If only a coach would put in a statement like...
"If I just show up you will guarantee me X amount of dollars or I get all my money back"
...then I will be in!
Man, I think nobody said anything like that... you take too much personally... I was not referring to anyone when I created this post.
I was talking about measuring the progress of the mentee... let's put it this way... if someone pay someone else for the SEO... and the person providing SEO will not be able to make the website to rank better in 1 year... then is there still value for them here?
Depends about what is in the contract... if there is something like this... we will try our best to make you website rank, we are not guarantee ANYTHING, ONLY THAT WE TRY OUR BEST. You have to pay upfront $50k... and if it will not rank... we are sorry.
Compare to this one... We are good and we know it... You pay us $1000 every month... but if we can get you to the FIRST PAGE... you will pay us another $50k... WE CAN MEASURE THIS THING HERE. And also, we do the research upfront to see if there is a chance for us to rank your website (our experience)... and if there is a lot of AMAZING COMPANIES with AUTHORITY in the space... YOU ARE NOT OUR CUSTOMER.
I was just talking about... why many coaches are not CLEAR WITH THERE VALUE PROPOSITION... AND YET THEY STILL FOCUS ON A DESPERATE AUDIENCE PROMISING A LOT, GUARANTEE NOTHING.
I am not saying anybody can guarantee success... that is utter non-sense... but you will never see "landing page" talking clearly about this... only something like WE HAVE 1000s of HAPPY CLIENTS... 80% earn money in the first 4 moths... IF IT IS THAT GOOD... PUT GUARANTEE ON THAT AND YOU WILL SCALE YOUR COACHING THROUGH THE ROOF.