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- #61
@latebloomer you bring up many interesting points that I would like to address . Unfortunately I'm at my slow lane 9-5 job right now but will address when I get homeI'm not familiar with all of these people. But I can say three things that are very likely true about their marketing.
First, if they are selling using sales copy, I bet the copy is much better written and edited than your own sales letter that you posted here. The ideas, organization, words, paragraphs, are all carefully chosen... deliberately constructed... the result of testing to prove what sells. (And, we don't know if they wrote their own letters and ads, or hired great copywriters who can write in the client's voice.)
Second, they are going after people who are really hungry to be given an easy path to get rich quick. Their ads, lists, posts, etc. target likely buyers. They probably do not sell using flyers in shelters, where nobody can scrape together $500. They probably also do not sell door to door at the highest-priced street of mansions, because those people don't need to learn how to get rich quick, they already are rich from their lifetime. Lopez, Becker etc. choose and target their audience carefully.
Third, the copy is full of benefits for the buyers. It reaches them emotionally, such as, wow I want that influence and money and success this guy's talking about. It gives their mind reasons to justify what their emotions decide. Such as, I believe he did it starting from nothing, so I believe he's factual when he says I can too.
Learn how to taking advantage of the Internet to make millions, like this guy? That's exciting. But it's scary, what if I fail because I've not done anything like this? Oh, he says there's no risk of failure because I lack experience? That's even more exciting. Shut up and take my money! Where's my credit card?
Be told that someone who knows nothing about my business, and has no successful case studies, can give me a 30% sales increase? Boring.
Be told that using freelancers who bill by project is a great hidden secret of business success? That's not really exciting. The sales pitch includes an assumption that I'm bad at business and a bad boss too? Where's my trash can?
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