I feel bad not being part of my potential target audience

[RisingStars]

Fastlaners,

I've finished reading Unscripted a couple weeks ago and one key mindset is that giving real value is more important than "doing what you love". There was one example in the book of a friend of MJ who owns a dog product company although he never owned a dog. He gives value by helping dog owners solving their problems e.g. he creates a product for a specific problem his target audience is facing.

In my case I currently sell two products which are bought by a few different audiences but my biggest customer base are people who own aquariums.
I love solving problems, improving solutions and selling but I have no relation with my target audience. I somehow have a limiting belief (or whatever) that prevends me from helping this audience by creating products for their needs because I've never owned an Aquarium.
Of cause I could educate myself on the internet about this hobby or even buy a fish tank but I feel like a faker pretending I love this hobby when in realty I love being an entrepreneur, solving problems and finding needs to fill.

Did any of you face the same mental blocks that it isn't "right" to serve a scene that you are not part of?
How do you react to customers asking you how many dogs you own - if you are selling dog products - or just want to chat with you about their beloved passion?

Would be really thankful for your help since this question keeps me from moving forward.

 

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[MTF]

Do you personally really care if the owner of a business you're buying from is passionate about the products he or she is selling? When choosing from where you want to buy something, do you look at the value they offer to you or compare who's more passionate about what they sell?

Your customers aren't any different. I'm pretty sure that no matter how passionate they are, they'd buy their aquariums from the guy who offers them the best price for the best quality with the best customer service than from a guy who is passionate about aquariums but isn't particularly passionate about being an entrepreneur, solving problems and finding needs to fill. No matter how much your potential clients enjoy talking about their passion, in the end what matters is who caters to their needs better.

 

[luniac]

Fastlaners,

I've finished reading Unscripted a couple weeks ago and one key mindset is that giving real value is more important than "doing what you love". There was one example in the book of a friend of MJ who owns a dog product company although he never owned a dog. He gives value by helping dog owners solving their problems e.g. he creates a product for a specific problem his target audience is facing.

In my case I currently sell two products which are bought by a few different audiences but my biggest customer base are people who own aquariums.
I love solving problems, improving solutions and selling but I have no relation with my target audience. I somehow have a limiting belief (or whatever) that prevends me from helping this audience by creating products for their needs because I've never owned an Aquarium.
Of cause I could educate myself on the internet about this hobby or even buy a fish tank but I feel like a faker pretending I love this hobby when in realty I love being an entrepreneur, solving problems and finding needs to fill.

Did any of you face the same mental blocks that it isn't "right" to serve a scene that you are not part of?
How do you react to customers asking you how many dogs you own - if you are selling dog products - or just want to chat with you about their beloved passion?

Would be really thankful for your help since this question keeps me from moving forward.

you think u got it bad?
I was makin casual app games even though I'm not into casual games at all and think they're nothing more than killing time.
I just said to myself "at least I don't kill people or something lol I'm not really hurting anyone"
ull get over it.