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EXECUTION Gravy's Hustle Thread: $100k/mo or Bust!

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Bobby_italy

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I hope my window cleaner doesn’t see this thread. Here in the U.K. I pay him £8 every two weeks!!

Why are people paying $175 to get their windows cleaned in USA?
I'm pretty confused on this too, like how does @GravyBoat understand who's a person that will nitpick/try to get a better price and his actual costumers, I think that's what makes him money not the jobs per say because many people are doing them for half the money or less, it all boils down to marketing from the info I'm gathering.

So idk how it is in the United States but I guess that if a white blonde man well dressed knocks on your door and proposes you in a professional way to clean your windows you EXPECT to pay for it(?), not to be racist or anything but appareances matter when you have to spend money.
Also by watching him on YT he really seems like the real deal, you know, "I'll get stuff done fast efficiently and you'll have no trouble with me" kind of guy.

BUT then I sometimes look in the facebook group and I see ethnic kids making it work too so I figure maybe everyone else is crazily undercharging their clients?

I've noticed that here a local will ask 45€ to wash/clean your car x hour and usually do it without any hurries(so it's costing you about 30€), you go to the indian guy and he will do the same faster for 10/15€, yet the local one still works like how?
It's the same thing Gravy is doing, he knows someone is willing to pay more and actually have a conversation etc.. you know better costumer service and those costumers actually complain less when the job is finished as gravy said !
 
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GravyBoat

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In the group, I have a few guys killing it. One is black, one Mexican, 2 white guys.

Something I've realized is that there are certain people in every race, gender, age, etc that "have what it takes."

Sure, you can generalize with putting labels on people. But in reality, that's just an excuse.

If you want it bad enough, you'll overcome any adversity or whatever you may face. Some might have to work harder than others, is that gonna stop you?

Finding the right customers is a learned skill. Most people that I get calling/texting are fine. 95% I'd say. It's recognizing red flags thru communication. If you have a hunch the person is gonna be a pain in the a$$ to deal with, it's literally better to just cease communication, than to try and get the job.

Leave that job for someone else who's at a lower stage in the game, and is willing to deal with more BS to get $.

I'm also not knocking doors. The customer has no clue who is gonna show up at their house. I've thought about this alot, and concluded that it doesn't matter much. Because my name is David, alot of Mexican guys are named David, etc. Doesn't matter.
 

Andy Black

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If you have a hunch the person is gonna be a pain in the a$$ to deal with, it's literally better to just cease communication, than to try and get the job.
Exactly.

That’s why I love the phrase:

“Sales is a screening process.” (Blaise Brosnan)
 
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GravyBoat

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New location in Orange County is not going well.

It requires too much of my time for barely any profit. I realize it's still in it's infancy and people don't know what to do yet... wondering if I should pull the plug until I have more time to focus on it... I'm not even scraping the surface of the SD market yet... decisions decisions.

Employee shitshows have been happening as well. I'm paying these guys really good money (around $25/hr) I'm not sure why I'm still scraping bottom of the barrel guys... I'm talking guys with broken down vehicles that are sloooow. I'm paying by the job as well, not by the hour. So I don't understand why they aren't busting their asses. Or they might be, just need more training...

Maybe I should stop using Craigslist but Idk where else to get semi skilled manual labor quickly... tried FB marketplace and it's the same. Also tried Indeed a few months back. Gonna post another ad there and see what happens. Can't be having these F*ckups.
 

Andy Black

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New location in Orange County is not going well.

It requires too much of my time for barely any profit. I realize it's still in it's infancy and people don't know what to do yet... wondering if I should pull the plug until I have more time to focus on it... I'm not even scraping the surface of the SD market yet... decisions decisions.

Employee shitshows have been happening as well. I'm paying these guys really good money (around $25/hr) I'm not sure why I'm still scraping bottom of the barrel guys... I'm talking guys with broken down vehicles that are sloooow. I'm paying by the job as well, not by the hour. So I don't understand why they aren't busting their asses. Or they might be, just need more training...

Maybe I should stop using Craigslist but Idk where else to get semi skilled manual labor quickly... tried FB marketplace and it's the same. Also tried Indeed a few months back. Gonna post another ad there and see what happens. Can't be having these F*ckups.
I think @IceCreamKid mentioned getting good work ethic waiters/waitresses to work for his carpet cleaning biz. His reasoning being that good work ethic transfers, and they often want to move on from waiting on tables.

My favourite hiring quote was from an IT Manager I worked for who said “The person who’ll run with the ball is the person who catches it.”
 

Bobby_italy

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New location in Orange County is not going well.

It requires too much of my time for barely any profit. I realize it's still in it's infancy and people don't know what to do yet... wondering if I should pull the plug until I have more time to focus on it... I'm not even scraping the surface of the SD market yet... decisions decisions.

Employee shitshows have been happening as well. I'm paying these guys really good money (around $25/hr) I'm not sure why I'm still scraping bottom of the barrel guys... I'm talking guys with broken down vehicles that are sloooow. I'm paying by the job as well, not by the hour. So I don't understand why they aren't busting their asses. Or they might be, just need more training...

Maybe I should stop using Craigslist but Idk where else to get semi skilled manual labor quickly... tried FB marketplace and it's the same. Also tried Indeed a few months back. Gonna post another ad there and see what happens. Can't be having these F*ckups.
Man let me tell you we used to have a lot of employees(100+) and rn we have less than 10 times that but they're all top notch.
You just keep trying until you find the best ones and train them, problem is when they become too good and confident they usually run and start their own(may be different in america).

Trust is the biggest thing, having someone who gives his 100% always but isn't as productive is better than a beast who thinks he's a smartass and you have to constantly keep checking him, we got to a point where we were paying "managers" just to watch over people because of how bad it was getting.

One thing that really made them change their attitude was showing them the downs in business because they all think you're making bank on their back while actually it's quite the opposite, they always get their paycheck but most of the time you're running on break even/negative(if they mess up or people don't pay).
We're really transparent now and it's more like a small family, we got their back in everything they do and we have people from other small companies constantly asking to work for us for that atmoshpere we have created(also we pay better).

4 of our competitors are ex-employees and we helped them grow anyway but no one gave back, so little piece of advice if they go out and start their own be friends but don't hand them business.

Little P.S.: to this day I have people coming up to me telling me to greet my dad and that they worked for him, everyone had a great experience but to be honest my dad doesn't even remember half of them, the peak at which we had our most employess was probably the worst time of his life(should've outsourced more stuff).
 

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Wow! Fabulous thread. Excited about your progress. Thanks for posting your updates. Very impressed!

I'd recommend The Ultimate Sales Machine by Chet Holmes. He shares some great principles for how a carpet cleaning business maximized their repeat business (= bigger Lifetime Customer Value) as well as some excellent principles for time management and running productive meetings with employees.

https://www.amazon.com/dp/1591842158/?tag=tff-amazonparser-20
 
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GravyBoat

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Thank you all for the replies.

I think @IceCreamKid mentioned getting good work ethic waiters/waitresses to work for his carpet cleaning biz. His reasoning being that good work ethic transfers, and they often want to move on from waiting on tables.

My favourite hiring quote was from an IT Manager I worked for who said “The person who’ll run with the ball is the person who catches it.”
I haven't talked to him in like 2 years. I will reach out. Thanks a ton.

The last guy that dipped had a bunch of my tools with him so that sucks.

Just trying to document everything it's not all peaches and cream.

All good tho still making money and the ups always outweigh the downs.

Currently have assistant manually texting customers every 6 months for repeat service. Some of them love this. I'd say about 30% of em reply, which isn't bad... but could be better.

Something I've wanted to do from the beginning is sign people up on reoccuring service contracts and take their bank account info so they basically always pay... Might try this going forward.

Not sure what apps to use (or software/service)... the goal is to bring an iPad to the job and sign them up on reoccuring every 6 months or 12 months. I will have 3 buttons. 3 months, 6 months, and 12 months, with "Most Common" on the 6 month button.

Also another idea for some of your SAAS guys: Build a software that auto texts FROM your business number. Meaning, the text actually sits in the inbox, and can be replied to in the inbox. I get notification when they reply just like a standard text... anyone know of anything that does this? Yes I'm well aware of auto text solutions but they all suck (send from a 5 digit number that people can't reply to). I need something that feels to the customer like I personally texted them.
 

The-J

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Finding the right customers is a learned skill. Most people that I get calling/texting are fine. 95% I'd say. It's recognizing red flags thru communication. If you have a hunch the person is gonna be a pain in the a$$ to deal with, it's literally better to just cease communication, than to try and get the job.
The biggest lesson I learned from freelancing (and now from this agency I'm starting) is that all you gotta do is name a price and you'll get a yes, no, or a haggle.

Most people aren't worth haggling with.
 

Andy Black

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Thank you all for the replies.



I haven't talked to him in like 2 years. I will reach out. Thanks a ton.

The last guy that dipped had a bunch of my tools with him so that sucks.

Just trying to document everything it's not all peaches and cream.

All good tho still making money and the ups always outweigh the downs.

Currently have assistant manually texting customers every 6 months for repeat service. Some of them love this. I'd say about 30% of em reply, which isn't bad... but could be better.

Something I've wanted to do from the beginning is sign people up on reoccuring service contracts and take their bank account info so they basically always pay... Might try this going forward.

Not sure what apps to use (or software/service)... the goal is to bring an iPad to the job and sign them up on reoccuring every 6 months or 12 months. I will have 3 buttons. 3 months, 6 months, and 12 months, with "Most Common" on the 6 month button.

Also another idea for some of your SAAS guys: Build a software that auto texts FROM your business number. Meaning, the text actually sits in the inbox, and can be replied to in the inbox. I get notification when they reply just like a standard text... anyone know of anything that does this? Yes I'm well aware of auto text solutions but they all suck (send from a 5 digit number that people can't reply to). I need something that feels to the customer like I personally texted them.
Have a look at the Launch27 software. I know lots of cleaning companies use it. I’m not sure if it’s full functionality.
 

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Captain Hoodie

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Very interesting thread. Thanks for documenting your story.

I was wondering how many houses do you have to knock on before you get a job?

Also, when someone answers the door, what is your pitch like?

Thanks
 
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GravyBoat

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Very interesting thread. Thanks for documenting your story.

I was wondering how many houses do you have to knock on before you get a job?

Also, when someone answers the door, what is your pitch like?

Thanks
Like I said before bro, I don’t knock doors. I hate doing it so I devolved systems that bring me leads instead. I only knock neighbors doors who have seen me etc
 
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GravyBoat

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Man hiring good employees is HARD!!!

I've had a complete shit show of a time hiring good guys. BUT. I think I finally found a good crew of 2.

They haven't been late yet, gotten GREAT feedback from customers they've worked with. Everything seems to be going well.

Fingers crossed.
 

Andy Black

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Man hiring good employees is HARD!!!

I've had a complete shit show of a time hiring good guys. BUT. I think I finally found a good crew of 2.

They haven't been late yet, gotten GREAT feedback from customers they've worked with. Everything seems to be going well.

Fingers crossed.
Isn’t it amazing how not being late stands out?
 
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GravyBoat

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Isn’t it amazing how not being late stands out?
It's very sad but yes.

In this industry, you can be LATE or RESCHEDULE but you HAVE to be communicative!!! If you no call no show or are over 5 minutes late without any correspondence, the customer gets pissed and they have a right to be!

I also had a worker text me at 2AM last night that he couldn't make the 8AM job for this morning after blatantly saying he could around 5PM the previous evening... people man...
 

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It's very sad but yes.

In this industry, you can be LATE or RESCHEDULE but you HAVE to be communicative!!! If you no call no show or are over 5 minutes late without any correspondence, the customer gets pissed and they have a right to be!

I also had a worker text me at 2AM last night that he couldn't make the 8AM job for this morning after blatantly saying he could around 5PM the previous evening... people man...
Once the "enhanced" unemployment runs out, you should have a lot more options for employees as long as you're paying reasonable wages.

5 months ago it was hard to find good people. With unemployment rates the way they currently are, it seems like a good opportunity to scoop up some better talent.
 
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GravyBoat

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This is something consistently said by my customers. Being on time and punctual can easily win you the job
Yeah, they care mostly about getting it done ASAP is what I've found.

They DO care about reviews, but only to make sure the company is semi legit.

You reply first with a good price, you get the job, as long as you have like 2 other reviews. Simple as that.
 

Andy Black

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Yeah, they care mostly about getting it done ASAP is what I've found.

They DO care about reviews, but only to make sure the company is semi legit.

You reply first with a good price, you get the job, as long as you have like 2 other reviews. Simple as that.
My friend the appliance repairs guy has no reviews on his site. People just need to answer the damn phone, or call back when they send in an enquiry.
 

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