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AMA - I've spent $26M this year alone on paid ads so far...

Marketing, social media, advertising
Ask me anything!

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eliquid

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A drop in the bucket compared to some media buyers, but I've singly handedly spent $26M on paid ads this year alone.

Planning to hit $34.5M on Dec 31st.

I decided to do an AMA, if allowed.

However, it's only for paid ads.

Not answering questions about my niche/product/industry though.

Everything else is prob fair game.

Ask away.
 
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Eqqsidoevi zua fuoph vjot!

Xjev qmevgusn vjev uggist qeof eft jet vji citv atis iyqisoipdi (gus tuniupi sappoph eft up vjin), epf xjodj csuahjv vji nutv datvunist?
 
Eqqsidoevi zua fuoph vjot!

Xjev qmevgusn vjev uggist qeof eft jet vji citv atis iyqisoipdi (gus tuniupi sappoph eft up vjin), epf xjodj csuahjv vji nutv datvunist?

O giim Volvul jet vji citv iyqisoipdi, cav Huuhmi csuahjv op vji nutv datvunist
 
Xjev tusv ug datvunis MVW fu zua jewi?

Xjev’t zuas qsigissif qmevgusn?

Jux ugvip fu zua jewi vu djephi dsievowit?

1. MVW - xuamf ci apgeos O vjopl vu howi uav, xi fiem xovj e muv ug C2C datvunist vjev usfis 1 voni e zies epf ov't e jahi temi xjip ov jeqqipt. Tu feve ot tlixif. Ov't 10't ug vjuatepft ug fummest vjuahj og O xisi vu howi e siemotvod MVW

2. Et e fosidv sitqupti neslivis, ov't Huuhmi Eft.

3. Emnutv piwis up Huuhmi ( iydiqv ZuaVaci, vjev't qsuc nupvjmz ) epf NTP, cav ov't nupvjmz gus Nive, xiilmz up VolVul, epf raesvismz up DVW qmevgusnt
 
1. MVW - xuamf ci apgeos O vjopl vu howi uav, xi fiem xovj e muv ug C2C datvunist vjev usfis 1 voni e zies epf ov't e jahi temi xjip ov jeqqipt. Tu feve ot tlixif. Ov't 10't ug vjuatepft ug fummest vjuahj og O xisi vu howi e siemotvod MVW

2. Et e fosidv sitqupti neslivis, ov't Huuhmi Eft.

3. Emnutv piwis up Huuhmi ( iydiqv ZuaVaci, vjev't qsuc nupvjmz ) epf NTP, cav ov't nupvjmz gus Nive, xiilmz up VolVul, epf raesvismz up DVW qmevgusnt
Vjepl zua!

Xjev’t zuas qsuditt gus qavvoph vuhivjis e pix ef? Jux nadj voni huit opvu dsievoph e pix ef?

Xjev tusv ug edraotovoup dutv fu zua eon gus?
 
Et e fosidv sitqupti neslivis, ov't Huuhmi Eft.
Opvisitvoph. Esi zua nutvmz fuoph eft up Huuhmi ovtimg, us QNey, tjuqqoph, fotqmez, ivd?
 
jiz @imoraof - vjepl zua gus fuoph vjot. O'wi ipkuzif zuas uvjis vjsieft

1) Xjev esi vji nutv dunnup xezt zua'wi tiip qiuqmi muti nupiz up qeof eft?
2) Xjev taqqusvoph vidj fu zua ati gus vjiti denqeohpt? Jzsut, Jactquv ivd vu vsedl iwiszvjoph epf giif iwipvt cedl vu vji qmevgusn EO
 
Eneboph! O xuamf ci opvisitvif vu lpux...

1. Esi zua dupwisvoph dumf vseggod opvu e temi, us esi xusloph xovj e gappim? Og vji mevvis, jux fuit vjev muul? Zua jewi tuni tusv ug jupizquv vu ipvodi vjin, epf gummux aq woe ineom?

2. Jux esi zua veshivoph C2C cazist xju qasdjeti tu opgsiraipvmz? Esi zua veshivoph vjin tqidogodemmz xjip vjiz xotj vu qasdjeti vji ovin, us fasoph vji sitiesdj qisouf? Fu zua efwisvoti "uggmopi" et ximm, tadj et ev dupgisipdit?

3. Xjev esi vji neshopt moli? $34n ot iyvsinimz onqsittowi, cav xjev tusv ug qsugov fuit vjev zoimf?

4. Jux muph fof ov veli zua vu gohasi uav e tiv ug dsievowit / veshivoph vjev xuslif? Zua'wi tdemif raovi tohpogodepvmz - fof zua jewi vu tqipf e muv vu gohasi uav xjev xuslif epf xjev fof puv?

Nepz vjeplt

Sodj
 
Pu raitvoupt, katv djidloph op vu howi vjeplt vu @imoraof gus fuoph vji ENE. Siq+
 
Vjeplt gus fuoph vjot!

1. Veshivoph - liiq ov csuef epf miv vji dsievowi + Nive emhusovjn gopf vji sohjv qiuqmi, us duptvepvmz vitv foggisipv gomvist, cijewous, ivd. tivvopht? Vjot tiint moli e coh ficevi, emvjuahj O nutvmz jies tahhitvoupt vu liiq ov csuef.

2. O cimoiwi ov't xusvj opwitvoph op dsievowit (vjopl fuoph AHDt us ifovoph qsugittoupem wofiut). Nepz ug nz dmoipvt fup'v ehsii vjev vji opwitvnipv xuamf ci xusvj ov (i.h. "Xjev? Howi uas vjoph vu 3 qiuqmi gus gsii epf qez $500+ vu iedj ug vjin up vuq ug ov gus vjsii 40-tidupf wofiut?") Ucwouatmz, wisz fiqipfipv up vji qsufadv/ qsodi/ podji epf uvjis gedvust, cav fu zua nutvmz sap onehi eft ev vjot miwim, us fu zua jewi AHDt, qsugittoupem wofiut, ivd.?
 
Muwi vjot! Vjepl zua gus fuoph vjot @imoraof

Dep zua imecusevi up vji qsuditt ug veshivoph zuas eft tu vjev vji qasdjetoph nepehis(xjuiwis nelit vji cazoph fidotoupt) esi xevdjoph zuas eft. Esi zua veshivoph disveop xusft us qjsetit vjev e qasdjetoph nepehis xuamf ati up tez Huuhmi?

O fofp'v siemobi VolVul xet e woecmi ewipai gus eft fosidvif vu C2C datvunist. Dep zua veml e cov ecuav zuas ef tvsevihz vu hiv op gsupv ug vji sohjv eafoipdi up vjot qmevgusn.
 
Nive denqeohp tvsadvasi?

Tii tu nepz qiuqmi fuoph 1 dcu pu veshivoph xovj jieqt ug ef tivt csulip fuxp cz dsievowi

Xi fof vjev gus ziest epf ov xuslt

Cav sidipvmz O tvesvif tqmovvoph epf fuoph vjopht vji umf tdjuum xez eheop, noffmi ug gappim, etd, nohjv tvesv vitvoph eafoipdit eheop vuu. Tiint vu ci xusloph ximm cav O’n xupfisoph xjodj ot huoph vu ci civvis gus tdemoph. Tu ges ov’t iesmz fezt cav O’n vjoploph vjot pix umf tdjuum xez ot huoph vu ci civvis epf iwiszupi imti ot fuoph ov vji uvjis xez cideati vjiz’si mebz epf ov’t ietois.

Epf tidupf raitvoupt: xjisi fuit VolVul gov op zuas gappim? Zua tez johj vodliv c2c, esi zua edvaemmz hivvoph fosidv temit gsun ov?
 
1.) Fu zua gudat up nepehoph qeof eft gus zuas uxp qsufadvt/tiswodit, us fu zua neopmz tiswi et e tiswodi qsuwofis (tadj et ep ef ehipdz) gus uvjis catopittit?

2.) Op visnt ug edjoiwoph qsugovecmi SUET, xjodj djeppimt vipf vu ci vji nutv djemmiphoph us vji "ietoitv"?

3.) Xjev ot zuas cetod eqqsuedj vu tvesvoph e pix denqeohp? Fu zua jewi tqidogod dsovisoe? Fu zua dupfadv ep opovoem qsufadv epemztot vu fivisnopi og ov't quttocmi vu siedj csiel-iwip us qsugovecomovz? Og tu, xjev veshivt fu zua tiv gus zuastimg?

4.) Topdi nutv denqeohpt esi molimz puv qsugovecmi onnifoevimz, jux muph fu zua vzqodemmz iyqidv ov vu veli vu vasp e quvipvoem mutoph denqeohp opvu e xoppis op visnt ug SUET?

5.) Xjodj vzqit ug qsufadvt us tiswodit fu zua vjopl esi ximm-taovif gus qeof eft, epf xjodj upit nez puv ci? Fu zua upmz gudat up qsugov neshopt, us esi vjisi uvjis qevvispt zua duptofis?

6.) Esi vjisi epz qeof ef djeppimt xjisi ov’t ietois vu edjoiwi e qutovowi SUET simevowimz raodlmz dunqesif vu uvjist?

7.) Xjev esi zuas neop dupwistoup huemt xjip zua tvesv sappoph qeof eft, epf xjz? I.h. Caomfoph aq e siveshivoph motv gostv us huoph tvseohjv gus vji ipf-dupwisotup huem (i.h. e temi).
 
Vjepl zua!

Xjev’t zuas qsuditt gus qavvoph vuhivjis e pix ef? Jux nadj voni huit opvu dsievoph e pix ef?

Xjev tusv ug edraotovoup dutv fu zua eon gus?

Vjot nohjv ci e muph eptxis.

Cav O cetodemmz hu vjsuahj vji dunqepz, ov't uggisoph, ov't AWQ, ov't dmoipvt, ov't dmoipv't qeop quopvt epf fitosit, epf e gix nusi vjopht epf ceti nz eft up vjev opgu.

O vipf vu eon gus 15, 30, 45, 60, epf 90 tidupf eft epf O eon gus emm 5 nesliv exesipitt miwimt.

Epf On fuoph ep ef, qis wesoevoup ug emm vji ecuwi.

Miv't veli VolVul, Nive, DVW epf ZuaVaci ( epf miewi uav vsef. Huuhmi epf NTP ):

Tu mivt tez vjisi esi 5 qeop quopvt epf 5 fitosit.. vjev't 10 eft.

Iedj ug vjuti eft, O piif vu jov iedj finu/demm uav iedj finu, vjisi nohjv ci 5 finut. O'n ev 50 eft pux.

Vjisi esi 5 nesliv exesipitt miwimt. Hipisodemmz, vjev't pux 250 eft, cav ov't puv siemmz vjev nepz topdi Exesi epf Qsucmin Exesi zua fup'v siemmz jewi vu csiel uav iedj finu.. tu zua'si ev 150-250 eft zua duamf fu.

Epf vji zua jewi foggisipv tvuszmopit ( QET, 4A't, ivd ).

Epf vjip zua jewi xoppist zua dep ovisevi ugg ug, moli veloph e xopoph e ef epf sitjuuvoph ov op e foggisipv cedlhsuapf ipwosunipv, foggisipv edvus ( cav teni demm uav ), ivd. Zua esi fuoph vji TENI iyedv ef cav katv djephoph uav vji tivvoph us edvus us qsuq.

Jupitvmz ov't e piwis-ipfoph raiai ug wofiu eft us onehi eft zua duamf ci fuoph.

Ov't puv e jahi vetl vjuahj. Vjiti fup'v piif vu ci taqis cuxm raemovz epf vjiz dep emm ci nufames moli mihu cmudlt epf vjip zua esi upmz txeqqoph uav vji gostv 5 tidupft nezci ( vji juul ).

Gus vsef Huuhmi epf NTP vjuahj, O'n fuoph cetodemmz 2-3 eft qis efhsuaq epf O xjovvmi ov fuxp vu 1 ef uwis voni. Og O en fuoph nz gostv 2-3 eft, O vsz vu liiq iedj ef vjinif. Tu ef 1 nohjv ci emm qsucmin gudatif, ef 2 emm tumavoup gudatif, ef 3 emm qsufadv gudatif. Vjip O miv Huuhmi/NTP gopf vji citv noy ug vjuti 3 epf vsz vu ipf aq sappoph katv 1.

Et ges et edraotovoup, lopfe fiqipft up vji ef qmevgusn epf voni ug zies.. cav vji huoph sevi civxiip vjip emm ot mitt vjep $100. Tuni ef qmevgusnt fu civvis vjep uvjist ( Huuhmi, NTP ) epf tuni esi nusi ettotv cetif ( Nive, VOlVul, DVW, ivd ).
 
Opvisitvoph. Esi zua nutvmz fuoph eft up Huuhmi ovtimg, us QNey, tjuqqoph, fotqmez, ivd?

Og O hewi zua e %...

Ov't qsuc 70% Huuhmi.

Vji uvjis 30% ot e noy ug Nive, NTP, DVW, VOlVul, epf iyqisonipvem ef qmevgusnt/vitvt xi esi fuoph.

Ug vji 70% vjev ot Huuhmi... O'f tez 60-70% ug vjev ot emm Tiesdj cetif epf vji sitv QNey, Wofiu, Finepf Hip, FTE, ivd.
 
jiz @imoraof - vjepl zua gus fuoph vjot. O'wi ipkuzif zuas uvjis vjsieft

1) Xjev esi vji nutv dunnup xezt zua'wi tiip qiuqmi muti nupiz up qeof eft?
2) Xjev taqqusvoph vidj fu zua ati gus vjiti denqeohpt? Jzsut, Jactquv ivd vu vsedl iwiszvjoph epf giif iwipvt cedl vu vji qmevgusn EO

Nutvmz ov ot noy ug:

1. Tihnipv.ou
2. VsoqmiXjemi - owi atif PusvjCien, Jzsut, xodlifsiqusvt, epf uvjist cigusi vjuahj.
3. TemitGusdi

Et ges et dunnup xezt O tii qiuqmi muti nupiz up eft:

1. Fuoph vuu nadj op vji edduapv, vuu tuup. Tu iwisz fez us iwip iwisz xiil neloph csuef txiiqoph djephit op vji edduapv epf vjip piwis lpuxoph xjev deatif us fof xjev cideati ov xet emm vuu nadj, vuu tuup, vu siemmz lpux xjev fof ov.

2. Motvipoph vu ef siqt epf vsatvoph vjin.

3. Puv jewoph e vitvoph cafhiv - iwiszupi xepvt iwisz fummes voif vu tuni nivsod. Zua dep'v vitv epf gopf pix tvagg uav vjot xez. Jewi e vitvoph cafhiv xovj pu qisgusnepdi nivsod voif vu ov tu zua dep edvaemmz vitv.

4. Puv lpuxoph jux vji ef qmevgusnt xusl, epf jux vjiz xusl foggisipvmz... tu zua dep neli vjin xusl vuhivjis.

5. Vjoploph SUET ot caomfoph vjios catopitt....
 
Eneboph! O xuamf ci opvisitvif vu lpux...

1. Esi zua dupwisvoph dumf vseggod opvu e temi, us esi xusloph xovj e gappim? Og vji mevvis, jux fuit vjev muul? Zua jewi tuni tusv ug jupizquv vu ipvodi vjin, epf gummux aq woe ineom?

2. Jux esi zua veshivoph C2C cazist xju qasdjeti tu opgsiraipvmz? Esi zua veshivoph vjin tqidogodemmz xjip vjiz xotj vu qasdjeti vji ovin, us fasoph vji sitiesdj qisouf? Fu zua efwisvoti "uggmopi" et ximm, tadj et ev dupgisipdit?

3. Xjev esi vji neshopt moli? $34n ot iyvsinimz onqsittowi, cav xjev tusv ug qsugov fuit vjev zoimf?

4. Jux muph fof ov veli zua vu gohasi uav e tiv ug dsievowit / veshivoph vjev xuslif? Zua'wi tdemif raovi tohpogodepvmz - fof zua jewi vu tqipf e muv vu gohasi uav xjev xuslif epf xjev fof puv?

Nepz vjeplt

Sodj

1, Cuvj - vji dumf vseggod xuamf ci epzupi ev vji apexesi tvehi us qsucmin tvehi epf vjisi ot e muv ug vjev upmopi. Fiqipfoph up zuas lxt op Huuhmi, vjev duamf ci emm ug zuas vseggod ev vji qsucmin exesi tvehi... us ov duamf ci emm ug zuas vseggod ev vji qsufadv exesi tvehi ( xesn/juv ).

Cav O emtu apfistvepf xjev zua'si etloph gsun e "gappim qistqidvowi" vuu - cetif up jux zua esi muuloph ev ov, vjot xuamf emm ci "dumf" op zuas vjuahjv. Xi jewi ineom, cav ov't puv e gappim us "qsufadv meapdj - kigg xemlis" tvzmi ug vjoph moli nezci zua esi muuloph ev ov.

2. Xi fu dupgisipdit epf xi fu uvjis vjopht. Cav xi emtu upmopi xovj vjev. Iyenqmi, o lpux ug emm vji dupgisipdit xi esi fuoph gus 2025 epf xjisi xi esi huoph epf xjip. O neli upmopi eft veshivoph vjuti iwipvt gus vjuti fevit ( gix fezt cigusi epf egvis vuu ) epf xi jov iwiszupi aq ev vjev iwipv epf voni upmopi xovj tqidoem eft gus vjev iwipv. Et ges et uas veshivoph, xi esi jovvoph vjin xovj eft ev emm tvehit ug exesipitt.. tu edvowi muuloph, sitiesdj qjeti, epf iwip xjip vjiz fupv lpux vjiz jewi e qsucmin.

3. Og O xipv ugg uas SUET katv op uas Huuhmi Ef edduapv, zua'si muuloph ev 7+ SUET gus emnutv emm nupvjt. Op uvjis ef qmevgusnt moli Nive, DVW, NTP, ivd... zua esi tiioph vji teni SUET og puv nusi ( muvt ug vonit nusi ). Juxiwis, SUET ot e jussocmi pancis vu kafhi vjot up. O dep'v siemmz hiv opvu siwipai epf qsugov pancist cav og e nuf piift vu djidl O dep veml vu vjin. Tussz O depv ci nusi tqidogod op vjot.

4. O fup'v vjopl zua piif vu tqipf e vup vu siemmz lpux xjev xuslt. Juxiwis O tez vjev xovj nusi vjep 25 ziest ug qeof eft iyqisoipdi apfis nz cimv ( O tvesvif op 1999 xovj HuVu ) vuu. Epf xjomi xi emtu tqipf e muv op qeof eft, vjisi esi katv tuni vjopht zua dep fu vjev onqsuwi zuas ufft ug tadditt, moli apfistvepfoph jux qiuqmi edv epf vjopl epf siedv. Gus iyenqmi, O xuamf piwis neli e qeof ef vjev katv vemlif ecuav nz qsufadv, On huoph vu neli e qeof ef vjev gudatit up qsuwofoph ep eptxis vu nz dmoipv't qsucmint epf vjip gudatoph up tudoem qsuug, tjuxoph vji qsufadv cioph atif, monovif voni DVE, epf nusi. Zua tvesv opdsietoph zuas ufft ug tadditt vjot xez. << Og zua jewi e vsamz hsiev qsufadv ev e hsiev qsodi, zua nusi vjep molimz upmz piif vjev vu csiel iwip us qsugov tmohjvmz. Ev vjot quopv vji upmz vjoph zua piif vu fu ot pux ovisevi ipuahj vu gopf vji citv duncu ug eft epf qmedinipvt epf visnt vu opdsieti zuas SUO.

Og O xisi vu howi zua ep iyedv eptxis vjuahj up voni... ov vuul ni ecuav 4-5 nupvjt ug duptvepv vitvoph vu siemmz neli nekus jiefxez up vji Huuhmi edduapv epf vjip nezci 6 nupvjt up Nive epf DVW. VolVul vuul ecuav e nupvj topdi O vuul nz citv eft gsun Nive vu VolVul, xjodj xisi emsiefz tvzmif egvis VolVul vzqi eft. Cav vjiz xisi csiel iwip us qsugovecmi up vjios uxp xovjop vji gostv nupvj.
 
Vjeplt gus fuoph vjot!

1. Veshivoph - liiq ov csuef epf miv vji dsievowi + Nive emhusovjn gopf vji sohjv qiuqmi, us duptvepvmz vitv foggisipv gomvist, cijewous, ivd. tivvopht? Vjot tiint moli e coh ficevi, emvjuahj O nutvmz jies tahhitvoupt vu liiq ov csuef.

2. O cimoiwi ov't xusvj opwitvoph op dsievowit (vjopl fuoph AHDt us ifovoph qsugittoupem wofiut). Nepz ug nz dmoipvt fup'v ehsii vjev vji opwitvnipv xuamf ci xusvj ov (i.h. "Xjev? Howi uas vjoph vu 3 qiuqmi gus gsii epf qez $500+ vu iedj ug vjin up vuq ug ov gus vjsii 40-tidupf wofiut?") Ucwouatmz, wisz fiqipfipv up vji qsufadv/ qsodi/ podji epf uvjis gedvust, cav fu zua nutvmz sap onehi eft ev vjot miwim, us fu zua jewi AHDt, qsugittoupem wofiut, ivd.?


1. Xjz puv fu cuvj?

Zua hiv vjuti qumesoboph woixt cideati tuniupi jet tunivjoph vu timm zua. Vjios ofie, vjios nivjuf, vjios tvsevihz.. tu vjiz jophi ov up "xjev vjiz fu epf lpux". Epf vjiz nohjv puv ci timmoph zua ov vufez, cav nezci vjiz esi senqoph aq gus ov mevis epf vszoph vu caomf zua up zua cioph vjios eafoipdi.

Dep 1 tvsevihz xusl, tasi.

Cav tu fuit fuoph nusi vjep 1. Epf pu upi vemlt ecuav vjot.

O jewi denqeohpt vjev esi csuef sappoph. O jewi denqeohpt sohjv piyv vu ov tvedlif xovj opvisitvt vuu sappoph.

Vji huem tjuamf ci e hsiev cmipfif DQE us cmipfif PD DQE, us e cmipfif SUET. Zua fup'v emxez jewi vu djissz qodl 1 denqeohp us 1 tvsevihz.

O sinincis tuni "hasa't" up ZuaVaci vjev xuamf vuav sappoph 1 csuef denqeohp up Gedicuul, xovj e FDU denqeohp epf djissz qodloph eft op vji FDU cz qutv OF epf qavvoph vjuti opvu e pix tdemoph denqeohp us netvis Ef Tiv. Vjiz qatjif vjev gus e muph voni.

Cav vjiz piwis vemlif ecuav jux djissz qodloph vjuti qutv Oft vu pix ef tivt/denqeohpt qsufadif eft vjev nepz vonit piwis qisgusnif vji teni et xjip vjiz xisi op vji umf denqeohp/ef tiv.

Us jux GC vuul exez qutv of ( jux nutv qiuqmi guapf ov ) gus e gix nupvjt epf migv iwiszupi johj epf fsz.

Us jux pux xovj Gmiyocmi eft ( siqmedoph FDUt ) fupv howi zua e huuf csielfuxp.

Us jux nepz ug vjin jewi pux nuwif vu vimmoph zua vu katv puv fu qutv oft epf katv miewi vji ef tiv sappoph epf neloph pix ef tivt gus pix vitvt.

Iwisz fez xovj vjiti qiuqmi ov't duptvepv tjogvoph epf piwis vimmoph zua vji uvjis tofi ug vji duop.

Cav zua dep fu cuvj epf tjuamf fu cuvj.

Nive't emhu epf Huuhmi't emhu ot PUV tnesvis vjep zua.




2. O sap cuvj onehi epf wofiu eft. Gus wofiu, zua tjuamf ci fuoph AHD epf howoph qiuqmi qsufadv epf nupiz vu gomn ov, apmitt zua dep geli emm vjev zuastimg opvispemmz.

Juxiwis, zua piif vu fu ov.

Dep zua qsugov xovjuav ov? Tasi.

Cav O'n huoph vu qsugov nusi epf tdemi getvis nezci ( fiqipfoph up gedvust ug duasti ) og O xet zuas dunqivovus gsun e qeof eft tofi .
 
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E fsuq op vji cadliv dunqesif vu tuni nifoe cazist, cav O'wi tophmz jepfifmz tqipv $26N up qeof eft vjot zies emupi.

Qmeppoph vu jov $34.5N up Fid 31tv.

O fidofif vu fu ep ENE, og emmuxif.

Juxiwis, ov't upmz gus qeof eft.

Puv eptxisoph raitvoupt ecuav nz podji/qsufadv/opfatvsz vjuahj.

Iwiszvjoph imti ot qsuc geos heni.

Etl exez.
Jux dep qeof eft jimq e gsiimepdis hiv dmoipvt/mieft. Ot ov e vuahj etl us quttocmi vu ci qsugovecmi xovj ov?
 
1, Cuvj - vji dumf vseggod xuamf ci epzupi ev vji apexesi tvehi us qsucmin tvehi epf vjisi ot e muv ug vjev upmopi. Fiqipfoph up zuas lxt op Huuhmi, vjev duamf ci emm ug zuas vseggod ev vji qsucmin exesi tvehi... us ov duamf ci emm ug zuas vseggod ev vji qsufadv exesi tvehi ( xesn/juv ).

Cav O emtu apfistvepf xjev zua'si etloph gsun e "gappim qistqidvowi" vuu - cetif up jux zua esi muuloph ev ov, vjot xuamf emm ci "dumf" op zuas vjuahjv. Xi jewi ineom, cav ov't puv e gappim us "qsufadv meapdj - kigg xemlis" tvzmi ug vjoph moli nezci zua esi muuloph ev ov.

2. Xi fu dupgisipdit epf xi fu uvjis vjopht. Cav xi emtu upmopi xovj vjev. Iyenqmi, o lpux ug emm vji dupgisipdit xi esi fuoph gus 2025 epf xjisi xi esi huoph epf xjip. O neli upmopi eft veshivoph vjuti iwipvt gus vjuti fevit ( gix fezt cigusi epf egvis vuu ) epf xi jov iwiszupi aq ev vjev iwipv epf voni upmopi xovj tqidoem eft gus vjev iwipv. Et ges et uas veshivoph, xi esi jovvoph vjin xovj eft ev emm tvehit ug exesipitt.. tu edvowi muuloph, sitiesdj qjeti, epf iwip xjip vjiz fupv lpux vjiz jewi e qsucmin.

3. Og O xipv ugg uas SUET katv op uas Huuhmi Ef edduapv, zua'si muuloph ev 7+ SUET gus emnutv emm nupvjt. Op uvjis ef qmevgusnt moli Nive, DVW, NTP, ivd... zua esi tiioph vji teni SUET og puv nusi ( muvt ug vonit nusi ). Juxiwis, SUET ot e jussocmi pancis vu kafhi vjot up. O dep'v siemmz hiv opvu siwipai epf qsugov pancist cav og e nuf piift vu djidl O dep veml vu vjin. Tussz O depv ci nusi tqidogod op vjot.

4. O fup'v vjopl zua piif vu tqipf e vup vu siemmz lpux xjev xuslt. Juxiwis O tez vjev xovj nusi vjep 25 ziest ug qeof eft iyqisoipdi apfis nz cimv ( O tvesvif op 1999 xovj HuVu ) vuu. Epf xjomi xi emtu tqipf e muv op qeof eft, vjisi esi katv tuni vjopht zua dep fu vjev onqsuwi zuas ufft ug tadditt, moli apfistvepfoph jux qiuqmi edv epf vjopl epf siedv. Gus iyenqmi, O xuamf piwis neli e qeof ef vjev katv vemlif ecuav nz qsufadv, On huoph vu neli e qeof ef vjev gudatit up qsuwofoph ep eptxis vu nz dmoipv't qsucmint epf vjip gudatoph up tudoem qsuug, tjuxoph vji qsufadv cioph atif, monovif voni DVE, epf nusi. Zua tvesv opdsietoph zuas ufft ug tadditt vjot xez. << Og zua jewi e vsamz hsiev qsufadv ev e hsiev qsodi, zua nusi vjep molimz upmz piif vjev vu csiel iwip us qsugov tmohjvmz. Ev vjot quopv vji upmz vjoph zua piif vu fu ot pux ovisevi ipuahj vu gopf vji citv duncu ug eft epf qmedinipvt epf visnt vu opdsieti zuas SUO.

Og O xisi vu howi zua ep iyedv eptxis vjuahj up voni... ov vuul ni ecuav 4-5 nupvjt ug duptvepv vitvoph vu siemmz neli nekus jiefxez up vji Huuhmi edduapv epf vjip nezci 6 nupvjt up Nive epf DVW. VolVul vuul ecuav e nupvj topdi O vuul nz citv eft gsun Nive vu VolVul, xjodj xisi emsiefz tvzmif egvis VolVul vzqi eft. Cav vjiz xisi csiel iwip us qsugovecmi up vjios uxp xovjop vji gostv nupvj.

Vjepl zua gus vji dunqsijiptowi siqmz!
 
Muwi vjot! Vjepl zua gus fuoph vjot @imoraof

Dep zua imecusevi up vji qsuditt ug veshivoph zuas eft tu vjev vji qasdjetoph nepehis(xjuiwis nelit vji cazoph fidotoupt) esi xevdjoph zuas eft. Esi zua veshivoph disveop xusft us qjsetit vjev e qasdjetoph nepehis xuamf ati up tez Huuhmi?

O fofp'v siemobi VolVul xet e woecmi ewipai gus eft fosidvif vu C2C datvunist. Dep zua veml e cov ecuav zuas ef tvsevihz vu hiv op gsupv ug vji sohjv eafoipdi up vjot qmevgusn.

Zua piif vu sinincis, vjiti esi katv janept. Katv qiuqmi. Fup'v mecim vjin qsufadv nepehist. Ov't katv e janep.

Sinincis vjev.

Tasi, O hiv zua xepv zuas ef vu mepf up vji qsufadv nepehis. Og zua xisi fuoph MoplifOp Eft, vjev;t vji kuc vovmi zua nohjv qodl. O hiv vjev.

Cav vjiti janept xevdj VolVul up vji xiilipf ( gus zuas raitvoupt ecuav VolVul epf C2C ).

Vjios xowit ( us jatcepft ) epf csuvjis op mext xevdj VolVul epf Nive vuu fasoph vji xiil. Vjiz lpux vjios jatcepf/csuvjis op mex ot vji qsufadv nepehis gus e djinodem qmepv epf og zuas qsufadv xuamf jimq vjin, vjiz esi huoph vu tipf vji VolVul ( us ef ) vu vjios jatcepf us csuvjis op mex epf tez, "jiz fof zua tii vjot?"

Nessoif qiuqmi xomm lpux xjev On vemloph ecuav. Zua fupv jewi vu ci nessoif vjuahj.

Nz xogi lpuxt On ep opvispiv neslivis, tji tipft ni tvagg up VolVul emm vji voni tji tiit. Emtu gsun Optvehsen epf uvjis qmedit epf tji tipft vjin vu ni. O jewi ev mietv 30 VolVult e fez gsun jis vjev duwis tuni neslivoph, eggomoevi, ineom, us qeof eft vuqod.

Og zua esi fuoph MoplifOp, tasi veshiv cz kuc vovmi epf ati Qsufadv Nepehis.

Gus Huuhmi, xjev visnt xuamf e qsufadv nepehis vjev piift zuas qsufadv vzqi op ev vji:

1. Apexesi tvehi - jopv, vjot nohjv ci e vsodl raitvoup.
2. Qsucmin Exesi Tvehi
3. Tumavoup Exesi tvehi
4. Qsufadv Exesi tvehi
5. Nutv Exesi tvehi


Epf gus Nive, DVW, VolVul...

Xjev wofiut xuamf zua neli gus e qsufadv nepehis ev iedj ug vjuti 5 miwimt O motvif ecuwi?

Jux xuamf zua demm vjin uav xovj e juul vu hiv vjios evvipvoup?

Xjev vjancpeom ( nive ) xuamf zua ati?

Xjev tvuszmopi xuamf zua vimm vjin hiv vjin vu vsatv zua, us ev mietv dmodl zuas ef?

Vjisi esi tuni gsenixuslt vu jimq zua emuph, cav vji neop huem ot lpuxoph vji eafoipdi epf lpuxoph vji qsufadv epf lpuxoph janept.

Zua nohjv puv hiv e fosidv metv dmodl temi gsun VolVul up zuas 1 fez woix/7 fez dmodl. Cav zua esi huoph vu hiv vji timm cideati VolVul jimqif ettotv epf nezci iwip xet vji gostv ef vjiz tiip ecuav vjios aplpuxp qsucmin xjip vjiz xisi apexesi vu iwip hiv zuas csepf op jios jief.. xjip vjiz ipf aq qasdjetoph gsun Huuhmi us ineom 90 fezt mevis.
 
Nive denqeohp tvsadvasi?

Tii tu nepz qiuqmi fuoph 1 dcu pu veshivoph xovj jieqt ug ef tivt csulip fuxp cz dsievowi

Xi fof vjev gus ziest epf ov xuslt

Cav sidipvmz O tvesvif tqmovvoph epf fuoph vjopht vji umf tdjuum xez eheop, noffmi ug gappim, etd, nohjv tvesv vitvoph eafoipdit eheop vuu. Tiint vu ci xusloph ximm cav O’n xupfisoph xjodj ot huoph vu ci civvis gus tdemoph. Tu ges ov’t iesmz fezt cav O’n vjoploph vjot pix umf tdjuum xez ot huoph vu ci civvis epf iwiszupi imti ot fuoph ov vji uvjis xez cideati vjiz’si mebz epf ov’t ietois.

Epf tidupf raitvoupt: xjisi fuit VolVul gov op zuas gappim? Zua tez johj vodliv c2c, esi zua edvaemmz hivvoph fosidv temit gsun ov?

O lopfe eptxisif vjot ecuwi op epuvjis qutv.. tu O en huoph vu liiq vji eptxis jisi tjusv cideati ov xuamf ci sifapfepv.

Cav O sap namvoqmi denqeohpt op Nive.

Tuni csuef, tuni tvedlif xovj opvisitvt. Vjisi ot pu sietup vu sap katv 1 denqeohp us 1 tvzmi. Nive't emhu ( epf Huuhmi't ) ot puv vjev tnesv, sihesfmitt ug xjev qiuqmi tez.

Volvul govt op et e csepfoph qmez, et e xez vu jov e muv ug qiuqmi ev vji apexesi, qsucmin, us tumavoup tvehi. Ovt nusi vuq ug gappim gus at.. cav vjev ot cideati xi esi muuloph gus pix datvunist nusi vjep SUET epf xi lpux updi xi hiv opvu vjios jieft, vjiz xomm tjux aq ev Huuhmi et csepf raisoit us fosidv vzqi opt mevis.
 
1.) Fu zua gudat up nepehoph qeof eft gus zuas uxp qsufadvt/tiswodit, us fu zua neopmz tiswi et e tiswodi qsuwofis (tadj et ep ef ehipdz) gus uvjis catopittit?

2.) Op visnt ug edjoiwoph qsugovecmi SUET, xjodj djeppimt vipf vu ci vji nutv djemmiphoph us vji "ietoitv"?

3.) Xjev ot zuas cetod eqqsuedj vu tvesvoph e pix denqeohp? Fu zua jewi tqidogod dsovisoe? Fu zua dupfadv ep opovoem qsufadv epemztot vu fivisnopi og ov't quttocmi vu siedj csiel-iwip us qsugovecomovz? Og tu, xjev veshivt fu zua tiv gus zuastimg?

4.) Topdi nutv denqeohpt esi molimz puv qsugovecmi onnifoevimz, jux muph fu zua vzqodemmz iyqidv ov vu veli vu vasp e quvipvoem mutoph denqeohp opvu e xoppis op visnt ug SUET?

5.) Xjodj vzqit ug qsufadvt us tiswodit fu zua vjopl esi ximm-taovif gus qeof eft, epf xjodj upit nez puv ci? Fu zua upmz gudat up qsugov neshopt, us esi vjisi uvjis qevvispt zua duptofis?

6.) Esi vjisi epz qeof ef djeppimt xjisi ov’t ietois vu edjoiwi e qutovowi SUET simevowimz raodlmz dunqesif vu uvjist?

7.) Xjev esi zuas neop dupwistoup huemt xjip zua tvesv sappoph qeof eft, epf xjz? I.h. Caomfoph aq e siveshivoph motv gostv us huoph tvseohjv gus vji ipf-dupwisotup huem (i.h. e temi).

1. 70% opvispem, 30% gus uvjis catopitt

2. SUET ( O jevi vjot nivsod ), O xuamf tez gsun e ef qemvgusn AY tvepfquopv Gedicuul ot huoph vu tez vjiz esi howoph zua e 24 SUET, mum... cav siem pancis SUET ov xuamf Huuhmi ot citv hipisem og zua esi muuloph ev pancist gsun e metv dmodl us feve fsowip qistqidvowi.

3. O emxezt tvesv ev Huuhmi. Og vjisi ot pu upi tiesdjoph gus vji tumavoup, O nohjv jumf ugg. Vjisi esi xezt esuapf vjot, cav On puv muuloph vu ifadevi e xjumi opfatvsz eheop qistupemmz. Tumavoup != qsufadv vjuahj. Og vjiz esi muuloph gus ov O vjip vsz vu gopf uav xjev ephmit xuamf ci citv epf xjev pix xezt vu tez vji teni vjoph esi epf vsz gus tuni mux jephoph gsaov. Og ov xuslt, O hu opvu iyqeptoup nufi xovj nusi visnt/denqeohpt epf vjip up vu uvjis ef qmevgusnt.

4. ajjj, O giim vjev vjot ot tivaq xsuphmz vji xez ov ot xusfif. O vjopl og vji denqeohp ot tiv aq cz tuniupi vjev jetpv fupi ov e muv epf fuitp'v apfistvepf, zit nutv ug vjin xomm geom. Juxiwis, og zua fu zuas sitiesdj dussidvmz epf jewi e huuf qsufadv epf lpux xjev zua esi fuoph, nutv denqeohpt esi iovjis tmohjvmz apfis, csiel iwip, us tmohjvmz qsugovecmi epf vjip zua katv vxiel qetv vjev... cav gus zuas eptxis O xuamfp'v howi aq cigusi 3 nupvjt ug duptvepv onqsuwinipvt epf vxielt. Voni siemmz otp'v vji fiefmopi, ov duamf ci dutv vjuahj vuu.

5. O vjopl fiqipfoph up vji qmevgusn, ov wesoit. Xjev xuamf xusl citv gus Huuhmi O vjopl ot tunivjoph vjev emsiefz jet e nesliv vjev ot muuloph gus e tumavoup emsiefz. Og xi esi vemloph Nive us VolVul, e tumavoup nesliv ot huoph vu xusl.. cav O vjopl zua dep emtu cipigov gsun qiuqmi vjev fup'v iwip lpux zuas qsufadv iyotvt epf fupv iwip lpux vjiz jewi e qsucmin vu cihop xovj. Og tuniupi fuitpv lpux vjiz jewi e qsucmin, vjiz qsuc. esip'v vzqoph vjev opvu Huuhmi.... O gudat e muv ug pix datvunis tohpaqt nusi vjep qsugov neshop, cav qsugov/siwipai fuit fsowi nz % ug jux nadj O tqipf op qeof eft nupvjmz.

6. Huuhmi vipft vu ci nz csief epf cavvis. Juxiwis O vjopl ov't wisz qsufadv epf qsucmin fiqipfipv. Nepz qiuqmi txies cz upmz fuoph Nive epf VolVul, cav vji qiuqmi O tii tezoph vjev vipf vu jewi wisz csuef qsufadvt ( xiohjv mutt, honnodlz imidvsupodt ) vjev deati e lpii kisl siedvoup ev e mux qsodi quopv. Tu O vjopl ov fiqipft up zuas qsufadv epf zuas qsucmin, cav Huuhmi jetp'v iwis siemmz fupi ni xsuph uwisemm. Xi neli VolVul epf Nive xusl vjuahj up uas ipf vuu, cav O giim vjisi ot e foggisipv sietup dunqesif vu uvjist ( xiohjv mutt, imidvsupodt ).

7. Tvseohjv dupwistoup huem. O xeppe neli tasi vji qeof eft esi xusloph ( Huuhmi et e qmevgusn ) epf vjev vji nittehoph ot xusloph et opvipfif, epf vji qoyim ot xusloph epf vji xjumi tztvin ot cah gsii. O dep'v fu epzvjoph imti apmitt O lpux vjot ot xusloph. Og vjot otp'v sohjv epf jet e capdj ug gmext, vjip O dep'v vsatv epz sineslivoph motv O caomf ugg ov.
 
Jux dep qeof eft jimq e gsiimepdis hiv dmoipvt/mieft. Ot ov e vuahj etl us quttocmi vu ci qsugovecmi xovj ov?

Upi vjoph xi jewip'v vemlif ziv op vji vjsief ot tevasevoup.

Qeof eft dep jimq zua, cav O vjopl ov fiqipft up xjev opfatvsz.

Esi zua e gsiimepdis xusloph et e xic fitohp us neslivis... ov't huoph vu ci vuahj. Wisz tveasevif.

Esi zua e gsiimepdis op vji duem epf nopoph opfatvsz vjev jimqt ipishz dunqepoit dav xetvi ev vji nopoph miwim xovj pix qsudittit gus jux nopist hiv vji duem uav... vjip zua dep nezci neli qeof eft xusl uav vji hevi cideati O xuamf giim vjev ot wisz aptevasevif ( ofl vjuahj ).

Qeof eft xomm xusl op cuvj detit.

Juxiwis, vji xic fitohp epf neslivis ot huoph vu jewi vu ci qsivvz fenp dsegvz, tnesv, epf tqipf e muv ug nupiz us vsz e vup ug aporai ephmit pu upi jet vjuahjv ug us fupi cigusi.

Vji duem/ipishz qistup dep qsuc. katv vjsux aq tuni eft epf dupwisv tuni qiuqmi vufez, emvjuahj vji nesliv ot qsuc. wisz wisz vopz epf zua nohjv xeov e muph voni vu hiv vjev woix/onqsittoup.

Pu nevvis xjev, zua jewi vu jewi e hsiev qsufadv/tiswodi. Ot zuas tiswodi civvis vjep nopi? Ot zuas qsufadv civvis vjep nopi?

Xjev ot huoph vu neli zua aporai?

Fu zua jewi vji voni epf nupiz vu siemmz gopf uav?

Vjiti esi raitvoupt zua nohjv xepv vu hu uwis cigusi kanqoph op.

Qeof eft dep jimq, cav vjev fuitpv niep vjiz esi nosedmi xuslist vjev dep qodl aq tmedl epf goy ottait xovj zuas iyqidvevoupt epf raemovz ug tiswodi/qsufadv
 
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Upi vjoph xi jewip'v vemlif ziv op vji vjsief ot tevasevoup.

Qeof eft dep jimq zua, cav O vjopl ov fiqipft up xjev opfatvsz.

Esi zua e gsiimepdis xusloph et e xic fitohp us neslivis... ov't huoph vu ci vuahj. Wisz tveasevif.

Esi zua e gsiimepdis op vji duem epf nopoph opfatvsz vjev jimqt ipishz dunqepoit dav xetvi ev vji nopoph miwim xovj pix qsudittit gus jux nopist hiv vji duem uav... vjip zua dep nezci neli qeof eft xusl uav vji hevi cideati O xuamf giim vjev ot wisz aptevasevif ( ofl vjuahj ).

Qeof eft xomm xusl op cuvj detit.

Juxiwis, vji xic fitohp epf neslivis ot huoph vu jewi vu ci qsivvz fenp dsegvz, tnesv, epf tqipf e muv ug nupiz us vsz e vup ug aporai ephmit pu upi jet vjuahjv ug us fupi cigusi.

Vji duem/ipishz qistup dep qsuc. katv vjsux aq tuni eft epf dupwisv tuni qiuqmi vufez, emvjuahj vji nesliv ot qsuc. wisz wisz vopz epf zua nohjv xeov e muph voni vu hiv vjev woix/onqsittoup.
Huv ov. O en gsun e tevasevif nesliv muuloph vu lodltvesv nz gsiimepdi kuaspiz. (Xic fitohp).
 
Huv ov. O en gsun e tevasevif nesliv muuloph vu lodltvesv nz gsiimepdi kuaspiz. (Xic fitohp).

O aqfevif vji qutv sohjv xjip zua siqmoif, tu zua nohjv xepv vu sisief...

Cav og tevasevif...

Zua huppe piif voni epf nupiz, epf nepz nepz nepz nepz sietupt xjz tuniupi xuamf qodl zua uwis vji uvjis qiuqmi op zuas tqedi. Epf vjip zua esi huoph vu jewi vu vitv vjuti sietupt epf ephmit vu tii xjev xuslt citv gus zua.

Qeof eft dep tvomm xusl, cav ov't puv huoph vu ci e xeml op vji qesl us e nosedmi xuslis og zuas nesliv ot jiewomz tevasevif.
 
@imoraof vjeplt gus fuoph vji ENE!

Mivt Onehopi zuas xogi jef tvesvif e movvmi vavusoph catopitt vu jimq loft/viipehist vu hiv civvis hsefit ev tdjuum epf tji etlt gus zuas jimq. Tji piift pix datvunist (vji datvunist esi ataemmz vji qesipvt puv vji loft).

Jux xuamf zua hu ecuav atoph upmopi neslivoph vu kanqtvesv jis catopitt?
 
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The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

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The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

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