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Lex, do u recommend that for those of us selling products via e-commerce, use the concepts behind this sort of sales method? I'm reading this book called Cashvertising and it seems to use a similar type of copywriting to these guru cults (but not as extreme it seems).
I must say I find it eerie and disturbing how these guru cults can manipulate the human mind to such a deep level. It's pure genius.
Nowadays I just scroll past these sort of ads on FB but judging by the amt of comments and likes, they seem very popular.
Lex, do u recommend that for those of us selling products via e-commerce, use the concepts behind this sort of sales method? I'm reading this book called Cashvertising and it seems to use a similar type of copywriting to these guru cults (but not as extreme it seems).
I must say I find it eerie and disturbing how these guru cults can manipulate the human mind to such a deep level. It's pure genius.
Nowadays I just scroll past these sort of ads on FB but judging by the amt of comments and likes, they seem very popular.
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