Sell it or Monetize More, Then Sell?

[Lauryn]

So I have this site. It's a fitness site, that, with the right brand, can be gold.

Straight up, it's a niche site that's weakly monetized. It needs a stronger, more consistent voice. It's highly niched and women have sent emails to me about their needs for content.

I don't have time, energy or interest in developing the site more. It gets an average of 942 unique monthly hits, about 1042 overall. If I were to be frank, I make like $2 per month on average with it.

I'm not sure if I should throw it up on Flippa, or try to sell the site locally or what.

It can be used for ecommerce (the name has a commerce keyword) and I thought of creating a directory, but again, no time.

OPTIONS
========

1. Rebrand. Build up monetization. Keep money. Sell.
2. Sell domain + contents - keep it moving.

What are your thoughts?

ETA: A strong ecommerce structure is ideal for this, but I'm not interested in the investment required. Plus my intellectual and emotional capital is tied to something else, not affiliate marketing.

 

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[samdee]

I might be interested in purchasing the domaain, how much is it up for? Do you have some content i can work with

 

[Harry321]

I would sell if I were you.

 

[Lauryn]

It has about 50 articles, probably more.

 

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[healthstatus]

Have you captured any emails from your traffic?

 

[Kyle Tully]

Sell it and get it off your mind.

 

[Lauryn]

I have - but to be honest, I have not really marketed to them. The list is there. The Twitter followers are there (I have about 500 and most are within this niche). It's a very small but interactive fitness community.

If I keep the site, I determined women are the most likely to respond to this business. I would need to seriously figure out a product just for them though.

 

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[Phantom309]

I'm in a very similar boat as you with my site that I'm trying to figure out what to do with. But if you've lost interest in it sell and take away the lessons learned with it. Hope this helps.

Best of luck!

 

[Lauryn]

I'm in a very similar boat as you with my site that I'm trying to figure out what to do with. But if you've lost interest in it sell and take away the lessons learned with it. Hope this helps.
Best of luck!

I've decided to give it a shot at monetizing once more. The site looks tepid and unbranded. I think I can polish the brand, up traffic and monetization and then flip it to someone looking to market to women using this workout.

 

[Phantom309]

Awesome choice! Best of luck it sounds like you have a solid foundation laid with your visitor numbers. Knock it out of the park!

 

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[Lauryn]

Thank you! It just needs a stronger funnel and audience... even if I don't keep it, it's like flipping a house... just gotta work harder.

 

[Phantom309]

Right on! Ditto for me

 

[Lauryn]

It's been a few days. I've revived the site's appearance with an updated template. I'm using WordPress, and finally found a theme I really liked for what I plan to do with the site.

It's going to have a mix of monetization. I won't rely solely upon AdSense or affiliate products. I have a site that's already banned from AdSense. I'm turning that into another type of site using Bing Ads, if I get approved.

If anything, definitely not a Fastlane biz, because control is in someone else's hands but it's going to be a beautiful piece of net real estate for a commerce or niche business if I can swing this right.

 

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[Silverhawk851]

If you can hit 50,000 UV/month and it's women 40+ traffic I'd be willing to buy up all your adspace + help develop it further

P.s If you need help with design, funnel, or running traffic shoot me a PM

 

[Lauryn]

If you can hit 50,000 UV/month and it's women 40+ traffic I'd be willing to buy up all your adspace + help develop it further

P.s If you need help with design, funnel, or running traffic shoot me a PM

I'm not sure I'll attract women 40+ but I'm almost done - will PM when I feel it's comfortably more pleasing. thanks!

 

[borntodominate]

Interesting. I recently started my own fitness site

 

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