Released an info product...no list...zero budget...what would you do?

[dschwartz06]

<div class="bbWrapper">So after a few weeks of tinkering with Kajabi and hours and hours of filming/screen capturing, I finally finished my course teaching how to determine profitable niches and outsource quality/well-written kindle e-books: <a href="http://www.publishingprodigy.com" target="_blank" class="link link--external" rel="nofollow ugc noopener">Publishing Prodigy</a><br /> <br /> Obviously, &quot;build it and they will come&quot; doesn&#039;t apply to anyone without substantial followers or a list of any kind, so I find myself in a rut. <br /> <br /> I was inspired to create this after 2 of my real estate mentors paid me $1,000 each for me to tell them how I was doing it and actually selling books every day...that was validation enough for me to put that system online and promote within my real estate tribe...I figured this course could be a launching point for more info product offers and a great squeeze to build an initial subscriber base from. <br /> <br /> I believe in my system and want to get it out to my target audience: &quot;passive income&quot; entrepreneurs that want to spend a little to create micro-assets (like e-books) in their spare time even without any experience. I&#039;ve promoted it on Facebook, invited people to the <a href="http://www.facebook.com/publishingprodigy" target="_blank" class="link link--external" rel="nofollow ugc noopener">Facebook Page</a>, and now need some creative insight on how to market this thing further (for free!). <br /> <br /> What would you do to drive traffic to a brand new course with very little budget (lets say $50 per week), and no list??<br /> <br /> Much love to all you Fastlaners, <br /> <br /> -Dan<br /> <a href="http://www.PublishingProdigy.com" target="_blank" class="link link--external" rel="nofollow ugc noopener">www.PublishingProdigy.com</a></div>

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[PaulRobert]

<div class="bbWrapper">To be blunt, you are missing a key component. The component being &quot;What success did you achieve using your own system?&quot; Potential customers want to see examples of results. <br /> <br /> Just my .02 cents.</div>

 

[snowbank]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="dschwartz06" data-source="post: 292553" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=292553" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-292553">dschwartz06 said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Obviously, &quot;build it and they will come&quot; doesn&#039;t apply to anyone without substantial followers or a list of any kind, so I find myself in a rut. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Build it and know how to market it solves all. You don&#039;t NEED tons of followers to make something work. Does it make it easier— of course. You&#039;re not in a rut, you just need to work hard to learn marketing. That doesn&#039;t just mean IM/warrior forum type marketing. Find people who&#039;ve done it, and read everything they write about it.<br /> <br /> <blockquote data-attributes="" data-quote="dschwartz06" data-source="post: 292553" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=292553" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-292553">dschwartz06 said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> What would you do to drive traffic to a brand new course with very little budget (lets say $50 per week), and no list?? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Find people who need it, and show them. Don&#039;t overcomplicate it. If the product is good, and from the sounds of it you&#039;re offering it free, it should be easy to get people who know how to market and already have lists to promote it for you. If the product is not good, go back to the drawing board.<br /> <br /> There are only 2 things you need in a business. The product has to be extremely valuable, and you have to know how to market it. I have no idea how your product is, but it sounds like you haven&#039;t read much of anything on marketing yet. Spend a week reading everything on marketing from people who&#039;ve done it successfully. Then, do what you learn. Test. Tweak. Do more. Test. Tweak. Learn. Test. Tweak. Profit. Easy game.</div>

 

[arcola]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="snowbank" data-source="post: 292566" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=292566" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-292566">snowbank said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Build it and know how to market it solves all. You don&#039;t NEED tons of followers to make something work. Does it make it easier— of course. You&#039;re not in a rut, you just need to work hard to learn marketing. That doesn&#039;t just mean IM/warrior forum type marketing. Find people who&#039;ve done it, and read everything they write about it.<br /> <br /> <br /> <br /> Find people who need it, and show them. Don&#039;t overcomplicate it. If the product is good, and from the sounds of it you&#039;re offering it free, it should be easy to get people who know how to market and already have lists to promote it for you. If the product is not good, go back to the drawing board.<br /> <br /> There are only 2 things you need in a business. The product has to be extremely valuable, and you have to know how to market it. I have no idea how your product is, but it sounds like you haven&#039;t read much of anything on marketing yet. Spend a week reading everything on marketing from people who&#039;ve done it successfully. Then, do what you learn. Test. Tweak. Do more. Test. Tweak. Learn. Test. Tweak. Profit. Easy game. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> <br /> Everything you write is gold</div>

 

[dschwartz06]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="PaulRobert" data-source="post: 292563" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=292563" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-292563">PaulRobert said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> To be blunt, you are missing a key component. The component being &quot;What success did you achieve using your own system?&quot; Potential customers want to see examples of results. <br /> <br /> Just my .02 cents. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I walk through the backend of my account on the sales funnel videos. Making 300/month on average. I guess I could spell that out on the squeeze. My mentors that paid me are having success as well. That is spelled out in the final sales page. <br /> <br /> @snowbank: Thanks for your feedback. I agree on the &quot;don&#039;t overcomplicate it&quot; aspect. Truthfully I do know a fair bit about marketing and copyrighting (I majored in Marketing haha). The sales funnel eventually leads to the sales page for training course which is $47.00. <br /> <br /> I guess I&#039;m seeking some golden nuggets from other info marketers who know how to leverage social media/bloggers/other free mediums etc.. to get the most exposure as possible. <br /> <br /> Thanks for the advice, this is fun stuff!</div>

 

[JackTackett]

<div class="bbWrapper">While 50 is not a lot you may get some traction from Facebook ads, but only if you know your target customer. The ability to target specific demographics is better on face book than google or bing.<br /> <br /> You may want to check out udemy.com. Maybe edit together a video tutorial as a lesson and upsell the whole course.<br /> <br /> Maybe talk to your buddies to see how you could market to other real estate investors, maybe target to this market and branch out to other markets.<br /> <br /> Good luck.<br /> Jack</div>

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[snowbank]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="dschwartz06" data-source="post: 292572" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=292572" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-292572">dschwartz06 said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Making 300/month on average </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> ewww, i would recommend focusing on learning how to make more with it before making a product about it<br /> <br /> <blockquote data-attributes="" data-quote="dschwartz06" data-source="post: 292572" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=292572" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-292572">dschwartz06 said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Truthfully I do know a fair bit about marketing and copyrighting (I majored in Marketing haha) </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> double ewww, majoring in marketing as your proof you know marketing is like me saying i major in eating breakfast. Just because I do it and someone says they&#039;ve seen me with frosted flakes doesn&#039;t mean I really know how to do it. You need to major in MAKING MONEY with marketing. You don&#039;t have that major yet. Trust me— read lots.(only from people who have done it)<br /> <br /> <blockquote data-attributes="" data-quote="dschwartz06" data-source="post: 292572" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=292572" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-292572">dschwartz06 said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> The sales funnel eventually leads to the sales page for training course which is $47.00 </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Triple ewww. You want people to pay you $47 to learn from someone currently making $300/month in revenue(time not included)? That doesn&#039;t make any sense. I thought you might be offering it free which would be a decent way to try and build a list as you learn more.<br /> <br /> You&#039;re attempting to sell a &#039;make money&#039; product with the purpose of helping YOU make money. You&#039;re not offering a huge value add for potential customers. You should go back to the drawing board. <br /> <br /> I&#039;m only telling you this to help you. Start a real business. Sometimes that means delaying starting a business, to focus on learning. You will hate the extra effort that it takes now, but if you just trust me in 1-2 years you&#039;ll love that you did it.</div>

 

[dschwartz06]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="JackTackett" data-source="post: 292580" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=292580" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-292580">JackTackett said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> You may want to check out udemy.com. Maybe edit together a video tutorial as a lesson and upsell the whole course. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Hmm...so I could throw up a short free course up on Udemy to leverage their traffic, than just link to my course page? Is that kosher? This is the type of leverage I&#039;m talking about! Great suggestions man thank you!<br /> <br /> -Dan</div>

 

[tamo42]

<div class="bbWrapper">I think a lot of people would pay $47 to make $300 a month. So from the purely technical side...<br /> <br /> Do your keyword research (free)<br /> Buy contextual pr links to test keywords ($20-50/month)<br /> If test is not successful, go back to step 1<br /> If test is successful, continue<br /> Build landing page/sales funnel<br /> Diversify link profile ($20)<br /> Monitor traffic for 500-1000 hits, optimize landing page<br /> At this point, you should be selling at least 5% of your traffic. So if you got 1000 hits, that&#039;s 50 sales. With basic profitability in hand, develop your authority status. <br /> Begin to reach out into guest posting, social media, solo ads, etc<br /> Create more content (videos, webinars, case studies, etc)<br /> When you start getting people who ask you to coach them, you know you are getting somewhere. From here there are lots of choices about how you want to develop your business. Maybe create a forum with a free and a paid membership section <img src="/community/imgs/emoticons/em-wink.png" class="smilie" loading="lazy" alt=";)" title="Wink ;)" data-shortname=";)" />. <br /> <br /> Anyways, hope that helps. If you need help with the search engine side, feel free to ask or pm.</div>

 

[Held for Ransom]

<div class="bbWrapper">Yeah, I mean... snowbank and PaulRobert are offering some very honest feedback here. I would take it to heart. <br /> <br /> Here&#039;s the thing... This time last year, I would have been in that demographic that you are targeting and to be honest, $300 wouldn&#039;t have impressed me.<br /> <br /> $30,000 a month? <i>Now</i> you are talking...<br /> <br /> If you could do that and then figure out how to sell it, it would stand a much better chance of success. Of course, if you were making $30,000 a month on your own, you may decide that you don&#039;t even want to do it after all.<br /> <br /> In any case, good luck!</div>

 

[H. Palmer]

<div class="bbWrapper">Hi dcschwartz, some tips to use for your old and new book:<br /> <br /> <br /> . Test the title of the book by offering different titles through an Adwords campaign. <br /> . Buy a new domain that matches the best title<br /> . Create a squeeze page that includes an irresistable free offer in order to build a list<br /> . Create an email drip campaign with weekly intervals for your subscribers<br /> . Create a sales page that outlines the benefits for the customer, make it personal and add a touch of humor. Offer money back guarantee.<br /> . Use Google Keyword tool to find words and phrases that fit your product<br /> . Create landing pages for search engine optimization with frequently sought words and phrases that are yet underused<br /> . Create links from landing pages to sales page<br /> . Install Google Analytics<br /> . Improve landing pages on the basis of keywords that visitor actually use. You discover them with Google Analytics.<br /> . Create and send press release<br /> . Become a member of Facebook and LinkedIn Groups that match your subject. Better: start your own groups. <br /> . Create pages in Facebook, LinkedIn, Pinterest, Squidoo, etc. <br /> . Do guest blogging for link building <br /> . Use Hootsuite or Bufferapp for automating your social media tweets. <br /> . After first purchases, collect reviews for social proof<br /> <br /> Etcetera. Hope this helps for all your products.</div>

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[tamo42]

<div class="bbWrapper">ds, got your PM but can&#039;t respond for some reason. Drop me an email at myforumname at gmail.</div>

 

[dschwartz06]

<div class="bbWrapper">@tamo42, <br /> <br /> That sequence you gave is awesome. Thanks for that. Could you go into more detail or point me in the right direction of how to do the contextual pr links to test keywords? I&#039;m not familiar with this. Also, what is link diversification? I&#039;ve got a good grasp on keyword selection. <br /> <br /> Right now, I have my sales funnel/autoresponder/cart completely set up and launched via Kajabi.com. There&#039;s no real blog function that I know of...just a funnel for a membership portal that takes you to this final Sales page: <a href="http://www.publishingprodigy.com/sp/21926-publishing-prodigy-digital-course" target="_blank" class="link link--external" rel="nofollow ugc noopener">Watch Module 1, Get Trained, Get Passive Income.</a><br /> <br /> Since I used Kajabi, is it still possible to split test and optimize keywords? Do you recommend I switch to a wordpress platform?<br /> <br /> Again, much appreciation for any and all advice you could give. <br /> <br /> -Dan</div>

 

[dschwartz06]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="tamo42" data-source="post: 292703" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=292703" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-292703">tamo42 said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> ds, got your PM but can&#039;t respond for some reason. Drop me an email at myforumname at gmail. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Just saw this, will do!</div>

 

[apexstrat]

<div class="bbWrapper">@ dschwartz06<br /> <br /> Hi, I wondered if you could give us an update on how you have been getting on over the past couple of months? What have you tried that worked / didn&#039;t work and how are the sales going?<br /> <br /> I&#039;m in a similar position myself at the moment, launching an info product with no list (3 subscribers!) and ZERO budget. More info on this thread here <a href="https://www.thefastlaneforum.com/showthread.php/48321-Feedback-on-info-product-test-campaign" class="link link--internal">https://www.thefastlaneforum.com/showthread.php/48321-Feedback-on-info-product-test-campaign</a><br /> <br /> I&#039;ve got a fairly clear picture in my mind of the steps that I need to take (similar to those suggested by tamo42 and Amschel) but it&#039;s hard keeping motivated when i&#039;m only seeing limited, if any, success. Is it literally as simple as saying &quot;keep doing these things for a few months and you WILL start to see success?&quot;</div>