Jeff Sauer PPC Mastery Course. Legit or just overpriced?

[devine]

On the BASE of WHAT you say that product is exactly overpriced?
on the BASE of WHAT you say that product is of poor value, and not even worth 35€ (which is what I paid)? Just because of the price been cut-off for a 1 day offer (by Appsumo)? Is this really all your arguments?

I do appreciate your advice to be "cautious", but, to me, you've gone a bit too far and you've ended to "call-out" and "offend" a bit a respected member here, who anyway was just stating is humble opinion and trying to help me..

Anyway, 35€ is not a big deal for me to spend in educating myself, so no problem about that. I just wanted to know if there maybe is a better route/resource to learn, or if maybe, who knows, just Andy black's post here on the forum are enough to learn haha xD

In the worst case scenario, I am sure I can learn, AT LEAST, a MINIMUM something that is useful from it.

(Keep in mind, just as a mindless example, I bought @Walter Hay 's book, which is normally priced 99$, and was happy and willing to pay that amount, for just 29$ during a brief offer this January/February, if I remember correctely. Sooooooo..)

Yes, I base it on a fact that this course drops the price by 92% for one day. Because each action has a list of possible justifications and in this case the justification is simple: "We can't sell".
I was asked ~hundred of times about PPC Mastery and even from their landing page I told people not to waste their money, which I can elaborate on from cognitive and behavioral psychology point of view, that is essential in marketing.

If you target the customer who sits in a $500 price area - that's a very particular group of people. These people will buy your product for $500, for 400$ or for 600$. 10-30% price variation won't matter here.
But if you target this group and can't sell to it, and you hope to get more word of mouth from people sitting in $40 area - it's just bad marketing. It won't help you sell your product for $500 to another group of people. Oppositely, it will harm it.
As for "I'm sure I can learn at least a minimum" - I already addressed the problem with poor value products previously. The problem is not with how little you could learn, it's with how much bad you can learn.

Regarding this "a bit respected member" - I don't respect anyone just because somebody else does, I have more than enough reasons to consider him a bad specialist. And I just cannot respect a bad specialist.

 

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[eliquid]

I have more than enough reasons to consider him a bad specialist.

Most people who feel threatened tend to say bad things about the person they are threatened by.

All I said in this post was that what your statement was "not true at all" and you got butt hurt by it and thus must have felt threatened on someone calling out your BS.

Kinda like what you did in all your old posts to other members of this forum dating back to your first one in Aug 2015.

 

[devine]

Most people who feel threatened tend to say bad things about the person they are threatened by.

All I said in this post was that what your statement was "not true at all" and you got butt hurt by it and thus must have felt threatened on someone calling out your BS.

Kinda like what you did in all your old posts to other members of this forum dating back to your first one in Aug 2015.

Buddy, I answered with "which you can't substantiate" and you got butthurt with making personal assumtions based on nothing, you still didn't substantiate your claims, while I substantiated mine pretty clear. You called me a clown? Apparently it's about you.
You started making it personal before I did, in my previous posts I walked over your methods of discussion, they are cheap.

 

[eliquid]

Buddy, I answered with "which you can't substantiate" and you got butthurt with making personal assumtions based on nothing, you still didn't substantiate your claims, while I substantiated mine pretty clear. You called me a clown? Apparently it's about you.
You started making it personal before I did, in my previous posts I walked over your methods of discussion, they are cheap.

says the guy that thinks the domain mens.shoes is more valuable than mensshoes.com

 

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[devine]

says the guy that thinks the domain mens.shoes is more valuable than mensshoes.com

When you have nothing to say on subject you start poisoning the well.
You realize that with each your comment you only prove my words about you?

Let me quote:

Description of Poisoning the Well
1. Unfavorable information (be it true or false) about person A is presented.
2. Therefore any claims person A makes will be false.
This sort of "reasoning" is obviously fallacious. The person making such an attack is hoping that the unfavorable information will bias listeners against the person in question and hence that they will reject any claims he might make. However, merely presenting unfavorable information about a person (even if it is true) hardly counts as evidence against the claims he/she might make. This is especially clear when Poisoning the Well is looked at as a form of ad Homimem in which the attack is made prior to the person even making the claim or claims. The following example clearly shows that this sort of "reasoning" is quite poor."

As you can see, logics and behavioural psychology explain your motives.

I'm sure we have some domain name specialists, or we can go to webhostingtalk together and discuss the subject you've brought up with industry professionals. I can elaborate on why menshoes.com is a bad domain name (and why it's still not used), btw. I can elaborate on every word I say with pretty decent argumentation, otherwise I keep my mouth shut in the first place (unlike you).

 

[Sanj Modha]

I bought a couple Udemy courses and jumped right in. I'm also working with a guy who runs his business off Adwords so that helps.

You don't need much to test ads. I'm using $20/day budgets until I get the hang of it.

 

[jesseissorude]

I'm gonna have to unfollow this convo since there is so much BS going on in here.

Just understand, devine, that there aren't any hard-and-fast rules for how to market, price, and promote your product.

I have first-hand knowledge that Appsumo only will partner with companies who benefit from offering a crazy deal to the HUGE appsumo mailing list. They'll even turn away partners who want to offer awesome deals, but it may hurt their branding in the long run. I also know that some of the partners from Appsumo deals have had their business at their normal prices go 20x after the super cheap Appsumo deal ended.

Ok, I'm gonna do a little bit of a mic-drop here and unfollow the convo. xoxo

 

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[eliquid]

I'm gonna have to unfollow this convo since there is so much BS going on in here.

Just understand, devine, that there aren't any hard-and-fast rules for how to market, price, and promote your product.

I have first-hand knowledge that Appsumo only will partner with companies who benefit from offering a crazy deal to the HUGE appsumo mailing list. They'll even turn away partners who want to offer awesome deals, but it may hurt their branding in the long run. I also know that some of the partners from Appsumo deals have had their business at their normal prices go 20x after the super cheap Appsumo deal ended.

Ok, I'm gonna do a little bit of a mic-drop here and unfollow the convo. xoxo

Such wisdom. Im gonna do the same and unfollow

 

[Ecom man]

If something is priced 497$ but can be bought for 39$ - means it sells very bad, i.e. of poor value.
Save up on your coffee and cinema and order yourself a 1-on-1 skype call with someone worth learning from.

I completely disagree with your statement. To say something is poor value because the price is reduced/cheap could be true, but it could also be a loss leader. Grocery stores do it all the time. I even have a store near where I used to live that literally gives things away!!! That must mean the item is a "poor value"! No, that means the store understands the concept of getting people into their store so you spend more. Have you ever heard of Black Friday? Stores offer huge discounts on a few items with limited quantities. Once the people are through the door the stores know they can sell them a lot more stuff at much better margins.

If the course provides way more VALUE than the cost then those people who purchased the course will be way more likely to upgrade to another course at a regular price. Offering this course as a discount is a great tripwire to get people into his funnel so he can up sell them on more courses.

 

[devine]

I completely disagree with your statement. To say something is poor value because the price is reduced/cheap could be true, but it could also be a loss leader. Grocery stores do it all the time. I even have a store near where I used to live that literally gives things away!!! That must mean the item is a "poor value"! No, that means the store understands the concept of getting people into their store so you spend more. Have you ever heard of Black Friday? Stores offer huge discounts on a few items with limited quantities. Once the people are through the door the stores know they can sell them a lot more stuff at much better margins.

If the course provides way more VALUE than the cost then those people who purchased the course will be way more likely to upgrade to another course at a regular price. Offering this course as a discount is a great tripwire to get people into his funnel so he can up sell them on more courses.

You use good examples, but let's look at all of them and look into reason "Why":
1. Can you remember when luxury products have been discounted on their start? I, personally, don't. Why?
- Because the price is a sign of status. A lot of companies and brands have no discount policy.

2. Or products in a "higher-budget" range that dropped 50-70-90% in first periods of their lifespan? I know a lot.
Why they are dropping their rates? Because they failed to sell it with a higher price tag.

3. Another possible example is when things become obsolete - for example: designer clothes and iphones.
Why? Because they can't effictively sell these products for original price.

4. When you have an already successful product and your market reach is maximized.
Why? Because you already sold to everyone who could buy it for N100 and now you need to sell it to those who can buy it for N75, then N50, then N25, then repeat.
(MJ DeMarco TMF example)

5. To your grocery store and Black Friday examples - from whos perspective this kind of giveaways and major discounts is profitable?
Brands don't really care about it, it's up to shops and marketplaces, some brands don't allow their products to be sold with these discounts, by the way.
Some brands, on the other hand, get known better by selling their goods for cheap, but I explained here why exactly this is bad marketing.

Now let's go back to our recently produced PPC course - which group it belongs to?
This kind of decisions is called "Hooker dilemma" in politics, it's appliable to running business as well, marketing in particular.

___
btw, if the author of ppc course would be doing well with his business, he would be able to afford a good developer/know one. The landing page is half-assed, with a lot of flaws, this is not a kind of websites successful people have, especially when their business depends on it.
Not to mention these lines:

I have managed over $20 million in online ad spendand generated billions in revenue for clients.

- Did you really manage $20 Million in AdWords spend?
- Yes, I have overseen over $20 million in Google AdWords spend, and will share a screenshot of that data as part of our first lesson.

It's not even funny.

 

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[Ecom man]

You use good examples, but let's look at all of them and look into reason "Why":
1. Can you remember when luxury products have been discounted on their start? I, personally, don't. Why?
- Because the price is a sign of status. A lot of companies and brands have no discount policy.

2. Or products in a "higher-budget" range that dropped 50-70-90% in first periods of their lifespan? I know a lot.
Why they are dropping their rates? Because they failed to sell it with a higher price tag.

3. Another possible example is when things become obsolete - for example: designer clothes and iphones.
Why? Because they can't effictively sell these products for original price.

4. When you have an already successful product and your market reach is maximized.
Why? Because you already sold to everyone who could buy it for N100 and now you need to sell it to those who can buy it for N75, then N50, then N25, then repeat.
(MJ DeMarco TMF example)

5. To your grocery store and Black Friday examples - from whos perspective this kind of giveaways and major discounts is profitable?
Brands don't really care about it, it's up to shops and marketplaces, some brands don't allow their products to be sold with these discounts, by the way.
Some brands, on the other hand, get known better by selling their goods for cheap, but I explained here why exactly this is bad marketing.

Now let's go back to our recently produced PPC course - which group it belongs to?
This kind of decisions is called "Hooker dilemma" in politics, it's appliable to running business as well, marketing in particular.

___
btw, if the author of ppc course would be doing well with his business, he would be able to afford a good developer/know one. The landing page is half-assed, with a lot of flaws, this is not a kind of websites successful people have, especially when their business depends on it.
Not to mention these lines:

It's not even funny.

Exactly what I expected your answer to be. Dismissive of anyone with a different opinion with no real response to the statement.

I'll make it simple... Just because something is discounted does not automatically make it low value. Could it be? Absolutely, but your blanket statement of it being a low price means low value is incorrect.

And did you really quote yourself as a reason you are right?

 

[devine]

Exactly what I expected your answer to be. Dismissive of anyone with a different opinion with no real response to the statement.

I'll make it simple... Just because something is discounted does not automatically make it low value. Could it be? Absolutely, but your blanket statement of it being a low price means low value is incorrect.

And did you really quote yourself as a reason you are right?

In a hooker dilemma you have 2 types of men (entrepreneurs) who are married (have their business), both of which want to have sex with a hooker (use quick and cheap marketing strategies), they can have few reasons:
Reason a) Not enough sex in their marriage (Not enough money from their business)
Reason b) Just want to have a sex on the side (Profit fast and easy, even if not much)

Type 1) Is a man who has nothing not much to lose (his business is not profitable and his product is not that good anyways), so he considers to go for hooker (sell cheap and quick) no matter if his wife will find out about it (if he will lose long-term).
Type 2) Is a politician who has a lot to lose (his business is profitable and his product is good), so he can't go for hooker (use cheap marketing strategy and devalue his product), because if he will be punished for that - he will lose big.
So dilemma is - of course you can have sex with a hooker (use cheap marketing strategies), but consequences will follow. And with a serious business that has a serious product you just can't risk it.
Looking at this course, its author, which marketing strategies being utilized, how it's presented, I don't guess and I don't even "maybe". I know it's not a second type.

If any of that is not obvious for you, that's not my problem. Agree with whatever you want, live in delusions that a good product can drop by 92% right in the beginning, if ever.
You can call it incorrect as many times as you want. There is no second option, no matter how much you want it to be there.

And no, I didn't quote myself, learn to read first. I see way too many "a bit respected members" on TFLF who can't even read properly.

 

[Ecom man]

In a hooker dilemma you have 2 types of men (entrepreneurs) who are married (have their business), both of which want to have sex with a hooker (use quick and cheap marketing strategies), they can have few reasons:
Reason a) Not enough sex in their marriage (Not enough money from their business)
Reason b) Just want to have a sex on the side (Profit fast and easy, even if not much)

Type 1) Is a man who has nothing not much to lose (his business is not profitable and his product is not that good anyways), so he considers to go for hooker (sell cheap and quick) no matter if his wife will find out about it (if he will lose long-term).
Type 2) Is a politician who has a lot to lose (his business is profitable and his product is good), so he can't go for hooker (use cheap marketing strategy and devalue his product), because if he will be punished for that - he will lose big.
So dilemma is - of course you can have sex with a hooker (use cheap marketing strategies), but consequences will follow. And with a serious business that has a serious product you just can't risk it.
Looking at this course, its author, which marketing strategies being utilized, how it's presented, I don't guess and I don't even "maybe". I know it's not a second type.

If any of that is not obvious for you, that's not my problem. Agree with whatever you want, live in delusions that a good product can drop by 92% right in the beginning, if ever.
You can call it incorrect as many times as you want. There is no second option, no matter how much you want it to be there.

And no, I didn't quote myself, learn to read first. I see way too many "a bit respected members" on TFLF who can't even read properly.

h
Ok first yes you did quote yourself. "But I explained here why that is bad marketing" so you used your own post to try and validate another post.

Second , just because something "was" $497 and is "on sale now" for $39 doesn't mean it was ever meant to sell at that price. In marketing there is this thing called a tripwire. Google it and see how it is used all the time to get people into a sales funnel where they can be upsold on more products/courses at higher prices. Some people even give away valuable information to get you into their funnel where they can up sell you.

If someone spends the $39 to learn about PPC and gets way more value out of it than the $39 cost how likely are they to get another course at a higher price? Tripwire!

 

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[devine]

h
Ok first yes you did quote yourself. "But I explained here why that is bad marketing" so you used your own post to try and validate another post.

Second , just because something "was" $497 and is "on sale now" for $39 doesn't mean it was ever meant to sell at that price. In marketing there is this thing called a tripwire. Google it and see how it is used all the time to get people into a sales funnel where they can be upsold on more products/courses at higher prices. Some people even give away valuable information to get you into their funnel where they can up sell you.

If someone spends the $39 to learn about PPC and gets way more value out of it than the $39 cost how likely are they to get another course at a higher price? Tripwire!

I didn't quote myself, I said that I already explained a particular aspect previously to not retype same thing over and over again.

And no, it's not a tripwire. Tripwire comes with a piece of premium product or a cheap and small product in the first place, not with 92% discount on product you just launched and spent a lot of time on.
With this PPC course - it's not how tripwire strategy is executed ever, there is not a single sign of it. This is how people panic after they failed with their product.
btw, you always give away valuable information. Free content should be amazing, it just has to be a very little of it.

Anyways, I think I explained my position pretty clear, same as you and other guys explained yours. Decision is always up to an individual.

 

[marklov]

Why would you need to consider a course.

Read Andy's Post...check his sig.

Then put some money where your mouth is and learn.

 

[AndrewNC]

The price of a course has nothing to do with the content of the course. If the person teaching it has experience and you want to learn from them, learn from them and then put the skills to use.

 

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[Deceiver]

Why would you need to consider a course.

Read Andy's Post...check his sig.

Then put some money where your mouth is and learn.

Don't get me wrong, please.

Honestly, I am the first to make that question to myself and think that Andy's posts are valuable.

But I guess because it was on a huge discount for 1 Day on Appsumo, and (stronger reason) also because I guess for the same reason that you read different books from different authors.

One more source of information (if it is valuable) can't be that bad after all, considering that I will put it to use.

So, to conclude, thanks to anyone for sharing their point of view.

 

[biophase]

Yes, I base it on a fact that this course drops the price by 92% for one day. Because each action has a list of possible justifications and in this case the justification is simple: "We can't sell"

Wow, you really have no idea about the overall concept of some things in business. You blatantly assume that a price drop of 90% means that the quality is bad. I wonder what you think of my product which I have priced from $15 to free in exchange for an email address. Does the product now suck? For the last 12 months it was an awesome product. But today it becomes a shitty product because of a simple mouse click and price change. Did all my inventory just sudden go from a high quality material to a shitty one just by the click of a button?

My point is that you have no idea why someone or a company prices a product at a certain price point. All you assume is that they can't sell any more so they need to lower the price to get sales. Have you thought that maybe they are launching a new campaign and have some sort of back end strategy behind the price drop?

I get that you are thinking that the content might be old, or stale as it pertains to PPC. But we really don't know do we?

 

[Andy Black]

Don't get me wrong, please.

Honestly, I am the first to make that question to myself and think that Andy's posts are valuable.

But I guess because it was on a huge discount for 1 Day on Appsumo, and (stronger reason) also because I guess for the same reason that you read different books from different authors.

One more source of information (if it is valuable) can't be that bad after all, considering that I will put it to use.

So, to conclude, thanks to anyone for sharing their point of view.

Lol. Here I am starting arguments without even being present. (Jk)


Right. Let's hit this...

I was the ROI analyst of a team of 35 AdWords specialists buying €120k of traffic a day. I then lead the team (mindset *and* skillset stuff).

I've loaded 120million keywords and ads for a company so they could acquire 15k signups a day.

I've contracted to companies generating leads to a call centre in the UK.

One of my clients is the largest insurance broker in Ireland.

I've contracted for 12 months with a big daily deals site spending over $100k a day on *just* paid search.

I don't charge for my content in TFLF.

I've linked to it to make it easy to follow.

I don't have this content anywhere other than my blog (which is just a place to house content I can point clients to because I'm bored repeating myself).

I don't consider my business to be Fastlane yet, but please, if you want to learn AdWords, read my free stuff before you go on some expensive course.


EDIT: In simple terms, if you're generating leads for local services businesses via AdWords paid search, then follow my stuff, even if it’s free.

 

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[devine]

Wow, you really have no idea about the overall concept of some things in business. You blatantly assume that a price drop of 90% means that the quality is bad. I wonder what you think of my product which I have priced from $15 to free in exchange for an email address. Does the product now suck? For the last 12 months it was an awesome product. But today it becomes a shitty product because of a simple mouse click and price change. Did all my inventory just sudden go from a high quality material to a shitty one just by the click of a button?

My point is that you have no idea why someone or a company prices a product at a certain price point. All you assume is that they can't sell any more so they need to lower the price to get sales. Have you thought that maybe they are launching a new campaign and have some sort of back end strategy behind the price drop?

I get that you are thinking that the content might be old, or stale as it pertains to PPC. But we really don't know do we?

$15 and $500 are different price segments. I thought I elaborated on that previously, but now I re-read and I see that I didn't.
A few years ago I was working with one of the biggest online boutiques, with prices being one of the highest on the market. I dealt with the most expensive physical boutiques worldwide. This place is close to IPO now (hint). I do know what I talk about

Regarding other things you said:
I don't. Ever. Assume.

 

[devine]

Lol. Here I am starting arguments without even being present. (Jk)


Right. Let's hit this...

I was *the* ROI analyst of a team of 35 AdWords specialists buying €120k of "traffic" a day. I then lead the team (mindset and skillset stuff).

I've loaded 120million keywords and ads for a company so they could acquire 15k signups a day.

I've contracted to companies generating leads to a call centre in the UK.

One of my clients is the largest insurance broker in Ireland.

I've contracted for 12 months with a big daily deals site spending over $100k a day on *just* paid search.

I don't charge for my content in TFLF.

I've linked to it to make it easy to follow.

I don't have this content anywhere other than my blog (which is just a place to house content I can point clients to because I'm bored repeating myself).

I don't consider my business to be Fastlane yet, but please, if you want to learn AdWords, read my free stuff before you go on some expensive course.

Just cos I'm a nice guy doesn't mean I don't know my shit.

EDIT: In simple terms, if you're generating leads for local services businesses via dWords paid search, then follow me cos I am doing stuff.

One day people will realize that a well-paid specialist doesn't need to charge for his advices or sell products if they won't return big numbers, because just one small gig will return 100x more.
But not today.

 

[Vitom]

$5.99 is less than the PPC Mastery course at $39

Your strategy must conclude that MJ has no clue what he is talking about and that TMF is poor value? And that the information inside of it will harm me and direct me in a wrong way?

Yeah, please rethink what you are telling people here.

Wait a second here...

So you are saying The Millionaire Fastlane teaches you how to be a PPC Master?

 

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[TheGrind]

Wait a second here...

So you are saying The Millionaire Fastlane teaches you how to be a PPC Master?

No, he was simply making a comparison.

 

[hipeDIGITAL]

I did not like the course. i felt it was good for novice level users wanting to learn the definition of terms and metrics. As a result, this course was a huge waste of my time. If you no nothing about Google PPC then perhaps this is for you and you will probably get a lot out of it.

I was looking to take my PPC skillls to an expert / master level and this course did not help me close to one bit. I'll be posting a review on [link removed by mod]

 

[Sanj Modha]

I'm gonna have to unfollow this convo since there is so much BS going on in here.

Just understand, devine, that there aren't any hard-and-fast rules for how to market, price, and promote your product.

I have first-hand knowledge that Appsumo only will partner with companies who benefit from offering a crazy deal to the HUGE appsumo mailing list. They'll even turn away partners who want to offer awesome deals, but it may hurt their branding in the long run. I also know that some of the partners from Appsumo deals have had their business at their normal prices go 20x after the super cheap Appsumo deal ended.

Ok, I'm gonna do a little bit of a mic-drop here and unfollow the convo. xoxo

Appsumo regularly promotes shitty apps now.

 

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[eliquid]

Just for context, some posts in this thread have been removed.

Just didn't want people to think I was going off randomly.....