- Thread starter
- #17
Since your goal is to run paid advertising to you website, the following things should probably matter to you.
Speed: You want a fast website on a fast server. You don't want visitors who's click you paid for clicking the "back" button in their browser because the page was too slow to load.
With platforms that host the website for you, you don't need to worry about the server, as that's taken care of.
With self-hosted, it's not that simple. For example, we're running ads to our own self-hosted pages, but have a very fast (and accordingly priced) server. Makes sense for us because we use it for multiple clients.
But we had some clients whose both website and server are so slow that it made me wonder if anyone even waits to see the page.
Flexibility: You want the ability to add tracking codes from various services. Potentially other codes too, such as live chat.
You want some form of tracking on your website, to gain insight how visitors interact with it, where they come from, which devices they use etc.
Then you can adjust accordingly, test assumptions, see what works, what doesn't, and continuously refine your website to make it perform better and better.
Design: You want your website to look great on a variety of devices, from smartphones to desktops.
Enough said. You don't want to lose a potential customer just because your website didn't look right on their device. Especially in something like carpet cleaning, where they can be a customer for years to come, refer you etc.
There are many great solutions.
Personally, if a friend asked me, I'd recommend self-hosted Wordpress website, as it aligns nicely with above considerations.
If you use a good hosting and don't drown it with too many plugins or some clunky theme, speed should be fine. There are also plugins and other ways to speed it up.
Flexibility is also great, you can add any tracking codes you need.
Design - there's an abundance of themes to choose from.
Downside of a self-hosted solution is that it needs maintenance. Even if only just regular updates and backups. Not a big deal, but I've seen many business owners who just neglect to do it.
So if that's a hassle for you, then hosted solutions might be better.
Would you say it's better than squarespace ?