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Sorry to disappoint you if you thought you'll find here an answer to the thread title. I think I'm on the right path, but I'd really appreciate some help from more experienced folks.
@MJ DeMarco , would be awesome to hear from you on this. Others, no offense for not tagging you, I just don't frequent the forum often enough to know who are other very experienced members.
I started doing web design full-time recently. After a couple of months of cold emailing (learned a lot but it didn't get me a client) I realized that one of the things I need to work on to make the whole thing work is my offer.
The problem with web design is that it's extremely saturated and everyone does it. Most of the people offering it have similar offers which can be generally categorized as:
a.) feature-oriented offers(like faster website loading or optimizing for mobile devices)
b.) better results/business problem solving-oriented offers(like more qualified leads every month, making more money – basically trying to sell a dream outcome)
You can see such offers all over the place, the latter one not just in web design, so I really don't see a way of „living happily ever after“ if I go down one of those two routes.
So the only way for me to really stand out from the crowd is to create, what Alex Hormozi calls, a Grand Slam offer.
Such an offer should significantly increase prospects' perceived likelihood of achieving their dream outcome while decreasing the time, effort, and hassle they need to put in to get rid of their pain point.
I really want to provide tons of value for my future clients, that should be the main focus of the offer. I know $$$ flowing my way will be just a byproduct of the value a client gets from working with me.
I thought about offering kind of a 3-month program thing where I'd onboard a client, work on their website, SEO, paid ads...to get them some measurable results. I know, I need to work on this, it's still too general, but it might be a way to stand out from those two, above-mentioned, categories.
So what would be the right way to go with creating the offer in my case? How would you go about it?
@MJ DeMarco , would be awesome to hear from you on this. Others, no offense for not tagging you, I just don't frequent the forum often enough to know who are other very experienced members.
I started doing web design full-time recently. After a couple of months of cold emailing (learned a lot but it didn't get me a client) I realized that one of the things I need to work on to make the whole thing work is my offer.
The problem with web design is that it's extremely saturated and everyone does it. Most of the people offering it have similar offers which can be generally categorized as:
a.) feature-oriented offers(like faster website loading or optimizing for mobile devices)
b.) better results/business problem solving-oriented offers(like more qualified leads every month, making more money – basically trying to sell a dream outcome)
You can see such offers all over the place, the latter one not just in web design, so I really don't see a way of „living happily ever after“ if I go down one of those two routes.
So the only way for me to really stand out from the crowd is to create, what Alex Hormozi calls, a Grand Slam offer.
Such an offer should significantly increase prospects' perceived likelihood of achieving their dream outcome while decreasing the time, effort, and hassle they need to put in to get rid of their pain point.
I really want to provide tons of value for my future clients, that should be the main focus of the offer. I know $$$ flowing my way will be just a byproduct of the value a client gets from working with me.
I thought about offering kind of a 3-month program thing where I'd onboard a client, work on their website, SEO, paid ads...to get them some measurable results. I know, I need to work on this, it's still too general, but it might be a way to stand out from those two, above-mentioned, categories.
So what would be the right way to go with creating the offer in my case? How would you go about it?
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