Fastlaners,
I've finished reading Unscripted a couple weeks ago and one key mindset is that giving real value is more important than "doing what you love". There was one example in the book of a friend of MJ who owns a dog product company although he never owned a dog. He gives value by helping dog owners solving their problems e.g. he creates a product for a specific problem his target audience is facing.
In my case I currently sell two products which are bought by a few different audiences but my biggest customer base are people who own aquariums.
I love solving problems, improving solutions and selling but I have no relation with my target audience. I somehow have a limiting belief (or whatever) that prevends me from helping this audience by creating products for their needs because I've never owned an Aquarium.
Of cause I could educate myself on the internet about this hobby or even buy a fish tank but I feel like a faker pretending I love this hobby when in realty I love being an entrepreneur, solving problems and finding needs to fill.
Did any of you face the same mental blocks that it isn't "right" to serve a scene that you are not part of?
How do you react to customers asking you how many dogs you own - if you are selling dog products - or just want to chat with you about their beloved passion?
Would be really thankful for your help since this question keeps me from moving forward.
I've finished reading Unscripted a couple weeks ago and one key mindset is that giving real value is more important than "doing what you love". There was one example in the book of a friend of MJ who owns a dog product company although he never owned a dog. He gives value by helping dog owners solving their problems e.g. he creates a product for a specific problem his target audience is facing.
In my case I currently sell two products which are bought by a few different audiences but my biggest customer base are people who own aquariums.
I love solving problems, improving solutions and selling but I have no relation with my target audience. I somehow have a limiting belief (or whatever) that prevends me from helping this audience by creating products for their needs because I've never owned an Aquarium.
Of cause I could educate myself on the internet about this hobby or even buy a fish tank but I feel like a faker pretending I love this hobby when in realty I love being an entrepreneur, solving problems and finding needs to fill.
Did any of you face the same mental blocks that it isn't "right" to serve a scene that you are not part of?
How do you react to customers asking you how many dogs you own - if you are selling dog products - or just want to chat with you about their beloved passion?
Would be really thankful for your help since this question keeps me from moving forward.
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