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Starting a Copywriting Freelance Business. How well do I sell myself?

Discussion in 'Hustles, Freelancing, Bootstrapping' started by yyes, May 24, 2018.

  1. yyes
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    yyes Contributor Read Millionaire Fastlane FASTLANE INSIDER

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    I get what you mean.
    But how is it that people such as Tai Lopez, Alex Becker, and others able to start an internet business?

    They sell their products promising that we too can take advantage of the internet to make millions. Further, they promise this and make assertions stating that no previous experience is required.
     
  2. yyes
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    yyes Contributor Read Millionaire Fastlane FASTLANE INSIDER

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    Im on it

    Thank you @Andy Black
     
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  3. jramos02
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    jramos02 Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    I don't know who Alex Becker is but Tai Lopez seems like a scam to me. At least the stuff I have read about him, he seems like the guy that just got to make money online by telling people how to make money online...
     
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  4. Late Bloomer
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    Late Bloomer Gold Contributor Read Millionaire Fastlane Speedway Pass

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    I'm not familiar with all of these people. But I can say three things that are very likely true about their marketing.

    First, if they are selling using sales copy, I bet the copy is much better written and edited than your own sales letter that you posted here. The ideas, organization, words, paragraphs, are all carefully chosen... deliberately constructed... the result of testing to prove what sells. (And, we don't know if they wrote their own letters and ads, or hired great copywriters who can write in the client's voice.)

    Second, they are going after people who are really hungry to be given an easy path to get rich quick. Their ads, lists, posts, etc. target likely buyers. They probably do not sell using flyers in shelters, where nobody can scrape together $500. They probably also do not sell door to door at the highest-priced street of mansions, because those people don't need to learn how to get rich quick, they already are rich from their lifetime. Lopez, Becker etc. choose and target their audience carefully.

    Third, the copy is full of benefits for the buyers. It reaches them emotionally, such as, wow I want that influence and money and success this guy's talking about. It gives their mind reasons to justify what their emotions decide. Such as, I believe he did it starting from nothing, so I believe he's factual when he says I can too.

    Learn how to taking advantage of the Internet to make millions, like this guy? That's exciting. But it's scary, what if I fail because I've not done anything like this? Oh, he says there's no risk of failure because I lack experience? That's even more exciting. Shut up and take my money! Where's my credit card?

    Be told that someone who knows nothing about my business, and has no successful case studies, can give me a 30% sales increase? Boring.
    Be told that using freelancers who bill by project is a great hidden secret of business success? That's not really exciting. The sales pitch includes an assumption that I'm bad at business and a bad boss too? Where's my trash can?
     
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  5. bugsybunny
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    bugsybunny Contributor I've Read UNSCRIPTED

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    Freelancing isn't the only copywriting model out there. It's just one that most businesses know.

    There are copywriters out there who work no more than 3 hours a day... and earn 4, 5, 6+ million dollars a year. And each following year is financially better than the last. It's like a snowball effect.

    One successful year doing this... is like creating and selling a business and doing what MJ did.

    Freelancing isn't "Fastlane".

    .

    Really?

    .

    .

    What exactly is the definition of "Fastlane"?

    It's passive income, right? (That's the ultimate goal.)

    So the word "Fastlane" is nothing more than New Name given to a pre-existing term.

    ...

    Interesting...

    This is what copywriters do. They rename things.

    But why?

    Because they know... it's a lot easier to sell something new, fresh and unique than it is to sell an idea that people have already gotten used to.

    Anyone who studies direct response marketing will agree with that statement.

    How well would've MJ's book sold if it was titled something like:

    Passive Income Tunnel -- Spend years crawling in darkness, building a business and finally generate income for life! (If you reach the other side.)

    Probably not very well.

    A much better title...

    The Millionaire Fastlane -- Crack the code to wealth and live rich for a lifetime!

    It instantly makes the reader wonder, "Oooohhhh... what's the Fastlane?! What's code?!?! I gotta know what this is about!!!"

    Even if you disagree with the stuff I said above. And think that Freelancing Copywriting isn't (or can't be) "Fastlane"... it sure as hell is A LOT better than a 9-5.

    • First, you can make more money than at a 9-5 (a lot more).
    • Second, you can do it in a shorter period of time (allowing you to focus on your "Fastlane" dream).
    • And Third, you're learning an essential skill to marketing and selling your "Fastlane" project.

    Sooner or later you're gonna need to know how to get your product into people's hands.

    So if you don't have a brilliant idea yet... why not learn how to market it in the meantime?

    Another thing about passive income...

    You can win the lottery today. Win something stupid like $400 million. Never worry about money AGAIN.

    And if you don't kill yourself by dumping it down your nose (or catching a deadly disease because you're "living like a rock star")... you'll probably spiral into depression and wanna kill yourself anyways... because you'll no longer have purpose.

    You can have anything and everything. Whenever you want.

    When you get to that point, there's no more desire.

    You think MJ is just chilling? Doing nothing all day?

    He finally has time to do what he's passionate about.

    His purpose.

    For him... that thing is writing.

    And he's a damn good at it.

    And whether or not he knows it, he's a damn good copywriter too. Just look at the impact his book as had on people. Look at this forum.

    It's all because of his writing ability.

    .

    If you're passionate about something (something like copywriting)... it won't feel like work.

    .

    This isn't a direct assault on you. I'm just addressing what most people think of when they hear the blasphemous word, "Freelance" on a "Fastlane" forum.
     
  6. Kak
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    Kak Capitalist Swine Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    No there aren't.
     
  7. SquatchMan
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    SquatchMan Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    The definition of fastlane is a business that meets the CENTS criteria, not a "passive" income.

    Freelancing does not meet the CENTS criteria (freelancing isn't even a business). Therefore, freelancing is not fastlane. Sure, it makes money to cover your nut, but at the end of the day it's still a job.

    Not sure how you can make freelancing passive unless you charge residuals, but at that point it becomes investing in a business/project. Instead of money, you are investing your time.

    ----

    I do freelancing copywriting.

    I'd still rather be the guy paying the copywriter $5mm per year than a copywriter working for $5mm per year.

    I doubt Donald Trump, Richard Branson, Gary V, etc. know a thing about copywriting. They just hire the best copywriters and marketers for their businesses and work ON the business, not in the business.
     
    Last edited: May 28, 2018
  8. jramos02
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    jramos02 Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Isn't freelancing still a good way to get out of the 9-5? Also a good way to get your feet wet on the entrepreneur mindset and creating value on your own for your direct clients/customers instead of through an employer?

    You do it @SquatchMan, I don't just yet. Would you agree on the above? Or not?
     
  9. SquatchMan
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    SquatchMan Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Question #1:
    If your only goal is to escape the 9-5 location dependent work, then sure I guess freelancing is better than that. I probably do more actual work than I would at a 9-5 job though (never had a serious 9-5), but the location independence makes up for it.

    Question #2:
    Freelancers are still employees. It does not help with developing an "entrepreneur mindset" (whatever that is). The only similarity between a freelancer and an entrepreneur is that both require self-motivation and discipline.

    Entrepreneurs build businesses. The abstract definition of a business is a team of people that follow a specific set of processes to create a product that adds value (people, process, product). Entrepreneurship therefore requires leadership skills. Everything else can, and should, be outsourced.

    Freelancers work for businesses. No leadership skills are required.

    Question #3:
    No. I don't agree.
     
  10. yyes
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    yyes Contributor Read Millionaire Fastlane FASTLANE INSIDER

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    If this thread has taught me anything is that we all have our own viewpoints .

    I love it
     
  11. yyes
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    yyes Contributor Read Millionaire Fastlane FASTLANE INSIDER

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    @latebloomer you bring up many interesting points that I would like to address . Unfortunately I'm at my slow lane 9-5 job right now but will address when I get home
     
  12. jramos02
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    jramos02 Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Appreciate the detailed and honest response. I am currently contemplating giving a SaaS idea a shot or freelancing a shot first (to also learn to sell more through copywriting). This is helpful.

    Thank you!
     
  13. SquatchMan
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    SquatchMan Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    My unsolicited advice, start the SaaS business if it's software that will provide massive value. You should know your market well enough to know this.

    If you stick with the SaaS business for 3-5 years, then you have a good chance of having an actual business that generates massive value to customers.

    If you stick to freelancing for 3-5 years, then most of the time you will have a high-paying job*

    So, why not just start the business now (you have the idea) instead of waiting another 3-5 years? Be honest, are you scared of the risk?

    You'll learn to sell once you start a business or start freelancing! Trust me on this.

    Edit: Don't give freelancing or starting a business "a shot" either. You have to go all in or else you will fail.

    *You can then sell freelancing courses once you get good at freelancing. I'm not a fan of coaching type businesses, so this isn't an option for me. The other fastlane exit is to start some sort of writing service, Amazon listing service, content writing service, etc.
     
  14. Baku85
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    Baku85 New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Heh I had exactly the same questions few days ago. Ive started even learning wordpress ( I am professional developer so no problem to learn smth new for me ) for doing freelancing. Even started talking with friend to improve his sh*tty website to move to WP nice design + woommerce. But finally while checking upwork thoughts came to my mind like: "again you will work for someone", "improve his business or yours?" etc.
    Of course doing freelancing can be nice, if you get into high stakes ( or even middle ) , 50$/h is very nice, then you can work less and have more time for saas. But to get to 50$/h takes time..
    Thats why I decided to "risk" lets say. Work on product that ppl love, I can always do freelancing.
    I can easily do my saas while working for company as I am remotely dev so I dont waste time for driving to/back work.
     
  15. Baku85
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    Baku85 New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Btw. give a shot ? SaaS takes long time, it can take few years to see some results :) Be prepared for long run, not just a shot :)

    About freelance vs sass I recommend this YT talk



    And I agree, for newbies better start freelancing, connect with people, learn how business works etc, and start earning money.
    If you can afford you can even start freelancing and doing your saas after work/weekends. Everything depends on your $$$ situation.
     
    Last edited: May 31, 2018
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  16. jramos02
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    jramos02 Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    I'm 100% scared of the risk. I've been burned in the past before and failed and I admit, I am still a bit scarred from it.

    I'm still trying to figure this part out. I want to reach out to more potential users and understand if it is indeed a need / a pain point. I have three options for essentially the same "software" offering. I already posted in Reddit asking, but didn't get much traction. Will probably cold-email a few people and see what they say.

    This is how I am looking at it. The video was definitely helpful.

    For me, if I am able to escape my 9-5, I truly believe I would have more energy/drive to do the SaaS. Which is why I have considered doing the freelancing and developing that skill (for many reasons) until it can supplement my income. During that time I would also be doing some market research on my SaaS idea and start putting a plan of attack together (or even do it at the same time if the need is a resounding YES).

    I think, as OP had originally alluded to, copywriting seems to be a good skill I should acquire either way.
     
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  17. HackVenture
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    HackVenture Digital Marketer, Crypto Guy Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass Summit Attendee

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    May I suggest a modified version to this plan?

    1. Read Cashvertising
    2. Take one weekend to learn how to setup a Wordpress site on Youtube
    3. Purchase Thrive Themes
    4. Build your dad's site
    5. Drop the "If" from "If this proves successful"
    6. Tell us how everything went and let us help you from there

    The entire process should take no more than 2 weeks, assuming you do not have alot of time to devote to the above or are unwilling to.

    I strongly believe you would have learnt way more about building a business than trying your hand at a freelance business.

    You could still get into freelancing if you want to, this could even be part of your portfolio.

    Lots of good advice given above, good luck!
     
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  18. Donald Melrose
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    Donald Melrose New Contributor

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    I love this comment. Focus on finding the people who need copy on a regular basis, then pay outsourced freelance specialists in the niche to create the copy then you have scalability. This is a business, learning it and then doing it yourself will restrict your growth potentials and speed to market and your ability to niche and charge a premium
     
  19. The-J
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    OP:

    You're looking at this whole thing all wrong.

    "You guys tell me to do this, but don't do this"

    Those are not the words of an entrepreneur. Too external. Relying on the advice of Internet strangers to tell you how to live your life.

    Commit to a path. Have an end in mind. Then f*cking do it.

    Everyone has different paths. Don't worry about them.

    "Oh but what's the BEST thing" honestly people need to f*ck off with that sh*t. The "BEST" thing is what's keeping you from doing ANYthing!

    By the way, there's enough information on this forum, on the outside alone, to help you start a business with a small (or zero) investment.
     
  20. The Racing Driver
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    The Racing Driver Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Hmm...so if one of these copywriters works a maximum of 3 hours a day, every day of the year. They're working

    365 days x 3 = 1095 hours/year

    and they're earning at least 4 million dollars a year. That's a minimum of $3,652 an hour! WOW

    So tell me, what's this guru's name? Where can I sign up to learn more?
     
  21. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    I thought the smart copywriters get a % of the sales generated by the copy they write?


    Anyway, OP, just pick a direction, get started, keep going.

    Nothing wrong with starting as a freelancer and engaging the market in 1-2-1 combat.

    I can’t remember if I already shared these:
     
  22. The Racing Driver
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    The Racing Driver Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Correct and getting a % of sales is like having business ownership.

    Yep you've shared them, and true you can't learn as much on the sidelines :)
     
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  23. eliquid
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    eliquid ( Jason Brown ) Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Jeez.

    I couldn't read everything, but I noticed mentioned of:
    • Building a SaaS
    • Not knowing what to do
    • Not having experience
    • etc

    Most of my presentation at the Summit addressed these issues. While I didn't make the whole presentation public, or provide a slide share.. I did do a podcast on the subject.

    As someone that owns a profitable SaaS currently ( and is working on my 7th SaaS ), I have some advice on what the real issue is for you.

    Take a listen when you have some free time:

    .
     
  24. yyes
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    yyes Contributor Read Millionaire Fastlane FASTLANE INSIDER

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    @Andy Black Thank you so much. You guys are all great. I definitely will read everything you've linked.

    @eliquid Im listening as we speak lol
     
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