Andy Black
Help people. Get paid. Help more people.
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I had a great chat with another forum member this morning.
@sonny_1080 only just started learning digital marketing 2 months ago (due to being in lockdown). He started by doing free work for a friend, then tried to cold call to get his first paying client, before finally getting a client through BNI networking.
Here's a recording of our chat. Sonny provides Google Ads management as a service but I think our discussion about sales is relevant to anyone who sells a service, especially B2B.
What's your biggest takeaways?
What will you do differently?
View: https://youtu.be/SBim2P_xA6o
EDIT: @sonny_1080 posted this to his progress thread here:
Too long, didn't watch?
@sonny_1080 only just started learning digital marketing 2 months ago (due to being in lockdown). He started by doing free work for a friend, then tried to cold call to get his first paying client, before finally getting a client through BNI networking.
Here's a recording of our chat. Sonny provides Google Ads management as a service but I think our discussion about sales is relevant to anyone who sells a service, especially B2B.
What's your biggest takeaways?
What will you do differently?
EDIT: @sonny_1080 posted this to his progress thread here:
Too long, didn't watch?
- The right business networking group is a great resource for B2B business
- The value of thoroughness and transparency in business is underrated
- Getting a customer and learning according to the critical path = time well spent
- Use your local resources (coaches, mentors, groups, meetups, etc.)
- Take "effective" actions. Get better at seeing yourself transition into "action-faking" - thats the only way to avoid it
- Understand that you're probably gonna suck at first and you're probably gonna get dismissed/rejected, but it's all a part of the process. The more you practice, the better you'll get.
- Providing value is one thing... getting paid for it after a long process is one of the best feelings I've ever felt.
- Nobody really cares about what you do regardless of how you explain it... what really matters is being straight-forward about it and getting in front as many people as possible. If they want it, they'll ask.
- Excitement about what you do is more important than how you pitch it
- Taking a genuine interest in helping people instead of trying to get their money makes the rejection and dismissiveness almost nonexistent
- Take satisfaction in the process of getting out there instead of being identified with the outcome... thats when you'll start having fun with it
- If you have something of value... its selfish to not share it with people
- I don't have to be an expert, I don't have to be a consultant... I just do it... and that's enough for the people that want it.
- Stop overcomplicating business.
- Pay attention to how people introduce you. I wasted days trying to find the best way to introduce myself instead of letting people find it for me.
- Being more specific works.
- Don't spend time trying to convince people (as a business owner), if you have something of value, theres always someone up the road who needs your help that you won't have to convince.
- F*ck a script. F*ck "salesy-ness". Keep it casual. Keep it human.
- "People buy from people." Be yourself. Make friends. Help your new friends.
- "Human-ness" is key.
- I got a referral from my first client before I got results for her... because we're friends now.
- It's ok (and normal) to not know what to do. There isn't a step-by-step guide to entrepreneurship. Get used to figuring shit out as you go.
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