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GOLD! Is CENTS Destructive to Action?

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PupRich

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Jul 15, 2019
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Like the picture of the owner of the thread.:thumbsup::thumbsup::thumbsup::)
 

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Atul Joshi

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Jul 16, 2019
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Over the years I've read thousands of introductions here.

A common thread I've seeing follows the following format:

A) I have 3 ideas, X,Y, and Z.
B) None of them meet CENTS.
C) X is missing entry, Y is missing scale, and Z is missing a mix of both.
D) I don't know what to do.

The end result is the person does NOTHING.

The problem with this mentality is that it causes you not to engage the market.

And market engagement (CENTS OR NOT!) is what causes you to personally grow, gain skills, and even uncover newer or better opportunities.

Just because something isn't initially CENTS, doesn't mean you should ignore it. CENTS can come into play after years of engagement, not in your first week.

Also, if you're just looking to scrub up some WINS and some small cash profits, CENTS is probably the last thing you should be looking at --- but just NEED.

Folks, don't complicate this. CENTS exists as a guiding framework for entrepreneurs who are looking to do things bigger than they've ever done. But if you've never done DONE before, I wouldn't let it stop you from starting.

Do something. Anything. Small wins, small profits. Take swings at the plate, learn how to make contact. Once you're ready to go into the deep end of the water, CENTS can be insurance policy that your effort pays life-changing wealth VS bill-paying profits.

TLDR; Don't let CENTS stop you from striking out into the world and grabbing your first small win.
Thus you are saying wasting time on thinking is rubbish.
But doing something can give experience that makes you take better choice.
 
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MJ DeMarco

MJ DeMarco

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You didn't own each and every limo. You didn't employ limo drivers. So did you have complete control? No
Not one person or entity could destroy my business. In other words, one company couldn't call me up and say "Hey, we quit" and boom, I'm out of business.

That's the Commandment of Control. It's about one control apparatus having domain, not a diversification of 5,000 of them who amounted to paying customers.

No business is perfectly immune from control issues because we have customers.

The same control issues exist in a job; ONE COMPANY says you're FIRED and you're out of business.

Does your business have the same type of arrangement? Where ONE company can say "Adios!" and your business is f*cked?

If so, you violate control.
 

socaldude

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I think you can extend the CENTS framework to "second order" or "third order" commandments or principles. Kind of like the greeks in options have second order greeks. They go deeper and more complicated than at first sight or prima facie in law.:rofl:

There is nothing wrong with just focusing and mastering one variable of the CENTS model.
 

Matt Dassel

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May 15, 2018
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I just saw Instagram apparently removed their likes counter. Completely ruined most influencers' metric.

Control commandment calling here.
 

SIDI

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Jul 5, 2018
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I'm not sure it's necessarily CENTS.
CENTS is merely a framework which enables you to measure where you are and assess potential opportunities.

I'm really struggling to get started because every idea I come up with, after doing research to understand the opportunity I realise that the opportunity isn't big enough. Either it's already been done, or I'm struggling to see how I can do things better than what people are currently doing them.

I think that applying a framework such as CENTS helps to measure the opportunity, however I am finding it very difficult to get over the hurdle.

I am struggling because it seems stupid to start something when I believe that the ducks are lined up against me. A limiting belief in my own ability perhaps, or holding the potential competitors on too high of a pedestal.

Weak a$$ whinging post I know!

I guess if you don't shoot, you can't score. I'm struggling to take that approach.
 

Haelios

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I'm really struggling to get started because every idea I come up with, after doing research to understand the opportunity I realise that the opportunity isn't big enough. Either it's already been done, or I'm struggling to see how I can do things better than what people are currently doing them.
You shouldn't be too concerned over thinking whether your idea is done or not. What you need to be thinking is how to twist those ideas into something that's more worthwhile for you and the marketplace. This is an extreme example, but I would go crazy for someone who could create a phone service that doesn't place me with someone who just learned how to speak English or doesn't try to screw me over with stupidly high rates for service that disconnects every other second!

Weak a$$ whinging post I know!
Don't be ridiculous! It's important to acknowledge your faults here and there. If you kept to yourself, you wouldn't be able to receive help on these sorts of things since everyone wouldn't know where to begin.
 

lunga ngcobo

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Mar 29, 2019
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Over the years I've read thousands of introductions here.

A common thread I've seeing follows the following format:

A) I have 3 ideas, X,Y, and Z.
B) None of them meet CENTS.
C) X is missing entry, Y is missing scale, and Z is missing a mix of both.
D) I don't know what to do.

The end result is the person does NOTHING.

The problem with this mentality is that it causes you not to engage the market.

And market engagement (CENTS OR NOT!) is what causes you to personally grow, gain skills, and even uncover newer or better opportunities.

Just because something isn't initially CENTS, doesn't mean you should ignore it. CENTS can come into play after years of engagement, not in your first week.

Also, if you're just looking to scrub up some WINS and some small cash profits, CENTS is probably the last thing you should be looking at --- but just NEED.

Folks, don't complicate this. CENTS exists as a guiding framework for entrepreneurs who are looking to do things bigger than they've ever done. But if you've never done DONE before, I wouldn't let it stop you from starting.

Do something. Anything. Small wins, small profits. Take swings at the plate, learn how to make contact. Once you're ready to go into the deep end of the water, CENTS can be insurance policy that your effort pays life-changing wealth VS bill-paying profits.

TLDR; Don't let CENTS stop you from striking out into the world and grabbing your first small win.

I agree 100%.

For years micro property development funding in township areas was non existent in south africa. But that still didn't stop me from developing 2 properties with my own money. And a lot of other developers had done the same until lending companies started noticing the trend in 2018. Now in 2019 lending institutes are funding these developers.

If you think about it, my business was almost impossible to scale (centS) up quickly until this year. Now I have an opportunity to scale my property business faster than i ever though.

Guess what? The lending companies will only select micro developers who have years of experience in the sector. People like me ;) , who stuck around even though there was very little hope we could ever be noticed by the big dogs.
 

lunga ngcobo

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Mar 29, 2019
142
203
152
I'm not sure it's necessarily CENTS.
CENTS is merely a framework which enables you to measure where you are and assess potential opportunities.

I'm really struggling to get started because every idea I come up with, after doing research to understand the opportunity I realise that the opportunity isn't big enough. Either it's already been done, or I'm struggling to see how I can do things better than what people are currently doing them.

I think that applying a framework such as CENTS helps to measure the opportunity, however I am finding it very difficult to get over the hurdle.

I am struggling because it seems stupid to start something when I believe that the ducks are lined up against me. A limiting belief in my own ability perhaps, or holding the potential competitors on too high of a pedestal.

Weak a$$ whinging post I know!

I guess if you don't shoot, you can't score. I'm struggling to take that approach.
Some businesses can not be built from scratch SiDi.

Take for example: A company that manufactures toilet paper. Toilet paper production Meats CENTS but ENTRY is tough for someone who has empty pockets. Why? because you need to buy industrial machinery and rent industrial space. Or you may choose to import toilet paper from china, but there is still high ENTRY barriers there because you need to have buying power.

Solution: What you can do is start other small businesses and save the money for your fastlane business. I see lots of millionaires where i live who started with smaller businesses and have managed to save up enough to buy big industrial machinery.

The fastlane is not as straight forward as the books say. Just start something and start it NOW!!
 

SIDI

Contributor
FASTLANE INSIDER
I've Read UNSCRIPTED
Jul 5, 2018
39
45
109
You shouldn't be too concerned over thinking whether your idea is done or not. What you need to be thinking is how to twist those ideas into something that's more worthwhile for you and the marketplace. This is an extreme example, but I would go crazy for someone who could create a phone service that doesn't place me with someone who just learned how to speak English or doesn't try to screw me over with stupidly high rates for service that disconnects every other second!



Don't be ridiculous! It's important to acknowledge your faults here and there. If you kept to yourself, you wouldn't be able to receive help on these sorts of things since everyone wouldn't know where to begin.
Some businesses can not be built from scratch SiDi.

Take for example: A company that manufactures toilet paper. Toilet paper production Meats CENTS but ENTRY is tough for someone who has empty pockets. Why? because you need to buy industrial machinery and rent industrial space. Or you may choose to import toilet paper from china, but there is still high ENTRY barriers there because you need to have buying power.

Solution: What you can do is start other small businesses and save the money for your fastlane business. I see lots of millionaires where i live who started with smaller businesses and have managed to save up enough to buy big industrial machinery.

The fastlane is not as straight forward as the books say. Just start something and start it NOW!!
I guess the issue is that at the minute I’m chasing money as opposed to providing value. I’ve read the book, it makes logical sense. I’m just being lazy in thinking about it!

Thanks both for the responses
 

James Klymus

Silver Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Dec 28, 2018
182
519
246
24
Chicago, Illinois
Over the years I've read thousands of introductions here.

A common thread I've seeing follows the following format:

A) I have 3 ideas, X,Y, and Z.
B) None of them meet CENTS.
C) X is missing entry, Y is missing scale, and Z is missing a mix of both.
D) I don't know what to do.

The end result is the person does NOTHING.

The problem with this mentality is that it causes you not to engage the market.

And market engagement (CENTS OR NOT!) is what causes you to personally grow, gain skills, and even uncover newer or better opportunities.

Just because something isn't initially CENTS, doesn't mean you should ignore it. CENTS can come into play after years of engagement, not in your first week.

Also, if you're just looking to scrub up some WINS and some small cash profits, CENTS is probably the last thing you should be looking at --- but just NEED.

Folks, don't complicate this. CENTS exists as a guiding framework for entrepreneurs who are looking to do things bigger than they've ever done. But if you've never done DONE before, I wouldn't let it stop you from starting.

Do something. Anything. Small wins, small profits. Take swings at the plate, learn how to make contact. Once you're ready to go into the deep end of the water, CENTS can be insurance policy that your effort pays life-changing wealth VS bill-paying profits.

TLDR; Don't let CENTS stop you from striking out into the world and grabbing your first small win.
I'm glad you posted this clarification, because after I read Unscripted I thought that I had to have the perfect CENTS business, Or else the business wizard would come out from the sky and come beat me with a hockey stick.

It could have been clarified in the book, but how I interpreted it was that I needed to have all the CENTS requirements.

I'm sure i'm not the only one who thought this.
 

JWM

Bronze Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Apr 14, 2018
78
116
132
Australia
Over the years I've read thousands of introductions here.

A common thread I've seeing follows the following format:

A) I have 3 ideas, X,Y, and Z.
B) None of them meet CENTS.
C) X is missing entry, Y is missing scale, and Z is missing a mix of both.
D) I don't know what to do.

The end result is the person does NOTHING.

The problem with this mentality is that it causes you not to engage the market.

And market engagement (CENTS OR NOT!) is what causes you to personally grow, gain skills, and even uncover newer or better opportunities.

Just because something isn't initially CENTS, doesn't mean you should ignore it. CENTS can come into play after years of engagement, not in your first week.

Also, if you're just looking to scrub up some WINS and some small cash profits, CENTS is probably the last thing you should be looking at --- but just NEED.

Folks, don't complicate this. CENTS exists as a guiding framework for entrepreneurs who are looking to do things bigger than they've ever done. But if you've never done DONE before, I wouldn't let it stop you from starting.

Do something. Anything. Small wins, small profits. Take swings at the plate, learn how to make contact. Once you're ready to go into the deep end of the water, CENTS can be insurance policy that your effort pays life-changing wealth VS bill-paying profits.

TLDR; Don't let CENTS stop you from striking out into the world and grabbing your first small win.
I'm always telling myself this, while CENTS is a major component of what you teach, I knew when starting out that I shouldn't follow it religiously in the early days
 

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