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Intro to Digital Marketing - Recommended resources

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Hi,

I am looking to scale my current product business and looking for a good starting point to learn digital marketing.

We have an ecommerce store and our product is selling well with limited marketing. It is a niche product so lends itself well to targeted advertising.

I want to learn digital marketing as I can then use this skill in future ventures.

Can anyone recommend a good udemy course or another reputable resource to learn the basics of digital marketing. I can dig into the specifics techniques later but for now I am looking for a good introduction. Any good teachers online or good courses?

Appreciate any recommendations
 

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Andy Black

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Hi,

I am looking to scale my current product business and looking for a good starting point to learn digital marketing.

We have an ecommerce store and our product is selling well with limited marketing. It is a niche product so lends itself well to targeted advertising.

I want to learn digital marketing as I can then use this skill in future ventures.

Can anyone recommend a good udemy course or another reputable resource to learn the basics of digital marketing. I can dig into the specifics techniques later but for now I am looking for a good introduction. Any good teachers online or good courses?

Appreciate any recommendations
How have you currently been getting sales?

Where do your customers hang out online?

Are people searching for your product on Google or Amazon?

What else do people buy that indicate they’re in the market for what you’re selling?

How often do your current customers buy from you?

Do your customers refer their friends and family to you?

Are you B2B or B2C?
 
OP
OP
Simplify

Simplify

Thrive
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
May 17, 2019
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63
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Ireland
How have you currently been getting sales?

Where do your customers hang out online?

Are people searching for your product on Google or Amazon?

What else do people buy that indicate they’re in the market for what you’re selling?

How often do your current customers buy from you?

Do your customers refer their friends and family to you?

Are you B2B or B2C?
Yea we have dropped 2 products. 300 units stocked for each product and both sold out within a week of getting the stock. Our customers hang out on forums and there are communities around the the niche online. This is a B2C business. In terms of repeat sales I'm not sure yet but we have only dropped 2 products as a tester . As they were well received we want to order more inventory from the manufacturer and do more marketing and advertising.
 
OP
OP
Simplify

Simplify

Thrive
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Read Millionaire Fastlane
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May 17, 2019
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I bought a 15 dollar udemy course on digital marketing as an intro to the landscape and will go through it over the next week. Seems like a good place to start plus a good skill to have
 

The-J

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For Facebook, start with the Facebook Blueprint. It's a little technical and only 30% of the lessons will be applicable to you, but it's a great way to learn about the possibilities of the platform. FB/IG advertising is kind of a must.
 

Andy Black

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eliquid

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@eliquid ... where's your thread?


Here's some Google Ads stuff too:
Thanks Andy,

It's here. Here is mine:

.
 

Sophie_Leonard

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Digital Marketing is the most powerful form of marketing. It is a very good platform to reach your targeted audience in a cost-effective and measurable way. It provides benefits to businesses of all sizes.

You can study “Digital Marketing Made Simple: A Step-by-Step Guide” by Neil Patel. It is the best guide to start with. The guide includes the details of digital marketing with some good examples.

Also, you can opt for the “Digital Marketing Institute”. It’s a very good platform for learning Digital Marketing.
 

Chip01

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For Facebook, start with the Facebook Blueprint. It's a little technical and only 30% of the lessons will be applicable to you, but it's a great way to learn about the possibilities of the platform. FB/IG advertising is kind of a must.
Is this the one on Udemy by Diego Davila?
 

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