"Have a good day."What's the objection to "I'm not interested."?
They aren't qualified.
On to the next lead.
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Free registration at the forum removes this block."Have a good day."What's the objection to "I'm not interested."?
"Have a good day."
They aren't qualified.
On to the next lead.
- Right now you’re paying for ads on google, so in effect you’re paying for every click leading a visitor to your website, but you are shooting yourself in the foot by how your page is designed to get them to contact you. If you have a multi-step landing page, the percentage of visitors that visit your page and become clients will go up.
2) Having testimonials clearly visible at the top of your page will also increase your conversion rate. With other law firm recently it was found to increase conversions by 13%.
I actually have a PDF of some ways a law landing page can be optimized. Let me know if you’re interested, I can send it to you.
Thanks,
Eroslav"
I am open to critiques about what can be improved in this email.
What's the objection to "I'm not interested."?first do segmentation of your target market and then pitch. so imagine if you were a client to your company what would you be typically interested in? Start from there and then start pitching to the targetted clientele list. You would be get a better response. Also work on your Objection list. Learn from every call and document mistakes. Rest the law of averages will start working for you! All the best!
Great story @johnp, thanks for sharing that.haha you are so right. Reminds me of a recent experience I had...
I was sitting in on a call with a sales guy for a pretty well known SaaS. Call was scheduled for 60 minutes. Within 10 minutes he qualified us as not interested and literally said, "I have more qualified people to speak to. I have to go. I'll follow-up through email. Good-bye."
I sat with the other guy in the room in complete shock. I then looked the sales guy up. #1 in the company. Has won awards.
@Valsore
The bottom line is this:
There are tactics and there are the fundamentals. You can get all of the tactical advice about how to convert that guy. But at the end of the day, I'd start with the fundamentals -- Qualify and move on. If you are worried about converting everyone then maybe you are in the wrong industry or your market sucks and you need to find a new one.
Thanks for the replies guys. Yea you're right I should be doing a better job at targeting. Right now I am sending packages by post from Germany to prospects in the UK. In the packages I have a short letter pointing them to a link on which I am hosting a video of how they can improve their website. I believe that it's a powerful way to get their attention, however it costs almost 7 euros to send each package and it takes time time to make the video and send the package. Too much time and money only to have them not even open the package. Then when I call them it's just like a regular phone call haha.
Yesterday I read this article: https://growandconvert.com/marketing/grow-digital-agency . I think I saw it on the facebook group by @Fox about starting your own web development business. (By the way check out his thread, a lot of value there)
It's actually pretty good value, I recommend it. The guy from KlientBoost is running a multi-million dollar agency, and he's sharing how he got his first few clients from nothing, by sending a lot of personalized value giving e-mails. I decided to use that approach as well, as it can still be personalized however it won't cost me 7 euros every time I want to contact a prospect.
I am using the template he outlined in the article, and this is an example of one email I sent yesterday. It's giving value directly by showing the prospect how they can improve their marketing and it has a bit of humor to differentiate me from all the other cold emails.
"Hey Richard
I’ve noticed your page, I think you're doing an awesome job. Here’s how you could make it even better.
- Right now you’re paying for ads on google, so in effect you’re paying for every click leading a visitor to your website, but you are shooting yourself in the foot by how your page is designed to get them to contact you. If you have a multi-step landing page, the percentage of visitors that visit your page and become clients will go up.
2) Having testimonials clearly visible at the top of your page will also increase your conversion rate. With other law firm recently it was found to increase conversions by 13%.
I actually have a PDF of some ways a law landing page can be optimized. Let me know if you’re interested, I can send it to you.
Thanks,
Eroslav"
I am open to critiques about what can be improved in this email.
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