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GOLD! Is CENTS Destructive to Action?

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PupRich

New Contributor
I've Read UNSCRIPTED
Jul 15, 2019
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Like the picture of the owner of the thread.:thumbsup::thumbsup::thumbsup::)
 

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Atul Joshi

PARKED
Jul 16, 2019
2
0
1
19
India
Over the years I've read thousands of introductions here.

A common thread I've seeing follows the following format:

A) I have 3 ideas, X,Y, and Z.
B) None of them meet CENTS.
C) X is missing entry, Y is missing scale, and Z is missing a mix of both.
D) I don't know what to do.

The end result is the person does NOTHING.

The problem with this mentality is that it causes you not to engage the market.

And market engagement (CENTS OR NOT!) is what causes you to personally grow, gain skills, and even uncover newer or better opportunities.

Just because something isn't initially CENTS, doesn't mean you should ignore it. CENTS can come into play after years of engagement, not in your first week.

Also, if you're just looking to scrub up some WINS and some small cash profits, CENTS is probably the last thing you should be looking at --- but just NEED.

Folks, don't complicate this. CENTS exists as a guiding framework for entrepreneurs who are looking to do things bigger than they've ever done. But if you've never done DONE before, I wouldn't let it stop you from starting.

Do something. Anything. Small wins, small profits. Take swings at the plate, learn how to make contact. Once you're ready to go into the deep end of the water, CENTS can be insurance policy that your effort pays life-changing wealth VS bill-paying profits.

TLDR; Don't let CENTS stop you from striking out into the world and grabbing your first small win.
Thus you are saying wasting time on thinking is rubbish.
But doing something can give experience that makes you take better choice.
 

MJ DeMarco

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You didn't own each and every limo. You didn't employ limo drivers. So did you have complete control? No

Not one person or entity could destroy my business. In other words, one company couldn't call me up and say "Hey, we quit" and boom, I'm out of business.

That's the Commandment of Control. It's about one control apparatus having domain, not a diversification of 5,000 of them who amounted to paying customers.

No business is perfectly immune from control issues because we have customers.

The same control issues exist in a job; ONE COMPANY says you're FIRED and you're out of business.

Does your business have the same type of arrangement? Where ONE company can say "Adios!" and your business is f*cked?

If so, you violate control.
 

socaldude

Platinum Contributor
Read Millionaire Fastlane
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Jan 10, 2012
1,689
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I think you can extend the CENTS framework to "second order" or "third order" commandments or principles. Kind of like the greeks in options have second order greeks. They go deeper and more complicated than at first sight or prima facie in law.:rofl:

There is nothing wrong with just focusing and mastering one variable of the CENTS model.
 

Matt Dassel

Contributor
May 15, 2018
36
23
41
I just saw Instagram apparently removed their likes counter. Completely ruined most influencers' metric.

Control commandment calling here.
 

SIDI

Contributor
FASTLANE INSIDER
I've Read UNSCRIPTED
Jul 5, 2018
45
48
109
I'm not sure it's necessarily CENTS.
CENTS is merely a framework which enables you to measure where you are and assess potential opportunities.

I'm really struggling to get started because every idea I come up with, after doing research to understand the opportunity I realise that the opportunity isn't big enough. Either it's already been done, or I'm struggling to see how I can do things better than what people are currently doing them.

I think that applying a framework such as CENTS helps to measure the opportunity, however I am finding it very difficult to get over the hurdle.

I am struggling because it seems stupid to start something when I believe that the ducks are lined up against me. A limiting belief in my own ability perhaps, or holding the potential competitors on too high of a pedestal.

Weak a$$ whinging post I know!

I guess if you don't shoot, you can't score. I'm struggling to take that approach.
 

Haelios

Bronze Contributor
Read Millionaire Fastlane
Summit Attendee
Jul 9, 2019
54
119
125
Virginia
I'm really struggling to get started because every idea I come up with, after doing research to understand the opportunity I realise that the opportunity isn't big enough. Either it's already been done, or I'm struggling to see how I can do things better than what people are currently doing them.

You shouldn't be too concerned over thinking whether your idea is done or not. What you need to be thinking is how to twist those ideas into something that's more worthwhile for you and the marketplace. This is an extreme example, but I would go crazy for someone who could create a phone service that doesn't place me with someone who just learned how to speak English or doesn't try to screw me over with stupidly high rates for service that disconnects every other second!

Weak a$$ whinging post I know!

Don't be ridiculous! It's important to acknowledge your faults here and there. If you kept to yourself, you wouldn't be able to receive help on these sorts of things since everyone wouldn't know where to begin.
 

lunga ngcobo

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Mar 29, 2019
143
206
155
Over the years I've read thousands of introductions here.

A common thread I've seeing follows the following format:

A) I have 3 ideas, X,Y, and Z.
B) None of them meet CENTS.
C) X is missing entry, Y is missing scale, and Z is missing a mix of both.
D) I don't know what to do.

The end result is the person does NOTHING.

The problem with this mentality is that it causes you not to engage the market.

And market engagement (CENTS OR NOT!) is what causes you to personally grow, gain skills, and even uncover newer or better opportunities.

Just because something isn't initially CENTS, doesn't mean you should ignore it. CENTS can come into play after years of engagement, not in your first week.

Also, if you're just looking to scrub up some WINS and some small cash profits, CENTS is probably the last thing you should be looking at --- but just NEED.

Folks, don't complicate this. CENTS exists as a guiding framework for entrepreneurs who are looking to do things bigger than they've ever done. But if you've never done DONE before, I wouldn't let it stop you from starting.

Do something. Anything. Small wins, small profits. Take swings at the plate, learn how to make contact. Once you're ready to go into the deep end of the water, CENTS can be insurance policy that your effort pays life-changing wealth VS bill-paying profits.

TLDR; Don't let CENTS stop you from striking out into the world and grabbing your first small win.


I agree 100%.

For years micro property development funding in township areas was non existent in south africa. But that still didn't stop me from developing 2 properties with my own money. And a lot of other developers had done the same until lending companies started noticing the trend in 2018. Now in 2019 lending institutes are funding these developers.

If you think about it, my business was almost impossible to scale (centS) up quickly until this year. Now I have an opportunity to scale my property business faster than i ever though.

Guess what? The lending companies will only select micro developers who have years of experience in the sector. People like me ;) , who stuck around even though there was very little hope we could ever be noticed by the big dogs.
 

lunga ngcobo

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Mar 29, 2019
143
206
155
I'm not sure it's necessarily CENTS.
CENTS is merely a framework which enables you to measure where you are and assess potential opportunities.

I'm really struggling to get started because every idea I come up with, after doing research to understand the opportunity I realise that the opportunity isn't big enough. Either it's already been done, or I'm struggling to see how I can do things better than what people are currently doing them.

I think that applying a framework such as CENTS helps to measure the opportunity, however I am finding it very difficult to get over the hurdle.

I am struggling because it seems stupid to start something when I believe that the ducks are lined up against me. A limiting belief in my own ability perhaps, or holding the potential competitors on too high of a pedestal.

Weak a$$ whinging post I know!

I guess if you don't shoot, you can't score. I'm struggling to take that approach.
Some businesses can not be built from scratch SiDi.

Take for example: A company that manufactures toilet paper. Toilet paper production Meats CENTS but ENTRY is tough for someone who has empty pockets. Why? because you need to buy industrial machinery and rent industrial space. Or you may choose to import toilet paper from china, but there is still high ENTRY barriers there because you need to have buying power.

Solution: What you can do is start other small businesses and save the money for your fastlane business. I see lots of millionaires where i live who started with smaller businesses and have managed to save up enough to buy big industrial machinery.

The fastlane is not as straight forward as the books say. Just start something and start it NOW!!
 

SIDI

Contributor
FASTLANE INSIDER
I've Read UNSCRIPTED
Jul 5, 2018
45
48
109
You shouldn't be too concerned over thinking whether your idea is done or not. What you need to be thinking is how to twist those ideas into something that's more worthwhile for you and the marketplace. This is an extreme example, but I would go crazy for someone who could create a phone service that doesn't place me with someone who just learned how to speak English or doesn't try to screw me over with stupidly high rates for service that disconnects every other second!



Don't be ridiculous! It's important to acknowledge your faults here and there. If you kept to yourself, you wouldn't be able to receive help on these sorts of things since everyone wouldn't know where to begin.
Some businesses can not be built from scratch SiDi.

Take for example: A company that manufactures toilet paper. Toilet paper production Meats CENTS but ENTRY is tough for someone who has empty pockets. Why? because you need to buy industrial machinery and rent industrial space. Or you may choose to import toilet paper from china, but there is still high ENTRY barriers there because you need to have buying power.

Solution: What you can do is start other small businesses and save the money for your fastlane business. I see lots of millionaires where i live who started with smaller businesses and have managed to save up enough to buy big industrial machinery.

The fastlane is not as straight forward as the books say. Just start something and start it NOW!!

I guess the issue is that at the minute I’m chasing money as opposed to providing value. I’ve read the book, it makes logical sense. I’m just being lazy in thinking about it!

Thanks both for the responses
 

James Klymus

Gold Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Dec 28, 2018
365
1,312
411
25
Chicago, Illinois
Over the years I've read thousands of introductions here.

A common thread I've seeing follows the following format:

A) I have 3 ideas, X,Y, and Z.
B) None of them meet CENTS.
C) X is missing entry, Y is missing scale, and Z is missing a mix of both.
D) I don't know what to do.

The end result is the person does NOTHING.

The problem with this mentality is that it causes you not to engage the market.

And market engagement (CENTS OR NOT!) is what causes you to personally grow, gain skills, and even uncover newer or better opportunities.

Just because something isn't initially CENTS, doesn't mean you should ignore it. CENTS can come into play after years of engagement, not in your first week.

Also, if you're just looking to scrub up some WINS and some small cash profits, CENTS is probably the last thing you should be looking at --- but just NEED.

Folks, don't complicate this. CENTS exists as a guiding framework for entrepreneurs who are looking to do things bigger than they've ever done. But if you've never done DONE before, I wouldn't let it stop you from starting.

Do something. Anything. Small wins, small profits. Take swings at the plate, learn how to make contact. Once you're ready to go into the deep end of the water, CENTS can be insurance policy that your effort pays life-changing wealth VS bill-paying profits.

TLDR; Don't let CENTS stop you from striking out into the world and grabbing your first small win.

I'm glad you posted this clarification, because after I read Unscripted I thought that I had to have the perfect CENTS business, Or else the business wizard would come out from the sky and come beat me with a hockey stick.

It could have been clarified in the book, but how I interpreted it was that I needed to have all the CENTS requirements.

I'm sure i'm not the only one who thought this.
 

JWM

Bronze Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Apr 14, 2018
80
118
132
Australia
Over the years I've read thousands of introductions here.

A common thread I've seeing follows the following format:

A) I have 3 ideas, X,Y, and Z.
B) None of them meet CENTS.
C) X is missing entry, Y is missing scale, and Z is missing a mix of both.
D) I don't know what to do.

The end result is the person does NOTHING.

The problem with this mentality is that it causes you not to engage the market.

And market engagement (CENTS OR NOT!) is what causes you to personally grow, gain skills, and even uncover newer or better opportunities.

Just because something isn't initially CENTS, doesn't mean you should ignore it. CENTS can come into play after years of engagement, not in your first week.

Also, if you're just looking to scrub up some WINS and some small cash profits, CENTS is probably the last thing you should be looking at --- but just NEED.

Folks, don't complicate this. CENTS exists as a guiding framework for entrepreneurs who are looking to do things bigger than they've ever done. But if you've never done DONE before, I wouldn't let it stop you from starting.

Do something. Anything. Small wins, small profits. Take swings at the plate, learn how to make contact. Once you're ready to go into the deep end of the water, CENTS can be insurance policy that your effort pays life-changing wealth VS bill-paying profits.

TLDR; Don't let CENTS stop you from striking out into the world and grabbing your first small win.
I'm always telling myself this, while CENTS is a major component of what you teach, I knew when starting out that I shouldn't follow it religiously in the early days
 

KIBET

New Contributor
Jul 4, 2019
3
2
11
Thanks
Over the years I've read thousands of introductions here.

A common thread I've seeing follows the following format:

A) I have 3 ideas, X,Y, and Z.
B) None of them meet CENTS.
C) X is missing entry, Y is missing scale, and Z is missing a mix of both.
D) I don't know what to do.

The end result is the person does NOTHING.

The problem with this mentality is that it causes you not to engage the market.

And market engagement (CENTS OR NOT!) is what causes you to personally grow, gain skills, and even uncover newer or better opportunities.

Just because something isn't initially CENTS, doesn't mean you should ignore it. CENTS can come into play after years of engagement, not in your first week.

Also, if you're just looking to scrub up some WINS and some small cash profits, CENTS is probably the last thing you should be looking at --- but just NEED.

Folks, don't complicate this. CENTS exists as a guiding framework for entrepreneurs who are looking to do things bigger than they've ever done. But if you've never done DONE before, I wouldn't let it stop you from starting.

Do something. Anything. Small wins, small profits. Take swings at the plate, learn how to make contact. Once you're ready to go into the deep end of the water, CENTS can be insurance policy that your effort pays life-changing wealth VS bill-paying profits.

TLDR; Don't let CENTS stop you from striking out into the world and grabbing your first small win.
MJ this is what has given me sleepless nights for the last few weeks. This post comes at the right time❤
 

KaitoKid

New Contributor
Read Millionaire Fastlane
Jul 25, 2019
7
1
14
The other extreme though is doing everything and ignoring the CENTS. But yes, that's probably still better than doing NOTHING.

My biggest concern when I wanna commit to an idea which doesn't satisfy the CENTS is that if then I change route completely I'll probably waste the skills I acquired in that field.

For example, I just did an app in the Italian language, I learned a little of code (from zero). So maybe I can have another idea for another app. What can happen then is that I get a beautiful idea in another field and I'll start from zero.
 

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
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Speedway Pass
Jul 23, 2007
31,207
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Fountain Hills, AZ
Bump, just a reminder that sometimes it's better to just get your feet wet, create value, and earn a profit. CENTS is a high-level, long-game strategy for bigger outcomes.
 

consignia

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Jul 19, 2019
32
29
45
Amazing! I think sometimes it's a matter of giving it a little twist, even if the competition is already there, if you can do that one thing different you can crush it
 

KaitoKid

New Contributor
Read Millionaire Fastlane
Jul 25, 2019
7
1
14
CENTS is an ideal. Sitting on your a$$ violates the principals of C, E, N, T and S 100% of the time. Selling lemonade out in front of your house is better than doing nothing. A business that violates almost all principles is better than doing nothing.

Yes, that's a point.
And it is a strategy, in the sense that you can develop what's weak on CENTS to make it stronger on CENTS.
Focus is the key. The target.
 

spElle

Bronze Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Aug 13, 2020
69
111
125
UK
I knew this would be a great thread 5 lines in.

Although as a new entrepreneur I was money chasing and simply skewing value in small and insignificant ways, I made cash and got good feedback, it fed the feedback loop.

Maybe I'm too focused on CENTS which is blocking my creativity, I dunno.
 

pappaishere

New Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Feb 8, 2020
20
17
20
World
I'm totally agree about it. The first time that you take action is scary.

Take actions when you didn't know where to start and which one are the step by step actions, is really difficult, cuz you feel like lost in the ocean; I felt that in my blood and I think many of entrepreneur felt in the exact way one time.

Btw, 1 week ago, reading the famous thread GOLD! - The "Astonishing Secrets" Thread i started to see things in another way. I started to call the niche that I aiming (cleaning company of my city, high offer and low demand ), and something very incredible happened.

After 3 years of reading books, watching videos, try to make something like SMMA and another stuffs, i found that just put yourself in a position for helping others in honest way and try to found their NEEDS is incredible powerful, the ironic thing is that i called and i specifically answer which are the biggest problems that this companies had passed and still have and they really quietly told me; they was like a glass of water that poured, i found many commons in their concerns, like personal/hiring problems, marketing problems and many others.

An owner of one company says that she likes me and the way of my propose questions, she offered me to become a salesman for her, this is happened just with an afternoon of interviewing calls, one agenda and a damn pencil.
Just because I was truly interested in their problems for figuring out a way for resolve their difficulties.

I made a face-to-face interview with she, I like her and she likes my attitude.

Better make something than nothing; and read another time The Secrets of the Millionaire Mindset LOL

Now let's see what happens! I am in the game now. That's for sure not a way for become a Fastlaner, but while I'm working in this niche i can improve my sales skills and i can get tools for become a better person, and apply what I had and I still learning. Test the market, make new connection, network and figuring out what can I create for deliver value in this niche.

I don't know why, but i'm 100% sure that every steps after the first'll became easier. It's a sensation.

<<<<< sorry for my english folks i'm here even for improve it ! >>>>>>>>>>>
 

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Last edited:

Jdes91

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Oct 5, 2020
28
24
17
Over the years I've read thousands of introductions here.

A common thread I've seeing follows the following format:

A) I have 3 ideas, X,Y, and Z.
B) None of them meet CENTS.
C) X is missing entry, Y is missing scale, and Z is missing a mix of both.
D) I don't know what to do.

The end result is the person does NOTHING.

The problem with this mentality is that it causes you not to engage the market.

And market engagement (CENTS OR NOT!) is what causes you to personally grow, gain skills, and even uncover newer or better opportunities.

Just because something isn't initially CENTS, doesn't mean you should ignore it. CENTS can come into play after years of engagement, not in your first week.

Also, if you're just looking to scrub up some WINS and some small cash profits, CENTS is probably the last thing you should be looking at --- but just NEED.

Folks, don't complicate this. CENTS exists as a guiding framework for entrepreneurs who are looking to do things bigger than they've ever done. But if you've never done DONE before, I wouldn't let it stop you from starting.

Do something. Anything. Small wins, small profits. Take swings at the plate, learn how to make contact. Once you're ready to go into the deep end of the water, CENTS can be insurance policy that your effort pays life-changing wealth VS bill-paying profits.

TLDR; Don't let CENTS stop you from striking out into the world and grabbing your first small win.
I had a similar issue in that BEFORE I ever read Unscripted I had way more business ideas and I was way more creative I felt, and then I read CENTS and felt a little discouraged because it wipes out a lot of opportunities. However, I agree that it is important to just take action and see where it leads.

For instance, my goal is to develop apps and websites that address pain points in certain apps and services (a translation app, an app which helps connect LP sellers and buyers, and an app that connects people who want to sell and lend books to others, which bypasses the traditional library model which is getting a little outdated).

I'm not really able to start developing apps yet since I dont have any experience with it, so right now the best course of action is to learn coding and website development, and consult WIX and squarespace as well. I'm not ready to launch my ideas, but those are the incremental steps I'm taking towards getting it done. Eventually they will fit the CENTS framework.
 

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