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- Jan 8, 2014
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Affiliate marketing not only doesn't give control, but it doesn't fulfill the entry commandment too. Simply anyone can join affiliate programs, most of them are completely free to join and requires a very simple registration progress. If the market is too crowded, an affiliate cannot make any money out of it.
An affiliate's business is distribution, plain and simple. Anyone can throw up a Shopify store and buy some shitty products on Alibaba to dropship, so ecommerce violates the entry commandment too?
The lack of control comes from the lack of talent and resourcefulness of the entrepreneur. Years ago when the real estate bubble was in its prime, people scrambled to get a real estate license, all if took was paying a few hundred dollars for a class and all of a sudden you could say you're "in real estate". 98% probably amounted to nothing. Is real estate a scam, or is it shitty wantrepreneurs who are always looking for the easiest path to wealth and when it doesn't work, they blame the business model or the industry instead of their shitty work ethic?
Also, an affiliate cannot earn more money than the company who offer the affiliate program. Never. It is not possible. The only nice thing about affiliate marketing is that it could easily scaled and generate some amount of passive income.
That's incorrect and just goes to show how little people actually know about affiliate marketing. That's like saying Walmart could never earn more money than The Sponge Daddy. Walmart's business is distribution, an affiliate can make money from 20-30 different companies, while the company that offers the affiliate program can only make money from its own sales.
This is coming from someone who has a few products, and also does affiliate marketing. Every business model comes with its own set of headaches and areas where you can "lack control" if that's the type of weak entrepreneur you are. All these all-stars yapping about control and "real" business and so on would collapse into the fetal position and cry the first time their merchant account shuts them down and hijacks their money for 3-6 months because they sold a little too much. "But but but, I thought this was a real business, I thought I had control".
Pick the business you want to be in, and MAKE control. Every bottleneck, every single point of failure, attack it until it no longer exists. Or people can keep thumbing their noses at other business models while they squeak out a part-time income selling cheap Chinese goods through Shopify telling themselves they have a brand. Either way, it's all good.
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