Hello my dear fastlane forum,
for the past two years I've been working with three IT geeks on a startup to drastically improve the legal industry (FYI in Germany it sucks for clients). Our goal is to make client offers more transparent, cheaper and help lawyers to work more efficient through automation.
Thanks to funding from the German government we are able to work full-time on our venture. At the moment we are not making any revenue yet but we are working together with a handful of law firms as test users.
Most of my days I spend my time cold calling and think about how to get new clients. Here are three lessons to help you improve your cold calling in B2B.
1. It's worth it to put in the time to consider who is the most likely to buy your product rather than wasting time cold calling just anyone. This will save you time and energy.
2. Write a good cold calling script, present it in your call and improve it constantly. Actors do it. TV hosts do it. Politicians do it. And so should you.
3. Track your stats. Yes it takes time. Yes it's annoying. No, it's not a waste of time. Cold calling is an emotional game. Your jugement is usually flawed. So knowing your stats helps you to objectively judge your performance. This lays the foundation to improve your cold calling.
In certain areas cold calling works really well. Make use of it.
But I have to admit there is a downside to it. Cold calling is hard. It drags on your emotions. You interrupt people. You get rejected harshly. You develop the feeling that you are doing something bad.
But remember that you are not. You are in a service of the person on the other line.
You want to help them to improve their life, help them see a problem or solution more clearly and help them to solve their problem. This viewpoint doesn't make cold calling easy. But a hell of a lot easier.
Thank you for taking the time to read about my journey and lessons. I'm looking forward to reading about your thoughts, ideas and feedback.
for the past two years I've been working with three IT geeks on a startup to drastically improve the legal industry (FYI in Germany it sucks for clients). Our goal is to make client offers more transparent, cheaper and help lawyers to work more efficient through automation.
Thanks to funding from the German government we are able to work full-time on our venture. At the moment we are not making any revenue yet but we are working together with a handful of law firms as test users.
Most of my days I spend my time cold calling and think about how to get new clients. Here are three lessons to help you improve your cold calling in B2B.
1. It's worth it to put in the time to consider who is the most likely to buy your product rather than wasting time cold calling just anyone. This will save you time and energy.
2. Write a good cold calling script, present it in your call and improve it constantly. Actors do it. TV hosts do it. Politicians do it. And so should you.
3. Track your stats. Yes it takes time. Yes it's annoying. No, it's not a waste of time. Cold calling is an emotional game. Your jugement is usually flawed. So knowing your stats helps you to objectively judge your performance. This lays the foundation to improve your cold calling.
In certain areas cold calling works really well. Make use of it.
But I have to admit there is a downside to it. Cold calling is hard. It drags on your emotions. You interrupt people. You get rejected harshly. You develop the feeling that you are doing something bad.
But remember that you are not. You are in a service of the person on the other line.
You want to help them to improve their life, help them see a problem or solution more clearly and help them to solve their problem. This viewpoint doesn't make cold calling easy. But a hell of a lot easier.
Thank you for taking the time to read about my journey and lessons. I'm looking forward to reading about your thoughts, ideas and feedback.
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