I've Read UNSCRIPTED
- Jul 25, 2007
Bio, is the process still as follows? :
Spend hours researching on Alibaba for that special product you think will have good margins.
Go back and forth with the china man.
Test samples, put them on amazon. See if if you can sell them.
If you can sell them, order more.
Is that the gist of it?
This is the process that many people follow. But I don't follow this process at all because you are not adding any value. As an example, say that you found that kitchen knife sets sell for $50 on amazon and that you can get them for $15 in China. You look on amazon and there are 15 people selling these kitchen knives at $50. You find the supplier making their kitchen knives and you put a red handle with your logo on them and sell them for $50 on Amazon. So what did you really do? Nothing. You created another kitchen knife set on Amazon that looks like 15 other ones except with a different color handle.
What I would do is see what I can change about the kitchen knife set. Here are things that you can do to improve the kitchen knife set:
1) Use a better quality blade
2) Use a better quality handle
3) Improve the knife block
4) Use a different combination of knives
5) Add more knives
6) Add a butcher block cutting board
7) Add a money back guarantee
8) Change the blade shapes
Imagine if you did 2-5 of these things. How do you think your listing will stack up compared to the original 15 listings? What if your cost ballooned to $25 and you still listed your knife set at $50. Do you think that you would sell more units? Do you think that you need to giveaway sets for free reviews? No, in this case, people will find your knife set and buy it because it is better when compared to the other sets out there.