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Cold Callers: I want your opinion!

Discussion in 'Advertising, Marketing, Social Media' started by Crexty, Feb 2, 2018.

  1. Crexty
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    Crexty Contributor

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    Thank you for your input and I apologize if it looks like i'm "putting off everyones suggestions". Matter fact, every idea somebody has posted here I have put in my list of ideas and will test each and every one.

    This thread for me was and is to see how much I can improve my Lead Gen, through cold calling and cold emailing. If you have read my whole thread, you seen that I have gotten accounts from cold calling. I just believe I can do a better job at it (especially including a email follow up system).

    I'm not trying to sound ignorant and I am super appreciative of all feedback i'm receiving (including yours). But like I said, my main goal with this is to see how I can improve my Cold Calling/Emailing process/scripts.
     
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  2. ButGregSaid
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    ButGregSaid Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    I thought it was Tim Ferris who mentioned something about timing being important but I can't seem to find it in his book - 4 Hour Workweek... If I come across it I'll let you know but if my memory serves me right (and maybe someone else can weigh in if they've read it) - he mentions that admins have a tendency to arrive right on time (whether that's 8am or 9am) and leave right at 5. The people they work for usually arrive early and leave late so you might have better luck getting past them 30 minutes before the scheduled open time or 30 minutes after the close. Have you tried this? If you do, let me know how it works.. I'll be curious.
     
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  3. Vigilante
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    Vigilante Legendary Contributor Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    I have a cold caller working on a project for me right now. We rented a list, so we know the exact names and positions and contact information of the targets we want to reach. There's not a hard emphasis on the total number of calls per day because we don't want the call to come off like a sales call. It's a discussion, information, and we are offering the call recipient something for free with no strings attached as a hook. It's going extremely well.
     
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  4. Crexty
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    I'll give this a shot! Maybe maybe monday or tuesday!
     
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  5. Crexty
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    Crexty Contributor

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    What are you doing to get around gatekeepers? If you don't mind me asking. What industry are you in and what % of your calls do you connect to a Gatekeeper?
     
  6. ButGregSaid
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    ButGregSaid Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Cool! I'm still looking for the source - once I find it, I promise I'll send it your way.
     
  7. Vigilante
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    Vigilante Legendary Contributor Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    When you have the name of the direct contact you are after there are few gatekeeper issues. It's when you are calling without enough information that you relay the fact that you don't know who you are looking for. That's how you hit gatekeepers. Rather than making a hundred calls a day, I would scale it back to 20 calls a day with the balance of the time spent researching your targets.

    We are going into very protected Industries but the list we bought from InfoUSA at 1.50/contact was worth every penny.
     
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  8. ButGregSaid
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    ButGregSaid Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Found it! Let me paraphrase a bit here...

    In The 4-Hour Workweek, Tim Ferriss talks about the best time to make cold calls. One of the biggest obstacles Ferriss originally ran into when making cold calls was that he was being blocked by the receptionists or "gatekeepers." He avoided them by calling between 7:30 a.m. and 8:30 a.m. (before the gatekeeper arrives) and between 5 p.m. and 6 p.m. at night (after the gatekeeper leaves). Ferriss says he got twice as much done in 1/8th the time.

    If you do get the receptionist or your contact's assistant on the phone, make every effort to create a good relationship with them. Ask them for their help. Explain what you're trying to do and ask them for advice on the best time to call. Always remember that receptionists and assistants are just doing their job. If you're up front with them and ask for their help or a favor, they will (usually) do whatever they can to assist you.

    Hope that helps.. I knew I remembered something worth remembering in there.
     
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  9. ButGregSaid
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    ButGregSaid Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    What about something along the lines of "Hi. Maybe you can help me out. Could you tell me who oversees your X (Marketing, Facilities, etc) department? I'd like to mail them a letter."

    With luck, they'll give you a name, a job title, and that'll be plenty for you to call back with later and as casually as you can (as if you know the person you're trying to reach) say "Hello, I need to get in touch with Tony. Can I speak with him briefly?"

    It's an art form, I know - as Vigilante says.. pays to do the research. The more you can act like an old college buddy, the better.
     
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  10. Crexty
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    Crexty Contributor

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    Can I PM you real fast?
     
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    ButGregSaid Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Go for it.
     
  12. minivanman
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    minivanman Gold Contributor Speedway Pass

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    Mic drop right here........
     
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  13. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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  14. Crexty
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    Thanks for the valuable input. Im sure that is going to help me learn more about cold calling:clap::




    Ahhhhh:rofl::rofl:
     
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  15. Crexty
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  16. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Geniusly done. Rep+


    @Crexty. Re-read that. And work out how @1step is "selling" you (on a different way of thinking).

    He's essentially doing "Show, don't tell." He's trying to show you how the people you're approaching are thinking.



    Given I'm in the lead gen business, if I was to cold-call anyone it wouldn't be with "Hi, I'm Andy. I generate leads for commercial cleaners. What's the name of the business owner so I can tell him how much better I can do than his current AdWords agency/Yellow Pages/cold calling/cold emailing strategies?"

    That's me TELLing them of the value I could add.

    I'd rather SHOW them the value I have already added.

    "Hi Gatekeeper. Do you clean offices? Do you cover <location>? I have an enquiry of someone looking to get their 190 square foot office cleaned every week. I'm trying to find someone who can speak to them in the next hour. Is this something you can help them with? Would you be able to speak to them within the next hour? Do you know someone who might be?"


    Saying that, I don't do the above yet. I've tested it and it worked great, but I get enough inbound leads to keep me busy for the moment.

    I also do a lot of this:



    This story might help you:



    More tips for you:

    Try not to take every conversation to PM. You'll get more input and help from people if you keep everything in this thread. It will also help others who are in the same boat. Indeed, we'll all learn, and the rising tide will lift all boats.

    Consider not asking people how well they think something will do. We're not your target market. Test it on your target market. You don't need permission to do it. Give yourself permission, do it, and report back?

    I appreciate you're trying to keep the thread just on cold-calling, but sometimes the best advice can be to do something different instead. The best advice I heard about monetising with Adsense was to not use Adsense. Lol.

    Don't ask people what industry they're in. They won't say, and it's irrelevant in some ways. The take-away from @Vigilante's comment is to not have a target of 100 scatter-gun calls a day, but to consider screening prospects better in the first place, and initiating contact with them with a more personalised and more value added approach. That advice is the gold, not what industry he's in.

    I'll happy have a chat with you and do some keyword research etc if we can record it and drop it into the forum to help others.

    You're biggest competitor is not your competitors - it's apathy and inertia.

    "Show, don't tell" your prospects that it's worth the time and risk to switch cleaning service provider.

    Good luck!
     
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  17. minivanman
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    minivanman Gold Contributor Speedway Pass

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    You are only laughing at yourself..... and that kind of tells us where this business will end up. If you currently have 24 'contracts' and the commercial cleaning business makes so much profit, how is it that you can't afford Andy to make you a trillion dollar business? Compared to the profit you make all he wants is peanuts to blow this thing out of the water! Hell, you should throw him an extra bone just for being so nice, lord knows your wallet can't hold all that cash you're making.

    By the way, these are all things YOU stated, they are not made up by me or anyone else.
     
    Last edited: Feb 10, 2018
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  18. ButGregSaid
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    ButGregSaid Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    You are absolutely right Andy, I apologize - I should have known that. Crexty, lets keep our chats on this thread!
     
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  19. Crexty
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    Crexty Contributor

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    I understand, thank you. And yes i'd love to setup a time and chat. That makes sense to me.



    You're very amusing man. Looks life you have a LOT of time on your hands to be making posts that aren't really helpful, at all.

    I'm not only learning cold calling for this, but for any other business venture I will get into. I actually enjoy the cold call/email process.

    My objective is to get really good at this and see what it can do. (Even if that means a shitty conversion rate, I want to test it my self like Andy Said)

    I appreciate all the info, but please lets keep it cold calling related. Save your games for somebody who has time. I asked for help not to be harassed.


    Who knows, maybe somebody will come across this thread and take something with them that helps their business! Anyways back on topic:rofl:
     
  20. Crexty
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    For sure!
     
  21. ajmassaro
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    My apologies, I misunderstood and were under the impression that you had already established contact with DM. I agree, deceit is never a good way to open any relationship.

    I would say maybe a little probing and interest in the gatekeeper (turn the charm on here, as mentioned earlier in the thread) questions like: What is your role in the operations of this business, are there any ways that you would find it to run more effectively and efficiently? - empower people and they'll be more willing to make a case for your call back.

    That's just from my experience, I could be completely wrong, but worth a shot!
     
  22. Crexty
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    Update: 1 estimate from roughly 1 hour of calling, Lady is already in search of a company like mine :)thumbsup:).

    Out of 59 connected calls, I spoke with 8 owners / DM's...

    And got roughly 20ish emails.

    So heres my percentages so far..

    88 Dials
    59 Calls
    8 Connects (Spoke to DM) : 8%
    20 Emails : 33%
    1 Estimate : 0.0169%

    My goal is to get 2 estimates everyday. Minimum of 1.
     
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  23. ajmassaro
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    Hey Scuur, shot you a message - lemme know when you get a chance! Thanks man!!
     
  24. ajmassaro
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    Remember that persistence is key, and you're honing your skills along the way- small progress is great sustainable progress as frustrating as it may seem!! Keep it up!
     
  25. Jordi
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    Hey Crexty great thread;

    I have a doubt: of those 20 emails you got, about how many are their DMs' personal email vs their general contact email (like info@, contact@, hello@, etc.)?
     
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