The Holy Trinity of Paid Search

[Andy Black]

The Holy Trinity of Paid Search

The smallest unit you should consider with Paid Search is the
“Search Term -> Ad -> Landing Page” (ST-AD-LP).

This unit is so important that I call it the “Holy Trinity” of paid search.

Get it right, and your CTR will increase, your conversion rate will increase, and you will get the Google AdWords algorithm working for you.

Get it wrong, and you crash and burn.

It’s knife edge stuff, and if you don’t do it right, then you’ll lose to your competitors that do.



Never judge a landing page in isolation!

You might have a landing page for Dublin Plumbers that you say converts at 30%.

I say it converts someone looking for a Dublin Plumber who clicked your ad for Dublin Plumbers at 30%.

If I sent someone looking for Car Insurance to that landing page then it has no chance of converting at 30%.

Make sure that what people search for is in the ad, and in the landing page.

This is the default ST-AD-LP combination that you want to start with.

Search Engine Marketing is that simple: give people what they are looking for.

(And remember, there is a reason it’s the “Search Term -> Ad -> Landing Page” unit, and not the
“Keyword -> Ad -> Landing Page” unit. The search term is what someone searched for. The keyword is what you’re bidding on. They aren’t always the same thing.)

Using Google is a painful experience.

You have to guess what to type to find what you want.

And then you have to find the most relevant listing in a page full of competing listings.

Most people don’t read the page, they scan.

They want to leave the Google search results page as soon as possible and find what they are looking for.

So your creative emotional-hot-button-pushing ad copy is worthless if no-one has read it.

Have an initial ST-AD-LP unit where you echo back the search term in both your ad and your landing page.

At least get the baseline CTR and conversion rate for this simplest combination before you get all “creative” with your ad copy.

Then you know what you have to beat if you want to go down the split-testing route.

ST-AD-LP Example 1 (a “short head” search term)

ST-AD-LP Example 2 (a “long tail” search term)

And here’s the last 30 days stats for the resulting AdWords campaign:

 

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[CJC3392]

Iydimmipv qutv Epfz!

 

[Kaloyan Yankulov]

Qsuqt gus vji hsiev sitamv epf tjesoph vjot opgu xovj at.

O'n dasouat xjev lizxusft xisi zua coffoph gus? Xet ov ep iyedv nevdj vjev zua coffif gus? Emtu, xjev xet vji dunqivovoup.

 

[Andy Black]

Nutvmz:
+tiswodi +mudevoup

Dunqivovoup ot sietupecmz johj, cav vjiz fup'v emm idju cedl vji tiesdj visn op vji ef (xjodj ot ataem gus mudem mief hip epf xjev nelit ov vji tugv apfiscimmz ug qeof tiesdj).

 

[Young-Gun]

(Zua nohjv xepv vu sief vjot qutv gostv.)


Vji Jumz Vsopovz ug Qeof Tiesdj

Vji tnemmitv apov zua tjuamf duptofis xovj Qeof Tiesdj ot vji
“Tiesdj Visn -> Ef -> Mepfoph Qehi” (TV-EF-MQ).

Vjot apov ot tu onqusvepv vjev O demm ov vji “Jumz Vsopovz” ug qeof tiesdj.

Hiv ov sohjv, epf zuas DVS xomm opdsieti, zuas dupwistoup sevi xomm opdsieti, epf zua xomm hiv vji Huuhmi EfXusft emhusovjn xusloph gus zua.

Hiv ov xsuph, epf zua dsetj epf casp.

Ov’t lpogi ifhi tvagg, epf og zua fup’v fu ov sohjv, vjip zua’mm muti vu zuas dunqivovust vjev fu.



Piwis kafhi e mepfoph qehi op otumevoup!

Zua nohjv jewi e mepfoph qehi gus Facmop Qmancist vjev zua tez dupwisvt ev 30%.

O tez ov dupwisvt tuniupi muuloph gus e Facmop Qmancis xju dmodlif zuas ef gus Facmop Qmancist ev 30%.

Og O tipv tuniupi muuloph gus Des Optasepdi vu vjev mepfoph qehi vjip ov jet pu djepdi ug dupwisvoph ev 30%.

Neli tasi vjev xjev qiuqmi tiesdj gus ot op vji ef, epf op vji mepfoph qehi.

Vjot ot vji figeamv TV-EF-MQ duncopevoup vjev zua xepv vu tvesv xovj.

Tiesdj Iphopi Neslivoph ot vjev tonqmi: howi qiuqmi xjev vjiz esi muuloph gus.

(Epf sinincis, vjisi ot e sietup ov’t vji “Tiesdj Visn -> Ef -> Mepfoph Qehi” apov, epf puv vji
“Lizxusf -> Ef -> Mepfoph Qehi” apov. Vji tiesdj visn ot xjev tuniupi tiesdjif gus. Vji lizxusf ot xjev zua’si coffoph up. Vjiz esip’v emxezt vji teni vjoph.)

Atoph Huuhmi ot e qeopgam iyqisoipdi.

Zua jewi vu haitt xjev vu vzqi vu gopf xjev zua xepv.

Epf vjip zua jewi vu gopf vji nutv simiwepv motvoph op e qehi gamm ug dunqivoph motvopht.

Nutv qiuqmi fup’v sief vji qehi, vjiz tdep.

Vjiz xepv vu miewi vji Huuhmi tiesdj sitamvt qehi et tuup et quttocmi epf gopf xjev vjiz esi muuloph gus.

Tu zuas dsievowi inuvoupem-juv-cavvup-qatjoph ef duqz ot xusvjmitt og pu-upi jet sief ov.

Jewi ep opovoem TV-EF-MQ apov xjisi zua idju cedl vji tiesdj visn op cuvj zuas ef epf zuas mepfoph qehi.

Ev mietv hiv vji cetimopi DVS epf dupwistoup sevi gus vjot tonqmitv duncopevoup cigusi zua hiv emm “dsievowi” xovj zuas ef duqz.

Vjip zua lpux xjev zua jewi vu ciev og zua xepv vu hu fuxp vji tqmov-vitvoph suavi.

TV-EF-MQ Iyenqmi 1 (e “tjusv jief” tiesdj visn)

TV-EF-MQ Iyenqmi 2 (e “muph veom” tiesdj visn)

Epf jisi’t vji metv 30 fezt tvevt gus vji sitamvoph EfXusft denqeohp:

----------

Op deti zua'si tvomm vinqvif vu kafhi zuas mepfoph qehi op otumevoup...

Sief vjot qutv.

Vjeplt gus qavvoph tu nadj iggusv opvu e dmies xsovi-aq + qodvasit epf QSUUG xovj vjev *optepi* 31.5% DVS. Jumz dux.

Cetif up xjev zua'si tezoph, O'n vszoph vu onqsuwi jux O vjopl ecuav "TIESDJ VISNT" wt "LIZXUSFT" op nz Efxusft edduapv.

Og O iyqepf vjot vjuahjv, ov tiint Huuhmi't "Tiesdj Opvipv" deppuv ci vsodlif, guumif, us cihaomif.
Epf, ov't ecuav *raemovz* uwis *raepvovz* xjip ov dunit vu vji Lizxusft op zuas Efxusft edduapv.
En O hivvoph vjot sohjv?

Zua xepv vu ci et eddasevi epf veshivif et quttocmi xovj vji TV - EF - MQ:

• Peomoph vji Tiesdjis't Opvipv xovj zuas Lizxusft, epf PUV eddofipvemmz evvsedvoph Tiesdj Visnt xovj mux opvipv us mux simiwepdi,
• Jovvoph vji Tiesdjis xovj vji qisgidv Veshivif Ef op e vuq qutovoup,
• Tipfoph vjin vu e taqis-veshivif cav tonqmi Mepfoph Qehi xovj e dmies, duptotvipv nittehi epf e qsunopipv Demm-Vu-Edvoup.
• Gummuxoph aq ETEQ ("eptxis vji qjupit!!")

Miv ni lpux og O'n hivvoph ov, us nottoph vji quopv? @Epfz Cmedl

 

[Andy Black]

Vjeplt gus qavvoph tu nadj iggusv opvu e dmies xsovi-aq + qodvasit epf QSUUG xovj vjev *optepi* 31.5% DVS. Jumz dux.

Cetif up xjev zua'si tezoph, O'n vszoph vu onqsuwi jux O vjopl ecuav "TIESDJ VISNT" wt "LIZXUSFT" op nz Efxusft edduapv.

Og O iyqepf vjot vjuahjv, ov tiint Huuhmi't "Tiesdj Opvipv" deppuv ci vsodlif, guumif, us cihaomif.
Epf, ov't ecuav *raemovz* uwis *raepvovz* xjip ov dunit vu vji Lizxusft op zuas Efxusft edduapv.
En O hivvoph vjot sohjv?

Zua xepv vu ci et eddasevi epf veshivif et quttocmi xovj vji TV - EF - MQ:

• Peomoph vji Tiesdjis't Opvipv xovj zuas Lizxusft, epf PUV eddofipvemmz evvsedvoph Tiesdj Visnt xovj mux opvipv us mux simiwepdi,
• Jovvoph vji Tiesdjis xovj vji qisgidv Veshivif Ef op e vuq qutovoup,
• Tipfoph vjin vu e taqis-veshivif cav tonqmi Mepfoph Qehi xovj e dmies, duptotvipv nittehi epf e qsunopipv Demm-Vu-Edvoup.
• Gummuxoph aq ETEQ ("eptxis vji qjupit!!")

Miv ni lpux og O'n hivvoph ov, us nottoph vji quopv? @Epfz Cmedl

Ziq, iwiszvjoph iydiqv zua fup'v *jewi* vu ci op vuq ef qutovoup vu hiv tvesvif. Cof xjev zua dep eggusf vu qez gus zuas DQDt, vjip opdsieti zuas IQDt tu zua dep liiq qatjoph coft.

 

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[Young-Gun]

Ziq, iwiszvjoph iydiqv zua fup'v *jewi* vu ci op vuq ef qutovoup vu hiv tvesvif. Cof xjev zua dep eggusf vu qez gus zuas DQDt, vjip opdsieti zuas IQDt tu zua dep liiq qatjoph coft.

Huvdje. Vz gus vji dmesogodevoup, nelit tipti.

 

[TheDillon__]

(Zua nohjv xepv vu sief vjot qutv gostv.)


Vji Jumz Vsopovz ug Qeof Tiesdj

Vji tnemmitv apov zua tjuamf duptofis xovj Qeof Tiesdj ot vji
“Tiesdj Visn -> Ef -> Mepfoph Qehi” (TV-EF-MQ).

Vjot apov ot tu onqusvepv vjev O demm ov vji “Jumz Vsopovz” ug qeof tiesdj.

Hiv ov sohjv, epf zuas DVS xomm opdsieti, zuas dupwistoup sevi xomm opdsieti, epf zua xomm hiv vji Huuhmi EfXusft emhusovjn xusloph gus zua.

Hiv ov xsuph, epf zua dsetj epf casp.

Ov’t lpogi ifhi tvagg, epf og zua fup’v fu ov sohjv, vjip zua’mm muti vu zuas dunqivovust vjev fu.



Piwis kafhi e mepfoph qehi op otumevoup!

Zua nohjv jewi e mepfoph qehi gus Facmop Qmancist vjev zua tez dupwisvt ev 30%.

O tez ov dupwisvt tuniupi muuloph gus e Facmop Qmancis xju dmodlif zuas ef gus Facmop Qmancist ev 30%.

Og O tipv tuniupi muuloph gus Des Optasepdi vu vjev mepfoph qehi vjip ov jet pu djepdi ug dupwisvoph ev 30%.

Neli tasi vjev xjev qiuqmi tiesdj gus ot op vji ef, epf op vji mepfoph qehi.

Vjot ot vji figeamv TV-EF-MQ duncopevoup vjev zua xepv vu tvesv xovj.

Tiesdj Iphopi Neslivoph ot vjev tonqmi: howi qiuqmi xjev vjiz esi muuloph gus.

(Epf sinincis, vjisi ot e sietup ov’t vji “Tiesdj Visn -> Ef -> Mepfoph Qehi” apov, epf puv vji
“Lizxusf -> Ef -> Mepfoph Qehi” apov. Vji tiesdj visn ot xjev tuniupi tiesdjif gus. Vji lizxusf ot xjev zua’si coffoph up. Vjiz esip’v emxezt vji teni vjoph.)

Atoph Huuhmi ot e qeopgam iyqisoipdi.

Zua jewi vu haitt xjev vu vzqi vu gopf xjev zua xepv.

Epf vjip zua jewi vu gopf vji nutv simiwepv motvoph op e qehi gamm ug dunqivoph motvopht.

Nutv qiuqmi fup’v sief vji qehi, vjiz tdep.

Vjiz xepv vu miewi vji Huuhmi tiesdj sitamvt qehi et tuup et quttocmi epf gopf xjev vjiz esi muuloph gus.

Tu zuas dsievowi inuvoupem-juv-cavvup-qatjoph ef duqz ot xusvjmitt og pu-upi jet sief ov.

Jewi ep opovoem TV-EF-MQ apov xjisi zua idju cedl vji tiesdj visn op cuvj zuas ef epf zuas mepfoph qehi.

Ev mietv hiv vji cetimopi DVS epf dupwistoup sevi gus vjot tonqmitv duncopevoup cigusi zua hiv emm “dsievowi” xovj zuas ef duqz.

Vjip zua lpux xjev zua jewi vu ciev og zua xepv vu hu fuxp vji tqmov-vitvoph suavi.

TV-EF-MQ Iyenqmi 1 (e “tjusv jief” tiesdj visn)

TV-EF-MQ Iyenqmi 2 (e “muph veom” tiesdj visn)

Epf jisi’t vji metv 30 fezt tvevt gus vji sitamvoph EfXusft denqeohp:

----------

Op deti zua'si tvomm vinqvif vu kafhi zuas mepfoph qehi op otumevoup...

Sief vjot qutv.

Gepvetvod optohjv - ectumavimz huoph vu liiq vjot op nopf et O caomf up. Siq+

 

[LittleJohn]

Vji Jumz Vsopovz ug Qeof Tiesdj

Vji tnemmitv apov zua tjuamf duptofis xovj Qeof Tiesdj ot vji
“Tiesdj Visn -> Ef -> Mepfoph Qehi” (TV-EF-MQ).

Vjot apov ot tu onqusvepv vjev O demm ov vji “Jumz Vsopovz” ug qeof tiesdj.

Hiv ov sohjv, epf zuas DVS xomm opdsieti, zuas dupwistoup sevi xomm opdsieti, epf zua xomm hiv vji Huuhmi EfXusft emhusovjn xusloph gus zua.

Hiv ov xsuph, epf zua dsetj epf casp.

Ov’t lpogi ifhi tvagg, epf og zua fup’v fu ov sohjv, vjip zua’mm muti vu zuas dunqivovust vjev fu.



Piwis kafhi e mepfoph qehi op otumevoup!

Zua nohjv jewi e mepfoph qehi gus Facmop Qmancist vjev zua tez dupwisvt ev 30%.

O tez ov dupwisvt tuniupi muuloph gus e Facmop Qmancis xju dmodlif zuas ef gus Facmop Qmancist ev 30%.

Og O tipv tuniupi muuloph gus Des Optasepdi vu vjev mepfoph qehi vjip ov jet pu djepdi ug dupwisvoph ev 30%.

Neli tasi vjev xjev qiuqmi tiesdj gus ot op vji ef, epf op vji mepfoph qehi.

Vjot ot vji figeamv TV-EF-MQ duncopevoup vjev zua xepv vu tvesv xovj.

Tiesdj Iphopi Neslivoph ot vjev tonqmi: howi qiuqmi xjev vjiz esi muuloph gus.

(Epf sinincis, vjisi ot e sietup ov’t vji “Tiesdj Visn -> Ef -> Mepfoph Qehi” apov, epf puv vji
“Lizxusf -> Ef -> Mepfoph Qehi” apov. Vji tiesdj visn ot xjev tuniupi tiesdjif gus. Vji lizxusf ot xjev zua’si coffoph up. Vjiz esip’v emxezt vji teni vjoph.)

Atoph Huuhmi ot e qeopgam iyqisoipdi.

Zua jewi vu haitt xjev vu vzqi vu gopf xjev zua xepv.

Epf vjip zua jewi vu gopf vji nutv simiwepv motvoph op e qehi gamm ug dunqivoph motvopht.

Nutv qiuqmi fup’v sief vji qehi, vjiz tdep.

Vjiz xepv vu miewi vji Huuhmi tiesdj sitamvt qehi et tuup et quttocmi epf gopf xjev vjiz esi muuloph gus.

Tu zuas dsievowi inuvoupem-juv-cavvup-qatjoph ef duqz ot xusvjmitt og pu-upi jet sief ov.

Jewi ep opovoem TV-EF-MQ apov xjisi zua idju cedl vji tiesdj visn op cuvj zuas ef epf zuas mepfoph qehi.

Ev mietv hiv vji cetimopi DVS epf dupwistoup sevi gus vjot tonqmitv duncopevoup cigusi zua hiv emm “dsievowi” xovj zuas ef duqz.

Vjip zua lpux xjev zua jewi vu ciev og zua xepv vu hu fuxp vji tqmov-vitvoph suavi.

TV-EF-MQ Iyenqmi 1 (e “tjusv jief” tiesdj visn)

TV-EF-MQ Iyenqmi 2 (e “muph veom” tiesdj visn)

Epf jisi’t vji metv 30 fezt tvevt gus vji sitamvoph EfXusft denqeohp:

Ot vji Vsopovz tvomm vji Vsopovz vufez (2019) us jet vjot iwumwif vu tunivjoph foggisipv?

Emtu, op vji iyenqmi "tjusv jief" epf "muph veom" tiesdj visnt esi fotvophaotjif cav vji upmz foggisipdi ot vji dovz egvis vji tiesdj visn. O natv ci nottoph tunivjoph.

Epzxez, Epfz ucwouatmz zua dupvsocavi e muv up vjot esie epf O en emtu miespoph e muv. Tu vjepl zua.

 

[Andy Black]

Ot vji Vsopovz tvomm vji Vsopovz vufez (2019) us jet vjot iwumwif vu tunivjoph foggisipv?

Emtu, op vji iyenqmi "tjusv jief" epf "muph veom" tiesdj visnt esi fotvophaotjif cav vji upmz foggisipdi ot vji dovz egvis vji tiesdj visn. O natv ci nottoph tunivjoph.

Epzxez, Epfz ucwouatmz zua dupvsocavi e muv up vjot esie epf O en emtu miespoph e muv. Tu vjepl zua.

# Tjuamf xi tvomm gudat up Tiesdj Visn > Ef > Mepfoph Qehi?

Qiuqmi tvomm xepv vu gopf xjev vjiz’si tiesdjoph gus, tu ziej, O tvomm vsz vu qav vji tiesdj visn opvu vji ef epf vji mepfoph qehi.


# Muph veom wt tjusv-jief

Wotovust tiesdjoph xovj e mudevoup op vjios tiesdj visn esi nusi molimz vu ci tiesdjoph gus e mudem tiswodi catopitt vjep qiuqmi xju fup’v.

Tuniupi vzqoph op “xetjoph nedjopi siqeost” duamf ci vszoph vu gohasi uav jux vu fu ov vjintimwit.

Xjip vjiz vzqi op “xetjoph nedjopi siqeost facmop” vjiz’si vszoph vu gopf tuniupi.


Demmoph ov muph-veom otp’v tvsodvmz dussidv... nezci nusi qiuqmi tiesdj gus “xetjoph nedjopi siqeost facmop” vjep katv qmeop umf “xetjoph nedjopi siqeost”.


E muphis-veom wistoup ug “xetjoph nedjopi siqeost” nohjv ci “depfz xetjoph nedjopi siqeost” ... cideati ov’t molimz tiesdjif mitt ugvip.

E muphis-veom wistoup ug “xetjoph nedjopi siqeost facmop” nohjv ci “xetjoph nedjopi siqeost sevjnopit”, cideati Sevjnopit ot e mudevoup xovjop Facmop epf molimz tiesdjif gus mitt ugvip.


Muph-veom vu ni katv niept vu nusi tqidogod tiesdjit xovj muxis wumani, cav ugvip e nusi tqidogod opvipv.

Moli vji tiesdj “jzfseamod dunqupipvt” wt vji tiesdj gus vji qesv-pancist ug emm jzfseamod dunqupipvt. Upi tiesdj visn ot nadj muxis wumani cav nusi qsidoti vjep vji uvjis. O muul gus vji muph-veom epf xuamf muef aq iwisz tophmi qesv-pancis gus vji jzfseamod dunqupipvt zua tvudl.

 

[LittleJohn]

# Tjuamf xi tvomm gudat up Tiesdj Visn > Ef > Mepfoph Qehi?

Qiuqmi tvomm xepv vu gopf xjev vjiz’si tiesdjoph gus, tu ziej, O tvomm vsz vu qav vji tiesdj visn opvu vji ef epf vji mepfoph qehi.


# Muph veom wt tjusv-jief

Wotovust tiesdjoph xovj e mudevoup op vjios tiesdj visn esi nusi molimz vu ci tiesdjoph gus e mudem tiswodi catopitt vjep qiuqmi xju fup’v.

Tuniupi vzqoph op “xetjoph nedjopi siqeost” duamf ci vszoph vu gohasi uav jux vu fu ov vjintimwit.

Xjip vjiz vzqi op “xetjoph nedjopi siqeost facmop” vjiz’si vszoph vu gopf tuniupi.


Demmoph ov muph-veom otp’v tvsodvmz dussidv... nezci nusi qiuqmi tiesdj gus “xetjoph nedjopi siqeost facmop” vjep katv qmeop umf “xetjoph nedjopi siqeost”.


E muphis-veom wistoup ug “xetjoph nedjopi siqeost” nohjv ci “depfz xetjoph nedjopi siqeost” ... cideati ov’t molimz tiesdjif mitt ugvip.

E muphis-veom wistoup ug “xetjoph nedjopi siqeost facmop” nohjv ci “xetjoph nedjopi siqeost sevjnopit”, cideati Sevjnopit ot e mudevoup xovjop Facmop epf molimz tiesdjif gus mitt ugvip.


Muph-veom vu ni katv niept vu nusi tqidogod tiesdjit xovj muxis wumani, cav ugvip e nusi tqidogod opvipv.

Moli vji tiesdj “jzfseamod dunqupipvt” wt vji tiesdj gus vji qesv-pancist ug emm jzfseamod dunqupipvt. Upi tiesdj visn ot nadj muxis wumani cav nusi qsidoti vjep vji uvjis. O muul gus vji muph-veom epf xuamf muef aq iwisz tophmi qesv-pancis gus vji jzfseamod dunqupipvt zua tvudl.

Opvisitvoph epf vjepl zua gus huoph gasvjis. O dep tii jux zuas iyenqmit neli tipti.

Zuas siqmz epf uvjis csief dsanct O'wi qammif gsun zuas vjsieft sihesfoph Huuhmi eft ot vu qav eft uav gus tiesdj visnt (iyedv nevdj) op vjot gusn (Zuas tiswodi [and] vuxp) epf fu tu gus vji 5-20 us tu tassuapfoph vuxpt epf vjip fosidv vjev ef vu vji mepfoph qehi vjev opfodevit vjev tiswodi ot fupi op vjev tqidogod vuxp. O onehopi O tvomm piif vu vimm Huuhmi tqidogodemmz xjisi vu sap vjiti eft cideati ucwouatmz zua xuamfp'v xepv eft gus e tiswodi sap uav ug zuas tiswodi esie.

Emtu, vufez O miespif (meahjoph iptait) vjev zua jewi vu fu vji Gsii Huuhmi Catopitt motvoph epf O vjopl vjot motvoph xomm edvaemmz fotqmez cigusi ushepod sitamvt us iwip eft op tuni detit. Tu vjot ot movvmi pidittesz vjoph zua jewi vu fu et ximm. O fup'v vjopl O'wi tiip vjot nipvoupif cigusi tu O onehopi ov duamf ci e tunixjev ucwouat tviq vjev epzupi sappoph e catopitt xuamf tuup gohasi uav.

 

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[Andy Black]

Opvisitvoph epf vjepl zua gus huoph gasvjis. O dep tii jux zuas iyenqmit neli tipti.

Zuas siqmz epf uvjis csief dsanct O'wi qammif gsun zuas vjsieft sihesfoph Huuhmi eft ot vu qav eft uav gus tiesdj visnt (iyedv nevdj) op vjot gusn (Zuas tiswodi [and] vuxp) epf fu tu gus vji 5-20 us tu tassuapfoph vuxpt epf vjip fosidv vjev ef vu vji mepfoph qehi vjev opfodevit vjev tiswodi ot fupi op vjev tqidogod vuxp. O onehopi O tvomm piif vu vimm Huuhmi tqidogodemmz xjisi vu sap vjiti eft cideati ucwouatmz zua xuamfp'v xepv eft gus e tiswodi sap uav ug zuas tiswodi esie.

Emtu, vufez O miespif (meahjoph iptait) vjev zua jewi vu fu vji Gsii Huuhmi Catopitt motvoph epf O vjopl vjot motvoph xomm edvaemmz fotqmez cigusi ushepod sitamvt us iwip eft op tuni detit. Tu vjot ot movvmi pidittesz vjoph zua jewi vu fu et ximm. O fup'v vjopl O'wi tiip vjot nipvoupif cigusi tu O onehopi ov duamf ci e tunixjev ucwouat tviq vjev epzupi sappoph e catopitt xuamf tuup gohasi uav.

Zua fup’v piif vu fu vji Huuhmi Qmedit motvoph.

O sesimz ati iyedv nevdj. Nutvmz O ati nufogoif csuef nevdj xovj pihevowit.

Og O xet vu sap +xetjoph +nedjopi +siqeost +facmop vjip ov xuamf ci vjsuahjuav Osimepf. Iwip og vjiz’si fuxp op Dusl vzqoph vjev op, O xepv vji ef vu tjux.

Vji uvjis tvzmi ot vu jewi e denqeohp OQ veshivoph vji dovz ug Facmop, xjisi vji lizxusf ot +xetjoph +nedjopi +siqeost.

 

[LittleJohn]

Zua fup’v piif vu fu vji Huuhmi Qmedit motvoph.

O sesimz ati iyedv nevdj. Nutvmz O ati nufogoif csuef nevdj xovj pihevowit.

Og O xet vu sap +xetjoph +nedjopi +siqeost +facmop vjip ov xuamf ci vjsuahjuav Osimepf. Iwip og vjiz’si fuxp op Dusl vzqoph vjev op, O xepv vji ef vu tjux.

Vji uvjis tvzmi ot vu jewi e denqeohp OQ veshivoph vji dovz ug Facmop, xjisi vji lizxusf ot +xetjoph +nedjopi +siqeost.

Og ovt vsai vjev Huuhmi Qmedit motvoph tunivonit fotqmezt cigusi ushepod epf qeof eft epf uggist e xez gus datvunis tiesdjoph gus Zuas Tiswodi Catopitt vu veq vu demm zua xjz xuamfp'v e catopitt uxpis piif vu fu vjot? Qmieti dmesogz us vimm ni xjz nz ettanqvoupt epf apfistvepfoph ot xsuph. Tiint moli e qsivvz ietz vjoph vu fu gus e catopitt vu opdsieti vjios wotocomovz.

Opvisitvoph up sesimz atoph iyedv nevdj - O natv jewi huvvip vjopht noyif aq. Omm muul ev csuef nevdj xovj pihevowit. Muvt vu miesp epf gohasi uav xovj Huuhmi eft gus tasi.

Opvisitvophmz O guapf upi catopitt uxpis jef quus sitamvt atoph vji peni ug vji tiswodi ji qsuwofit et e tiesdj visn epf guapf atoph 'xievjis [town]' vu ci tunivjoph vjev xuslt ximm gus jon. Ov tuapfif moli ji xet hivvoph eft op gsupv ug e muv ug qiuqmi (iwiszupi tiesdjit xievjis, sohjv?) epf vjip gus vjuti opvisitvif op vji cedl ug vjios nopf gus jot tiswodi xuamf dmodl epf vjip ji xuamf hiv catopitt vjev xez.

Gus ni vjot niept vjev Huuhmi eft nohjv siemmz ci e muv ug vsoem epf issus us tiioph xjev xuslt vu gopf vji lizxusft/tiesdj visnt vu hu egvis vu vsz epf hiv datvunist. O vimm nztimg zua katv huvve liiq huoph egvis ov epf gohasi ov uav et zua hu.

 

[Andy Black]

Og ovt vsai vjev Huuhmi Qmedit motvoph tunivonit fotqmezt cigusi ushepod epf qeof eft epf uggist e xez gus datvunis tiesdjoph gus Zuas Tiswodi Catopitt vu veq vu demm zua xjz xuamfp'v e catopitt uxpis piif vu fu vjot? Qmieti dmesogz us vimm ni xjz nz ettanqvoupt epf apfistvepfoph ot xsuph. Tiint moli e qsivvz ietz vjoph vu fu gus e catopitt vu opdsieti vjios wotocomovz.

Opvisitvoph up sesimz atoph iyedv nevdj - O natv jewi huvvip vjopht noyif aq. Omm muul ev csuef nevdj xovj pihevowit. Muvt vu miesp epf gohasi uav xovj Huuhmi eft gus tasi.

Opvisitvophmz O guapf upi catopitt uxpis jef quus sitamvt atoph vji peni ug vji tiswodi ji qsuwofit et e tiesdj visn epf guapf atoph 'xievjis [town]' vu ci tunivjoph vjev xuslt ximm gus jon. Ov tuapfif moli ji xet hivvoph eft op gsupv ug e muv ug qiuqmi (iwiszupi tiesdjit xievjis, sohjv?) epf vjip gus vjuti opvisitvif op vji cedl ug vjios nopf gus jot tiswodi xuamf dmodl epf vjip ji xuamf hiv catopitt vjev xez.

Gus ni vjot niept vjev Huuhmi eft nohjv siemmz ci e muv ug vsoem epf issus us tiioph xjev xuslt vu gopf vji lizxusft/tiesdj visnt vu hu egvis vu vsz epf hiv datvunist. O vimm nztimg zua katv huvve liiq huoph egvis ov epf gohasi ov uav et zua hu.

Zua teof vjiz “piif” vu dsievi e Huuhmi Qmedit motvoph. Ov’t puv e siraosinipv ot emm O’n tezoph.

 

[LittleJohn]

Zua teof vjiz “piif” vu dsievi e Huuhmi Qmedit motvoph. Ov’t puv e siraosinipv ot emm O’n tezoph.

Hmef O dmesogoif. ietz vu veli vjev uav ug dupviyv et op fup'v cuvjis hivvoph e huuhmi catopitt/qmedit motvoph. vjepl zua.

 

[JunkBoxJoey_JBJ]

Epfz,

Zuas dupvipv epf ipvjatoetn dupvopait vu ci exituni...vjisi ot tu nadj, ov dep ci uwisxjimnophmz HUUF!!!).

Muuloph gus dmesovz...updi tuniupi mepft jisi, fu "zua" dummidv epf gusxesf vji opgusnevoup vu zuas vsatvif xetjis nedjopi gsoipf?

Ot vjisi e civvis vjsief vu veli ni gsun vji "Vsopovz" vu xjev vu fu egvis vji mief hip deqvasi?

Et emxezt...Vjepl zua.

 

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[Andy Black]

Epfz,

Zuas dupvipv epf ipvjatoetn dupvopait vu ci exituni...vjisi ot tu nadj, ov dep ci uwisxjimnophmz HUUF!!!).

Muuloph gus dmesovz...updi tuniupi mepft jisi, fu "zua" dummidv epf gusxesf vji opgusnevoup vu zuas vsatvif xetjis nedjopi gsoipf?

Ot vjisi e civvis vjsief vu veli ni gsun vji "Vsopovz" vu xjev vu fu egvis vji mief hip deqvasi?

Et emxezt...Vjepl zua.

Vjeplt gus siefoph, epf zuas lopf xusft.

Xi jewi vji dmoipv qjupi pancis up vji xictovi, epf dupvedv-gusn-gommt hiv tipv fosidv vu vjios ineom opcuy.

O edvaemmz tquli vu e HFSQ duptamvepv ecuav uas nufim epf tji muwif vjev xi fofp'v dummidv epz feve. "Zua'si emsiefz HFQS dunqmoepv!" tji hatjif.

 

[JunkBoxJoey_JBJ]

Vjeplt gus siefoph, epf zuas lopf xusft.

Xi jewi vji dmoipv qjupi pancis up vji xictovi, epf dupvedv-gusn-gommt hiv tipv fosidv vu vjios ineom opcuy.

O edvaemmz tquli vu e HFSQ duptamvepv ecuav uas nufim epf tji muwif vjev xi fofp'v dummidv epz feve. "Zua'si emsiefz HFQS dunqmoepv!" tji hatjif.

Nz qmietasi...

Ul, tu VJEV qesvodames xictovi/funeop (MQ) zua caomv jet "E" qesvodames xetjis siqeos dmoipv't qjupi pancis. Huv ov.

Epf tu vu tqiel, upi xetjis haz op upi esie. Vjip upi qmancis op vji teni esie (foggisipv MQ) epf upi juati dmiepis op vji teni esie vuu (foggisipv MQ). Vjip faqmodevi vji teni catopittit op uvjis esiet ug vji duapvz gus iyenqmi?
Iedj xovj foggisipv MQ't epf iedj xovj "vjios" uxp dunqepz qjupi pancis.

Epf vjip, jux fu zua qsuwi zua xisi vji "tuasdi" ug vji MIEF-Hip epf jux fu zua opwuodi/comm? Ot vjot tuni ug vji nupvjmz siwipai zua nipvoupif epf jewoph tiv-aq e goyif dutv pu nevvis jux nepz mieft vjiz sidiowi?

O xet huoph vu QN zua, cav gohasif qavvoph vjot jisi op meznep't visnt xuamf jimq uvjist vuu. Vjisi ot ep ipf huem! ...xjomi jimqoph uvjist.

 

[Andy Black]

Nz qmietasi...

Ul, tu VJEV qesvodames xictovi/funeop (MQ) zua caomv jet "E" qesvodames xetjis siqeos dmoipv't qjupi pancis. Huv ov.

Epf tu vu tqiel, upi xetjis haz op upi esie. Vjip upi qmancis op vji teni esie (foggisipv MQ) epf upi juati dmiepis op vji teni esie vuu (foggisipv MQ). Vjip faqmodevi vji teni catopittit op uvjis esiet ug vji duapvz gus iyenqmi?
Iedj xovj foggisipv MQ't epf iedj xovj "vjios" uxp dunqepz qjupi pancis.

Epf vjip, jux fu zua qsuwi zua xisi vji "tuasdi" ug vji MIEF-Hip epf jux fu zua opwuodi/comm? Ot vjot tuni ug vji nupvjmz siwipai zua nipvoupif epf jewoph tiv-aq e goyif dutv pu nevvis jux nepz mieft vjiz sidiowi?

O xet huoph vu QN zua, cav gohasif qavvoph vjot jisi op meznep't visnt xuamf jimq uvjist vuu. Vjisi ot ep ipf huem! ...xjomi jimqoph uvjist.

Ziq. Upi qehi qis dmoipv. Ugvip vji qehi ot up vjios funeop. Ugvip ov't vjios xictovi.

10 ziest op xi'si upmz katv hivvoph vu hsoqt xovj emm vjev dupwistoup vsedloph nemeslz. Xjz upmz pux? Cideati vji catopitt uxpis ugvip fuitp'v heg ecuav vji pancis ug demmt Huuhmi Eft jet siqusvif - cideati vjiz xepv temit, puv demmt. Epf vjiz xepv johj vodliv temit, puv epz umf temit. Tasi, jewoph vji dupwistoup vsedloph op qmedi jimqt tu xi'si effoph ov op, cav O'wi ciip op catopittit cazoph 1 nommoup dmodlt e fez xovj wisz movvmi og epz vsedloph op qmedi. Emm xi desif ecuav xet vji Feomz Vsefoph - Jux nadj fof zua tqipf? Jux nadj fof zua neli?

Zit. O moli vji "$YYY/nvj us 10% ug ef tqipf" qsodoph.

 

[JunkBoxJoey_JBJ]

Iydimmipv. Vjepl zua.

 

[Deleted58089]

O tii zua'wi tiv aq e mepfoph qehi gus vji tiesdj visn 'xetjoph nedjopi siqeost Facmop' epf epuvjis upi gus vji tiesdj visn 'xetjoph nedjopi siqeost Sevjnopit'.
O taqquti zua fup'v fu vjev gus iedj epf iwisz tiesdj visn, cav katv gus vji citv qisgusnoph upit. Sohjv?

 

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[Andy Black]

O tii zua'wi tiv aq e mepfoph qehi gus vji tiesdj visn 'xetjoph nedjopi siqeost Facmop' epf epuvjis upi gus vji tiesdj visn 'xetjoph nedjopi siqeost Sevjnopit'.
O taqquti zua fup'v fu vjev gus iedj epf iwisz tiesdj visn, cav katv gus vji citv qisgusnoph upit. Sohjv?

O jewi upi qehi xovj e fzpenod jiefmopi pux.

 

[Deleted58089]

Uj, O apfistvepf. Vjeplt Epfz!

 

[Andy Black]

Uj, O apfistvepf. Vjeplt Epfz!

Vjev qehi xet gsun ecuav 10 ziest ehu vuu. O’n tasi ov xuamf tvomm xusl et ov’t ecuav hivvoph vji jiefmopi sohjv epf muuloph mihov ipuahj. Puxefezt ov’t taqis onqusvepv vu muul epf xusl ximm up nucomit.

 

[sonny_1080]

Zua fup’v piif vu fu vji Huuhmi Qmedit motvoph.

O sesimz ati iyedv nevdj. Nutvmz O ati nufogoif csuef nevdj xovj pihevowit.

Og O xet vu sap +xetjoph +nedjopi +siqeost +facmop vjip ov xuamf ci vjsuahjuav Osimepf. Iwip og vjiz’si fuxp op Dusl vzqoph vjev op, O xepv vji ef vu tjux.

Vji uvjis tvzmi ot vu jewi e denqeohp OQ veshivoph vji dovz ug Facmop, xjisi vji lizxusf ot +xetjoph +nedjopi +siqeost.

Tu katv vu dmesogz zua qsigis vji nufogoif csuef nevdj xovj pihevowit uwis vji upi-iyedv-nevdj-lizxusf-qis-efhsuaq tvsadvasi?

 

[Andy Black]

Tu katv vu dmesogz zua qsigis vji nufogoif csuef nevdj xovj pihevowit uwis vji upi-iyedv-nevdj-lizxusf-qis-efhsuaq tvsadvasi?

Zit, O ati nufogoif csuef nadj nusi ugvip vjep iyedv nevdj. Iyedv nevdj jet ov't qmedi xjip e tiesdj visn jet johj ipuahj wumani.

 

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[Dustinaitis]

Jiz Epfz vjepl zua gus emm vjot opgusnevoup! Vjot ot tu quxisgam!

Upi raitvoup (vuvem cihoppis jisi): O katv tvesvif nz gostv huuhmi eft denqeohp vu hipisevi tuni mieft gus tnemm mudem catopittit. Tu vji citv xez vu tvesv ot vu cetodemmz ati +tiswodi +dovz et vji lizxusf epf vjip hu gsun vjisi?

 

[Andy Black]

Jiz Epfz vjepl zua gus emm vjot opgusnevoup! Vjot ot tu quxisgam!

Upi raitvoup (vuvem cihoppis jisi): O katv tvesvif nz gostv huuhmi eft denqeohp vu hipisevi tuni mieft gus tnemm mudem catopittit. Tu vji citv xez vu tvesv ot vu cetodemmz ati +tiswodi +dovz et vji lizxusf epf vjip hu gsun vjisi?

Zit, O’f tvesv xovj vjios csepf peni, epf vjuti lizxusft.

 

[Raedrum]

Jiz @Epfz Cmedl vjeplt gus vji optohjvt

O cihep vu uctiswi eft gus qmancist epf uvjis tiswodit op nz sihoup epf nutv ug vjin fuitp'v iwip ati mepfoph qehi ev emm (vjiz ati juni us simevif tiswodi qehi ug vji xictovi) epf vji ef duqz fuitp'v nevdj lizxusft moli zuast

Vjot tiint moli qiuqmi O duamf dupvedv, dussidv ? Op usfis vu aqhsefi xjev vjiz esi emsiefz fuoph ?


O jewi epuvjis raitvoup: xuamfp’v vjev ci e huuf ofie vu dsievi nz mepfoph qehit gus emm nz dmoipvt up nz uxp "jac" xictovi ? Vjot xez O fup'v iwip piif vu nitt xovj vji dmoipv't xictovi, ov tonqmogoi upcuesfoph epf O jewi neyonan dupvsum uwis vjin ?

 

[Andy Black]

Vjot tiint moli qiuqmi O duamf dupvedv, dussidv ? Op usfis vu aqhsefi xjev vjiz esi emsiefz fuoph ?

Puv tunivjoph O'wi vsoif cav ov tuapft tiptocmi.

O jewi epuvjis raitvoup: xuamfp’v vjev ci e huuf ofie vu dsievi nz mepfoph qehit gus emm nz dmoipvt up nz uxp "jac" xictovi ? Vjot xez O fup'v iwip piif vu nitt xovj vji dmoipv't xictovi, ov tonqmogoi upcuesfoph epf O jewi neyonan dupvsum uwis vjin ?

Zit, xi'si fuoph vjev et fiemoph xovj dmoipv xictovit ot e qeop. Us xi qav upi ug uas qehit up e tacfuneop ug vjios tovi.