Joe Rogan goes to Spotify for $100M

[Noo]

Also, Garyvee observes the market very closely. Last year he said Joe Rogan would do this and now it happened.

I'm so dumb.
GaryVee is saying for years now podcast is the future.
I am just truly understanding why now.

 

[ds_groundupbiz]

Great news for podcasters! Definitely provides more exposure to the podcasting field and shows that digital content can bring in some BIG checks! Watch time / listening time & attention span are becoming even more valuable avenues to monetize.

 

[biophase]

Great news for podcasters! Definitely provides more exposure to the podcasting field and shows that digital content can bring in some BIG checks! Watch time / listening time & attention span are becoming even more valuable avenues to monetize.

To me, the biggest issue will be that I can't cast Spotify to my TV. Does Spotify even have a TV app? I don't mind listening to the podcast on Spotify while driving, but how could you watch it on your TV?

Will they be broadcasting his podcasts live?

 

[Kid]

Is it mentioned anywhere for how many years he has this deal?

 

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[LeeRoyBrown]

Is it mentioned anywhere for how many years he has this deal?

I believe it's one year.

 

[LeeRoyBrown]

Do you mean $100m per one year or that after one year they'll have to renegotiate?

Correct. One year.

 

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[PizzaOnTheRoof]

I’ve said this about Netflix, Hulu, and YouTube but forgot about podcasting:

Streaming platforms are going to move to a production studio model after riding the coattails of licensed popular content.

Netflix will be akin to Universal or Pixar. It’ll be a brand of D2C video content.

Disney already proved it when “Trolls” crushed their box office record in only a couple weeks by going D2C.

YouTube was never meant to use for podcasting.

Prediction: Spotify will start making original podcast content too and by 2022 will be the king of podcasting.

 

[Andy Black]

Gary Vaynerchuk: Why I Knew Joe Rogan's $100M Spotify Deal Was Inevitable

News has come out over the past few days that Joe Rogan signed an exclusive deal with Spotify for over nine figures! According to BBC and the Wall Street Journal,...

www.garyvaynerchuk.com

 

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[Vigilante]

Just Curious, and if this has already been mentioned I apologize. Joe Rogan was big on having 100% creative control of content (guests and topics). He often says with a studio,network, radio station they were always meddling with content.

Is the Joe Rogan Podcast going to lose some of those creative freedoms now that he is in a 100 million dollar marriage with Spotify?

And if so does he give a shit. We’re all whores

 

[MTF]

From Spotify, another high-profile Spotify Original podcast:

THE MICHELLE OBAMA PODCAST

Start Listening July 29

The former First Lady is starting a new conversation - and you're invited to join. Hear Michelle Obama's most candid and personal conversations as they happen, and discover what's possible when we let ourselves be vulnerable, open up, and focus on what matters most.

Spotify is going to be the king of podcasts soon.

 

[Bearcorp]

First day on Spotify and a bunch of Joe's podcasts aren't available on Spotify yet, Mikhaila Peterson has the full list on her Facebook page. Might be a first day glitch so we'll wait and see what happens, it would be a shame if his podcasts are going to be censored, I was hoping it would go the other way and we'd get Alex Jones III uncensored! His previous 2 appearances are amongst the one's not available.

 

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[Bearcorp]

https://www.facebook.com/jonathanfoltz/posts/10217642514166813

View: https://www.facebook.com/jonathanfoltz/posts/10217642514166813


An interesting take on things.

 

[LeeRoyBrown]

Look at the like to dislike ratio on his announcement video, I think that says it all really. Many don't even know what Spotify is let alone have accounts.

Joe is interesting to listen to be once said money didn't motivate him, many are now going in on him about that.

I believe many will indeed transition over to Spotify eventually however. But he will lost a large % because most lurk on YouTube and appreciate the suggestions they're now accustom to.

I can see why he moved because what with the current economy issue he needs to provide for his family. Also, if someone waved millions in your face wouldn't you contradict yourself too.

 

[ds_groundupbiz]

To me, the biggest issue will be that I can't cast Spotify to my TV. Does Spotify even have a TV app? I don't mind listening to the podcast on Spotify while driving, but how could you watch it on your TV?

Will they be broadcasting his podcasts live?

I bet they are working on it! Or at least have considered it heavily because you are not alone.

 

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[Kid]

I believe it's one year.

Do you mean $100m per one year or that after one year they'll have to renegotiate?

 

[c_morris]

To me, the biggest issue will be that I can't cast Spotify to my TV. Does Spotify even have a TV app? I don't mind listening to the podcast on Spotify while driving, but how could you watch it on your TV?

Will they be broadcasting his podcasts live?

Spotify does have a TV app. I know for a fact that it is available on Roku devices. I can only assume it's available on Apple TV, Amazon Fire, etc. My LG smart TV does not have it though, but I'm sure newer models will.

EDIT: I was able to cast using Chromecast as well, however I don't think Spotify video is available in Canada so it was just music.

 

[P3HSB]

congrats on Joe Rogan, that is a huge chunk of change!

 

[Sanj Modha]

I’ve said this about Netflix, Hulu, and YouTube but forgot about podcasting:

Streaming platforms are going to move to a production studio model after riding the coattails of licensed popular content.

Netflix will be akin to Universal or Pixar. It’ll be a brand of D2C video content.

Disney already proved it when “Trolls” crushed their box office record in only a couple weeks by going D2C.

YouTube was never meant to use for podcasting.

Prediction: Spotify will start making original podcast content too and by 2022 will be the king of podcasting.

They already have: Spotify owns Gimlet Media which created the Homecoming podcast. It's also a show on Amazon Prime Video.

 

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[Martin.G]

Wow, I though Joe Rogan was earning a lot of money, but not at the $ 100m level. Good for him!!!

 

[triodine]

Is the Joe Rogan Podcast going to lose some of those creative freedoms now that he is in a 100 million dollar marriage with Spotify?

He actually said on a few different podcasts that Spotify is giving him full creative control and nothing about his content/guests/opinions they're gonna influence.

Though, he has complained a few times that they've been asking him who his first guest is going to be once the transition happens which he already seemed audibly annoyed about when bringing it up.

 

[TheCj]

I just saw an ad on Youtube for Joe Rogan's podcast I find that hilarious.

Youtube probably didn't notice the day that Joe Rogan created his podcast on there platform, and I doubt that they noticed anything when he left there platform. Yet Spotify had to pay 100M for an entity that Youtube got for free, and now Spotify is trying to gain viewers/followers by paying there competitor money. It reminds me of the search engine websites advertising on Youtube, being a customer of the company you are trying to compete against.

I don't see anyone overtaking Youtube for what it does, it was never the go to for enlightened content. The sheer amount of content being uploaded there by people for free is hard to comprehend. I already see them pushing the Pat Mcafee show, a year ago I didn't even know who that guy was.