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Tenants never ever pay for services unless indirectly included in rent (which of course it is). Why would they? That’s the benefit of renting, you aren’t on the hook for these kinds of things.Commercial customers:
You mentioned the primary pushback for commercial as being future uncertainty around money but I imagine it also depends on WHO is the one actually paying for the gutter service...
If it's the tenant paying, chances are they don't put as much consideration or priority into budgeting for maintenance costs. The building is not theirs and so any $ that goes to upkeep is seen as a waste. Going back to the objection: You may try to rebuke by showing them how, if they plan on staying in that location, it will be worth it in the long-term. Spending a little bit of money every year will prevent an expensive, large issue down the road. If uncertainty is an issue then surely the former option is preferable since it's easier to budget for?
On the other hand, if the landlord pays for expenses like maintenance and Capex then ideally your service should already be budgeted for as these are critical expenses that can make or break their yield. It's just a matter of showing them why you are the best option. If they don't already include gutters into the equation then it may be as simple as showing them why they should and then sliding yourself into their books as a line item.
I think the 2 buckets, tenants and landlords, still hold true as they did with commercial but in this case the residential tenants are probably really hard to sell on reoccurring services. Most of them won't be sticking around long-term and even if they do, most people don't care to think about future expenses. Maybe just focus on the landlords, if they are business savvy then you should be able to make a similar case as with the commercial ones.
From The Gutter on YT I think it’s in my signature somewhere. I took all my old videos down because a customer actually pointed it out and I got worried but I might put them back up soon cause now idgafThis is really motivating. Thanks for sharing! Good luck & keep grinding you seem to be on the right path. What is your youtube channel?
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