MRiabov
Change the world or get out.
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Any good businessman had to become a good salesman at some point. For some, if was direct mail advertising, for some it was selling exterior cleaning outside of prospect's doors, and some got away with affiliate marketing.
For Robert Collier - one of the direct mail salesmen of 20th century, a good rate of conversion was 1.5%. 2% and people started looking at his copy. 3% and they threw a party. 4% and they published it in his book.
1-4%! Ask a man on the street to tell you time, and you'll get a "yes" almost every time you approach someone. But ask a man to order something with a risk-free guarantee by mail, and suddenly 1 in 50 - if you can write really good copy 1 in 25 - agrees to buy something he from you.
Not to be the starry-eyed entrepreneur, but can't we really get a commitment from 1 in 10 people? What does it take to raise a conversion of cold audience to such level?
Where is the man who did 10x ROAS on this forum? :-D
For Robert Collier - one of the direct mail salesmen of 20th century, a good rate of conversion was 1.5%. 2% and people started looking at his copy. 3% and they threw a party. 4% and they published it in his book.
1-4%! Ask a man on the street to tell you time, and you'll get a "yes" almost every time you approach someone. But ask a man to order something with a risk-free guarantee by mail, and suddenly 1 in 50 - if you can write really good copy 1 in 25 - agrees to buy something he from you.
Not to be the starry-eyed entrepreneur, but can't we really get a commitment from 1 in 10 people? What does it take to raise a conversion of cold audience to such level?
Where is the man who did 10x ROAS on this forum? :-D
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