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Getting started with lead generation business

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New Contributor
Sep 29, 2018
Hi all,

I have an idea for a business that would generate leads to local companies for their services. I did some initial research and believe the idea is niche enough, but has enough volume to lead to a lot of paying customers.

I'm pretty new to this and basically just wondering how I would get started with this? Should I build my website first and reach out to local businesses work out a commission structure? Or should I reach out to the businesses first? How exactly do people get started doing this?

I know MJ started with his taxi business and was very successful at converting browsers to customers, but how exactly do I get started doing something similar? Are there any good resources/guides to read about?



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Legendary Contributor
Read Millionaire Fastlane
Summit Attendee
Speedway Pass
May 3, 2014
England UK


Gold Contributor
Read Millionaire Fastlane
Speedway Pass
Aug 17, 2016
Sahuarita AZ
So pick the service youre thinking of and google "service lead gen" then checkout the competition.

To answer the question though build the site and generate leads first , then you can give leads away upfront to grease the wheels on a sale.

One thing to keep in mind is your ppc cost while your trying to rank the site organically , whats a lead worth? Whats the competition charge? Hoe many clicks will become sales?

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