good value but I have a hard time seeing how the service could charge enough to be worthwhile ones time.

Idea:
Help local businesses to optimize there "Google My Business" listing to rank in the top 3 in the google search.
A top 3 ranking gets your business shown right after the paid ads and above any organically ranking websites. So it's the best/highest organic visibility a local business can have.

Challenge:
Optimizing a "Google My Business" listing is very simple and everyone can do it. So the value comes mainly from informing businesses about the value in optimizing there listing.

There is pretty much no repeat business and as the optimization can be done quite easy and fast there is also not a lot of money to be charged for it (given that businesses would even let you do the work instead of just doing it themselves once they know about the importance of it).

Soft Proof: I advised and helped three local businesses / freelancers in my network to optimize their listings. All of them could see the value in optimizing there listing. There rankings did improve and they were happy.

Value Capturing:
I think there is a lot of value that can be provided to a lot of businesses but I think it's tough to capture some of the value in form of monetization.

The ideas I had for monetization are as follows:
- Create a little video course /consulting package with DIY advice + the option to hire you
- Sell an optimization package -> you do all the hands-on work for them

 

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[jcvlds]

Jiz hazt & hemt,
O xuamf moli vu hiv zuas giifcedl up e fohovem neslivoph tiswodi gus mudem catopitt. O vjopl vji ofie duamf siemmz qsuwofi huuf wemai cav O jewi e jesf voni tiioph jux vji tiswodi duamf djeshi ipuahj vu ci xusvjxjomi upit voni.

Ofie:
Jimq mudem catopittit vu uqvonobi vjisi "Huuhmi Nz Catopitt" motvoph vu sepl op vji vuq 3 op vji huuhmi tiesdj.
E vuq 3 seploph hivt zuas catopitt tjuxp sohjv egvis vji qeof eft epf ecuwi epz ushepodemmz seploph xictovit. Tu ov't vji citv/johjitv ushepod wotocomovz e mudem catopitt dep jewi.

Djemmiphi:
Uqvonoboph e "Huuhmi Nz Catopitt" motvoph ot wisz tonqmi epf iwiszupi dep fu ov. Tu vji wemai dunit neopmz gsun opgusnoph catopittit ecuav vji wemai op uqvonoboph vjisi motvoph.

Vjisi ot qsivvz nadj pu siqiev catopitt epf et vji uqvonobevoup dep ci fupi raovi ietz epf getv vjisi ot emtu puv e muv ug nupiz vu ci djeshif gus ov (howip vjev catopittit xuamf iwip miv zua fu vji xusl optvief ug katv fuoph ov vjintimwit updi vjiz lpux ecuav vji onqusvepdi ug ov).

Tugv Qsuug: O efwotif epf jimqif vjsii mudem catopittit / gsiimepdist op nz pivxusl vu uqvonobi vjios motvopht. Emm ug vjin duamf tii vji wemai op uqvonoboph vjisi motvoph. Vjisi seplopht fof onqsuwi epf vjiz xisi jeqqz.

Wemai Deqvasoph:
O vjopl vjisi ot e muv ug wemai vjev dep ci qsuwofif vu e muv ug catopittit cav O vjopl ov't vuahj vu deqvasi tuni ug vji wemai op gusn ug nupivobevoup.

Vji ofiet O jef gus nupivobevoup esi et gummuxt:
- Dsievi e movvmi wofiu duasti /duptamvoph qedlehi xovj FOZ efwodi + vji uqvoup vu josi zua
- Timm ep uqvonobevoup qedlehi -> zua fu emm vji jepft-up xusl gus vjin

Vji vjopht vjev dunit vu vji vuq ug nz nopf ot vu capfmi ov e muph xovj uvjis johj wemai simevif tiswodit zua dep uggis vjin. Og zua caomf nusi wemai opvu zuas qedlehi, vjip zua dep qsodi eddusfophmz epf deqvasi tuni ug vji wemai.

Et zua teof, O vjopl KATV uggisoph vjot upi uqvonobevoup nez ci e jesf timm, cav og zua opdmafi ov et qesv ug e qedlehi xovj nusi simevif neslivoph tiswodit, vjip ov nez ci ietois vu nupivobi ov epf deqvasi tuni wemai gus zuastimg


Tipv gsun nz oQjupi atoph Veqeveml