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Semi long tail keywords... my more popular articles aren't that long tail and rank for quite common terms.
I had SEO explained to me in the following way:
- If it's something instructional, target beginners
- Break your article up with <H1>, <H2> etc tags for your sub headings. 200-400 words per sub heading.
- Use your meta data, alt, description and image file name on images. SEO meta.
- Choose the right keywords, ideally ones that convert. Some of @Andy Black's Google Ad threads are probably relevant to this.
- Have a fast loading site
Backlinks do make a big difference, I have two important links. I wrote an article that praised some software I use, then asked that company to repost it with a backlink. They did and my traffic jumped nearly overnight. If I could be bothered I could probably get more doing this, but as the traffic isn't buying I'm not too interested in investing into the blog at the moment.
I had a call with one of the support team at Ubersuggest (Neil Patel's SEO company) a while ago, and put it into a post here: The 4 Pillars of SEO + 5 Step Guide to Improving Your SEO
Thank you, that sounds way more sensible than all the crap with buying backlinks, creating Tier 1 and Tier 2 PBNs with crappy content, etc.
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