- Oct 5, 2017
Change "follow your passion" to "follow the value" and "do what you love" to "do what works".
Good morning @masterneme from Oz,
I'm new to this thread. Having read all the posts, I have to agree with yours.
I've been running my own businesses since 1983, and have avoided turning my hobbies into money-making ventures.
Because. The one and only time I did that, I wound up hating the hobby. And the business. Just like you said.
But. We're all different. And some people do make successful businesses out of what they love. Jamie Oliver.
Others make successful businesses out of what they see is a need in the marketplace.
Helene Godin. Seth Godin's wife. A lawyer for 22 years. Spent the week in Manhattan. And weekends - maybe - with her family outside of New York. She threw in the towel when she realised her sons put a photo of her on the mantle of their fireplace so they could remember what she looked like.
She's not a cook. But twiddling her thumbs, wondering what to do next, she discovered that people with food allergies had no place to buy baked goods in her hometown of Hastings-On-Hudson, New York.
She opened By The Way Bakery, a gluten-free, dairy-free bake shop.
Is she passionate about baking?
Not at all. She paid for the best bakers. The best recipes.
But she is passionate about her bakery being the best bakery you've ever set foot inside of.
A business without passion won't ever be the best.
But you don't need to be passionate about the idea. Or concept.
You just need to know that it will work. That what you're doing is adding value to the lives of other people.
Once that's in place, your inner drive will ensure that you become passionate about making it the best business. Ever.
And you stop at nothing to satisfy your customers/clients.
That's what is called the passionate mindset. ~Carol❤
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