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Imagine that you are in an alternate universe where everything is the same except that The Millionaire Fastlane is written by some random guy in Madagascar with no credential whatsoever.
Let's call him Antarivo. He is fully unknown, you don't find anything when you type his name on search engines, and there's no "About the author" section in his book. Hence, we don't know if he (or she?) ever built a real business or if he is rich. His book is 99% just like MJ's (of course, the parts where MJ relate his background or talk about his personal life would be different here).
Now, let's say you stumble upon Antarivo's book on Amazon or on some obscure website. Would you buy his book? In this alternate universe, do you think that the book would have reached 1,000,000 sales?
I am asking this question to see how much the face behind a project (especially one of an intellectual nature) matters in its success.
Let's call him Antarivo. He is fully unknown, you don't find anything when you type his name on search engines, and there's no "About the author" section in his book. Hence, we don't know if he (or she?) ever built a real business or if he is rich. His book is 99% just like MJ's (of course, the parts where MJ relate his background or talk about his personal life would be different here).
Now, let's say you stumble upon Antarivo's book on Amazon or on some obscure website. Would you buy his book? In this alternate universe, do you think that the book would have reached 1,000,000 sales?
I am asking this question to see how much the face behind a project (especially one of an intellectual nature) matters in its success.
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