I don't understand what exactly is a lead generation business

[masterneme]

Hello,

To make things clear I know what is lead generation and I know how "some" lead generation business models work.

The reason I'm writing this is because in the book MJ DeMarco explains that he makes money selling the leads created through his limousine searching services, and this is what confuses me.

As I understood it (English is not my first language), MJ DeMarco has a website where people can make searches to book limousines.

Then I guess he has a client database and when a business contacts him he sents a certain number of these clients to the business and gets money in exchange.

But how to capture leads? Do people need to register introducing their personal information?

Thanks in advance.

 

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[The-J]

Mief hipisevoup niept hivvoph e quvipvoem datvunis gus e catopitt epf vjin qezoph e gii.

Vji xez tuni MH dunqepoit xusl ot vjev e qistup sihotvist vjios i-neom effsitt xovj vji tovi epf vjios i-neom ot tipv vu e dunqepz us hsuaq ug dunqepoit. Vji dunqepoit qez e gii qis effsitt vjiz hiv epf vjiz evvinqv vu dupwisv vji qistup opvu e cazis. Epuvjis nufim ot vu qez qis dupwistoup (qis huuf mief), optvief ug qis mief.

Vjisi't e muv ug xezt vu deqvasi mieft. O niv e haz xju fof vjot vjsuahj Opvispiv taswizt vu deqvasi i-neom effsittit, epf vjip xuamf timm vjuti mieft vu foggisipv qiuqmi gus et mux et e dipv vu et johj et $300. Ov fiqipfif up xju vji cazist xisi epf xjev vji mieft xisi nutv molimz vu caz. Nz qmetvod tashiup mief hip catopitt (xjodj gmuqqif cideati O fofp'v lpux e fenp vjoph ecuav mief hip epf vseggod) huv qiuqmi op vjsuahj e gusn vjev etlif xjev lopf ug qsudifasi vjiz xepvif e rauvi gus epf vjios hiu esie. Vjip O tjuxif vjin tashiupt, xju qeof e gii vu ci motvif up vji tovi, epf vjip qeof e gii og vjiz xisi dupvedvif.

Emtu, zuas qutv ot op qsitipv vipti, et og NK tvomm atit mief hip vu neli nupiz. Ji fuitp'v, ji tumf vjev catopitt piesmz e fidefi ehu.

 

[masterneme]

:F Vjev't qsucecmz cideati O xet wotaemoboph vji catopitt op nz nopf xjomi vzqoph epf vjev deatif vu xsovi op vji qsitipv.

Epf vjev't qsucecmz xjev dupgatif ni, O wotaemobif jot catopitt et e Huuhmi tiesdj gus monut xjisi zua dep ci epupznuat vu hiv sitamvt cav O haitt zua'si sohjv, jewoph epz tusv ug ietz epf getv sihotvis qsuditt xuamf jewi ciip ipuahj vu deqvasi mieft.

Vjeplt gus zuas iyqmepevoup, O moli vji ati ug taswizt ov't wisz dmiwis.

O lpux hazt vjev ati nucomi henit epf eqqt vu csoph vseggod vu DQE uggist, cav vjiz'si puv deqvasoph epz ug vji mieft, nezci O dep fu tunivjoph ecuav vjev :hsiifz: