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- #23
Hey everyone, it's been a while so I figured I'd give y'all an update. I'm happy to report that things are actually going really well. I'm finally scaling my business effectively, super focused, and -- dare I say -- having fun with the process. I'm still doing content marketing strategy and am positioning myself as an authority on applied game theory for content and business strategy, marrying all the projects I've been doing into one cohesive campaign.
After a dozen unrelated conversations over the past few years suggesting I scale by becoming an influencer/content creator, I figured I'd give it a try; if there's such a thing as calls from the universe to do something, that recurring nudge from all these people from different backgrounds and don't even know each other... why not see what happens? And friends... good things are happening. Here are some highlights:
On a separate note, after turning 30 back in January, my gift to myself was leaving all the self-limiting BS thinking behind in my 20s. Between how the pandemic has taught me to not give a F*ck or pay attention to others' judgment of me (especially with their hot takes on social media about things they don't really know much about proving how foolish they are -- and how foolish I was for caring about their opinions in the first place).. as well as letting go of my own judgment of how I ought to be, realizing that I can let go of a lot of the negative thoughts that drove my anxiety and depression (I know it's not easy but it took me years to finally get here).. idk, I'm just running with it.
It feels good. But I won't lie. I'm hungry.
Nice to let myself eat for a change.
After a dozen unrelated conversations over the past few years suggesting I scale by becoming an influencer/content creator, I figured I'd give it a try; if there's such a thing as calls from the universe to do something, that recurring nudge from all these people from different backgrounds and don't even know each other... why not see what happens? And friends... good things are happening. Here are some highlights:
- I currently have five clients with three warm leads heating up (hopefully I can close on at least one of them this month).
- My current goal is to get to 10 concurrent clients.
- I have a team of four (soon to be five) writers, a video editor, and a salesperson to help generate leads. All contractors for now paid per project to keep costs low and at a rate they're more than happy with.
- I'm training one of the writers to help with editing which will give me more flexibility to focus on working on the system instead of in it.
- I'm on track to do at least $60K in revenue this year so far (I did $32K last year, $22Kish the year before that, and just under $13K before that so, while the number is still small, it's still a consistent improvement over time).
- My goal is $250K in revenue for 2022.
- I have plans to supplement this income by creating and selling course material, whether video courses; written guides with supporting docs, worksheets, and other useful stuff; or a hybridization of the two. I've also started programming again (am learning JavaScript, Python, and Kotlin) in my spare time as I dabble with designing an app I want to create to help manage the whole work/production process. If it works for me, I want to turn it around and sell it to other firms.
- My community built around my gaming site topped 500 members this month; because some of my writers and video editor were recruited from there, there's been a lot of buzz with others wanting to network with each other for different content creation projects with them all coming to me for advice or asking how they can help out, including sending me some soft leads.
On a separate note, after turning 30 back in January, my gift to myself was leaving all the self-limiting BS thinking behind in my 20s. Between how the pandemic has taught me to not give a F*ck or pay attention to others' judgment of me (especially with their hot takes on social media about things they don't really know much about proving how foolish they are -- and how foolish I was for caring about their opinions in the first place).. as well as letting go of my own judgment of how I ought to be, realizing that I can let go of a lot of the negative thoughts that drove my anxiety and depression (I know it's not easy but it took me years to finally get here).. idk, I'm just running with it.
It feels good. But I won't lie. I'm hungry.
Nice to let myself eat for a change.