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- #31
Andy Black
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For me, the image should be of two people in a cafe or restaurant having a chat over a coffee. Informal, on neutral ground, non-salesy. No projectors. No laptops. No note-taking. No “salesman vs prospect”. Just two peers having a chat to see how they can help each other."Spend your money on diesel and coffee."
Damn, I love that.
So much that I took I made it into one of those quote things you see for inspiration.
I went with a sort of classy look, reminds me of one of those minimalistic ads you see for really high end products and yes, I used my own photo.
(yeah, I know it says coffee and diesel. I think for the sake of the quote, it looks better that way.)
The quote is not about doing a lot of mileage and staying up late. It’s about making the effort to go to where your prospects are (in person or online), and having a non-salesy chat with them for about an hour.
My version of diesel and coffee is an hour long Skype call.
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