Jeff Sauer PPC Mastery Course. Legit or just overpriced?

[Deceiver]

Hi, has anyone ever attended the PPC Mastery Course by Jeff Sauer?

The Course is priced at 497$ but I received an offer by Appsumo for 39$. It also has a 60 days money back guarantee attached, so I decided to jump in it (I am subscribed to their mailing list) .

In my opinion it seems legit, and I'd for surely learn something useful from it, but I'd also like to hear other opinions from fellow Fastlane members. Maybe some Google Adwords experts can chime in.

I know @Andy Black is the go-to guy regarding Adwords

Anyway, if no-one can give me a solid point of view, I will go through it and when I finish it I will post here my opinion on it. So I can help those who will come later on the forum and might have the same questions/doubt about it

Thanks to anybody who can share their opinion.

 

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[devine]

If something is priced 497$ but can be bought for 39$ - means it sells very bad, i.e. of poor value.
Save up on your coffee and cinema and order yourself a 1-on-1 skype call with someone worth learning from.

 

[pickeringmt]

the value of the course will be whatever you make it.

Most people buy/take a course and mistakenly believe this is somehow the same as acting on the material. In the end, it is what you do with the material that will determine the value. For 99% of people, the $497 course will be a complete loss - for another 1%, that $39 investment could be worth thousands.

 

[eliquid]

If something is priced 497$ but can be bought for 39$ - means it sells very bad, i.e. of poor value.
Save up on your coffee and cinema and order yourself a 1-on-1 skype call with someone worth learning from.

not true at all

 

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[eliquid]

While I haven't taken the Jeff Sauer course you have, I have been doing Adwords since about 2004, Facebook PPC since early 2008, and PPC in general ( Goto ) since at least 2000.

I've also bought several courses to make sure I am on my game and to learn how people teach so I could one day teach others maybe.

I've also built specific tools to handle PPC marketing and automation.

Generally, 95% of courses suck. However, that is from my perspective of being an advanced user. I mean, what are you going to teach Warren Buffet about investments and the stock market?

If you are new to PPC though and hardly know anything, it will more than likely be an alright investment at $39.

 

[devine]

not true at all

Which you can't substantiate.

 

[Andy Black]

It's only $39.

What's the best that could happen?

 

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[eliquid]

Which you can't substantiate.

You obviously have no clue what you are talking about.

Burden of proof does not fall on me because I disagree with you.

You wrongly assume that because something starts at $x price and then falls to $y price that it doesn't sell well and therefor a poor value.

However, I am going to go out on a limb and assume you don't know Noah Kagan personally and have never listed an item you have created for sale on his website to his several hundred thousand buyers?

$39 to gain several hundred thousand buyers and push your brand to them into your email list so you can sell them something later is pretty valuable if you can give them something of great value so they build trust in you. Lets remember this course came out in 2015, he made it once and sold it many times. Probably updated it a few times since.

He can use it now as lead magnet into new products at a smaller entry point.

Unless you have done this process, please don't speak about this.

 

[devine]

It's only $39.

What's the best that could happen?

I'd ask "How much bad information you'll learn and how much of a wrong approach you could adopt?".

 

[devine]

You obviously have no clue what you are talking about.

Burden of proof does not fall on me because I disagree with you.

You wrongly assume that because something starts at $x price and then falls to $y price that it doesn't sell well and therefor a poor value.

However, I am going to go out on a limb and assume you don't know Noah Kagan personally and have ever listed an item you have created for sale on his website to his several hundred thousand buyers? $39 to gain several hundred thousand buyers and push your brand to them into your email list so you can sell them something later is pretty valuable if you can give them something of great value so they build trust in you.

Unless you have done this process, please don't speak about this.

I have. Apparently you don't, otherwise you could come up with something of substance instead of writing nonsense - assumptions is a trait of bad specialists and you "assume" too much.

If you have a course worth 500 USD - it will sell for 500 USD. Without discounts, special offers or anything else.
Otherwise just sell it for 50 USD right away, because giving a discount is just a bad marketing, which you still can't realize after so many years you are into "marketing".
That's exactly the opposite of how you build trust.

 

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[devine]

That's the first time I post 3 times in a row, but:
The problem with cheap/low value products is not that you could learn only so little for a price you pay, it's because you could learn so much of information that will harm you and direct you in a wrong way. That's what usually happens, money is the last thing to worry about.

 

[eliquid]

I have.

Please show us your product that got put on AppSumo as proof.

There is at least one member on this forum who I know went on AppSumo, lowered their price with an insane deal, and was in $100k worth of just AppSumo bundles from it. This lead them to 2-4k new members coming into their product, which is a SaaS.

Their business pretty much skyrocketed afterward.

I think that's all the proof I need regardless of all my other experience I have.


Point is, they in a sense "paid" to get new members in. Those members upgraded later and?or told their friends about the product who got in at regular pricing.

Their brand was built.

They made money.

You can't say this doesn't work unless you have done it. Even if you have done it and it failed for you, doesn't mean it fails for others.

 

[devine]

Please show us your product that got put on AppSumo as proof.

There is at least one member on this forum who I know went on AppSumo, lowered their price with an insane deal, and was in $100k worth of just AppSumo bundles from it. This lead them to 2-4k new members coming into their product, which is a SaaS.

Their business pretty much skyrocketed afterward.

I think that's all the proof I need regardless of all my other experience I have.


Point is, they in a sense "paid" to get new members in. Those members upgraded later and?or told their friends about the product who got in at regular pricing.

Their brand was built.

They made money.

You can't say this doesn't work unless you have done it. Even if you have done it and it failed for you, doesn't mean it fails for others.

C'mon, now we switched from "is it worth it" to "they made money", that's just hilarious.

Enough of this bullshit.

 

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[eliquid]

That's the first time I post 3 times in a row, but:
The problem with cheap/low value products is not that you could learn only so little for a price you pay, it's because you could learn so much of information that will harm you and direct you in a wrong way. That's what usually happens, money is the last thing to worry about.

again, you assume a low price equals harmful advice.

The Millionaire Fastlane is priced at $5.99 on Google Play.

$5.99 is less than the PPC Mastery course at $39

Your strategy must conclude that MJ has no clue what he is talking about and that TMF is poor value? And that the information inside of it will harm me and direct me in a wrong way?

Yeah, please rethink what you are telling people here.

 

[eliquid]

C'mon, now we switched from "is it worth it" to "they made money", that's just hilarious.

Enough of this bullshit.

I never switched anything. I am providing information here for others to make a choice of their own.

Whereas I haven't seen any info from you to back up anything.

 

[jesseissorude]

If something is priced 497$ but can be bought for 39$ - means it sells very bad, i.e. of poor value.

I definitely disagree here. Appsumo has such an ENORMOUS mailing list, that people cut huge deals for them to get a giant injection of cash and new users.

There are companies who got off the ground because of an appsumo deal that got them a userbase and a ton of cash to cover operating for the year. Every sale after the deal ends was just icing on the cake for them.

To answer OP's question, the PPC course is great if you don't know the first thing about ads. It takes you into some pretty advanced stuff and you're comfortable the whole time... even if you've never done ads before. PLUS, Appsumo always has a 60-Day Money Back Guarantee on their purchases... so if you try it for a month and decide it's not for you, then just ask for your money back. Literally 0 risk

 

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[devine]

again, you assume a low price equals harmful advice.

The Millionaire Fastlane is priced at $5.99 on Google Play.

$5.99 is less than the PPC Mastery course at $39

Your strategy must conclude that MJ has no clue what he is talking about and that TMF is poor value? And that the information inside of it will harm me and direct me in a wrong way?

Yeah, please rethink what you are telling people here.

a) Best-selling book that lowers its price by 50% to fit the new market, because it's already reached its potential with previous price on other marketplaces;
b) Not a best-selling marketing course that has been launched like ~yesterday, dropping its price by 90%+. With second link in google being 90%+ discount offer, right under a 500$ one.

This is so incompetent that it's almost laughable.

 

[eliquid]

a) Best-selling book that lowers its price by 50% to fit the new market, because it's already reached its potential with previous price on other marketplaces;

How do you know this? Are you MJ? Didn't you say making assumptions:

otherwise you could come up with something of substance instead of writing nonsense - assumptions is a trait of bad specialists and you "assume" too much.

I rest my case


Also, didnt you also say this:

If you have a course worth 500 USD - it will sell for 500 USD. Without discounts, special offers or anything else.

Wow, which is it? Why would we need to lower a best selling book's price by 50% if it is clearly worth it? You said this yourself...

Anyways, bouncing off this thread for now as I can see where it's going...

 

[devine]

How do you know this? Are you MJ? Didn't you say making assumptions:


I rest my case

Because I'm not blind? Because I know pricing politics? Hmm?

What you do is called demagogy. Including your last edit (now it's sophistry as well), because I already explained motives of both.

 

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[DaRK9]

If you don't know anything about PPC just get it. Just as @jesseissorude said, their money back policy is badass. I've asked for a refund before and got it no questions asked.

I've bought courses from AppSumo before and they were well worth it. Despite allegations that discounts mean they are shit.

 

[lowtek]

Isaac Rudansky's course on Udemy is really good. He's teaching it from the perspective of the business owner, so it's focused on profitability.

~20 hours of content. Well worth the price of admission.

 

[eliquid]

Because I'm not blind? Because I know pricing politics? Hmm?

What you do is called demagogy. Including your last edit, because I already explained motives of both.

I think what I do is state what I know to be true based on fact and personal life experience. I also call out the BS of others when they don't know what they are talking about and when their advice is harmful to others or directs them in a wrong way. Especially those people who put no substance into their argument and then proceed to try to walk backwards out of it.

I simply used what you stated here against you to prove a point. Sorry you got butt hurt in the process.

But like I said before, I'm bouncing off here. I only came back because I forgot to turn off TapaTalk and it alerted me back to this thread again and I got sucked in.. lesson learned.

As someone else wiser than me, in this forum, once said to me... "I dont need to be right".

 

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[Deceiver]

Thanks guys, I've read enough replies to come to my own conclusion that it probably is a good choice (and start) for me.

@eliquid sorry, I should have tagged you also with Andy as an expert I've read your posts here on the Inside and also on BuSo, and I appreciate very much the knowledge you shared. Sometimes I also used your serpwoo tool (free version)

@Andy Black Thanks for your words. It's the same I thought to myself.

P.S. Enough verbal "battles". I just wanted opinions from more advanced fastlaners, I did not want to see wars here and trying to discount others valuable opinions. Specifically, Eliquid yes, you know "you don't need to be right"

 

[devine]

I think what I do is state what I know to be true based on fact and personal life experience. I also call out the BS of others when they don't know what they are talking about and when their advice is harmful to others or directs them in a wrong way. Especially those people who put no substance into their argument and then proceed to try to walk backwards out of it.

I simply used what you stated here against you to prove a point. Sorry you got butt hurt in the process.

But like I said before, I'm bouncing off here. I only came back because I forgot to turn off TapaTalk and it alerted me back to this thread again and I got sucked in.. lesson learned.

As someone else wiser then me in this forum once said to me, "I dont need to be right".

You got butthurt from the very first message, buddy. You want to seem "right" so hard that you look laughable.
You say that you used my statements against me? Your messages don't even correspond to laws of logics, utilizing basic sophistry principles - people who are not intelligent enough will fall into this trap, but anyone who reads carefully will easily see how your messages are full of eristic statements.
Your "arguments" have zero substance on topic. They are about "how people make money on appsumo", others are assumptions regarding things you have no clue and cannot have any about, full of demagogy and sophistry (If these words don't ring any bell, consider educating yourself, to at least start to seem a specialist after so many years in the industry).
I attached links to this post + Logical Fallacies as a bonus, for those who are actually interested in filtering information they read.

My messages were short and exactly on subject. Is this product overpriced? Yes it is.
Are there signs of it being a poor value product as well? Yes, which I explained pretty clear.
Now I'm out and I don't care about any bullshit you could possibly write, so take your time to come up with another portion of it, my response is above.

 

[Deceiver]

You got butthurt from the very first message, buddy. You want to seem "right" so hard that you look laughable.
You say that you used my statements against me? Your messages don't even correspond to laws of logics, utilizing basic sophistry principles - people who are not intelligent enough will fall into this trap, but anyone who reads carefully will easily see how your messages are full of eristic statements.
Your "arguments" have zero substance on topic. They are about "how people make money on appsumo", others are assumptions regarding things you have no clue and cannot have any about, full of demagogy and sophistry (If these words don't ring any bell, consider educating yourself, to at least start to seem a specialist after so many years in the industry).
I attached links to this post + Logical Fallacies as a bonus, for those who are actually interested in filtering information they read.

My messages were short and exactly on subject. Is this product overpriced? Yes it is.
Are there signs of it being a poor value product as well? Yes, which I explained pretty clear.
Now I'm out and I don't care about any bullshit you could possibly write, so take your time to come up with another portion of it, my response is above.

On the BASE of WHAT you say that product is exactly overpriced?
on the BASE of WHAT you say that product is of poor value, and not even worth 35€ (which is what I paid)? Just because of the price been cut-off for a 1 day offer (by Appsumo)? Is this really all your arguments?

I do appreciate your advice to be "cautious", but, to me, you've gone a bit too far and you've ended to "call-out" and "offend" a bit a respected member here, who anyway was just stating is humble opinion and trying to help me..

Anyway, 35€ is not a big deal for me to spend in educating myself, so no problem about that. I just wanted to know if there maybe is a better route/resource to learn, or if maybe, who knows, just Andy black's post here on the forum are enough to learn haha xD

In the worst case scenario, I am sure I can learn, AT LEAST, a MINIMUM something that is useful from it.

(Keep in mind, just as a mindless example, I bought @Walter Hay 's book, which is normally priced 99$, and was happy and willing to pay that amount, for just 29$ during a brief offer this January/February, if I remember correctely. Sooooooo..)

 

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[Andy Black]

You've read "The AdWords Jumpstart" in The Speedway Forum right?

 

[Andy Black]

Learn enough to get started.

You don't learn till you're actually running campaigns.

You need to get some skin in the game, without losing your shirt.

So long as you don't do dodgy cr@p that will get you banned, then taking action on *any* advice is better than just reading.

Once you're running, it's a case of getting into a feedback loop of Measure > Report > Analyse > Act.

Set a low daily budget you're happy to "lose" while you learn.

Don't sit through a twelve hour course to get started.

My Jumpstart doc for instance should have you LIVE in an hour or two.


Create a campaign, get some data, and I'll be happy to look over your shoulder at your account sometime.

But only to look at something that's live.

You have to have taken action first.

With paid search, you get in front of people *already* searching for your product/services.

Similarly, I will "help the people in motion".

No book or course will substitute getting stuck in.

Good luck!

 

[Deceiver]

Not yet.

I read 'till your 12 post in your "List of Adwords posts". Plus I've read various posts from you spread accross the forum

I will also read the Awords Jumpstart. It was already in my list of things to read.

I'm currently reading again through Walter hay's book and thread. Then, when I have items to sell I will read more intensely things on selling them. So yeah, that accounts too on Adwords.

Anyway, thank you Andy. I did not intend to ask more of your help then what you already provided in your current posts and guides. Let alone ask you to have a look at my campaings xD

 

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[Andy Black]

Not yet.

I read 'till your 12 post in your "List of Adwords posts". Plus I've read various posts from you spread accross the forum

I will also read the Awords Jumpstart. It was already in my list of things to read.

I'm currently reading again through Walter hay's book and thread. Then, when I have items to sell I will read more intensely things on selling them. So yeah, that accounts too on Adwords.

Some of what I've written about AdWords will help you find what product to sell... based on running live campaigns, bidding low, and counting impressions. (Thread titled "How to get profitable of fail fast with AdWords".)

 

[Deceiver]

Some of what I've written about AdWords will help you find what product to sell... based on running live campaigns, bidding low, and counting impressions. (Thread titled "How to get profitable of fail fast with AdWords".)

Ok, Thank you, I will read it as soon as I can.

As some other members stated here I'm trying to "NOT wait to get to a "target" knowledge level before taking action". I just want to learn enought so I can start selling the Items, in the most efficient way, that I am currently importing.

And yes, I remember one of your rules about Adwords, and that is to find our what people actually want.
But, to be honest, right now I'm just checking on what people are complaining on currently available products here on Amazon.it, or I am just looking for products that, to me, are better then what is currently listed on Amazon.it/online in general. Or in anyway possible I can bring valueable products to the marketplace (in the same category/vertical).

Since this is my first venture I am more looking on what I can learn along the way and get my feet wet, instead of looking for "maximum revenue" or "best product 'evva" lol.

Anyway, I will keep your advise in mind.