<div class="bbWrapper">Thanks for the replies guys. Yea you're right I should be doing a better job at targeting. Right now I am sending packages by post from Germany to prospects in the UK. In the packages I have a short letter pointing them to a link on which I am hosting a video of how they can improve their website. I believe that it's a powerful way to get their attention, however it costs almost 7 euros to send each package and it takes time time to make the video and send the package. Too much time and money only to have them not even open the package. Then when I call them it's just like a regular phone call haha. <br />
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Yesterday I read this article: <a href="https://growandconvert.com/marketing/grow-digital-agency" target="_blank" class="link link--external" rel="nofollow ugc noopener">https://growandconvert.com/marketing/grow-digital-agency </a>. I think I saw it on the facebook group by <a href="https://www.thefastlaneforum.com/community/members/33771/" class="username" data-xf-init="member-tooltip" data-user-id="33771" data-username="@Fox">@Fox</a> about starting your own web development business. (By the way check out his thread, a lot of value there)<br />
<br />
It's actually pretty good value, I recommend it. The guy from KlientBoost is running a multi-million dollar agency, and he's sharing how he got his first few clients from nothing, by sending a lot of personalized value giving e-mails. I decided to use that approach as well, as it can still be personalized however it won't cost me 7 euros every time I want to contact a prospect.<br />
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I am using the template he outlined in the article, and this is an example of one email I sent yesterday. It's giving value directly by showing the prospect how they can improve their marketing and it has a bit of humor to differentiate me from all the other cold emails.<br />
<br />
"Hey Richard <br />
<br />
I’ve noticed your page, I think you're doing an awesome job. Here’s how you could make it even better.<br />
<br />
<br />
<ol>
<li data-xf-list-type="ol">Right now you’re paying for ads on google, so in effect you’re paying for every click leading a visitor to your website, but you are shooting yourself in the foot by how your page is designed to get them to contact you. If you have a multi-step landing page, the percentage of visitors that visit your page and become clients will go up.<br />
</li>
</ol><br />
<script class="js-extraPhrases" type="application/json">
{
"lightbox_close": "Close",
"lightbox_next": "Next",
"lightbox_previous": "Previous",
"lightbox_error": "The requested content cannot be loaded. Please try again later.",
"lightbox_start_slideshow": "Start slideshow",
"lightbox_stop_slideshow": "Stop slideshow",
"lightbox_full_screen": "Full screen",
"lightbox_thumbnails": "Thumbnails",
"lightbox_download": "Download",
"lightbox_share": "Share",
"lightbox_zoom": "Zoom",
"lightbox_new_window": "New window",
"lightbox_toggle_sidebar": "Toggle sidebar"
}
</script>
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2) Having testimonials clearly visible at the top of your page will also increase your conversion rate. With other law firm recently it was found to increase conversions by 13%.<br />
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<br />
I actually have a PDF of some ways a law landing page can be optimized. Let me know if you’re interested, I can send it to you.<br />
<br />
<br />
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Thanks,<br />
<br />
Eroslav"<br />
<br />
I am open to critiques about what can be improved in this email.</div>
