• The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  1. Join 40,000+ entrepreneurs
    who are kicking butt and
    winning their dream life.

    Unscripted™ Entrepreneurship:
    A Business That Pays More Than Money, It Pays Time.

    "Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

    Download (Unscripted) Download (Millionaire Fastlane)  Register
    Registering for the forum removes this block!

  2. Forum *Official* Book Discussion
    Can't Hurt Me by David Goggins

    The forum has voted to discuss this book. Grab it, discussion begins soon!
    Can't Hurt Me, by Goggins

How I built a following of 3.8 Million on Instagram. Blueprint

Discussion in 'Hustles, Freelancing, Bootstrapping' started by Jinn Sola, Nov 16, 2018.

  1. Jinn Sola
    Offline

    Jinn Sola Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    60
    Likes Received:
    201
    Joined:
    Nov 16, 2018
    Gender:
    Male
    Rep Bank:
    $1,134
    Like most of you, I am a lurker.

    I have taken all your knowledge but never given. Now, I finally am in the position to give back to the community.

    I have earned my first million. Special thanks to @MJ DeMarco ! I seriously am in love with you.

    Take the following as an inspiration, motivation and/or blueprint, hope it can help you!


    About me:

    I am 23 years old, attending university and I run multiple online-businesses. In total I have worked less than 6 months for a boss. Last week, I retired because I planted money trees.


    I have always been good at dreaming but after reading The Millionaire Fastlane I knew it’s time to take action as well. After hopelessly failing at different projects I decided that for me to sell anything at any point, I needed people to hear me. I needed an audience.

    This is where the real execution started: I created an Instagram account. Not a personal one, but on in a niche of my personal interest.

    I kept posting interesting content and gathered fans. Soon a thousand! Then 10,000! I got addicted... and without looking for it I got brands messaging me to do promotions!


    At this point you may think: “Trash story! I don’t see all of MJ’s CENTS commandments being met!”

    Control: No. I don’t own Instagram.
    Entry: No. Everyone can create an Instagram account and start a following.
    Need: Maybe. Depends on your content. There are plenty of Instagram accounts.
    Time: Well, my following grows while I sleep. However, it does not earn money.
    Scale: Yea. Still not selling anything.


    BUT WAIT!

    We are not talking about the real business here. The main takeaway until here is that ANYONE can build an audience at any time, any stage that you are in! If you don’t have one, you are not winning anything. And if you are not winning, you're losing.


    More about me:
    I was addicted. One Instagram account was not enough, soon I had 10 and a clear goal:
    Gain as many people who are interested in my content (aka Followers) while developing a valuable product to sell, and eventually converting these followers into loyal customers.

    If you are a statistics person:

    Today I manage more than 80 Instagram accounts with a total of 3.8 Million followers, 3 low maintenance online-businesses and built a solid network with CEOs of different brands who I collaborate with.

    My email lists combined contain more than 27,000 contacts mostly converted from the Instagram accounts.


    Whenever I tell someone I run more than 80 Instagram accounts I always get asked if my day has more than 24 hours.
    No, it does not. I automate as many tasks as possible.


    For Instagram I only need 2 tools:
    • SocialBlade (socialblade.com): for statistics [free]
    • IGCompanion (igcompanion.com): for task automation [costs but is the core tool]

    (I am not affiliated with any of these sites)

    Posting content on 80 accounts mostly on a daily basis might seem overwhelming and it definitely is! However, keep in mind that you start small. Once you have mastered content management on 5 accounts you will soon start to find easy and repetitive tasks that can be outsourced. If you do not feel like creating the content all by yourself (which is not possible after managing a certain amount of accounts), do a bit of research on Fiverr and find a person that supports you with that task. To keep an overview and automate that process I use a queuing system for social media called Buffer (buffer.com) that easily integrates with the core system of IGCompanion.

    The process of building Instagram accounts is not the fastest. That is something we have to accept as long as we are not lucky enough to have multiple of our posts going viral. I spent up to 12 hours per day on Instagram (depending on university schedule) to engage with fans and potential followers due to my addiction but that eventually brought me to total exhaustion. So I was looking for something that could automate these tasks and save me an insane amount of time and found IGCompanion as a recommendation in another forum.
    Suddenly, instead of 8-12 hours per day, I only needed about 30 minutes for that account but still kept growing by approximately 70 - 150 followers a day. And you can imagine how bored I got with all the time I earned back. So I created + 2 accounts in the same niche and started from 0 again. Initially, the setup of a new account requires a lot of time. You have to add a profile image, description, initial content (always started a fresh account with 6 posts) and then (if you have set one up) integrate it into your automation flow. This is basically how you start a new account. Simple, but costs time.

    To grow those accounts you need to execute exactly 2 things CONSTANTLY:
    - Valueable content (I like the idea of combining content with some kind of brutalism to stand out, my content creators from Fiverr create posts according to that rule)
    - Insane engagement on Instagram (if you don't promote no one will know about you)

    With these 2 points you will gain highly loyal fans that you will need later to convert to your customers of your business.

    COMBINE this with automation and you will free yourself up to repeat this process X times, meaning, instead of 100 followers with one account per day, will get you 200 followers with 2 accounts per day. If you have 10 accounts, you will have an easy time earning 1000 followers per day in total. This is how you grow.

    This growth happens constantly! For me, I spend approximately 1.5 hours per day to manage my 80+ accounts and the rest of the time to manage my online-businesses (online services, e-commerce, ...) with having the Instagram follower base as loyal customers.

    As a business you need people who take an interested in you! Some of these will eventually be your customers. Social Media is where all the attention is today. Start with one account and continue to find ways to gather loyal fans. Spread valuable content that is related to what you currently do or plan to do in the future (your CENTS business) and you will see positive results. I am a 100% convinced that you can do that. I have done it more than 80 times.

    In the past I have always had a single >official< account for the corresponding brand.
    While that is a good idea, such an account does not have as much potential in reaching new customers than having multiple accounts in a more generic niche.

    Experience shows that advertising to the same amount of total followers (one time a single brand account, other multiple accounts where the followers have interest in the topic, not the brand necessarily) differs drastically. With the described approach in this thread the conversation rate increases by 60% +


    It’s your turn to take action now.

    Let me know if you have a question. I’ll be around.


    I hope to inspire, motivate & help you and that you will soon see progress as well. Be aware that this may take time but it will be worth it. Trust me, trust in yourself and trust in the process.


    -

    Jinn
     

    Attached Files:

    Last edited: Nov 16, 2018
  2. Lex DeVille
    Online

    Lex DeVille CAUTION! I hurt people's feelings... Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    2,319
    Likes Received:
    15,077
    Joined:
    Jan 14, 2013
    Gender:
    Male
    Location:
    The zone.
    Rep Bank:
    $41,917
    You've earned your first million dollars with Instagram or followers? Both are impressive. Just wondering since it said you earned your first million.

    What is the process for building an Instagram account? "Build 80 Instagram accounts" isn't exactly a blueprint. It's an extremely high level overview. I'm genuinely interested in what has worked for you to build Instagram accounts because I'm working on mine and progress is slow.
     
  3. Jinn Sola
    Offline

    Jinn Sola Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    60
    Likes Received:
    201
    Joined:
    Nov 16, 2018
    Gender:
    Male
    Rep Bank:
    $1,134
    Thank you for your feedback Lex!

    I agree with you. The process of building Instagram accounts is not the fastest. I have extended the original article with more details. Hope that helps!
     
    Last edited: Nov 16, 2018
    diegorueda, Roli and MichaEV like this.
  4. MichaEV
    Offline

    MichaEV New Contributor

    Messages:
    3
    Likes Received:
    4
    Joined:
    Nov 16, 2018
    Gender:
    Male
    Rep Bank:
    $21
    Thank you for the insights! I have been looking for those kind of strategies :)

    Are all of your 80 plus accounts in the same niche? If yes, how do you come up with unique content?
     
  5. lowtek
    Offline

    lowtek Platinum Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass Summit Attendee

    Messages:
    1,186
    Likes Received:
    3,626
    Joined:
    Oct 3, 2015
    Gender:
    Male
    Location:
    Phoenix, AZ
    Rep Bank:
    $24,328
    Congrats on your first million. Was it mostly through selling your own stuff or through selling influence?
     
    Jinn Sola likes this.
  6. Akeem
    Offline

    Akeem Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

    Messages:
    44
    Likes Received:
    62
    Joined:
    Feb 4, 2016
    Gender:
    Male
    Location:
    United Kingdom
    Rep Bank:
    $348
    I believe he mentioned that in the post, he uses Fiverr.

    Nevertheless, earning your first million through 80 Instagram accounts takes some work, so congratulations.
     
    MichaEV and Jinn Sola like this.
  7. Jinn Sola
    Offline

    Jinn Sola Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    60
    Likes Received:
    201
    Joined:
    Nov 16, 2018
    Gender:
    Male
    Rep Bank:
    $1,134
    From the beginning I had ideas for different kind of business and before actually bringing those to reality I created IG accounts especially to focus on the niche I want my future customers to be in.

    The content comes from Fiverr and we use a slack channel to synchronize status and ideas.

    Let me know if you have more questions!
     
    bilkar1985 and MichaEV like this.
  8. Jinn Sola
    Offline

    Jinn Sola Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    60
    Likes Received:
    201
    Joined:
    Nov 16, 2018
    Gender:
    Male
    Rep Bank:
    $1,134
    Thank you!

    I started by accepting promotional requests from other brands.
    For a broke student this can actually lead to a solid monthly or even daily income (talking 100$+ a day) but it did not feel right for me.
    The reason might even be @MJ DeMarco commandment of control, so I started the real hustle of selling physical items via a self-hosted webshop to keep costs minimal and market them to my Instagram audiences.
    The conversation rate strongly depends on what you are selling and the fit of your chosen niche for your account with your actual business.
     
  9. Jinn Sola
    Offline

    Jinn Sola Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    60
    Likes Received:
    201
    Joined:
    Nov 16, 2018
    Gender:
    Male
    Rep Bank:
    $1,134
    Thank you!

    Yes, I mostly use Fiverr for content creation. With good communications the guys are doing a great job for a really affordable price.

    However, out of the 80, I have my 2 favorite accounts that I produce content for myself.
     
    Roli, Bora.s, AgainstAllOdds and 4 others like this.
  10. sophiee
    Offline

    sophiee New Contributor

    Messages:
    11
    Likes Received:
    11
    Joined:
    Nov 16, 2018
    Gender:
    Female
    Location:
    Helsinki/Finland
    Rep Bank:
    $56
    Your story is really inspirational! I have been active on multiple instagram accounts as well but never really thought about automation. Thank you for the tip I will definitely try that out. After how many accounts do you recommend using tools like IgCompanion and buffer? Thank you so much
     
  11. Jinn Sola
    Offline

    Jinn Sola Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    60
    Likes Received:
    201
    Joined:
    Nov 16, 2018
    Gender:
    Male
    Rep Bank:
    $1,134
    Happy to read that my story inspires you!

    If you are serious about freeing up your time and focus on other important tasks that come along with being an Entrepreneur I definitely suggest to automate everything from the very beginning.

    Hope that helps! Let me know if you have further questions
     
    bilkar1985, Germanpotato and MichaEV like this.
  12. ned.ryerson
    Offline

    ned.ryerson Contributor

    Messages:
    55
    Likes Received:
    81
    Joined:
    Nov 14, 2018
    Rep Bank:
    $633
    Bringing the BOOM!
     
    Jinn Sola likes this.
  13. LiveEntrepreneur
    Offline

    LiveEntrepreneur Bronze Contributor Read Millionaire Fastlane Speedway Pass

    Messages:
    273
    Likes Received:
    174
    Joined:
    Aug 17, 2017
    Gender:
    Male
    Location:
    Australia
    Rep Bank:
    $936
    Congrats man! That's awesome! Must be an amazing feeling to have accomplished that.
     
    Jinn Sola likes this.
  14. Jinn Sola
    Offline

    Jinn Sola Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    60
    Likes Received:
    201
    Joined:
    Nov 16, 2018
    Gender:
    Male
    Rep Bank:
    $1,134
    Yes it's definitely an amazing feeling when you achieve goals you have been working for so long! But after some days it decreases and you start focusing on the future again. At least that is how it was for me.

    How is your Instagram game doing?
     
  15. Fastlane Liam
    Offline

    Fastlane Liam Bronze Contributor Read Millionaire Fastlane Speedway Pass

    Messages:
    218
    Likes Received:
    307
    Joined:
    Feb 10, 2018
    Gender:
    Male
    Location:
    United Kingdom
    Rep Bank:
    $2,893
    All I took away from this was, run multiple accounts at once and uhh post content?

    So make posts, thats it. Nothing else?
     
  16. MichaEV
    Offline

    MichaEV New Contributor

    Messages:
    3
    Likes Received:
    4
    Joined:
    Nov 16, 2018
    Gender:
    Male
    Rep Bank:
    $21
    Posting valuable content is probably obvious. I like the way he describes his story and strategy of actually not having a single account for your business but instead multiple in the niche of your business. Personally, I have not have thought about going along with that strategy until now and I could take a lot out of this post. Thanks Jinn!
     
    Determined2012 and Xeon like this.
  17. Jinn Sola
    Offline

    Jinn Sola Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    60
    Likes Received:
    201
    Joined:
    Nov 16, 2018
    Gender:
    Male
    Rep Bank:
    $1,134
    Exactly, in the past I have always had a single >official< account for the corresponding brand.
    While that is a good idea, such an account does not have as much potential in reaching new customers than having multiple accounts in a more generic niche.

    Experience shows that advertising to the same amount of total followers (one time a single brand account, other multiple accounts where the followers have interest in the topic, not the brand necessarily) differs drastically. With the described approach in this thread the conversation rate increases by 60% +
     
  18. Xeon
    Offline

    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    744
    Likes Received:
    1,608
    Joined:
    Sep 3, 2017
    Gender:
    Male
    Location:
    Singapore
    Rep Bank:
    $8,160
    Hi OP, I've some questions:

    1) Do you hire Fiverr guys to find potential viral posts for you and then you repost those? Do you use any tools to find viral posts? One easy trick which I see some folks use is to go to Explore page and then check which has the highest views and engagements etc, then repost that. Not sure if IGCompanion has tools to search for potentially viral posts.

    2) You're using SocialBlade for stats? I thought they kinda got crippled since early this year when IG did some changes to the API and now 3rd party services like SocialBlade can no longer access the stats. That's why you can't see how many followers an account gained or lost nowadays.

    3)
    Can you elaborate more on this? Let's say, if I'm selling bed sheets and I've an official brand IG account for that. So let's say the people buying bed sheets are moms in their 40s and they also love cooking and home decor.
    So, that means I should setup a few more IG accounts, one targeting home decor and one targeting cooking, then drive the followers there to my official bedsheets IG account?
     
  19. Nelow
    Offline

    Nelow Contributor Read Millionaire Fastlane

    Messages:
    30
    Likes Received:
    57
    Joined:
    Aug 23, 2018
    Gender:
    Male
    Location:
    Maryland, USA
    Rep Bank:
    $341
    Sounds like a repeat of a previous thread. I got my doubts about this guy. This (igcompanion) platform he uses well the website was created just this month, and has no webhistory (Wayback Machine). But this guy has been using it for how long?

    And it just so happens to be having a sale around the time he's sharing it with the forum? No affiliation? I mean even the website story sounds a little to close to yours.
    [​IMG]
    [​IMG]
     
    sparechange, Huracan, Over and 6 others like this.
  20. Xeon
    Offline

    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    744
    Likes Received:
    1,608
    Joined:
    Sep 3, 2017
    Gender:
    Male
    Location:
    Singapore
    Rep Bank:
    $8,160
    LOL Damien Prosalendis? :rofl:
     
    DronePilot, jon.M and Nelow like this.
  21. Jinn Sola
    Offline

    Jinn Sola Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    60
    Likes Received:
    201
    Joined:
    Nov 16, 2018
    Gender:
    Male
    Rep Bank:
    $1,134
    Hi Xeon!

    1. Find suitable media is cheaper in most cases than creating. While reposting with attribution is totally fine, I do not suggest to spend your time analyzing if your post has potential to go viral or not since that process is unpredictable and has too many dependencies that we can not control.
    When I tried to make posts go viral it did not happen, and posts I did not spend many thoughts on suddenly exploded.

    2. I have not been using SocialBlade for a while, it still seems to show basic data about my accounts. The reason I am not using it anymore is because I was only going for the stats, always checking it, and worried too much on days the growth was not optimal. I though I include it because it is free and I used it intensively in the beginning. Once your account has matured, in my opinion, you don't need to use it anymore, or not often and focus on the quality of content & engagement with followers.

    3. You have figured it out! It is way easier to engage with users that are interested in a certain topic than engage with them under the name of a brand they don't know.
    You can then try to drive the followers from your niche accounts to your brand account, but I have learned that this does not work as well as planned. From my experience it is better to sell and link directly from the niche accounts to your website.
     
    sophiee and Xeon like this.
  22. Jinn Sola
    Offline

    Jinn Sola Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    60
    Likes Received:
    201
    Joined:
    Nov 16, 2018
    Gender:
    Male
    Rep Bank:
    $1,134
    I have been using IGCompanion for actually longer than a month. Since Massplanner went offline I have tried other services but then eventually stuck with igcompanion.

    If you find other services for Instagram you think are working better for you, then those might work as well.

    But I can freely say that I am in no way affiliated with this service.
     
    Xeon and sophiee like this.
  23. Nelow
    Offline

    Nelow Contributor Read Millionaire Fastlane

    Messages:
    30
    Likes Received:
    57
    Joined:
    Aug 23, 2018
    Gender:
    Male
    Location:
    Maryland, USA
    Rep Bank:
    $341
    Bingo :thumbsup:
     
    Xeon likes this.
  24. sophiee
    Offline

    sophiee New Contributor

    Messages:
    11
    Likes Received:
    11
    Joined:
    Nov 16, 2018
    Gender:
    Female
    Location:
    Helsinki/Finland
    Rep Bank:
    $56
    And how many years / months ago did you start to get to the point where you are at right now?
     
    Primeperiwinkle and Xeon like this.
  25. Jinn Sola
    Offline

    Jinn Sola Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    60
    Likes Received:
    201
    Joined:
    Nov 16, 2018
    Gender:
    Male
    Rep Bank:
    $1,134
    I created my first IG account about 3 1/2 years ago. However it took me very long to figure all the techniques and strategies out so that I am sure that 2 years would have been possible as well.

    As said I started by doing everything by hand 12 hours a day. Precious time that could have been used for other important things. We all learn.

    What is your goal and how are you dealing with your accounts at the moment?
     
    Xeon likes this.

Join 1000s of entrepreneurs who are rewriting life's script and winning financial freedom.

---- ----

You must be a member to join the conversation.

Create Account

Join the community fast and easy!

REGISTER

Log In

Already have an account? Login here.

LOG IN

Share This Page