Dad, husband, entrepreneur.
Read Millionaire Fastlane
- May 20, 2014
Use modified broad keyword +massage +location.@Kid thanks for the reply.
I tried putting the number in the headline. No difference in conversion or behavior. In both cases, they go through the site carefully reading the text (this is what I see from visitors recordings)
Since I am not the only one in the top of the google search, I think that people view all the other options and make the decision based on which site gives them the best "feeling" and not only if they see phone number (maybe in some other business like - plumber they do). This is why I hired copywriter to make some tests the conversion with good copy.
The problem I have with keywords is that I cant target exact match - [massage mycityname] since there is not enough monthly searches (in keyword planner it says 100 - 1000 per month), so I must go with the broad term phrase match "massage mycityname" and also have geolocation set up only to my region.
You can geo-target a larger location if you ensure a location is in the search term. Someone in New York might look for “massage scottsdale”. If there’s only one Scottsdale in the US, then you’d want that visitor.
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