- Joined
- Jan 7, 2024
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After years of ideas and mental masturbation, I got my first order from a total stranger...
I am 24 years old and my story starts here:
I had the idea for my current business about 3 years ago.
Planning, chasing perfection, waiting for ideal circumstances, and general fear made me wait a whole 3 years to finally get my elbows into the mud.
The idea was about an exotic supplement.
After I read the books of M. J. Demarco, I saw the business world with totally different eyes, and an Idea was born, or was it?
When I look back 3 years ago, the whole thing was so overwhelming.
I did see the opportunity, but I lacked the skills, the belief and the money to pursue it.
I didn't had the courage to do it all by myself, so like most of us, I made the obvious mistake of teaming up with a friend.
Long story short, The work share was not fairly split, he was not familiar with Fastlane principles, and he lacked enthusiasm about the whole thing, so I said, "Screw it, I will do it all by myself.
I started to analyze the market and grade the business.
It had all the commandments of C.E.N.T.S
There were already a handful of other people selling it, but none of them did it properly.
There were a lot of Value skews to be made.
1. Better package
2. Professional website
3. Customers Service that SUCS
4. Faster shipping
5. Better About Us page
6. Better pricing
After I analyzed everything, I realized that I had a massive mountain of work,tasks and Organization in front of me, if I wanted to make this thing work. It was quite a mountain to climb for someone with no entrepreneurial experience.
I started to tackle all my excuses
I learned to use Shopify (after hours and hours of YouTube videos and trial and error)
I researched where to make and order professional looking packages.
I found a distributor for the supplement.
I paid people on Fiver to do some designs.
I paid a Lawyer for some more Information about legal Issues.
Bought a domain and all that stuff.
Designed the packaging
Read some more books about branding, to differentiate myself and build a strong brand.
After all that work, which honestly took me more time than I am proud to admit, I had everything.
I had everything to make it all real.
This is it, it's no longer some fantasy business plan, it's a valid offer waiting for customers.
The next problem was figuring out how to market it.
I started to play around with Google Ads, watch some YouTube videos, and start to pay PPC Google Ads.
First day: about 10 clicks, and a person tried to order.
I couldn’t believe it, people are really visiting my website.
Second day : 11 clicks and BANG, there it was...
My first order. My first 60 bucks I just got from a total stranger.
Is this even real?
The money is pocket change, but the whole situation just crushed all my excuses, and all the doubt and fear I had pursuing my goals vanished with 1 order.
The next thing I noticed is that people keep visiting the website, and put go to the checkout and cancel the order or just visit the website and take a look around ( I installed this tool, Crazy egg that makes a recording of every website visit)
I got so excited and started to Act assess, and Adjust.
I need to learn more about Google Ads, then try some TikTok and Instagram ads, and even stick flyers and posters near the stores of my competitors.
After some Investigation , I found out that one store in my city is selling a ton of the supplement, and their offer is quite shabby. They have no online presence, but their store sells a lot of supplements and is running for 10 years.
I know my offer and value are better, so I need to get to these customers of theirs, and get them to see my offer.
I look forward to improving more and getting some Reviews from my next customer.
I am 24 years old and my story starts here:
I had the idea for my current business about 3 years ago.
Planning, chasing perfection, waiting for ideal circumstances, and general fear made me wait a whole 3 years to finally get my elbows into the mud.
The idea was about an exotic supplement.
After I read the books of M. J. Demarco, I saw the business world with totally different eyes, and an Idea was born, or was it?
When I look back 3 years ago, the whole thing was so overwhelming.
I did see the opportunity, but I lacked the skills, the belief and the money to pursue it.
I didn't had the courage to do it all by myself, so like most of us, I made the obvious mistake of teaming up with a friend.
Long story short, The work share was not fairly split, he was not familiar with Fastlane principles, and he lacked enthusiasm about the whole thing, so I said, "Screw it, I will do it all by myself.
I started to analyze the market and grade the business.
It had all the commandments of C.E.N.T.S
There were already a handful of other people selling it, but none of them did it properly.
There were a lot of Value skews to be made.
1. Better package
2. Professional website
3. Customers Service that SUCS
4. Faster shipping
5. Better About Us page
6. Better pricing
After I analyzed everything, I realized that I had a massive mountain of work,tasks and Organization in front of me, if I wanted to make this thing work. It was quite a mountain to climb for someone with no entrepreneurial experience.
I started to tackle all my excuses
I learned to use Shopify (after hours and hours of YouTube videos and trial and error)
I researched where to make and order professional looking packages.
I found a distributor for the supplement.
I paid people on Fiver to do some designs.
I paid a Lawyer for some more Information about legal Issues.
Bought a domain and all that stuff.
Designed the packaging
Read some more books about branding, to differentiate myself and build a strong brand.
After all that work, which honestly took me more time than I am proud to admit, I had everything.
I had everything to make it all real.
This is it, it's no longer some fantasy business plan, it's a valid offer waiting for customers.
The next problem was figuring out how to market it.
I started to play around with Google Ads, watch some YouTube videos, and start to pay PPC Google Ads.
First day: about 10 clicks, and a person tried to order.
I couldn’t believe it, people are really visiting my website.
Second day : 11 clicks and BANG, there it was...
My first order. My first 60 bucks I just got from a total stranger.
Is this even real?
The money is pocket change, but the whole situation just crushed all my excuses, and all the doubt and fear I had pursuing my goals vanished with 1 order.
The next thing I noticed is that people keep visiting the website, and put go to the checkout and cancel the order or just visit the website and take a look around ( I installed this tool, Crazy egg that makes a recording of every website visit)
I got so excited and started to Act assess, and Adjust.
I need to learn more about Google Ads, then try some TikTok and Instagram ads, and even stick flyers and posters near the stores of my competitors.
After some Investigation , I found out that one store in my city is selling a ton of the supplement, and their offer is quite shabby. They have no online presence, but their store sells a lot of supplements and is running for 10 years.
I know my offer and value are better, so I need to get to these customers of theirs, and get them to see my offer.
I look forward to improving more and getting some Reviews from my next customer.
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