Thanks for the reply!Well, do you know what happens to most pioneers?
They die with arrows in their backs.
Personally, I'm not a big fan of innovation – I'm more of a fan of solid, reliable work, and building a brand/reputation and system to do the work better. And doing it in a competitive industry.
I can see where you're coming from, since you're in software, maybe it's more relevant there. But in my opinion, "Blue Ocean Strategy" is for most people a terrible choice. I'd argue that most beginners fail precisely because they're trying to innovate and follow the blue ocean approach. In other words, it's precisely because they don't work in the confines of an older paradigm.
Creating a new paradigm is something that will simply be inaccessible to most businesses. Thousands try, only one succeeds. Virtually 99.9% of innovators I've seen here or elsewhere have failed. Every day there's a new app, a new software, that the owner thinks will revolutionize an industry, establish a new paradigm. Most people severely underestimate the costs of opening up a blue ocean, financial as well as political.
Opening up a blue ocean is virtually impossible without significant (ie, millions) in financial backing and access to the backing of at least some established players. Sure, there are some people out there who will successfully open Blue Oceans. I'm you can cite some. But I see them as the exception, not the rule.
Personally, I started by copying everything that my most successful competitors were doing. I still copy good things I see to this day. That's free market research for me, and I get the goods, without paying the price. If I were to start again in a different industry, I'd take the same approach. Who is making money? What are they doing to make that money? Let's do the same first, make some money, then begin making it better.
Better in all ways – better at getting case studies, better at getting results, better at selling, and so on. All of these are the result of better business processes. I have a better process to get case studies... therefore while you get 1 case study, I get 10. I have a better process of selling the service... while you get 1 new customer, I get 2 or 3.
But the point is you always want to start from what's working already. And yes, it's true, I'll never start the next Facebook. So what?
I'm arguably in one of the reddest oceans out there: lead generation. I have thousands of competitors. Every day I get messaged by at least 4-5 of my competitors. What helped me is that they're all hustlers, and I'm a builder. I will sit there and build better systems than they will to do the same work. I don't care about innovating. I'll let someone else innovate, and then steal their innovation if it's good. And if it's not, I've spared myself the costs.
I should have perhaps prefaced my assertions by suggesting that pursuing an innovative path is predominantly for people who have the right mix of talent, work ethic and vision - IE capable of toppling the status quo.
You are one of those people, hence why I suggested it. Most don't have it, which is why they end up with a "me too" business they find difficult to scale. The fact you allude to yourself as a builder is enough to say you're an innovator. Everybody copies others at some level - Jobs copied Xerox Parc. The point is they took what worked and contorted it enough to make something new enough to create a new paradigm. They then owned the new paradigm. Even the iPhone was apparently a rip-off of LG's Prada phone.
I brainwashed myself to pursue the "blue ocean" path (primarily due to working with software) and it is, indeed, very difficult. I have some updates on it which I'll post in my progress thread soon but the key thing I've found is there are certain things which can be done to encourage its pursuit.
I would disagree about needing millions. There are quite a few examples of small - even bootstrapped - companies that grew substantially in new fields. Yes, many "moon shot" type things need capital, but not all. I would also suggest you are in a prime position to pursue such a path (innovation, not moonshot) as you have done what few others have -- developed deep systems, affinity & equitable value in your company.
I suppose my core point - to address your original assertion - was in the beginning, you had to innovate. You may not have been a pioneer, but you certainly had to make enough of a market to get paid well.
Stealing from higher level competitors is something everybody does, even if they don't admit it. The difference - at least to me - is the underlying purpose behind what you're doing. Most people "borrow" ideas because they're too lazy to do the work for themselves - you did it because you wanted to get to a destination quicker.
Now you're at the destination, you feel a sense of foreboding that you couldn't do it again. I would disagree. The fact you are in the position in the first place is testament to the fact you continued to "innovate" yourself regardless of circumstance. Just because you haven't invented the hot new app doesn't mean you don't carry the ideals behind that sort of thing into your work. In a similar sense, the young bucks trying to emulate you don't need to compete directly with you as they'll have to "innovate" for themselves, even if they steal your more successful processes etc.
Edit:
Just remembered the famed
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