The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Join free.

Join over 80,000 entrepreneurs who have rejected the paradigm of mediocrity and said "NO!" to underpaid jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence.

Free registration at the forum removes this block.

Roast My Idea - Lead Generation Business

DamienP

Bronze Contributor
FASTLANE INSIDER
Speedway Pass
User Power
Value/Post Ratio
159%
Sep 27, 2015
83
132
42
UK
I did have an untested idea to sell leads to businesses on a contractual basis offering to serve them a minimum amount of leads a month and then charge them for leads over that minimum so I get recurring monthly revenue.

As for yourself and Theag's comment about the low CPL I am well aware of this but the amount of money I make off this is trivial at the moment, If I made $1k off this its 1k I didn't have and experience gained which is invaluable. Who knows if I work at it constantly reapply myself and learn from issues that arise IT MAY JUST WORK OUT! The core of the matter is that I DID SOMETHING! As far as I can tell the idea fulfils Need, Entry, Control, Scale and hopefully Time.

It'd be so easy for me to just say "your right, the CPL is too low so its not worth it" but having said "its too hard" my whole life I'm determined to at least try. Who would I be if I didn't at least try.

I do agree with your comments - action is key, and should be admired. However, why not make your first venture a high profit venture? Honestly I don't believe the process is any easier or harder either way, so why not?

Contractual basis with a minimum number of leads per month - thats exactly what I do.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

tafy

Gold Contributor
Speedway Pass
User Power
Value/Post Ratio
116%
Aug 21, 2013
1,647
1,912
UK
I would easily pay £10 a lead, I would bite your hand off for them. But I'm in software
 

DamienP

Bronze Contributor
FASTLANE INSIDER
Speedway Pass
User Power
Value/Post Ratio
159%
Sep 27, 2015
83
132
42
UK
I would easily pay £10 a lead, I would bite your hand off for them. But I'm in software

I charge £30-50 per lead in my niche. A much better return is possible with a higher order value.
 

DamienP

Bronze Contributor
FASTLANE INSIDER
Speedway Pass
User Power
Value/Post Ratio
159%
Sep 27, 2015
83
132
42
UK
You're in a competitive market, and your USP's are nowhere near punchy enough. If you want to stand out, you need to find a reason why people should give a shit about what you have to offer.

Come on? What makes you GREAT? Why the hell should I choose YOU? Give me an awesome offer that grabs my attention.
 

SmoothFranko

Bronze Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
115%
Jul 31, 2015
156
180
30
Australia
why not make your first venture a high profit venture?
I don't actully know if it's even possible with this and I won't until I find out what a customer is worth to the businesses i'd like to serve. The short answer is 'I Don't know" I was told to pick an idea I had that would cost next to nothing to start so I chose this simply because It was within my grasp to achieve.
 

SmoothFranko

Bronze Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
115%
Jul 31, 2015
156
180
30
Australia
You're in a competitive market, and your USP's are nowhere near punchy enough. If you want to stand out, you need to find a reason why people should give a shit about what you have to offer.

Come on? What makes you GREAT? Why the hell should I choose YOU? Give me an awesome offer that grabs my attention.
I'm sorry I have very little marketing experience and just need something to fill the gaps it was the best I could come up with at the time. I am looking into getting a job at a marketing agency as well as reading books and websites till my eyes bleed.

What can be improved?
Where there are specific instances that illustrate the problem?
Why do you feel it needs improvement?
How you would suggest making the improvement?
Why you feel your recommended changes work better?
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

DamienP

Bronze Contributor
FASTLANE INSIDER
Speedway Pass
User Power
Value/Post Ratio
159%
Sep 27, 2015
83
132
42
UK
I'm sorry I have very little marketing experience and just need something to fill the gaps it was the best I could come up with at the time. I am looking into getting a job at a marketing agency as well as reading books and websites till my eyes bleed.

What can be improved?
Where there are specific instances that illustrate the problem?
Why do you feel it needs improvement?
How you would suggest making the improvement?
Why you feel your recommended changes work better?

Dont apologize - its your business, not ours, and I'm choosing to help :)

Reading books and websites is all very well, but that in itself can become a dreamers lifestyle. Trust me, I did it.

Look, you're over-complicating this. You just asked me 5 questions, and they're all basically variations of the same question - what is going to work? I'm not going to answer 5 questions as I must get back to my own business, but consider this.......

Forget about the fact that you're not the one providing the end service. From the customers point of view, they just landed on a website that may or may not solve their problem. So treat these visitors as YOUR potential customers, not those of your lead buyer. Think about what matters to these customers. What will interest them enough to get them to complete your form? There are thousands of others offering the same service as you, and you need a hook to interest them. You will get nowhere offering the same as everyone else, because competitors with deep pockets and vast scale will eat you alive.

So what makes you unique?
  • Can you specialise in a niche? For example law firms, ecommerce businesses or real estate agents?
  • What about hardware? Can you sell your service as Mac-specific? PC-specific? Apple specific?
  • Do you offer a guarantee? If so, make it punchy. Satisfaction Guaranteed is yesterdays news
  • Can you offer a different buying format? One-off annual management fee? Easy monthly payments? Per hour on demand? How do customers want to pay, and can you convince your lead buyer to offer this?
  • Can you compete on price? How much flexibility will your lead buyer give you in order to do this?
  • What ONE selling point can you add to your front page to make customers say...... WOW?
 

SmoothFranko

Bronze Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
115%
Jul 31, 2015
156
180
30
Australia
Dont apologize - its your business, not ours, and I'm choosing to help :)

Reading books and websites is all very well, but that in itself can become a dreamers lifestyle. Trust me, I did it.

Look, you're over-complicating this. You just asked me 5 questions, and they're all basically variations of the same question - what is going to work? I'm not going to answer 5 questions as I must get back to my own business, but consider this.......

Forget about the fact that you're not the one providing the end service. From the customers point of view, they just landed on a website that may or may not solve their problem. So treat these visitors as YOUR potential customers, not those of your lead buyer. Think about what matters to these customers. What will interest them enough to get them to complete your form? There are thousands of others offering the same service as you, and you need a hook to interest them. You will get nowhere offering the same as everyone else, because competitors with deep pockets and vast scale will eat you alive.

So what makes you unique?
  • Can you specialise in a niche? For example law firms, ecommerce businesses or real estate agents?
  • What about hardware? Can you sell your service as Mac-specific? PC-specific? Apple specific?
  • Do you offer a guarantee? If so, make it punchy. Satisfaction Guaranteed is yesterdays news
  • Can you offer a different buying format? One-off annual management fee? Easy monthly payments? Per hour on demand? How do customers want to pay, and can you convince your lead buyer to offer this?
  • Can you compete on price? How much flexibility will your lead buyer give you in order to do this?
  • What ONE selling point can you add to your front page to make customers say...... WOW?
I've just started going through SinisterLex's '15 Day's to Freedom' thread were he deals with this. I've looked around at the local market and even nationally thus far I haven't found a competitor serving the computer repairs/service market, small IT businesses (less than 20 employees) make up the majority of the market in Australia and these businesses do little to no marketing themselves relying on repeat customers and word of mouth for clients.

The bullet points you brought up are thought provoking:
  • I have a Niche, I'm am focusing on the computer repair market PC & Mac
  • Guarantee's? I can offer them the world but if I can't deliver its meaningless.
  • Sure I personally prefer paypal but businesses usually only take credit or cash.
  • I don't know about the price as I haven't talked to a lead buyer yet. I just want to make sure I can generate leads first.
  • Working on the selling point.
gotta love that GMT +10 timezone its midnight here and I finished work an hour ago :(
 

wade1mil

Platinum Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
247%
Jun 29, 2011
1,803
4,448
Whether or not this is a good idea and whether or not you can make it work, I respect that you're always looking to solve problems rather than let problems stop you. It's this sort of fearlessly optimistic mindset that runs circles around the "need to know everything before I take a baby step" sort of people. High five for you.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

SmoothFranko

Bronze Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
115%
Jul 31, 2015
156
180
30
Australia
Whether or not this is a good idea and whether or not you can make it work, I respect that you're always looking to solve problems rather than let problems stop you. It's this sort of fearlessly optimistic mindset that runs circles around the "need to know everything before I take a baby step" sort of people. High five for you.
Thanks man I appreciate the kind words, I genuinely feel like I have no other choice but to try as my alternative is to sacrifice everything I've ever wanted to do and join the chained masses.
 

DamienP

Bronze Contributor
FASTLANE INSIDER
Speedway Pass
User Power
Value/Post Ratio
159%
Sep 27, 2015
83
132
42
UK
I've just started going through SinisterLex's '15 Day's to Freedom' thread were he deals with this. I've looked around at the local market and even nationally thus far I haven't found a competitor serving the computer repairs/service market, small IT businesses (less than 20 employees) make up the majority of the market in Australia and these businesses do little to no marketing themselves relying on repeat customers and word of mouth for clients.

The bullet points you brought up are thought provoking:
  • I have a Niche, I'm am focusing on the computer repair market PC & Mac
  • Guarantee's? I can offer them the world but if I can't deliver its meaningless.
  • Sure I personally prefer paypal but businesses usually only take credit or cash.
  • I don't know about the price as I haven't talked to a lead buyer yet. I just want to make sure I can generate leads first.
  • Working on the selling point.
gotta love that GMT +10 timezone its midnight here and I finished work an hour ago :(

Your five points........

1. That's a market. It's not a niche. A niche is a market within that market, for example PC repairs for companies with less than 20 employees in the Brisbane area.

2. Not meaningless. Marketing is key to your business. I understand and agree with your logic, but you must have a big promise for marketing purposes, otherwise your offering is just noise.

3. All that matters is how your customers want to pay. Find out, then give it to them.

4. Fair comment, but your lead buyer is likely to lead you down the path to ruin if you leave costing up to them. Plus to be fair, they will have even less of a clue what a lead is worth than you do. Also be mindful that without managing their expectations, your lead partner might expect to convert 50% of them, which is completely unrealistic.

The pitch should be something like this:

Our leads cost $10 each. We expect that you will convert 1 in 4 leads, therefore your cost per acquired customer is likely to be around $40. Your service costs $200 on average, with a 75% profit margin. So you'll make $150 per customer, and we'll sell you those customers for $40 each. Sound like a fair deal Mr Lead Buyer?

Like I said, you need a strong offer, and that includes to your lead buyers. Don't let them lead discussions.

5. See point 4
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

DamienP

Bronze Contributor
FASTLANE INSIDER
Speedway Pass
User Power
Value/Post Ratio
159%
Sep 27, 2015
83
132
42
UK
On my point 4 above, let me give you a real world example... this is my business and a real deal with one of my lead buyers:

Our leads cost $40 each. We expect that you will convert 1 in 12 leads, therefore your cost per acquired customer is likely to be around $480. Your service costs $8000 on average, with a 40% profit margin. So you'll make $3200 per customer, and we'll sell you those customers for $480 each. Sound like a fair deal Mr Lead Buyer?
There are some extremely experienced lead generation people on this forum (wink wink @Andy Black and @MJ DeMarco). Spend a bit of time here, learn all you can, but don't forget that decisive actions ultimately decide your fortune.
 
Last edited:

SmoothFranko

Bronze Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
115%
Jul 31, 2015
156
180
30
Australia
On my point 4 above, let me give you a real world example... this is my business and a real deal with one of my lead buyers:

Our leads cost $40 each. We expect that you will convert 1 in 12 leads, therefore your cost per acquired customer is likely to be around $480. Your service costs $8000 on average, with a 40% profit margin. So you'll make $3200 per customer, and we'll sell you those customers for $480 each. Sound like a fair deal Mr Lead Buyer?
There are some extremely experienced lead generation people on this forum (wink wink @Andy Black and @MJ DeMarco). Spend a bit of time here, learn all you can, but don't forget that decisive actions ultimately decide your fortune.
I see your point in which case my currant target is Non-Franchised IT businesses within my state of Tasmania of which there is around 50 That fit my criteria.

Marketing wise I having a hard time thinking what else to do other than read and soak in info or get a job at a marketing firm which I mentioned I was trying to do.

As for lead prices the few business I've seen average about $100 an hour + extra for onsite callouts, as for conversion rates if I gave them 10 leads id guesstimate that at least half would convert as the traffic I would be driving to the site would be people already looking for a technician to fix their PC (using Andy's AdWords)
 

DamienP

Bronze Contributor
FASTLANE INSIDER
Speedway Pass
User Power
Value/Post Ratio
159%
Sep 27, 2015
83
132
42
UK
I see your point in which case my currant target is Non-Franchised IT businesses within my state of Tasmania of which there is around 50 That fit my criteria.

Marketing wise I having a hard time thinking what else to do other than read and soak in info or get a job at a marketing firm which I mentioned I was trying to do.

As for lead prices the few business I've seen average about $100 an hour + extra for onsite callouts, as for conversion rates if I gave them 10 leads id guesstimate that at least half would convert as the traffic I would be driving to the site would be people already looking for a technician to fix their PC (using Andy's AdWords)

That's a niche :)

You don't need to get a job at a marketing firm to learn about lead generation. Unless a marketing firm is playing with their own money, not their clients money, they generally know jack shit about lead generation anyway.

Read this:
http://www.wordstream.com/blog/ws/2014/10/20/call-to-action-examples

And this:
http://blog.crazyegg.com/2013/07/24/call-to-action-examples/

OK, so you are potentially looking at a decent order value for your lead buyer. Now you need to guesstimate (without asking them) what their profit margins are. Others on this forum with more expertise in IT may be able to provide a clue.

Then, work out your lead price.

Trust me, 50% conversion is not going to happen. Manage your buyers expectations first and foremost. Tell them you think they'll convert 1 in 4, and if they do better than that, they'll be pleasantly surprised.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
370%
May 20, 2014
18,566
68,698
Ireland
+1 on you not needing to get a job in a marketing company to learn how to generate leads.

The way to learn how to generate leads is to, er, generate leads. ;)



What I'm doing:

1) Generate leads for a vertical.

2) Use the leads to contact businesses that can fulfil them (although you already have a friend with a business in this vertical so that's ideal).

3) Offer a free trial.

4) Take it from there.


Maybe they don't pay per lead. Maybe they pay commission, maybe they pay a flat monthly fee plus ad spend, maybe they pay flat monthly fee including ad spend, maybe they pay ad spend plus a min monthly fee or % of ad spend.

I'm making it up as I go along...


Where could it go? Maybe your first client sees the value in what you're doing for his business? Maybe he wonders if you can do this for other territories too? Maybe you decide to partner up and take down each territory, franchise style?



Just start though.

Try to create win-win situations and offer value up front.

Get your initial pricing wrong.

Learn the vertical with that first client.
 

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
370%
May 20, 2014
18,566
68,698
Ireland
Some great advice and action taking in this thread so far. (The advice is forthcoming *because* of the action taking.)

This already IS your progress thread. No need to create a new one imo.
 

Five Star

Dean
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
170%
Aug 5, 2014
181
308
Northern Ireland
I have no experience in this, but I'm learning and around about the same stage as yourself.

Have you found competitors generating leads for similar IT services?

  • You could use their site, as though you require IT services and see how they work.
  • Have your friend call up as being potentially interested in their services to find out what they charge per lead etc. from the other side.
I've used 4 competitor websites this week to find out what the customer experience is like, and am creating a 'what they do well' and 'what they don't do well' table to work from. It'll give you some very interesting insights!

Hope this helps.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

DamienP

Bronze Contributor
FASTLANE INSIDER
Speedway Pass
User Power
Value/Post Ratio
159%
Sep 27, 2015
83
132
42
UK
+1 on you not needing to get a job in a marketing company to learn how to generate leads.

The way to learn how to generate leads is to, er, generate leads. ;)



What I'm doing:

1) Generate leads for a vertical.

2) Use the leads to contact businesses that can fulfil them (although you already have a friend with a business in this vertical so that's ideal).

3) Offer a free trial.

4) Take it from there.


Maybe they don't pay per lead. Maybe they pay commission, maybe they pay a flat monthly fee plus ad spend, maybe they pay flat monthly fee including ad spend, maybe they pay ad spend plus a min monthly fee or % of ad spend.

I'm making it up as I go along...


Where could it go? Maybe your first client sees the value in what you're doing for his business? Maybe he wonders if you can do this for other territories too? Maybe you decide to partner up and take down each territory, franchise style?



Just start though.

Try to create win-win situations and offer value up front.

Get your initial pricing wrong.

Learn the vertical with that first client.

Andy, sooo many lead partners have proposed that they pay a percentage of closed sales. No wonder, right? I have always kept my distance from this model because tracking conversions to sales is very difficult, especially for an offline service.

Have you tried this model? How did you overcome this problem?
 

DaRK9

Gold Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
213%
May 23, 2014
767
1,634
Andy, sooo many lead partners have proposed that they pay a percentage of closed sales. No wonder, right? I have always kept my distance from this model because tracking conversions to sales is very difficult, especially for an offline service.

Have you tried this model? How did you overcome this problem?
Don't give up control over the sale. I sell online food ordering services locally. All control is in my hands, if someone F^$&s me off on an invoice, they no longer get orders.

I learned this the hard way on my second client. I installed all my software on their website. I was supposed to get a %. No monthly.

Every week was the same "Nope, no one has ordered."
Go to login to the admin, password is changed.
"My son is taking care of it now."
"No one has ordered."

Yet I had friends that ordered, and picked up their food.

Control. Sometimes you think you have it, but you don't.

Always hold the money first if you help it.

The subscription + lower commission model works as well. That is what I do now, and all software is hosted by me.
 
Last edited:

SmoothFranko

Bronze Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
115%
Jul 31, 2015
156
180
30
Australia
Don't give up control over the sale. I sell online food ordering services locally. All control is in my hands, if someone F^$&s me off on an invoice, they no longer get orders.

I learned this the hard way on my second client. I installed all my software on their website. I was supposed to get a %. No monthly.

Every week was the same "Nope, no one has ordered."
Go to login to the admin, password is changed.
"My son is taking care of it now."
"No one has ordered."

Yet I had friends that ordered, and picked up their food.

Control. Sometimes you think you have it, but you don't.

Always hold the money first if you help it.

The subscription + lower commission model works as well. That is what I do now, and all software is hosted by me.
My current plans looks something like this

  1. Finish up website (CTA, design ect..)
  2. Begin an AdWords Campaign to drive traffic to the site.
  3. Give any leads to my friend who runs a mobile IT service.
  4. Get him to give me testimonials I can use.
  5. Rinse and Repeat till I have have a good grasp of AdWords.
  6. Look at other marketing methods.
  7. Contact candidate IT businsesses for info and offer them leads.
  8. Secure a Contract with at least one of them.
  9. Continue generating leads and building business relationships.
  10. Rinse and Repeat
  11. Profit????
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
370%
May 20, 2014
18,566
68,698
Ireland
Andy, sooo many lead partners have proposed that they pay a percentage of closed sales. No wonder, right? I have always kept my distance from this model because tracking conversions to sales is very difficult, especially for an offline service.

Have you tried this model? How did you overcome this problem?

I forgot to come back to answer this.

I have tried % of sales value a few times. Maybe smarter people have made it work. I steer clear now.

It's not just the trust issues of them saying what revenue you drove, but also proving it came from your marketing efforts.

More importantly, I found the end business wasn't incentivised to close the sales. They had no skin in the game so could just let leads go cold while they did something else, or they quoted non-competitively just to see if they could get a nice high price. "Why not eh? We only pay if the lead converts."

I figure if they're paying up front for the leads (per lead or monthly fee or whatever), then they are much more incentivised to jump on a lead when it comes in, and to quote more competitively so they make a sale.

So the payment terms might actually affect the conversion rate.


Also, the client might suck at closing, or have a non-competitive offer, and I'd pay for the ad spend, plus my time, and have nothing to show for it.
 

tafy

Gold Contributor
Speedway Pass
User Power
Value/Post Ratio
116%
Aug 21, 2013
1,647
1,912
UK
Hey so depending on what industry your in, leads may be the thing of the past. Customers just want things taken care of, so why not take bookings instead of leads, take the money and get it all sorted.

Why mess around with leads that they have to close? Just give them them the business with no fuss.
 

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
370%
May 20, 2014
18,566
68,698
Ireland
Hey so depending on what industry your in, leads may be the thing of the past. Customers just want things taken care of, so why not take bookings instead of leads, take the money and get it all sorted.

Why mess around with leads that they have to close? Just give them them the business with no fuss.
Yes, for some verticals the businesses pay for the bookings/sales, not for the enquiries/leads (think booking.com, and uber).

Lots of ways to skin this cat. Even this pricing page has lots of different options: www.weddingdates.ie/wedding-venue-advertising
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

DaRK9

Gold Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
213%
May 23, 2014
767
1,634
Hey so depending on what industry your in, leads may be the thing of the past. Customers just want things taken care of, so why not take bookings instead of leads, take the money and get it all sorted.

Why mess around with leads that they have to close? Just give them them the business with no fuss.
You can even scale this locally. Setup a pay-per booking option. Run your own SEM/SEO for more bookings. They don't need to know how you get them.

I guess that's the concept I ended up with, never thought about it that way.
 

DamienP

Bronze Contributor
FASTLANE INSIDER
Speedway Pass
User Power
Value/Post Ratio
159%
Sep 27, 2015
83
132
42
UK
You can even scale this locally. Setup a pay-per booking option. Run your own SEM/SEO for more bookings. They don't need to know how you get them.

I guess that's the concept I ended up with, never thought about it that way.

I've been considering this, but its market-dependent. No good for uber-specialist, but fine for more general stuff. Some verticals like legal, financial etc will pay per booked consultation, kind of a halfway house between the lead and the sale.
 

SmoothFranko

Bronze Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
115%
Jul 31, 2015
156
180
30
Australia
Hey so depending on what industry your in, leads may be the thing of the past. Customers just want things taken care of, so why not take bookings instead of leads, take the money and get it all sorted.

Why mess around with leads that they have to close? Just give them them the business with no fuss.
I think in the IT industry it would be difficult to use a booking system as you'd have to have it tie into an existing system that the businesses uses or even design one for them to use... just had an idea brb...
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

SmoothFranko

Bronze Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
115%
Jul 31, 2015
156
180
30
Australia
Had to check out IT job management systems, A booking system would be great for an IT business that regularly did onsite services so something to look at in the future have software that ties into my site that allows people to make an online booking.
 

SmoothFranko

Bronze Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
115%
Jul 31, 2015
156
180
30
Australia
You're in a competitive market, and your USP's are nowhere near punchy enough. If you want to stand out, you need to find a reason why people should give a shit about what you have to offer.

Come on? What makes you GREAT? Why the hell should I choose YOU? Give me an awesome offer that grabs my attention.
Alright after reading through the articles I came up with this based on those 3 principles


Computers Are Frustrating
So let us make life easier, request a callback now.

There’s No Obligation
If we can’t fix it, you don’t pay anything.

Get Back Lost Time
Still struggling with your computer? Let us fix your problems today!
 

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

Guest post submissions offered HERE.

Latest Posts

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Top