User Power
Value/Post Ratio
132%
- Sep 19, 2018
- 119
- 157
I have a small business that gets most of its customers through SEO and the rest through word of mouth. I'm currently doing no marketing. The reason is I don't know who to target exactly. My customer base covers virtually every industry and a wide variety of roles. However, across that wide range, my customers occupy a narrow slice and I don't know how to figure out who might be in that slice or how to reach them. SEO works well because it allows that slice to find me. However, there are only so many relevant searches performed every month and I want to expand. I've been assuming that some products aren't well suited for advertising and mine was one, but I'm revisiting that assumption.
I'm wondering if anyone knows of any resources or processes I could use to figure out how to successfully market my product to those who need it but haven't bothered to search for it? Or am I best off leaving it to SEO alone?
I'm wondering if anyone knows of any resources or processes I could use to figure out how to successfully market my product to those who need it but haven't bothered to search for it? Or am I best off leaving it to SEO alone?
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.