Since my last thread, my fear that not beeing part of my target audience would be bad in some way got crushed. Special thanks to @MTF and @Andy Black
As said in my other thread I have currently two physical products which solve a need for people with fish tanks but also fall into a certain kind of product group which got room for expansion in this direction.
I've did a lot of research and most ressources on the internet state that physical product brands need a specific target audience to succeed.
e.g.:
Business A: Sunglasses for bikers, Sunglasses for truckers, Sunglasses for surfers... = bad since no specific target audience
Business B: Sunglasses for bikers, Shirts for bikers, Gloves for bikers... = good since a specific audience (bikers)
Provided that both businesses solve a need in the products they sell, is Business B more likely to succeed?
Do you know any resources which favor the "product type" approach or do you own a business like "A"? I believe that a lot of modern marketing methods fail with this kind of approach and a specific customer audience would be better. What do you think?
Some resources for the "target group" approach:
Don't Invest in Branding Until You've Done This
How to Define Your Target Market
The Importance of Really Knowing Your Target Audiences
As said in my other thread I have currently two physical products which solve a need for people with fish tanks but also fall into a certain kind of product group which got room for expansion in this direction.
I've did a lot of research and most ressources on the internet state that physical product brands need a specific target audience to succeed.
e.g.:
Business A: Sunglasses for bikers, Sunglasses for truckers, Sunglasses for surfers... = bad since no specific target audience
Business B: Sunglasses for bikers, Shirts for bikers, Gloves for bikers... = good since a specific audience (bikers)
Provided that both businesses solve a need in the products they sell, is Business B more likely to succeed?
Do you know any resources which favor the "product type" approach or do you own a business like "A"? I believe that a lot of modern marketing methods fail with this kind of approach and a specific customer audience would be better. What do you think?
Some resources for the "target group" approach:
Don't Invest in Branding Until You've Done This
How to Define Your Target Market
The Importance of Really Knowing Your Target Audiences
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