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Building a Physical Products Business Utilising E-commerce & Social Media

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What's wrong with milk? I drink 5 glasses a day for an easy 35 grams of extra protein. Is it also not supposed to be good for your bones and teeth?
I've got bad acne cropping up and I'm looking to remove anything that maybe inflamming it. I go through a lot weekly, but I want to see what happens if I go from 4 litres to 0.
 
It's been a pain, but I've learned some excellent quality control & automation information, which will serve me well in removing myself from the business.

Nice update! I read this and was curious if you could elaborate on the learnings?

I had to do some processes myself that would make the product ready & the variablilty of it would mean the widgets should vary. It was very time intensive and took me multiple days to get it ready. Some talks with the manufacturer and I discovered they can do it themselves, effectively removing myself.

The product is now more aesthetic too, and has only cost me a little bit. The aim of this product is to have it ready to ship once it's in my hands, my time is more valuable than doing processes I don't need to focus on. One less issue I need to worry about.
 
Week 59
  • Chemistry
    • Revise and sit the major exam.
    • Do the first draft of the literature review
  • Business
    • Get pre-order stencils posted. (going to be sent out today)
    • Add review function.
    • Tidy up formatting issues.
    • Implement an affiliate programme.
    • Pick up paper inserts.
    • 3D print new product improvements.
  • SOFT GOALS (gym, stretch)
Great week - I've finished my major exams and decided not to focus on doing any more chemistry for a week (sorry, literature review). Frankly, I've been sick of neglecting my business and wanted a break from revising/thinking about chemistry.

eCommerce
A big thanks to @xShepherdx. I got a load of tips on my site, and it has been improved a lot. That said, I'm still having colossal trouble with loading times. It takes forever for all the content to load & I'll be looking to drill down and finally fix this.

We're receiving the new stencils, which will be shipped out today. It's been a long wait, but the upside is I've learned a lot of new process information & I can begin marketing again.

I've been looking to relocate my website to a new domain, too - the domain being the same name as the product is too limiting for releasing other products. Fingers crossed, the migration will be complete by next week.


I've learned that Woocommerce affiliate program plugins cost £160/year on top of whatever I pay the affiliates. I'm looking to list on Amazon to add more places for my customers to buy, and Amazon offers a free program, so I'll use their services for now to bootstrap.

The new product is finally on the last stretch of development - I've needed to compromise on the design, but I don't think it'll matter. I'm upset that I couldn't add another value skew for my customers.

Diet Update
I've cut whole milk, eating crackling & I've dramatically decreased my sugar intake, and guess what? Acne reduction, less bloating & feeling less sluggish. I've also realised that I need to increase my cardio, so I plan to run to and from the gym, which should be 4-5km for each of the five gym sessions. Sweating out all of the rubbish is a good habit to get into.

I'm also planning to do weekly MMA with a friend; I went last night & to start, we did a five-kilometre run (two-thirds of the people gave up, and I came second) & it felt terrific throwing around the weight I've worked so hard to put on in the gym. I want to learn how to use the muscles effectively. The goal is to be able to knock someone out and then do the jive on them.


What's Next?
  • Chemistry
    • Do the first draft of the literature review (deadline soon).
    • Revise for the final minor exam.
  • Business
    • Take new photos of the product.
    • Send off schematics for new products.
    • Update Listings
    • Post a total of seven TikTok videos.
    • Solve slow website loading.
    • Finish website migration for new brand.
  • SOFT GOALS (gym, running to the gym, sleep routine)
Edit: Grammarly Errors.
 
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Week 60
  • Chemistry
    • Do the first draft of the literature review (deadline soon).
    • Revise for the final minor exam.
  • Business
    • Take new photos of the product.
    • Send off schematics for new products.
    • Update Listings
    • Post a total of seven TikTok videos.
    • Solve slow website loading.
    • Finish website migration for a new brand.
  • SOFT GOALS (gym, running to the gym, sleep routine)
Finally, my exams are over, and now I've just got a thesis to look at. This week has been revising, and I got sick of my indulgence in Lethal Company. It got repetitive, and I was staying up until 1:00 on some nights - so I deleted it & woke up at 6:00 the following day. I'm far more productive now & back on track.

I reflect on what I do weekly, and it still doesn't feel enough, but I have to remind myself that what you do daily influences much of your results. Everyone checks in for the events (further back, you can see the difference in likes), but the results come from doing the basics:
  • Waking up early, sleeping for eight hours.
  • Working out.
  • Keeping a healthy diet.
AND putting that energy into building something worthwhile that is bigger than you (e.g. a business). Everyone stuck in the self-improvement loop forgets that part.

eCommerce
Thankfully, I've been able to focus on the business more - I need to stop messing around with this new product and get a sample, but I've had two prints fail this week. This time next week, I want to get a sample ordered. I want this out of the way.

The website speed and migration have taken longer than expected, but the migration has been completed, and the loading speed has been improved. I'll finish this off this week.

I'll look to start my TikTok this week as the exams are over. I'll do the same format, which has been wildly successful. I am looking forward to the next viral video.

Diet & Gym
I've found the culprit of the inflammation, I think - wheat. My Mum's side is coeliac & it makes sense I have this, too. I've been in denial. My acne is a byproduct of inflammation. I will introduce dairy to see if it flares up; I want to narrow down the cause(s).

I also need to post some pictures of my progress. I was doing the sled press for 310kg for 12 reps x 3 sets.


What's Next?
  • Chemistry
    • Do the first draft of the literature review (deadline soon).
  • Business
    • Send off schematics for new products.
    • Post a total of ten TikTok videos.
    • Solve slow website loading.
    • Update website branding
    • Select three runners-up for a new third product
  • SOFT GOALS (gym, running to the gym, sleep routine)
 
Week 61
  • Chemistry
    • Do the first draft of the literature review (deadline soon).
  • Business
    • Send off schematics for new products.
    • Post a total of ten TikTok videos.
    • Solve slow website loading.
    • Update website branding
    • Select three runners-up for a new third product
  • SOFT GOALS (gym, running to the gym, sleep routine)
It's not been an easy week. I felt burnt out, so I decided to lie back a little. I'm feeling more up to getting back to business now.
eCommerce
Migration and rebranding are complete. The website is FAR faster and took longer to do than expected.

I'll edit the TikTok videos I've recorded over the coming days. I did a big batch to edit them and automatically pump them out.

I've also realised that I've got a replicable process for filming.
Would anyone know where I'd look to have someone to film these for me? Or the slightest idea of what I'd be looking for.

I also want to do more research into influencer marketing. I'll reach out to five influencers this week & see what collaborations can be possible.

I haven't done idea generation yet, but I'll do this and send off the schematics for product two.


New Phone
I always loved Unscripted because the core principle was saying "F*ck You" to things that do not serve you. I've done that with many things in my life, and social media is no exception.

@freek made a great post about methods of getting rid of social media, and I agreed with him. I've found a phone that:
  • Let me use all of my apps, like Spotify, Audible and even Instagram
  • BUT it isn't enjoyable to do. This inherently limits the time I spend on it.
The phone? The S22 Cat is a brick flip phone powered by a modern interface. I can use all the apps for what I need them for, but NOT Deathscroll. It's already working.
1707417076300.webp
Look at this thing; I could throw it across my house, and it wouldn't break. £60 is a steal for my freedom.

Diet
I'm on a diet streak, and I've decided to try veganism. I've given up all bread-related products and found that my acne is decreasing dramatically. I wondered the same with meat and found many videos that upset me. I've known about these videos, but I looked the other way.
  • I've put down all stakeholders - customers, farmers, animals, stockholders, the environment. No one wins. Everyone seems to get shafted in some way.
  • For too long, I've disconnected what is on my plate from my pets. I've raised chickens, petted them, held them & I can't continue lying to myself.
  • I also want to see if I can benefit from an even better reduction in inflammation.
This time last time last year, I gave up alcohol. I was scared because much of my social life relied on that substance. You can see the benefits & I wonder if I removed meat, I'd experience the same benefits again, AND this would be one less thing I would feel guilty about.

What's Next
  • Chemistry
    • Do the first draft of the literature review (deadline in a week)
  • Business
    • Send off schematics for new products.
    • Post a total of twenty TikTok videos.
    • Select three runners-up for a new third product
    • Talk to five influencers for promotions
  • SOFT GOALS (gym, sleep routine)
 
Would anyone know where I'd look to have someone to film these for me? Or the slightest idea of what I'd be looking for.
I've been trying out someone on fivver, not completely to my satisfaction but maybe it can work for you. There are a lot of different people on there, especially in the english language. Search for UGS content.

I also want to do more research into influencer marketing. I'll reach out to five influencers this week & see what collaborations can be possible.
Very interested in how this plays out. The thing i noticed is that the bigger you get the more people will actually reach out to you. I've been getting more and more emails from affiliate websites that want to work together, i used to reach out to them.

Maybe affiliate can be a profitable thing for you, promote other stuff that is related to your product. For example write a blog post about how to most efficiently use your product and why ypours is the best and in the same text promote another product from a different company that you found the easiest to use. Or try to get other websites to do the same for you.
I've decided to try veganism.
:jawdrop: Wanted to write something about how would you get your protein but then remebered that this is litterally @MJ DeMarco 's profile picture:rofl:
 
  • For too long, I've disconnected what is on my plate from my pets. I've raised chickens, petted them, held them & I can't continue lying to myself.

I wondered the same with meat and found many videos that upset me.

Once you open that door and see what has been strategically hidden from you for years, it really is hard to continue.

Compassion is not extremism as the "bros" want you to believe.

Anyway, congratulations on making the connection, sounds similar to my own paradigm shift which basically involved decades of "lying to myself" to make myself feel better. Changing one's diet— especially one that is antithetical to culture and centuries of unquestioned tradition is the hardest thing you will ever do.

Bar none.

BUT it isn't enjoyable to do. This inherently limits the time I spend on it

Strong work, inconvenience is a great way to break a pattern.
 
I also want to do more research into influencer marketing. I'll reach out to five influencers this week & see what collaborations can be possible.
I'm testing this right now as well. I have a suspicion that influencer marketing is the best value/dollar if you utilize the right influencers.
 
Very interested in how this plays out. The thing i noticed is that the bigger you get the more people will actually reach out to you. I've been getting more and more emails from affiliate websites that want to work together, i used to reach out to them.

Maybe affiliate can be a profitable thing for you, promote other stuff that is related to your product. For example write a blog post about how to most efficiently use your product and why ypours is the best and in the same text promote another product from a different company that you found the easiest to use. Or try to get other websites to do the same for you.
I'm close to getting Amazon set up so I can get an affiliate program running - I'm not far off now so people can use it at will.
I've been trying out someone on fivver, not completely to my satisfaction but maybe it can work for you. There are a lot of different people on there, especially in the english language. Search for UGS content.
I'll have a look; all I need is somewhere that is reliable and will produce good-quality videos. I know the format.
Compassion is not extremism as the "bros" want you to believe.
I've told a close friend about the decision, and he's gobsmacked I even suggested it.

The first things he said were, "Who hurt you?" and "But you've been doing so well in the gym". I heard everything - it's too expensive, it's hard to get your protein... Well, actually, I've seen MJ's bicep, so he must be getting it from somewhere.

It soon came out that he was jealous I'm looking to take such a step.

I know I've got to try this, otherwise it will haunt me.
I'm testing this right now as well. I have a suspicion that influencer marketing is the best value/dollar if you utilize the right influencers.
This may be true - You're buying a set of followers who are already interested in a subject versus some weird unknown algorithm that may not even promote correctly.
 
This may be true - You're buying a set of followers who are already interested in a subject versus some weird unknown algorithm that may not even promote correctly.
And you're leveraging the trust they have in the influencer. This is especially the part you can't really buy anywhere else.
 
Week 62
  • Chemistry
    • Do the first draft of the literature review (deadline in a week)
  • Business
    • Send off schematics for new products.
    • Post a total of twenty TikTok videos.
    • Select three runners-up for a new third product
    • Talk to five influencers for promotions
  • SOFT GOALS (gym, sleep routine)
A sea of red. Two reasons: A) I've been doing a load of my thesis, and B) I've had an existential crisis with my diet choices, as outlined in this post.

I feel like my entire world has been flipped, going from meat to plant-based overnight. I want to keep this thread focused on business. Still, I've felt like this has been a monumental life shift, akin to when I declared I wanted to be a true entrepreneur and business person, when I decided to go to the gym consistently, or when I decided to become sober.



As I mentioned last week, I was going to try a temporary, plant-based diet for health purposes. I found many great resources on how plant-based has historically been an excellent choice for longevity and quality of life. I also discovered a lot of disturbing footage.

This is a compulsory watch for all omnivores. Please do not skip around. Please sit down and watch it. It's irresponsible not to know where you're getting your sustenance from.

My decision to try a plant-based diet went from optional to compulsory over two hours. I forced watched it.

I went on a further two-day rabbit hole research. It's been a necessity, but I'm mentally exhausted.

I felt like I'd walked through a door that slammed behind me. I was so desperate to open it and go back. As I was researching, I found myself saying, "It can't be true", "This has to be propaganda", typing items like "Veganism debunked".

The more I rattled that door handle, the more I realised the door was locked for good. I slowly learned, over two days, that my attempts were futile. I had to accept what I had found.

I didn't need to be an omnivore to be a bodybuilder, especially in a 1st world country.

I now get a physical repulsion to meat. Eggs and milk are difficult to consume. I also feel so much more connected to the living things I see daily. If there is a Creator, I sure feel a lot closer.

I feel like I have been, and still am, mourning for all of the unnecessary pain & suffering I've caused. I haven't been feeling the best. There have been things I've been ignorant of, with and without my knowledge, and saying the cognitive dissonance has been overwhelming is an understatement. I know putting this on myself is unfair, but I still feel a deep regret.

With that said, I'm more aware than ever of how I've been a contributor to a gigantic system of severe abuse & exploitation. I'm now armed with an overhauled plant-based diet & how to build plant-based muscle in the glorious House-Of-Gains (the gym).

Also, here is a coincidence: I've been sober for one year. The same week last year was the same. This year, I've decided to make a profound health change that rocked what I perceived as entirely normal. This time next year, I'll see it as a completely normal progression.

eCommerce
I've fixed my order emailing system. I didn't realise it was down until a couple of days ago. Apart from that, I haven't progressed on much else. I plan to roll over all of the goals I've set in the last week to this week.

What's Next?
  • Business
    • Send off schematics for new products.
    • Post a total of twenty TikTok videos.
    • Select three runners-up for a new third product
    • Talk to five influencers for promotions
  • SOFT GOALS (gym, sleep routine)
 
Week 63
  • Business
    • Send off schematics for new products.
    • Post a total of twenty TikTok videos.
    • Select three runners-up for a new third product
    • Talk to five influencers for promotions
  • SOFT GOALS (gym, sleep routine)
Great week. I've had a weekend break celebrating two friends' birthdays. It's been much needed. My batteries are recharged and ready to plough into these upcoming months. I feel like a lot of colour in life has returned.

On a side note, I got one of the biggest compliments ever - My colleagues described me as "the most non-sheep person" they know. A vegan entrepreneur who hates pop culture, does Latin & ballroom dancing, doesn't drink or smoke & consistently goes to the gym as a bodybuilder. I'm sure @Aidan04 can relate.

eCommerce
I'll send off the schematics tomorrow morning to get a sample for product two (so it's done, except for an email). I'm excited to reveal it to you guys soon. This will supplement nicely alongside the wallet stencil product I have.

I've begun posting TikTok videos again - I need to automate this. I've got the process to take about two hours for twenty short videos. I'll look into agencies I can hire for this step; I'm getting pretty consistent sales now, and I have some cash flow to play around with.

I've also selected three products I need to work on. One of the ideas was coincidentally suggested to me to invent. I'll begin determining whether these ideas are worthwhile or not.

As for the influencers, I've been simply playing catchup this week. This will be done next week.

Generally, I'm in a great position. My infrastructure is all set up; I only need more products, more sales, and more happy customers.

What's Next?
  • Business
    • Post twenty TikTok videos
    • Contact an agency to do these videos for me
    • Reach out to five influencers for marketing
    • Update website checkout
  • SOFT GOALS (gym)
  • Dance competition (this Saturday!)
 
Great thread man, you are inspiring really.

I had to fly over the thread and read only your latest posts. Are you discreet about your business & product, or is it linked somewhere?

Whether you are discreet or not, I will be following this thread.
 
Great thread man, you are inspiring really.

I had to fly over the thread and read only your latest posts. Are you discreet about your business & product, or is it linked somewhere?

Whether you are discreet or not, I will be following this thread.
Cheers for the kind words; unfortunately, I'd like to keep the site under wraps. The thread is a part of SPEEDWAY, but I'm uncomfortable with how many lurkers there are, and there may be a few that would take my ideas.

That said, I share as many tips as possible to help people who read along.
 
Cheers for the kind words; unfortunately, I'd like to keep the site under wraps. The thread is a part of SPEEDWAY, but I'm uncomfortable with how many lurkers there are, and there may be a few that would take my ideas.

That said, I share as many tips as possible to help people who read along.
Like I said, I appreciate it whether or not.

It is nice to see what MJ meant as a goal for one year "a company that sustains itself" on a day-to-day basis for other 5/10 goals.
 
It is nice to see what MJ meant as a goal for one year "a company that sustains itself" on a day-to-day basis for other 5/10 goals.
I can't remember MJ saying that, but regardless, I agree.

Many of the questions that I ask are "how can I set myself up to remove myself?" and "I've spent 2< hours on this, what process can I make to outsource this?"

The more of these questions you answer, outsource and forget about while it does the work, the more productive you'll be.

My website, social media, emailing systems & Etsy store are all working while I do stuff I want to do. It works when I sleep, eat, study,

I was away this weekend dancing, and I still got paid. On a Saturday!

View attachment Jive Clip.mp4

That feeling of accomplishment will never get old. The satisfaction I'm providing value to someone, and in return, I get autonomy. I doubt I'll ever be able to look at trading time for money the same again. Making businesses are simply better.

Eventually, it'll become my primary source of income and work with only a little assistance from me. Then, I can go on to make more projects with even more value.

But for now, I must keep asking automation questions, making more happy customers, and expanding my product range.
 
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Week 64
  • Business
    • Post twenty TikTok videos
    • Contact an agency to do these videos for me
    • Reach out to five influencers for marketing
    • Update website checkout
  • SOFT GOALS (gym)
  • Dance competition (this Saturday!)
This update is well overdue. I thought I'd post rather than pretend I've already posted. I'm frustrated, but I have no more excursions - the dance competition went well, but now is the time to lock in & get some work done over the next few months.

eCommerce
I'm getting a sample of product two (which I'll reveal to you soon). I'll look to get this as a new posting on my e-commerce stores. A great thing I'm experiencing is regular orders and an upward revenue trend hopefully the second product adds to that trend.

I haven't done TikTok videos because I've been too overwhelmed with getting on with my thesis - hence the immense need to get an agency to do it for me. I also plan on doing some influencer marketing soon, as I strategised with @NIK4658.

What's Next?
  • Business
    • Post twenty TikTok videos
    • Contact an agency to do these videos for me
    • Reach out to five influencers for marketing
    • New review plugin
  • Chemistry
    • Two lab days
    • Thesis Writing
    • Data Analysis Research
  • SOFT GOALS (gym, dance)
 
Good stuff! Excited to see what else you're working on.

I need to read through each page fully and try to pick up some tips on tiktok videos. I'm working on a simple ecommerce product and it might be a good format for advertising. I don't use tiktok at all currently, so I need to start somewhere.


Also, that dance video looks really fun. How long have you been doing it? Any other styles?

Seeing this inspired me to pick up swing dancing again and reminded me how much fun I had. I'm gonna see if I can find a local club. I learned how to swing dance 10 years ago for my wedding first dance. I don't really have the smoothest movement, but still super fun haha.

View attachment First Dance.mp4
 
I need to read through each page fully and try to pick up some tips on tiktok videos. I'm working on a simple ecommerce product and it might be a good format for advertising. I don't use tiktok at all currently, so I need to start somewhere.
Start, it's a game of iterating until you can get the most engaging video possible.
Also, that dance video looks really fun. How long have you been doing it? Any other styles?
So I was doing the Jive in the video - I believe swing dance is closely related. Rock and Roll looks similar, too.

My discipline is Latin (Jive, Cha-Cha, Rumba, Paso Doble, etc.) & Ballroom (Waltz, quickstep, Viennese Waltz). I tried swing dance, but I found Latin & Ballroom far more fun as you get a range of movements. The ballroom is far more restrictive than Latin, but each has technicalities.

I need to try street dancing at some point, as I already know a few moves for "getting sturdy." I learned it so I could adequately dance in clubs. This sort of stuff, but I'm nowhere near as acrobatic.

View: https://youtu.be/5W2SdG878bY?si=nptBBgVURMeOSaC3&t=1013
 
Week 65
  • Business
    • Post twenty TikTok videos
    • Contact an agency to do these videos for me
    • Reach out to five influencers for marketing
    • New review plugin
  • Chemistry
    • Two lab days
    • Thesis Writing
    • Data Analysis Research
  • SOFT GOALS (gym, dance)
Good week. It has been hectic, as always.

eCommerce

I won't post videos on TikTok, as I'm getting an adequate amount of organic traffic, and I'm sad to say that I need to focus on my degree. My results didn't go so well.

With that said, getting random orders throughout the day is always a great feeling. It's a reminder of what's to come.

With that said, I have contacted a number of influencers related to my product, we'll see what they say.

On other notes, product samples have arrived for product two.

1709988680867.webp

I've opted for the clear one since it'll capture most sales. I may buy other colours if it turns out to be very successful.

1709988181540.webp
This product will be introduced as a clear, ruler version of the Chemsil which my customers requested from me. I will put these up as pre-orders on my platforms and then get the items ASAP.

What's Next?
  • Business
    • Contact an agency to do these videos for me
    • Continue talks with influencers.
    • Make marketing material for the new product
    • Post the new product as a pre-order.
  • Chemistry
    • Two lab days
    • Thesis Writing
    • Data Analysis Research
    • Eight Lectures
  • SOFT GOALS (gym, dance)
 
View attachment 54663

I've opted for the clear one since it'll capture most sales. I may buy other colours if it turns out to be very successful.

View attachment 54662
This product will be introduced as a clear, ruler version of the Chemsil which my customers requested from me. I will put these up as pre-orders on my platforms and then get the items ASAP.

Gr8 to see the breakable versions! ;) They look pretty damn good to me!
 
Are you using Tiktok shop and it’s affiliate option?
I am using TikTok shop, I'm beginning to set up my affiate programs.

I feel that the opportunities are huge here as one of your affiliates can suddenly go viral again and thus generate lots of sales.
Yes certainly. I've had someone steal my video before. I didn't have an affiliate link, but they showed it to their followers, and I was getting a raised amount of orders for a couple of weeks.

I wonder what the opportunities could be if both parties benefitted.
 
Week 66
  • Business
    • Contact an agency to do these videos for me
    • Continue talks with influencers.
    • Make marketing material for the new product
    • Post the new product as a pre-order.
  • Chemistry
    • Two lab days
    • Thesis Writing
    • Data Analysis Research
    • Eight Lectures
  • SOFT GOALS (gym, dance)
I decided to skip a week as I posted on Saturdays rather than my regular Wednesdays.

eCommerce
The second product is up and running, and I have made my first sales. But I also received this lovely photo.
1710977630527.webp
My very first customer received
it in this state. The transit snapped to pieces. Oh dear.

Fingers crossed, I can make the package more rigid so that this doesn't happen again.

For those starting or getting started, you try your hardest to make sure there are no mistakes, and you still get stuff thrown at you. I could either get upset or find a solution. There is no point in me getting annoyed as curveballs are thrown at you constantly.

The website is also shockingly slow. I need to get it fixed, so I think I'll look to optimise it. Alternatively, I could jump to Shopify. I've tried as much as I can with my expertise.

I also want to re-run my Google Ads ad campaigns and start SEO optimisation to begin picking up more steady traffic.

I'm also lost on what to do with the social media filming. Maybe I should keep pushing out content while paying my housemate to draw it, and I do the editing. I need to get some stuff out there, for goodness sake. As for the influencers, I need to contact more. All have gone cold on me.

What's Next?
  • Business
    • Post 20 TikTok Videos
    • Contact five more influencers.
    • Post the new product as a pre-order.
  • Chemistry
    • Thesis Writing
    • Data Analysis
    • Finish All Lectures.
  • SOFT GOALS (gym, dance)
 
I'm also lost on what to do with the social media filming. Maybe I should keep pushing out content while paying my housemate to draw it, and I do the editing.
Do you put ad spend behind videos?
 

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