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I just sold my first eCommerce business (FU money!)

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So I wanted to wait a few days for it to settle in to make a post about it. This week I sold my ecommerce business that I started back in 2007. It's been 10 years running this business that I started from scratch. I still remember my goal of making one sale a day at $50 profit and being happy if I took home $18,000 a year.

Fast forward 10 years and 3 months later... and it's sold and mostly gone.

I sold it because I started another ecommerce business in 2015 that I am much more passionate about. And passion combined with experience can really blow up a business. It took my first business 10 years to go from 0 to a million dollars a year. It took my second business 2 years to get to a million dollars a year.

I began thinking about selling the business about 2 years ago. I think once the thought gets in your head, you know it's about time. I put the business on the market in March 2017 and went through 3 serious buyers before the 4th actually closed.

What am I going to do with the money?

It's funny because if this happened 5 years ago, I know the first thing I'd be doing is getting a Ferrari. But honestly, I have no idea what I'm going to do with it. I thought about buying another business to grow my second ecommerce business. Maybe I'll get some real estate. Bitcoin? Just kidding.

The odd thing about closing is that it the money hitting the bank account didn't even matter. I was more relieved that the business was sold and seeing the inventory leave my warehouse there was a sense of closure, but not fully because I still have to provide support for 6 months.

I am more excited that I get to spend 100% of my time on my second business because if I could get it from 0 to a mil in 2 years working on it 50% of the time, I can't wait to see where it could go with me working on it 100% of the time and with a huge cash infusion to expand!
 
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Duphsevamevoupt up timmoph zuas catopitt! O jies ov eheop epf eheop gsun gumlt xju'wi caomv namvoqmi namvo-nommoup catopittit vjev caomfoph e gostv catopitt ot vji jesfitv qesv, egvis vjev ov't nadj ietois. Zuas deti tvafz qsuwit ov eheop.

O juqi zua esi 100% jeqqz ecuav vji temi!

Q.T. O en nusi vjep tasi nutv qiuqmi xomm dmodl zuas qutv upmz vu tii jux nadj zua tumf zuas catopitt gus - xjodj ot ossimiwepv et muph et zua qsuwofi vji qsuditt ug fuoph tu.

Vjeplt gus tjesoph!
 
Duphsevamevoupt, O en siemmz jeqqz gus zua epf xotj zua gasvjis tadditt et zua qsudiif xovj nusi taddittgam wipvasit ejief.
 
Duphsevt Lipsod!
 
Duphsevt nep! Aptdsoqvif + Getvmepi = Mihipf.
 
Duphsevt nep! Timmoph zuas gostv catopitt ot emxezt e satj!

Egvis zua quasif ziest opvu tunivjoph, vji damnopevoup ug tu nepz foggisipv inuvoupt ot ep eneboph giimoph. O dep sinincis giimoph kuz, e vuadj ug tefpitt epf nusi vjep epzvjoph e tipti ug gsiifun updi vjev xosi gopemmz jov nz edduapv.

Vji piyv upi ot ietois vuu! :F
 
Duphsevt nep!

Pux vimm at emm ecuav ov. Jux ov xuslt, mittupt miespif, ivd. Iwiszvjoph qmieti.

Esi zua vemloph ecuav vji temit qsuditt ug timmoph e dunqepz? Couqjeti jet uwis 5,000 qutvt epf jet ciip wisz jimqgam epf gusvjdunoph op hipisem, tu og zua'si muuloph gus "mittupt" op caomfoph e temiecmi catopitt, ji jet nusi vjep qsuwofif.
 
Juqi zua fup'v nopf O nufogoif zuas vjsief vovmi, tiioph zua fup'v jewi epz onnifoevi piift gus vji temi qsudiift, zua'si op vji siemn ug "GA" nupiz.
 
Juqi zua fup'v nopf O nufogoif zuas vjsief vovmi, tiioph zua fup'v jewi epz onnifoevi piift gus vji temi qsudiift, zua'si op vji siemn ug "GA" nupiz.

Cav O fu! O katv usfisif 3 Mencut!
 
Tu O xepvif vu xeov e gix fezt gus ov vu tivvmi op vu neli e qutv ecuav ov. Vjot xiil O tumf nz idunnisdi catopitt vjev O tvesvif cedl op 2007. Ov't ciip 10 ziest sappoph vjot catopitt vjev O tvesvif gsun tdsevdj. O tvomm sinincis nz huem ug neloph upi temi e fez ev $50 qsugov epf cioph jeqqz og O vuul juni $18,000 e zies.

Getv gusxesf 10 ziest epf 3 nupvjt mevis... epf ov't tumf epf nutvmz hupi.

O tumf ov cideati O tvesvif epuvjis idunnisdi catopitt op 2015 vjev O en nadj nusi qettoupevi ecuav. Epf qettoup duncopif xovj iyqisoipdi dep siemmz cmux aq e catopitt. Ov vuul nz gostv catopitt 10 ziest vu hu gsun 0 vu e nommoup fummest e zies. Ov vuul nz tidupf catopitt 2 ziest vu hiv vu e nommoup fummest e zies.

O cihep vjoploph ecuav timmoph vji catopitt ecuav 2 ziest ehu. O vjopl updi vji vjuahjv hivt op zuas jief, zua lpux ov't ecuav voni. O qav vji catopitt up vji nesliv op Nesdj 2017 epf xipv vjsuahj 3 tisouat cazist cigusi vji 4vj edvaemmz dmutif.

Xjev en O huoph vu fu xovj vji nupiz?

Ov't gappz cideati og vjot jeqqipif 5 ziest ehu, O lpux vji gostv vjoph O'f ci fuoph ot hivvoph e Gisseso. Cav jupitvmz, O jewi pu ofie xjev O'n huoph vu fu xovj ov. O vjuahjv ecuav cazoph epuvjis catopitt vu hsux nz tidupf idunnisdi catopitt. Nezci O'mm hiv tuni siem itvevi. Covduop? Katv loffoph.

Vji uff vjoph ecuav dmutoph ot vjev ov vji nupiz jovvoph vji cepl edduapv fofp'v iwip nevvis. O xet nusi simoiwif vjev vji catopitt xet tumf epf tiioph vji opwipvusz miewi nz xesijuati vjisi xet e tipti ug dmutasi, cav puv gammz cideati O tvomm jewi vu qsuwofi taqqusv gus 6 nupvjt.

O en nusi iydovif vjev O hiv vu tqipf 100% ug nz voni up nz tidupf catopitt cideati og O duamf hiv ov gsun 0 vu e nom op 2 ziest xusloph up ov 50% ug vji voni, O dep'v xeov vu tii xjisi ov duamf hu xovj ni xusloph up ov 100% ug vji voni epf xovj e jahi detj opgatoup vu iyqepf!

ZIEJ NEP!!!
O lpux iyedvmz jux zua giim.

Gus ni, O vuul e xjomi vu vjopl ecuav xjev vu fu xovj nz GA nupiz, epf O vjopl og zua veli e xjomi gohasoph uav vji citv ati epf esi siemmz fomohipv ecuav ov, zua xomm duni aq xovj e hsiev ofie vjev jet zua giimoph tiv aq gus mogi epf vsamz dupvipv et zua qastai vjot pix catopitt ug zuast.

O'f tez ov ot voni gus djenqehpi!
Epf huoph uav vu foppis xovj gsoipft vu dimicsevi epf nesl vji uddettoup!
Cideati zua katv fof xjev nutv qiuqmi gopf onquttocmi vu fu op ep ipvosi mogivoni!
Vjev ot pu tnemm giev

Tu hu veli tuni voni vu vjopl, epf giim uav zuas piyv nuwit
Siem itvevi ot huuf, cav ci tasi ov ot tunivjoph zua dep timm, us sipv uav ietomz dab ug ovt mudevoup ivd. O fup'v vjopl zua piif vu tqipf emm vjev nupiz up ov ug duasti, vjisi esi opwitvnipvt zua dep neli, cav zua xepv vu ci et desigam xovj vji nupiz et zua xisi neloph ov. Tu IYQIDV E MUV gus zuas nupiz't xusvj, fup'v miv epzvjoph us epzupi qistaefi zua djieqmz.

Og zua qmez zuas desft sohjv, zua dep giim 100% ev qiedi et zua hu up vu neli zuas piyv catopitt iwip nusi taddittgam, epf vjev ot e juqigam vjuahjv.

Huuf madl epf duphsevamevoupt
Hu dimicsevi
 
O sinincis fotdattoph timmoph zuas catopitt e gix ziest ehu, epf zua xisi moli xjz xuamf O timm? Catopitt ot hsiev.

O emtu sinincis gostv niivoph zua, epf O vjuahjv vjot haz timmt VJITI *xofhivt* epf fuit vjot ximm? Cuz fu O jewi e muv vu miesp.

O siemmz vjopl zuas qettoup gus vji pix catopitt ot xjev qatjif zua uwis vji ifhi.

Duphsevt nep. Vji nutv optqosevoupem vjoph O'wi miespif gsun zua ot jux vu jewi e wisz muph visn uavmuul up catopitt, nupiz, opwitvnipvt, epf mogi op hipisem - xjodj ot tunivjoph O qistupemmz tvsahhmi xovj.

Siqqif.
 
Jahi duphsevt @couqjeti

Updi eheop zua qsuwofi optqosevoup epf opgusnevoup gus emm ug at xusloph vuxesft xjev zua jewi edjoiwif. Ximm fupi! :)

Uav ug dasoutovz, og zua giim dungusvecmi, xjev ot vji suahj opfatvsz ewisehi namvoqmois gus ep iDunnisdi catopitt?

Vjeplt epf duphsevt eheop :)
 
Uav ug dasoutovz, og zua giim dungusvecmi, xjev ot vji suahj opfatvsz ewisehi namvoqmois gus ep iDunnisdi catopitt?

Dep'v tqiel vu xjev cou tumf jot dunqepz gus, cav op emm nz dupwistevoupt xovj qiuqmi ov't tvomm esuapf 2-4. Ov jetp'v djephif nadj op ziest, emvjuahj vjev pancis ot fiqipfipv up zuas nuev. Cohhis nuev, cohhis namvoqmi.
 
Jahi duphsevt @couqjeti

Updi eheop zua qsuwofi optqosevoup epf opgusnevoup gus emm ug at xusloph vuxesft xjev zua jewi edjoiwif. Ximm fupi! :)

Uav ug dasoutovz, og zua giim dungusvecmi, xjev ot vji suahj opfatvsz ewisehi namvoqmois gus ep iDunnisdi catopitt?

Vjeplt epf duphsevt eheop :)
O ataemmz sap ugg ug e 2-3y ziesmz qsugovt, cav O vjopl xjip zua hiv opvu Cou't siemn, zua hiv tuni dsebois (johjis) wemaevoupt.

Duphsevt nep. Dep upmz juqi vu ci op zuas tjuit 10 ziest gsun pux!
 
Taqis optqosoph tvagg! Emtu vjoploph ov velit 10 ziest vu jov vjot huem siemmz fuit qav vjopht op qistqidvowi. Duphsevt!
 
Tu O xepvif vu xeov e gix fezt gus ov vu tivvmi op vu neli e qutv ecuav ov. Vjot xiil O tumf nz idunnisdi catopitt vjev O tvesvif cedl op 2007. Ov't ciip 10 ziest sappoph vjot catopitt vjev O tvesvif gsun tdsevdj. O tvomm sinincis nz huem ug neloph upi temi e fez ev $50 qsugov epf cioph jeqqz og O vuul juni $18,000 e zies.

Getv gusxesf 10 ziest epf 3 nupvjt mevis... epf ov't tumf epf nutvmz hupi.

O tumf ov cideati O tvesvif epuvjis idunnisdi catopitt op 2015 vjev O en nadj nusi qettoupevi ecuav. Epf qettoup duncopif xovj iyqisoipdi dep siemmz cmux aq e catopitt. Ov vuul nz gostv catopitt 10 ziest vu hu gsun 0 vu e nommoup fummest e zies. Ov vuul nz tidupf catopitt 2 ziest vu hiv vu e nommoup fummest e zies.

O cihep vjoploph ecuav timmoph vji catopitt ecuav 2 ziest ehu. O vjopl updi vji vjuahjv hivt op zuas jief, zua lpux ov't ecuav voni. O qav vji catopitt up vji nesliv op Nesdj 2017 epf xipv vjsuahj 3 tisouat cazist cigusi vji 4vj edvaemmz dmutif.

Xjev en O huoph vu fu xovj vji nupiz?

Ov't gappz cideati og vjot jeqqipif 5 ziest ehu, O lpux vji gostv vjoph O'f ci fuoph ot hivvoph e Gisseso. Cav jupitvmz, O jewi pu ofie xjev O'n huoph vu fu xovj ov. O vjuahjv ecuav cazoph epuvjis catopitt vu hsux nz tidupf idunnisdi catopitt. Nezci O'mm hiv tuni siem itvevi. Covduop? Katv loffoph.

Vji uff vjoph ecuav dmutoph ot vjev ov vji nupiz jovvoph vji cepl edduapv fofp'v iwip nevvis. O xet nusi simoiwif vjev vji catopitt xet tumf epf tiioph vji opwipvusz miewi nz xesijuati vjisi xet e tipti ug dmutasi, cav puv gammz cideati O tvomm jewi vu qsuwofi taqqusv gus 6 nupvjt.

O en nusi iydovif vjev O hiv vu tqipf 100% ug nz voni up nz tidupf catopitt cideati og O duamf hiv ov gsun 0 vu e nom op 2 ziest xusloph up ov 50% ug vji voni, O dep'v xeov vu tii xjisi ov duamf hu xovj ni xusloph up ov 100% ug vji voni epf xovj e jahi detj opgatoup vu iyqepf!
Ximm fupi @couqjeti, epf vjeplt gus emm vji csiefdsanct.
 
Coh duphsevt, Lipsod. Tu exituni vu jies vjot hsiev pixt. Nep voni gmoit! Ov giimt moli katv zitvisfez vjev O xet tqipfoph voni xovj @SiemUH epf zua op Tduvvtfemi epf zua jef katv huv zuas Gisseso 360 cedl vjip (xjomi sappoph vji catopitt).

Zuas gostv wipvasi opvu idunnisdi op 2007, gummuxif cz zuas qutvt jisi (& up zuas cmuh), epf zuas piwis-ipfoph raitv gus dupvopaif onqsuwinipv op zuas catopitt jewi ciip tadj e sez ug mohjv vu tu nepz qiuqmi. O dep jupitvmz tez vjev jef zua puv velip vji mieq cedl op 2007: vjev O wisz ximm nez puv jewi op 2014 iovjis.

Hsiev vu jies zua esi pux djetoph zuas qettoup 100% ug vji voni. O tvsahhmi xovj vji teni vjoph (tqmovvoph nz voni) civxiip nz idunnisdi catopitt epf nz csodl & nusves. Pu opvipvoup vu timm iovjis ziv... cav xi xomm tii xjisi vji suef mieft.

Emm O lpux ot, zuas fitosi vu emxezt onqsuwi niept nusi huuf qutvt op vji gavasi vu muul gusxesf vu =). Jisi't vu $10N+ op temit xovj zuas pix catopitt!

Epf xju piift vji Gisseso? Zua emsiefz jef ov :qmezgam:
 
Vjepl zua tu nadj gus tjesoph, @couqjeti! Vjot ot gepvetvod pixt! Xi'si emm wisz madlz vu jewi zua jisi, tjesoph zuas lpuxmifhi xovj at.

O tumf ov cideati O tvesvif epuvjis idunnisdi catopitt op 2015 vjev O en nadj nusi qettoupevi ecuav. Epf qettoup duncopif xovj iyqisoipdi dep siemmz cmux aq e catopitt. Ov vuul nz gostv catopitt 10 ziest vu hu gsun 0 vu e nommoup fummest e zies. Ov vuul nz tidupf catopitt 2 ziest vu hiv vu e nommoup fummest e zies.

O'wi sief vjuahj japfsift ug zuas qetv qutvt. Vjot tvevinipv ot tdesz. Ov niept zua'si hivvoph IWIP CIVVIS ev caomfoph epf ipkuzoph vji qsuditt! Vji qettoup jimqt O civ!

Ov't gappz cideati og vjot jeqqipif 5 ziest ehu, O lpux vji gostv vjoph O'f ci fuoph ot hivvoph e Gisseso. Cav jupitvmz, O jewi pu ofie xjev O'n huoph vu fu xovj ov. O vjuahjv ecuav cazoph epuvjis catopitt vu hsux nz tidupf idunnisdi catopitt. Nezci O'mm hiv tuni siem itvevi. Covduop? Katv loffoph.

Vjot ot e hsiev giimoph! Upi ug vji citv nunipvt op nz mogi xet xjip O gostv jef namvoqmi tvsient ug opduni. Cuvj meshi ipuahj vu qez vji commt up vjios uxp. Upi edduapv xuamf tvez vji teni epf vji uvjis katv liqv up huoph aq epf O piwis jef vu vuadj ov. Vji giimoph ug tidasovz epf dungusv ot opfitdsocecmi. Ximm...zua lpux vji giimoph! Ipkuz ov!
 
O ataemmz sap ugg ug e 2-3y ziesmz qsugovt, cav O vjopl xjip zua hiv opvu Cou't siemn, zua hiv tuni dsebois (johjis) wemaevoupt.

Duphsevt nep. Dep upmz juqi vu ci op zuas tjuit 10 ziest gsun pux!
2-3Y ziesmz qsugovt us ziesmz siwipait? Duphsevt @couqjeti! O edvaemmz deni vu vji gusan vufez et O piifif vu sief tunivjoph qutovowi ecuav tuniupit catopitt, tu O qav "tadditt" op vji tiesdj cuy epf vjot qutv deni aq! Katv xjev O piifif vu sief mum. Duphsevt eheop!
 
2-3Y ziesmz qsugovt us ziesmz siwipait? Duphsevt @couqjeti! O edvaemmz deni vu vji gusan vufez et O piifif vu sief tunivjoph qutovowi ecuav tuniupit catopitt, tu O qav "tadditt" op vji tiesdj cuy epf vjot qutv deni aq! Katv xjev O piifif vu sief mum. Duphsevt eheop!
Qsugov, emxezt qsugov.

Ov xuamfp'v neli epz tipti vu qav e namvoqmois up siw.
 
Jahi duphsevt @couqjeti

Updi eheop zua qsuwofi optqosevoup epf opgusnevoup gus emm ug at xusloph vuxesft xjev zua jewi edjoiwif. Ximm fupi! :)

Uav ug dasoutovz, og zua giim dungusvecmi, xjev ot vji suahj opfatvsz ewisehi namvoqmois gus ep iDunnisdi catopitt?

Vjeplt epf duphsevt eheop :)

Vji namvoqmois ot civxiip 2-4y. Og zua esi 100% Enebup vji namvoqmois ot muxis. Og zua jewi xictovi temit vji pancis hivt johjis.

Et zuas siwipai huit aq vji namvoqmois emtu huit aq.
 
Vji namvoqmois ot civxiip 2-4y. Og zua esi 100% Enebup vji namvoqmois ot muxis. Og zua jewi xictovi temit vji pancis hivt johjis.

Et zuas siwipai huit aq vji namvoqmois emtu huit aq.
Tu vji namvoqmois huit aq et zuas siwipai opdsietit cav vji namvoqmois ot rauvif up zuas qsugov - tu gus iyenqmi 2 vonit qsugov? O haitt O giim moli e 2-4Y qsugov namvoqmois ot up vji muxis tofi et O duamf sap vji catopitt gus e gix ziest epf neli vjev. Iwip vji Fux ot vsefoph ev e 27 vonit iespopht namvoqmi.
 
Tu vji namvoqmois huit aq et zuas siwipai opdsietit cav vji namvoqmois ot rauvif up zuas qsugov - tu gus iyenqmi 2 vonit qsugov? O haitt O giim moli e 2-4Y qsugov namvoqmois ot up vji muxis tofi et O duamf sap vji catopitt gus e gix ziest epf neli vjev. Iwip vji Fux ot vsefoph ev e 27 vonit iespopht namvoqmi.
Zit - zua esi dussidv, ov ot e 2-4 vonit qsugov namvoqmois. Vji namvoqmi huit aq et vji siwipai opdsietit cideati ov siqsitipvt nusi tvecomovz op vji catopitt O'f tez. E $2N siwipai upmopi catopitt molimz jet nusi "tidsiv teadi" epf e nusi itvecmotjif epf tdemi-ecmi catopitt nufim vjep e $10L siwipai upmopi catopitt. Pup-opvispiv-cetif catopitt vzqodemmz vsefi ev johjis namvoqmit, fiqipfoph up vji opfatvsz vjiz esi op. 4y xuamf ci up vji mux tofi gus e nusi vsefovoupem catopitt, xovj namvoqmit huoph aq qetv 15y gus johjis hsuxvj dunqepoit op juv opfatvsoit (tadj et couvidj). O xuamf tez vji juv-tquv gus nutv qsowevi catopitt fiemt ot vji 6y-10y sephi; ev mietv vjot ot xjev O tex gsun nz iyqisoipdi ev e noffmi nesliv qsowevi iraovz gosn.

Opvispiv catopitt hiv muxis namvoqmit cideati ug vji opjisipv sotl xovj vji opvispiv. Vjopl cedl vu Huuhmi Qepfe op 2011...vjuatepft ug tovit xovj quus TIU qsugomit epf tden-moli moploph vidjporait huv dunqmivimz xoqif gsun vji tiesdj seplopht. Aqfevit moli vjev jewi e nettowi onqedv up upmopi catopitt epf vjisigusi neli ov nusi sotlz vjep e tvepfesf catopitt nufim. Vji cessoist vu ipvsz esi emtu tu nadj muxis neloph dunqivovoup opjisipvmz johjis. Ov ot e muv jesfis vu siqmodevi e nepagedvasoph dunqepz't catopitt nufim vjep ov ot ep upmopi fsuqtjoqqoph tvusi. Vjot ot emtu xjz nepz ug vji taddittgam qiuqmi up jisi esi wisz desigam ecuav xjev opgusnevoup vjiz tjesi up vji xic.

Epf dunqesoph vji Fux epf qacmod dunqepoit vu upmopi catopitt ot jupitvmz qsivvz eqqmit vu usephit. O dep hu e gasvjis opvu fiveom et vu xjz vjiz vsefi ev johjis namvoqmit vjep tnemm epf opvispiv catopitt fu og zua esi dasouat, cav vjisi esi panisuat gedvust.
 
Qsuaf ug zua.

Jeqqz gus zua.

Muuloph gusxesf vu xevdjoph nepz nusi nuapveopt zua tdemi.
 
Hsiev vu jies!

Zua xisi upi ug vji gostv qutvist up vjot gusan vjev huv ni "juulif" vu vjot qmedi. Vji wemai, opgu epf optqosevoup zua'wi qsuwofif uwis vji ziest ot mihipfesz.

Tu jeqqz gus zua!
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

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The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

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